PUBLIC LIBRARY VISITORS SURVEY– MOLDOVA
2015
Preliminary marginal frequencies
December 2015 – January 2016 – Wave 2
PREPARED FOR:
IREX MOLDOVA, NOVATECA PROGRAM
Prepared by: CIVIS
Tel: 00 373 698 30 630
e-mail: [email protected]
PUBLIC LIBRARY VISITORS SURVEY – 2015 – WAVE 2
F1. I visit the public library:
41%
30%
More than once per week
25%
21%
29%
19%
About once per week
26%
18%
15%
25%
24%
25%
About 2-3 times a month
9%
15%
About once a month
18%
20%
4%
7%
About once every three months
5%
8%
About once every six months
About once a year or less often
2%
3%
2%
4%
0%
1%
0%
4%
1%
This is my first visit
0%
Novateca 2014
Novateca 2015
Don’t know
0%
NonNovateca 2014
0%
NonNovateca 2015
2
PUBLIC LIBRARY VISITORS SURVEY – 2015 – WAVE 2
F2.1. Please indicate how important you think each of the following library services is…
NOVATECA
Not important
Not at all important
Neither important, nor unimportant
2014
Books to read / borrow
Newspapers/magazines to read
CDs/DVDs to borrow
-1% -1% 2%
2015
Free access to computers
Free access to the Internet
29%
68%
-1% 4% 24%
71%
2014
-1% -2% 7%
31%
58%
2015
-1% -4% 8%
31%
56%
2014
-18% -7% 18%
2015 -19%
A space where the local
community can meet
26%
-16% 18%
23%
2014
-1% 0% 7%
32%
2015
-2%-4% 8%
28%
2014
2015
-1%-2% 3%15%
2014
-1% -1% 2% 20%
58%
76%
2014
-13% -6%8%
Information for businesses (e.g. on
how to start a business, seeking
business opportunities)
2014
-12% -7%12%
2015
-6% -8% 19%
Access to information about
government services, like tax,
forms, etc.
2014
-10%-6%14%
2015
-5%
Computer and Internet skills
training
2014
-3% -2% 5% 28%
2015
-2% -4% 9%
School books and text books for
children
2014
-4% -1% 2% 28%
Information about/for the local
community
24%
79%
Services to job seekers (e.g.
advice on how to write CVs, job
search facilities)
79%
28%
18%
45%
29%
28%
34%
30%
-9% 20%
2015 -3% -5%
31%
76%
-1% -2% 3%15%
2015 -4% -7%
32%
29%
9% 23%
2014
-1% -1% 2% 29%
2015
-1% -1% 5%
2014
-1% -1% 7%
33%
2015
-3% -2% 11%
28%
31%
42%
41%
33%
40%
34%
62%
56%
64%
60%
67%
62%
58%
56%
2014
-3% -1% 2% 23%
71%
2015
-1%-2% 5% 19%
73%
Photocopiers/printers
Extremely important
60%
-1%-1% 2% 19%
2015
Study materials and text books
for adults
Important
3
PUBLIC LIBRARY VISITORS SURVEY – 2015 – WAVE 2
F2.1. Please indicate how important you think each of the following library services is…
NON-NOVATECA
Not at all important
Not important
Books to read / borrow
Newspapers/magazines to read
Neither important, nor unimportant
2014
1% 27%
2015
-2% -1% 3% 20%
2014
-2% -1% 6%
2015
CDs/DVDs to borrow
A space where the local
community can meet
Free access to computers
-5%-9% 23%
2015
-13% -13% 22%
2014
-3% -2% 8%
2015
-4%-3% 9%
2014
26%
63%
70%
2014
-4%-4%
2015
-4% -6%13%
Information for businesses (e.g. on
how to start a business, seeking
business opportunities)
2014
-5% -4%16%
Access to information about
government services, like tax,
forms, etc.
2014
2015
-6%
Computer and Internet skills
training
2014
-3% -3%
School books and text books for
children
2014
-1%
4%26%
2015
-2%-2%
3% 21%
Study materials and text books
for adults
2014
-1%
4% 29%
2015
-1% -1%
3% 22%
Information about/for the local
community
2014
-1% -2% 7%
Photocopiers/printers
49%
30%
4% 28%
65%
73%
13%
37%
29%
42%
48%
37%
-7% 18%
30%
-4% -3%15%
38%
39%
40%
-6%15%
35%
8%
-5% -6% 11%
26%
53%
Services to job seekers (e.g.
advice on how to write CVs, job
search facilities)
-6%
30%
31%
-2%-4% 4% 20%
-3%
50%
39%
-1% -4% 4%18%
2015
55%
33%
2015
2015
74%
28%
-1%-3% 4%
2014
Extremely important
71%
36%
15%
2014
2015
Free access to the Internet
-5% -3%
Important
38%
26%
37%
38%
49%
52%
68%
72%
67%
73%
40%
50%
2015
-3% -2%
9%
31%
55%
2014
-2% -3% 7%
30%
59%
2015
-2%-3% 5% 22%
68%
4
PUBLIC LIBRARY VISITORS SURVEY – 2015 – WAVE 2
F3. What activities have you engaged in at a public library in the last 12 months? Multiple answer
85%
Browsed/ read books or newspapers
93%
93%
90%
Borrowed/ returned/ renewed books or other material
such as DVDs, CDs, Videos, CD-ROMS
71%
Used a computer (e.g. to use word processing/ database/
spreadsheet packages etc.)
65%
28%
Accessed the Internet on a library computer or on my
own mobile device or laptop using library WiFi (this
includes using the internet for Facebook or Skype)
23%
9%
12%
11%
Used other facilities for example, café, toilet, shop
Received one-to-one advice on how to find information
on the Internet or use a computer
73%
71%
40%
51%
55%
32%
21%
23%
27%
26%
19%
13%
17%
Participated in an in-person course or training session
82%
78%
72%
39%
32%
Used photocopier/ fax
81%
54%
38%
47%
46%
49%
48%
Attended an event/exhibition/meeting
23%
19%
22%
18%
Done voluntary work at a library
Novateca 2014
Novateca 2015
NonNovateca 2014
NonNovateca 2015
0%
Something else
1%
F4. Where was the first place you used the internet?
10%
10%
10%
7%
At work
44%
At home
In a public building (other than a library) where people
can access computers, the Internet, and other digital
technologies (a telecenter or community center)
In an Internet cafe
3%
1%
1%
4%
4%
4%
5%
4%
In a public library
4%
12%
8%
Somewhere else
Don’t know
I have never used the Internet
22%
11%
11%
18%
9%
In a school, university or college
On a mobile phone
53%
57%
59%
2%
5%
1%
4%
5%
1%
2%
1%
1%
2%
5%
Novateca 2014
Novateca 2015
NonNovateca 2014
NonNovateca 2015
5
PUBLIC LIBRARY VISITORS SURVEY – 2015 – WAVE 2
F5. Other than at a public library, where can you access the Internet for free? Multiple answer
28%
29%
28%
27%
At work
17%
At home
40%
19%
23%
28%
32%
In a public building (other than a library) where people can
access computers, the Internet, and other digital
technologies (a telecenter or community center)
In an Internet cafe
9%
12%
10%
13%
91%
In a public library
80%
32%
30%
In a school, university or college
51%
49%
19%
On a mobile phone
Somewhere else
Do not know
31%
2%
6%
Novateca 2014
Novateca 2015
NonNovateca 2014
NonNovateca 2015
7%
7%
25%
20%
Nowhere
*Note - options - At home, In a public library, On a mobile phone - was not included in Wave 2
T1. Have you used technology (e.g. WiFi, Internet, computers, Facebook, Skype) at a public library in the last
12 months in any of the following ways?
Create online content
36%
50%
49%
49%
76%
80%
78%
70%
Learn About the news
64%
Access entertainment(e.g. listen to music, watch films,
play games)
46%
41%
36%
Communicate with my family and friends using email
Communicate with my family and friends using Skype,
Facebook or other online tools (excluding email)
40%
Identify potential customers for my business
Promote my services or products
Search for agricultural information
Buy products or services
Sell products or services
19%
12%
14%
14%
10%
6%
11%
8%
7%
11%
18%
13%
8%
12%
11%
5%
6%
5%
5%
Participate in governance processes
70%
70%
37%
36%
29%
Search for government information
Use a government service
57%
49%
52%
46%
41%
Communicate with family and friends who live far away or
abroad
Communicate with others for business purposes
54%
60%
20%
19%
17%
18%
21%
29%
14%
32%
41%
42%
42%
47%
Novateca 2014
Novateca 2015
NonNovateca 2014
NonNovateca 2015
2015 Sample: Novateca - 470 respondents / NonNovateca - 284 respondents which use computer or Internet at library
*Note – statement “Identify potential customers for my business” was not included in Wave 2
6
PUBLIC LIBRARY VISITORS SURVEY – 2015 – WAVE 2
T2. How has having access to technology such as Wifi, computer, internet within public libraries
impacted on how much you communicate with your family and friends?
79%
75%
Communicate more with family and friends
57%
93%
15%
Not had an impact
38%
Communicate less with family and friends
4%
2%
Don’t know
2%
3%
Novateca 2014
Novateca 2015
NonNovateca 2014
NonNovateca 2015
2015 Sample: Novateca – 326 respondents / NonNovateca – 168 respondents which use computer at library and
communicate with family through Internet
T3 By accessing a government service using technology at the public library (e.g., WiFi, computer,
internet) did you…
95%
94%
88%
91%
save time
receive money, subsidies or support owed to me by the
government
7%
4%
4%
7%
Novateca 2014
Novateca 2015
NonNovateca 2014
NonNovateca 2015
2015 Sample: Novateca - 238 respondents / NonNovateca - 154 respondents which use computer at library search
for government information or use a government service or participate in governance processes
T4. I will read out a list of services/ways that the library may have helped you. Please tell me whether
you agree or disagree with each statement
Novateca 2014
NonNovateca 2014
I have saved money (e.g., by using WiFi or Skype and
saving on technology and communication costs, by
purchasing goods or completing government forms
online and saving on travel costs or because prices are
cheaper online)
Novateca 2015
NonNovateca 2015
87%
83%
68%
80%
83%
My awareness about community or civic activities (e.g.,
activities of local associations or neighborhood
groups, volunteer activities, rallies) has increased
66%
64%
74%
I read more than I would read if I did not have access to
the public library
72%
68%
66%
71%
2015 Sample: Novateca - 470 respondents / NonNovateca - 284 respondents which use computer or Internet at
library
7
PUBLIC LIBRARY VISITORS SURVEY – 2015 – WAVE 2
S1. I will read out a list of skills. Which of these have you learnt as a result of public library
services? Please include things that you have learnt from using the internet or computers in
libraries and training or assistance from library staff or outside experts.
Turn computer on or off
14%
10%
Use a mouse
14%
10%
Use Microsoft Office (or productivity-based) software
products (e.g., Outlook, Word, Excel)
File for government support
Use other online services (e.g., e-banking, paying bills,
purchasing goods online)
Use websites (e.g., Facebook website)
Use communications software/applications (e.g. Skype)
36%
31%
40%
40%
16%
16%
6%
7%
3%
4%
4%
13%
13%
8%
37%
39%
15%
16%
Conduct a basic search online for information (e.g., by
using Google or Bing)
Send/receive email
43%
25%
14%
13%
Conduct advanced online search for information (e.g.,
searching within websites, using a filter to narrow
results)
44%
25%
46%
22%
21%
32%
15%
12%
47%
Novateca 2014
Novateca 2015
NonNovateca 2014
NonNovateca 2015
22%
Use programming languages
38%
36%
16%
14%
50%
11%
S2. Do you agree or disagree that because of services provided by the public library (e.g., access to
computers, Internet, WiFi, or other technology; assistance or training from library staff)…
68%
you use technology more than you would if you did not
have access to the public library
60%
48%
47%
66%
you are more involved in your community than you
would be if you did not have access to the public library
57% Novateca 2014
Novateca 2015
54%
NonNovateca 2014
52%
NonNovateca 2015
8
PUBLIC LIBRARY VISITORS SURVEY – 2015 – WAVE 2
S3. In the last 12 months, which of the following things have you used public library services to do?
complete my homework
write a resume or CV
find job listings or employment opportunities
apply for a job
45%
31%
29%
26%
participate in informal learning opportunities
Novateca 2014
Novateca 2015
NonNovateca 2014
NonNovateca 2015
40%
27%
39%
32%
26%
21%
16%
13%
14%
11%
7%
6%
11%
8%
5%
6%
77%
56%
55%
48%
find health information that meets my needs
64%
48%
47%
40%
seek health information on behalf of someone else
S4. What was the outcome of the job application which you made using the public library services?
Successful – offered the job
Novateca
NonNovateca
28%
Unsuccessful
Awaiting outcome
24%
Don’t know
46%
46%
21%
2%
30%
3%
2015 Sample: Novateca – 46 respondents / NonNovateca - 33 respondents which used public library services to
apply for a job
S5. Thinking of the health information you found using public library services…
90%
90%
Did it inform a decision you
made about your health?
92%
90%
88%
Did acting on this information
help to improve your health?
84%
Novateca 2014
91%
86%
Novateca 2015
NonNovateca 2014
NonNovateca 2015
2015 Sample: Novateca – 335 respondents / NonNovateca – 291 respondents which used public library services
to health related information
9
PUBLIC LIBRARY VISITORS SURVEY – 2015 – WAVE 2
S6. Do you agree or disagree that as a result of resources, information, and opportunities you accessed
using public library services (e.g., computers, Internet, WiFi, or other technology; assistance or training
from library staff or outside experts)…
I am better qualified to get a job than I would be if I
hadn't received these services
29%
24%
25%
37%
My academic performance has improved
55%
61%
73%
63%
6%
7%
7%
8%
4%
My earnings have increased
My business has grown (e.g., number of customers,
employees and/or revenue has increased)
4%
Novateca 2014
Novateca 2015
NonNovateca 2014
NonNovateca 2015
4%
My farming/agricultural income has increased
3%
*Note – questions “My business has grown” and “My farming/agricultural income has increased” was not included in
Wave 2
D1. Gender
NonNovateca
Novateca
Male
2014
2015
2014
2015
Female
29%
71%
32%
68%
27%
73%
31%
69%
D2. Age
NonNovateca
Novateca
14-18 years
2014
2015
2014
2015
36%
30%
37%
32%
19-29 years
30-44 years
16%
20%
45-59 years
19%
20%
17%
22%
17%
19%
60 years and more
17%
12%
20%
10%
18%
11%
17%
10%
10
PUBLIC LIBRARY VISITORS SURVEY – 2015 – WAVE 2
D4. Study
12%
9%
10%
10%
Primary
Novateca 2014
20%
20%
19%
18%
Gymnasium
8%
6%
Vocational school
NonNovateca 2014
NonNovateca 2015
11%
11%
11%
Secondary
Lyceum
Novateca 2015
9%
9%
10%
11%
10%
8%
9%
17%
16%
15%
Tehnical
10%
22%
University
Master/PhD
24%
1%
2%
3%
26%
26%
6%
D5. Employment status
36%
Employed
34%
Housewife/family care
2%
4%
4%
4%
Novateca 2014
11%
9%
10%
9%
Retired or disabled
Unemployed, looking for the job
4%
Unemployed, not looking for the job
1%
1%
Temporarily I am not working, but I
will engage when will start next
season
1%
1%
1%
1%
0%
Novateca 2015
7%
8%
NonNovateca 2014
7%
NonNovateca 2015
3%
31%
Student/Pupil
Other
44%
37%
39%
43%
41%
1%
2%
1%
3%
D6. Do you have a disability?
NonNovateca
Novateca
Yes
No
Prefer not to say
2014 2%
98%
2015 4%
95%
2014 4%
96%
2015 3%
96%
1%
1%
11
PUBLIC LIBRARY VISITORS SURVEY – 2015 – WAVE 2
D8. In your home, do you have the following technology?
Novateca 2014
Novateca 2015
NonNovateca 2014
NonNovateca 2015
71%
77%
82%
85%
Computer
67%
75%
80%
85%
Internet
92%
90%
91%
92%
Mobile phone
D9. What is your ethnicity?
83%
77%
75%
80%
Moldovan
2%
Russian
Ukrainian
Gagauz
1%
4%
3%
4%
2%
3%
3%
3%
9%
7%
8%
7%
Romanian
Bulgarian
Other
6%
8%
6%
2%
2%
2%
0%
1%
1%
1%
0%
Novateca 2014
Novateca 2015
NonNovateca 2014
NonNovateca 2015
12