I’m on Facebook and
Twitter. Now what?
Ryan Denham, UMC
Should I join Snapchat?
Should we be on Vine?
Should we create our own hashtag?
Why aren’t we on Instagram yet?
Expansion
improvement
Do we need a YouTube channel?
Should we do a Facebook Group too?
How can we create a LinkedIn Group?
What are our goals for the next year,
and how can social media help?
Facebook
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Insights = free tool
Past 3 months
What’s working?
What’s not?
Facebook
Activate your students, faculty, staff, and alumni
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Good content = not just your job
Ask for submissions (offer incentives)
Tie it back to recruiting, giving, etc.
RSO challenge?
Facebook
How many photos or video clips are you posting per month?
Facebook
Advertising: Target by...
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Easier than you think
Low-dollar ads
Age, interests, job titles, city
Email addresses
First time? Work with UMC
Twitter
Take the 1-Month Challenge:
1) Tag another @handle OR
use a hashtag in every tweet
2) RT another @handle every day
3) Follow 5 new @handles per week
Twitter
Play well with others
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Reply to other @handles
Say “Thanks!” for sharing
“Quote Retweet” to stir up conversation
Twitter
Try Tweetdeck for 1 week
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Less overwhelming than it looks
Scheduling tool
Makes replies easier
Follow ISU’s Twitter community
Ready to expand? OK.
1) What fits your need?
2) One at a time.
Instagram
Photo sharing
Mobile-only uploads
Challenges: No scheduling
Opportunities: Students
and young alumni
@IllinoisStateU
@ISUCampusRec
@ISUFCS
@isu_theatre_and_dance
Snapchat
Send photos/videos (“snaps”) to friends
Brands create Stories (visible 24 hours)
Challenges: All content live
(no scheduling), few stats, authenticity
Opportunities: Students
redalertisu
isuadmissions
illinoisstate
Higher ed Snapchat directory
Live video
Periscope
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Only on Twitter, really
Wi-Fi vs. cellular data
Easy to use
Facebook Live
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Verified Pages only
News Feed placement
Ditto on Wi-Fi
LinkedIn
Pages
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Company Page
Education Page
Groups
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Alumni
Affinity groups
Resources
Social Media Guidelines
UniversityMarketing.IllinoisState.edu/Social
Social Media Directory
IllinoisState.edu/Social
UMC
Today’s slides: UniversityMarketing.IllinoisState.edu/Social
Ryan Denham, [email protected], (309) 438-8725