The engineer as a hero from cradle to cradle? Tor Nørretranders Alsion, Sønderborg June 12, 2009 Let us go to the Moon But why, some say, the moon? But why, some say, the moon? Why climb the highest mountain? Why, 35 years ago, fly the Atlantic? But why, some say, the moon? Why climb the highest mountain? Why, 35 years ago, fly the Atlantic? But why, some say, the moon? Why climb the highest mountain? Why, 35 years ago, fly the Atlantic? We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard. John F. Kennedy September 12, 1962 Rice University, Texas But why, some say, the moon? Why climb the highest mountain? Why, 35 years ago, fly the Atlantic? We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard. John F. Kennedy September 12, 1962 Rice University, Texas But why, some say, the moon? Why climb the highest mountain? Why, 35 years ago, fly the Atlantic? We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard. John F. Kennedy September 12, 1962 Rice University, Texas But why, some say, the moon? Why climb the highest mountain? Why, 35 years ago, fly the Atlantic? We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard. John F. Kennedy September 12, 1962 Rice University, Texas But why, some say, the moon? Why climb the highest mountain? Why, 35 years ago, fly the Atlantic? We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard. John F. Kennedy September 12, 1962 Rice University, Texas Why would anyone choose to do the difficult thing? The Handicap Principle Amotz Zahavi, 1975 Dare, care & share Dare, care & share Attention Sex, jobs & recognition Down to Earth Resource >< Machine Flow Depot Solar, wind, wave Fossil sources Biomass, Photosynthesis Nuclear Drop the depots We are in a crisis We stop the flow We have to get on-line with the sunshine again Civilisation as we know it: Depots from the planet below Civilisation as we have to invent it: Flow from the star above Ecosphere The User Illusion, 1998, p 334 Waste = Food Waste = Food Share your shit! Ecosphere Just add daylight Build a civilisation based on daylight, the whole daylight and nothing but daylight Call for: Outstanding contributions to the creation of a civilisation based entirely on daylight Dawn The Dawn of Civilisation The Civilisation of Dawn Civilisation 2.0 All you need is light Everything has to be reinvented Yes to the new HiTech Yes to the old Flow of solar energy Business Public awareness Academia proud again! Heroes! Danish physics studying renewable energy: Niels I. Meyer, Jørgen S. Nørgaard, Bent Sørensen But why, some say, the moon? Why climb the highest mountain? Why, 35 years ago, fly the Atlantic? We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard. John F. Kennedy September 12, 1962 Rice University, Texas Re Invent Every Thing
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