Case study
Miky.nl Second Screen
CAMPAIGN GOALS
- Convert TVC viewers online to Mobile Phone Subscriptions from 132 (15 second) TV Commercials
SETUP
- TV Broadcast on Aug 22-Sep 3 2014 RTL 5,7,and 8 and
89 between 16:30-00:30
- Audiences : Family, Housewide, Male/Female 20-45,
Seniors"
RESULTS
STRATEGY
Overall CTR
5 times higher
compared to regular banner campaigns
Target Audiences at Site Pools, Profiles and Contextual in
RTB time-slots within 30 minutes after TV Broadcast.
During these short intervals, the Second Screen campaign
reached 869.836 individuals at a very low eCPM € 1,12
and an average CTR of 0,11%. CTR's ranged up to 0,31% in
the contextual Games Category.
Evolving technology for online advertising
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