KSU JATIROGO
Organic Palm Sugar Crystal
Purwokerto, Desember 17 2015
Who is KSU Jatirogo??
• KSU Jatirogo is a producer cooperative of organic
gardening/ platation product is built on Nov 26, 2008 by
meaning to sertificating organic garden and oproduct,
especially organic brown-sugarto increase the presperity
of brown coconut sugar farmer in KulonProgo area. KSU
Jatirogo get Legalization No 24/BH from Regent of
KulonProgo on December 2008
• Opertional KSU Jatirogo includes 26 hamlets 5 villages in
2 districts :Kokap, Samigaluh and Girimulyo. In those
areas 1731 of farmers who have cultivated land to with
width 792,52 Ha which have ceriticated organic by 3
International organic standart, certification by Control
Union Certification (CUC)
Where there is KSU
Jatirogo?
KSU Jatirogo is exist to increase bargain
positian of brown coconut sugar farmer in
quality, type and price product. So except
from the activity which is done by KSU
Jatirego and its member is able to make
economic changeof society especially for
brown coconut sugar farmer and in
general and all members of KSU Jatirogo.
ORGANIZATION of STRUCTURE
RUA
(Publicmeeting
Of Member)
ORGANIZER
ADVISOR
MANAGER
ADM &FINANANCE
OF SECTION
QUARANTEEING
OF QUALITY
SECTIOIN
PRODUCTION &
LOGISTIC
SECTON
MEMBERSHI AND
ENERGY SECTION
FORMATION of ORGANIZER
• Leader
• Secretari
• Freasure
: Ngatijo
: Albani
: Susanto
• In doing the activites KSU jatirogoorganizer,have
responsibility to orrange long and short term
programe.
• The organizers get compensation from their
apligation.
FORMATION of CENTIOLER
Leader
Secretari
Member
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: Rahmadi
: Surahmad
: Byartono
The Controllers makes work programme to do
controlling to organizer works
Controlers get compensation from their
abligatin/work
MANAGEMENT/MANAGER
Manager : TheresiaEkoSetyowati
Kordinator of quality guaranteengsetis:
Hendrastuti
Adm and finance coer : Wahyu Widayanti
and Ika Rahayu, Muhamad Toil
Logistic and production coor : Nuryanti
VISION OF KSU JATIROGO
Realization independence cooperative which is
emphasized togetherness in economic, social,
culture and organic agriculture to cooperative,
farmer and societyprosperity
MISSION OF KSU JATIROGO
• Give facilities, services and connection to farmer
necessity by a fair trading.
• Give supervising to increase life quality of the
society
• Reinforcement of cooperative economy by
professionalism of cooperative management and
society economy.
• Reinforcement of organic product quality all of
produced commodities by organic farmers who
are organizing by KSU Jatirogo
• Strengthen and develop economical cooperation
and organic agriculture with all parties.
IDENTITY OF KSU JATIROGO
1. Address: Jl. Wates- Purworejo KM 2,2, Tambak,
Triharjo, Wates, KulonProgo
2. Email address: [email protected]
3. Incorporation Deed of Cooperative:
Number of letter: 24/BH/XV3/2008
Date: December 3, 2008
Real situation nowadays?
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Have farmers of organik coconut sugar organized?
Are the farmers ready to do marketing together?
Are the farmers ready to produce organic coconut sugar
by consumer request?
Are the consumers ready to buy the product of organic
coconut sugar from the farmers? (Specific product)?
Is there any organization which organized about
production and marketing?
Who have responsibility to provide product to be
marketed?
Who have responsibility to look for the market and to
do marketing of farmer production?
Supervision Organization of Quality Product Group level
Organizer of ICS
subdistict
Chief of village
Farmers
Member of
ICS
Chief of village
Chief of village
Farmers
Petani
anggota
Member
of
ICS
ICS
Chief of village
Consumer
Farmers
Member of
ICS
Farmers
Member of
ICS
Consumer
ICS process flow (Internal Control System)
early identification
commodity options
Specifically, the area
Product marketing
(Organic Products and
Non Organic Products)
" Fair Trade"
ICS Organizations
organizing Products of
ICS
organizing
farmers
Producers
Application System
Product quality
management
Role QMS
(Quality Management System) at ICS
Management
Production
Management
Organization
Organization ICS
Management
Marketing
Managemen
Quality
Understanding Market Chain of Product of Organic Coconut Sugar
Supporting Factors
Negotiations
Mediation
Infrastructur
Capitalization
e
Information and Communication Private Sector
Information
Local
Merchants
Farmer
Policy
Menyusun dan
Membangun aturan
Standart
Norm / rules
Community
National /
International
Market
Law
The Goal of Marketing Cooperative
Farmers Product
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Increasing farmer’s income incessantly
Corroborating the management system of product
quality as product quality assurance which is marketed
Corroborating the farmer organization which becomes
coordinating institution of farmer and can defray the
organization independently.
Supporting organic agriculture movement which has
impact to farmer’s family directly, whether in their
social, culture, ecology and economic.
Increasing regeneration of the farmer persistently.
chain of production and distribution are built
continuously.
Does Quality of Product become te Key of
Marketing Sustainability?
• I you want to build a
sustainablemarketing, the quality
product is the key of cooperative
determinant with the consumer, also
determinant of price that they want.
• So, quality assurance system is really
needed, either organic product or nonorganic product.
Is That important t build Quality assurance System f Product?
The quality of product
cannot be detachable
from the price and the
sustainable marketing
Understanding
standard o product
Understanding
contract of
cooperative
Understanding standard of
production-processing
Understanding
characteristic of
producer, consumer
seller and exporter
Having powerful
Ability of lobbying and
negotiation
Challenge of the farmer of Organic
Coconut Sugar (1)
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The coconut trees need regeneration with
new better variety, first harvest in 4-5 years,
with the height is 4-5 m, the extract sap has
good quality and much amount, and each tree
can produce >5 coconut flower.
Recent condition: local coconut tree, height is
10-20 m, first harvest 7-10 years, have big risk
for the tapper, have big number of accident,
among 4 persons fell (physically handicapped
and died)
How to find variety of superior coconut to the
extract sap production? If the coconut tree is
short, so the tapper is not only men but also
women. They just climb the tree or use the
ladder, is it possible in Indonesia?
Challenge of the farmer of Organic
Coconut Sugar (2)
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Young generation haven’t attracted yet to be a
tapper -> producer of coconut sugar -> the
reasons are about big risk and little income.
Recent condition of unpredictable climate has
big influence to the extract sap production >little amount of the extract sap -> coconut
production drastically decreased while the
long dry season. The quality of production of
farmer level has to be increased, create
healthy kitchen on unit.
Challenge of the Marketing Cooperative
of Organic Coconut Sugar
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Marketed cooperative of coconut sugar product has to
pay Income Tax 25 and Value Added Tax (VAT) 10%.
VAT 10 % of local market is for kind of business which
has had turnover as much 4,8billions.
VAT 10 % become matter for cooperative, this matter
causes price product cannot vie with the other,
cooperative cannot increase the price because cost
production is already high in the market.
Product competitiveness which is more decreased will
make marketing situation of product’s getting weak, so
sooner or later the farmer will get bad impact of this.
Facilities and infrastructure of the production still
imperfect and really need other side to help them
(healthy fireplace unit, healthy kitchen, processing unit
facilities, detector metal, etc.)
Build Sustainable Marketing is Not Easy!
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Product must have wide market opportunity
and the marketing must be clear.
have to be ready with many conflicts which
happen in all level (farmer, farmer
organization, local merchant, entrepreneur,
company and other private enterprise)
have to be able to manage a strong
organization (kahxjVX) which is done
professionally and by applying correct
organization management.
Have to be able to interlace cooperative with
all parties because the works involve many
parties in their success, working alone only
earn never ending tiredness.
OPPORTUNITY
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Organic Product Market opens up widely (local market,
national and international)
Consumer awareness about healthy product becomes
greater
More and more exporter of organic product (plantation
product export)
Indonesia has wide area for developing cultivation area
of organic plants.
Government regulation protects organic product and
farmer production by ICS of farmer. Moreover, the noncertificated products have been sold in modern markets,
there is regulation about organic agriculture in several
regencies.
There is many more organic food outlets which need
organic products.
Cooperative with many parties is widely opened up
COMMODITY OF MANAGED
PLANTATION
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Coconut
Coconut sugar ( mold and gulasemut)
Coffe
Cocoa
Clove
Mangosteen
• SUPERIOR SPECIFIC PRODUCT: organic
gulasemut
MARKETING PERFORMANCE
Development of organic market for
plantation product which is in organic
certification of KSU Jatirogo are coconut
sugar, crystal sugar/gulasemut, coconut,
cocoa, clove, coffee and mangosteen.
Therefore, the potential main product of
KSU Jatirogo since 2008 is crystal
sugar/gulasemut.
KSU JATIROGO SERVICE TO THE
FARMER
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Members of cooperative are 1004 people.
Aspirants of cooperative member are 1500 farmers
Marketing of organic coconut sugar (by numbers of
supplier of organic coconut sugar are 1731 farmer)
Organic farmers are free to join in KSU
Jatirogo (without cost of certification)
Savings and loans (service 1% per month)
Insurance of coconut sugar tapper
Help of farmer production facilities (laru container
(fermenting agent added to make vinegar), prop of laru
container, filter) as many 1300 farmers
Help of healthy fireplace for the organic farmers are
1400 units.
INSURANCE WHICH IS GIVEN
• Health and life insurance, because
accident risk of the tappers are high.
Average of coconut tree is 15-25 m in
height, insurance is given to the
organic farmer who is actively deposit
to KSU Jatirogo, the insurance farmers
are 650 people.
• The tappers have been given safety
tool by the department but they don’t
use it because it’s uncomfortable to
climb the coconut tree.
DESCRIPTION OF THE
MAIN PRODUCT
Organic coconut sugar is mold
coconut sugar and brown-coconut
sugar/crystal sugar made of extract
sap from coconut plantation of
organic farmers, the producer of
coconut sugar, who become member
of ICS KSU Jatirogo.
ORGANIC CERTIFICATION
Organic certification for 3 international
organic standards:
1. Organic standard EU-Regulation: for
European Market
2. Organic standard NOP-USDA: for
American Market
3. Organic standard JAS: for Japan Market
Lembaga Sertifikasi : CUC (Control Union
Certification) -- LSPO dari Belanda,
berkantor di Jakarta
Number of Organized Producer of Organic
Coconut Sugar -> ICS KSU Jatirogo
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2008
2009
2010
2011
2012
2013
2014
2015
: 1260 people
: 1586 people
: 1620 people
:1620 people
: 1554 people
: 2024 people
: 1875 people
: 1731 people
Escort and Advisor of KSU Jatirogo
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Hivos – Netherland
Lesman – Boyolali
KulonProgo Local Government
Bank Indonesia
Ministry of Cooperative  OVOP
Department of Agriculture and Plantation
KulonProgo
Department of Cooperative KulonProgo
Department of Industry and Trade
KulonProgo
Agriterra – Netherland
Muhammadiyah Yogyakarta University
Process of Production Organic Granule coconut sugar
Processing Product at KSU Jatirogo
Physical aids which have
been accepted by KSU
Jatirogo
• Storeroom of granule coconut sugar
and supporting tool of production in
group level by Bank Indonesia at
Yogyakarta office area
• Supporting tool of quality from
Ministry of Economic Affairs
Documentation of Aid Distribution to KSU Jatirogo
January, 30 2014
Aid distribution of quality supporting tools of Organic Granule coconut sugar
by Mr. Hatta Rajasa
Inauguration of Granule coconut sugar Storeroom
KSU Jatirogo/ February, 6 2014
The inauguration is handled by Deputy Senior of Bank
Indonesia “Mr. MirzaAdityaswara”
Visit of Ministry of Cooperative and KOTRA
October 2014
The power of cooperative is situated on the power of organization and cooperative
service to the all its members, activities of cooperative become source of sustainable
income.
Activities of Farmer and CPU
Development of Domestic
Market Packaging
THANK YOU …