Fundraising
Pack
Need help with fundraising?
Fundraising can play a vital role in the success and sustainability of your society by
helping you secure funding and increasing your engagement with society members
and the university and community as a whole.
There are three main approaches to fundraising – Corporate, Individual, Trust
– this pack will explain how to make the most of all three to ensure your
fundraising ventures are a success!
Corporate fundraising
Corporate fundraising usually takes the form of businesses
sponsoring clubs and societies in order to promote their
brand.
In return for funding you could think about putting their logo on your
society’s hoodies, social media pages, or promotional material.
If companies don’t want to sponsor money see if you can secure
discounts such as free drinks, or gift donations of new materials
for your society like t-shirts or sports equipment.
Always ensure you have any contracts
checked through before
you finalise them – we can help with that to ensure you are getting
the best possible deal and how much the sponsorship! You can also use
the template corporate sponsorship template at the back of this
document. Please all check the LUU sponsorship policy before
approaching anyone www.luu.org.uk/yourideas/policy/sponsorship/
Stuck for which businesses to contact? Look out for new
business in the area that may be keen for extra promotion, research
companies who may want to tap into the student market, contact
organisations related to your society and ask your suppliers. You could
also use corporate databases to find companies operate in the local
area or have a similar audience you can access these through the
library website. We like Mint, Fame, ICC and Orbis.
Individual fundraising
This can be a great resource to tap into and includes:
1) Event Fundraising:
 Hold a fundraising pub quiz at Old Bar, or you could even host a
fundraising manicure-a-thon
 How about an Auction of Promises; ask friends to pledge gifts for you to
auction off for example; a French lesson; washing up for a week or
having a picnic made for you
 Host a film
screening and use the cinema room on campus
 As a society do a sponsored event together – hop, bike, swim? If
you’re not sporty why not try a sponsored silence, or fancy dress?
 Organise a clothes
swap shop or bring and buy sale
 Organise a dinner party and charge people a fixed amount to attend
Think big and host events in the union that are open to all. Advertise
them across campus and charge for entry or refreshments. See if you
can get a sponsor to match your fundraising £1 for £1.
2) Individual
donations
from members as a oneoff, monthly donation
or even text donation
3) Make use of Alumni
which can be set up on a Just
Giving page – we can help
you set a page up for your
society.
In return you can keep them updated
with what’s going on in the society
Get the whole society
involved in sharing the page
come to annual VIP benefits and
– have a competition and
whoever gets the most
donations or most people to
donate can win a prize.
Networks
to contact past members of your
society for one-off, monthly donations
or even work experience.
through a
newsletter, networking
events, opportunities for them to
provide cheaper
access to
external events or discounts
with suppliers.
What would work for your Club?
Trust fundraising
Apply to grant
giving bodies that offer money if your project or
club & society fulfils their aims and objectives.
If you are thinking of completing this kind of application
forms – please get in touch with us! We can help to
check over your application to give you the best chance possible
You can find a list of potential funders here www.fundingcentral.org.uk
Case Study; Women’s hockey
Women’s hockey have an
innovate corporate partnership
scheme which sees sponsors receive different benefits depending
upon their gold; silver or bronze status. The Club has also negotiated
free venue hire, cheap drinks and sponsorship of certain items
such as t-shirts.
Working closely with local schools the Club managed to negotiate £200
per school for an outreach
programme which encourages
youngsters in the city to get involved in the sport.
Alumni have also been engaged and regularly attend events, receive
newsletters and introduce new sponsors.
The club also regularly
fundraises and in the past have completed
everything from the Three Peaks to street collections.
In total the Club raised a whopping £17,000
Top tips:
last year!
Use personal networks for sponsorship; have a sponsorship
contract and always communicate with funders!
Even more helpful hints and tips
Get everyone involved in fundraising not just the
committee – it will increase your fundraising opportunities!
You may even consider having a Fundraising position on the
committee.
Look at what connections individuals in your club
have - who is in your Club and Society? Where do they work?
Where do their parents work? Can these contacts help you
raise funds as sponsors or through donating either money or
items for fundraising auctions?
Look at the skill
set of those in your society – are
people musically talented? Put on a fundraiser gig! Is anyone a
good baker? Have a bake sale! Or even put on a talent show
to showcase everyone’s individual talents!
Maybe one of your members is good at arts and crafts or has
other marketable products – have an enterprise
stand in
the union for free to sell your products and raise money for your
society!
Join forces with other societies - create a joint
fundraising strategy to pool everyone’s ideas and assets and
share the benefits. This will help make any events you host
bigger and better and maybe even recruit new members!
Remember
Alumni
and that they used to love the club as
much as you do. Most want to help!
With everything you do ensure you’re marketing
best way possible.
in the
Have you considered approaching
the Gryphon, LSTV, LSRadio? You could even submit a press
release and we may be able to help with this too.
Finally why not enter the Fundraising League at LUU?
Useful links
LUU’s Social Enterprise Zone can provide you with desk
resources if you’re working on an enterprising project
www.leedsuniversityunion.org.uk/volunteering/sociale
nterprisezone/
Why not join the LUU Fundraising League?
www.leedsuniversityunion.org.uk/groups/fundraisingle
ague/
You could see if you could join forces with the RAG to
support the Community Fund! www.leedsrag.org.uk
Just Giving’s toolkit has banners, money boxes, bunting and
social media tools you can download to help promote your Just
Giving fundraising page: www.justgiving.com/en/fundraiser-tool-kits
Volunteer Action Leeds often have details of small pots of funding –
www.val.org.uk
Need more ideas? Check out the IOF www.institute-offundraising.org.uk
Make the most of social
media when fundraising. Have a
read to see how you can maximise your social media impact:
www.theguardian.com/voluntary-sector-network/2014/nov/24/howLeeds University Union
to-achieve-fundraising-success-on-social-media
Corporate Sponsorship Agreement 2015
Finally, don’t forget to check out the LUU sponsorship policy:
www.luu.org.uk/yourideas/policy/sponsorship/
**amend details in red**
Leeds University Union
Corporate Sponsorship Agreement 2015
**template - amend details in red**
This marketing agreement is between Leeds University Union (LUU) and insert
company name for the period between 01.06.2015 and 31.05.2016.
SPECIFIC CONDITIONS
1. This sponsorship will consist of sponsorship of £5,000 from insert
company name to be paid by 15.05.2015 in full.
Upon receipt of the monies described above LUU will:
**enter agreed activities i.e. :**
- Sponsors logo will be printed on XXX society t-shirts
- XXX society will visit XXX three times per quarter, for one year
from receipt of initial sponsorship payment. We cannot
guarantee level of attendance or value of purchases.
- Promotion of company name events through social media
with a maximum of XXX promotions per week
Company name’s obligations upon sponsorship commencement
are:
**enter agreed activities i.e. :**
- 10 free tickets per month to give away in competitions
- Free entry for committee members and discounted £3 entry
to society members to the Monday and Tuesday club nights
STANDARD TERMS AND CONDITIONS
* Our signatures confirm our acceptance of the terms and
conditions of the grant as detailed above and below
* We certify that the information contained in the application we
have made is correct and that we are authorised by the
organisation to accept these conditions on their behalf.
* We give permission for LUU to record the information in this form
electronically.
*sponsors are required to comply with the Data Protection Act in
relation to an data collected during and as a result of sponsorship
* LUU may hold back completion of the sponsorship agreement in
the following circumstances:
- It is decided by LUU Executive that the company or companies
practises no longer adheres to the LUU sponsorship policy notes of
which can be found here
www.luu.org.uk/yourideas/policy/sponsorship/
- If company name goes into administration, receivership or
liquidation
Please note that if you leave the organisation or can no longer
fulfil your responsibilities, or someone else takes over responsibility
for the sponsorship, you must inform us immediately.
This form should be signed by a senior person within your
organisation. We suggest you keep a copy for your own records
Organisational representative
Name (please print) ____________________________________________
Title_______________________Signature ____________________________
Date: ______________________
LUU representative
Name (please print) ___________________________________________
Title________________________Signature__________________________
Date: ______________________
Please sign and return to:
Leeds University Union, Lifton Place, Leeds, LS2 9JZ
Still stuck for ideas?
For essential fundraising hints, tips and ideas and to see any funding
opportunities that are available follow us on:
Facebook: FB.com/fundraisingandenterprise
Twitter: @LUUenterprise
Contact Ruth Fawcett Fundraising and Enterprise Manager at
[email protected] or book a session on a Tuesday between
10 – 4. To book a place simply contact [email protected].
Alternatively you can email the document to XXXXXXXXXXXX