Category
Possible
Points
Montana Tourism Marketing Agency
COM-RFP2016-0009T
SCORE SUMMARY WORKSHEET
Fuseideas
AKQA
Brickhouse
Stafford
LLC
TFM
WITF
IDEA
Wendt
Moses
MMGY
Global
Hoffman
York
Rokkan
TIER ONE
2.1 Company Profile and Experience
2.1.1 General: #1-#6 Demonstrated appropriate skill set and
capabilities
2.1.1 General: #7-#9 Demonstrated ability to service like
sized/scoped clients and add value through experience with
large brands
2.1.1 General: #10 Demonstrated experience with tourism
client(s)
2.1.1 General: #11 Demonstrated point-of-difference; unique
position in the market place
2.1.2 #1 Agency personnel and function appropriate to scope
of services.
2.1.2 #2 Roster Position and qualifications indicate top
personnel are dedicated to account
2.1.2 #3 Demonstrated stability in tenure with account
continuity practices in place if employees leave.
2.1.3 Awards and Accolades
2.1.4 References (Complete contact information provided)
400
340.0
360.0
340.0
340.0
320.0
340.0
360.0
80.0
340.0
360.0
360.0
400
280.0
360.0
320.0
320.0
260.0
300.0
360.0
260.0
340.0
340.0
360.0
400
300.0
380.0
360.0
320.0
260.0
280.0
380.0
0.0
380.0
300.0
360.0
400
220.0
360.0
340.0
300.0
220.0
220.0
340.0
100.0
380.0
320.0
380.0
375
150.0
262.5
300.0
318.8
150.0
318.8
318.8
150.0
337.5
300.0
337.5
400
40.0
320.0
340.0
260.0
120.0
260.0
300.0
100.0
300.0
300.0
360.0
375
37.5
318.8
318.8
281.3
93.8
262.5
318.8
93.8
318.8
337.5
281.3
250
200.0
212.5
212.5
175.0
100.0
212.5
212.5
212.5
237.5
200.0
225.0
P/F
p
p
p
p
p
p
p
p
p
p
p
Summary
1
Category
2.2 Lead Agency Section
#1 Agency ability to meet need for Montana-based staff
#2-#3 Demonstrated ability to develop and lead integrated
marketing campaigns
#4 Demonstrated experience developing and executing
content strategies
#5 Previous experience working with government agencies
#6-#8 Agency approach to research, measurement and
analytics
#9 Case Studies
2.2.2 Public Relations Agency Section
#1 Demonstrated ability to work as a collaborative member
on a client’s agency roster
#2 Agency roles and responsibilities
#3 Agency approach to measurement and analytics
#4 Response on common Public Affairs mistakes
#5 Case studies and editorial coverage
Possible
Points
Montana Tourism Marketing Agency
COM-RFP2016-0009T
SCORE SUMMARY WORKSHEET
Fuseideas
AKQA
Brickhouse
Stafford
LLC
TFM
WITF
IDEA
Wendt
Moses
MMGY
Global
Hoffman
York
Rokkan
126
37.8
119.7
107.1
107.1
100.8
100.8
119.7
75.6
113.4
107.1
113.4
112
67.2
89.6
89.6
82.9
56.0
78.4
95.2
56.0
106.4
106.4
97.4
112
67.2
78.4
100.8
78.4
56.0
72.8
78.4
44.8
100.8
100.8
97.4
112
44.8
95.2
106.4
66.1
72.8
72.8
106.4
78.4
106.4
100.8
95.2
112
67.2
78.4
100.8
67.2
72.8
61.6
89.6
61.6
98.6
78.4
95.2
126
50.4
81.9
100.8
88.2
31.5
100.8
107.1
100.8
113.4
109.6
94.5
70
42.0
42.0
59.5
42.0
42.0
42.0
56.0
42.0
42.0
60.9
59.5
90
90
80
120
54.0
54.0
56.0
48.0
81.0
69.3
76.0
111.6
67.5
63.0
52.0
90.0
54.0
49.5
44.0
88.8
27.0
27.0
24.0
30.0
63.0
63.0
48.0
102.0
76.5
67.5
56.0
90.0
49.5
0.0
44.0
0.0
76.5
67.5
48.0
84.0
76.5
67.5
72.0
108.0
76.5
78.3
56.0
111.6
Summary
2
Category
2.3 Social Media Agency Section
#1 Demonstrated ability to work as a collaborative member
on a client’s agency roster
Possible
Points
Montana Tourism Marketing Agency
COM-RFP2016-0009T
SCORE SUMMARY WORKSHEET
Fuseideas
AKQA
Brickhouse
Stafford
LLC
TFM
WITF
IDEA
Wendt
Moses
MMGY
Global
Hoffman
York
Rokkan
70
28.0
59.5
49.0
42.0
42.0
42.0
49.0
0.0
42.0
60.9
59.5
#2 Agency roles and responsibilities, including best practices
100
60.0
85.0
60.0
70.0
30.0
70.0
60.0
0.0
85.0
87.0
80.0
#3 Agency approach to measurement and analytics
#4 Response on common Social Media mistakes
#5 Case studies
80
80
120
0.0
68.0
0.0
68.0
60.0
102.0
68.0
48.0
96.0
68.0
56.0
96.0
24.0
48.0
30.0
44.0
48.0
96.0
64.0
60.0
96.0
0.0
0.0
0.0
60.0
64.0
72.0
68.0
72.0
108.0
69.6
52.0
104.4
80
20.0
48.0
61.6
48.0
48.0
48.0
56.0
44.0
48.0
72.0
69.6
90
90
90
100
54.0
49.5
72.0
50.0
76.5
81.0
72.0
50.0
72.0
58.5
45.0
50.0
54.0
54.0
54.0
50.0
27.0
27.0
22.5
25.0
49.5
76.5
63.0
50.0
76.5
76.5
63.0
70.0
63.0
0.0
45.0
50.0
76.5
78.3
78.3
80.0
72.0
76.5
81.0
50.0
81.0
78.3
85.5
95.0
90
9.0
54.0
81.0
54.0
45.0
54.0
54.0
49.5
67.5
81.0
76.5
81.0
0.0
54.0
40.0
58.5
60.0
76.5
70.0
81.0
69.6
81.0
87.0
58.5
56.0
54.0
55.0
22.5
20.0
22.5
25.0
76.5
40.0
45.0
80.0
76.5
64.0
54.0
75.0
49.5
0.0
49.5
50.0
54.0
60.0
72.0
85.0
78.3
69.6
78.3
85.0
81.0
69.6
85.5
87.0
2741.6
4517.9
4476.5
3952.7
2522.2
3881.5
4526.9
1949.5
4613.3
4585.1
4813.3
2.4 Media Section
#1 Demonstrated ability to work as a collaborative member
on a client’s agency roster
#2 Agency tools
#3 Agency approach to planning and buying
#4 Agency approach to media buying
#5 Demonstrated competitive buying advantage
2.5 Digital Agency Section
#1 Digital strategy development as part of overarching brand
platform
#2 Digital capabilities and innovation
#3 Agency approach to measurement and analytics
#4 Approach to content development
#5 Case studies
Must achieve 75% of Tier One to move to Tier Two (4125)
90
80
90
100
Tier One
Total
Summary
3
Category
Cost
Account Planning/Strategy
Account Management
Creative Services
Research/Analytics Services
Website Strategy
User Experience Services (Web)
Web Search Services
Web Technology/Development Services
Media Services
Social Media Services
Public Relations Services
Accounting
Budget Research and Estimates
Travel Time
Possible
Points
Montana Tourism Marketing Agency
COM-RFP2016-0009T
SCORE SUMMARY WORKSHEET
Fuseideas
AKQA
Brickhouse
Stafford
LLC
AKQA
175
200
175
150
175
150
150
175
175
150
150
75
50
50
Tier One & Two Total
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
TIER TWO
Fuseideas
Brickhouse
LLC
175.0
132.6
200.0
121.2
175.0
132.6
150.0
113.6
175.0
145.8
150.0
100.0
150.0
100.0
175.0
145.8
175.0
109.2
150.0
100.0
150.0
113.6
75.0
0.0
50.0
0.0
0.0
0.0
6467.9
5791.0
Summary
Stafford
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
TFM
WITF
TFM
WITF
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
IDEA
Wendt
Moses
IDEA
Wendt
Moses
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
175.0
160.0
175.0
150.0
150.9
103.4
103.4
150.9
144.2
103.4
150.0
75.0
50.0
0.0
6218.2
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
DQ
MMGY
Global
Hoffman
York
MMGY
Global
145.8
173.9
162.0
125.0
145.8
130.4
100.0
109.4
156.7
120.0
125.0
75.0
50.0
50.0
6282.5
Hoffman
York
132.6
160.0
156.3
129.3
145.8
115.4
130.4
156.3
150.2
120.0
150.0
0.0
0.0
0.0
6131.4
Rokkan
Rokkan
109.4
100.0
109.4
125.0
125.0
85.7
100.0
145.8
141.9
100.0
125.0
75.0
0.0
50.0
6205.6
4
Category
Possible
Points
Montana Tourism Marketing Agency
COM-RFP2016-0009T
SCORE SUMMARY WORKSHEET
Fuseideas
AKQA
Brickhouse
Stafford
LLC
TFM
WITF
IDEA
Wendt
Moses
MMGY
Global
Hoffman
York
TIER THREE
(The State will invite up to the five highest-scoring offerors. All offerors invited back for this stage must be within 1250 points of the highest scoring offeror)
Fuseideas
TFM
MMGY Hoffman
AKQA
Brickhouse
Stafford
IDEA
Wendt
Moses
Agency Presentation
LLC
WITF
Global
York
Rokkan
Rokkan
Understanding of the Montana brand and travel experience
425
DQ
212.5
0.0
DQ
DQ
DQ
318.8
DQ
255.0
403.8
255.0
Strategically sound recommendations and insights
Creativity – and feasibility – of solution provided, including
budgetary restrictions
Ability to provide a complete integrated solution or
demonstrated ability to deliver collaboration as part of a
client’s roster of agencies
375
DQ
112.5
0.0
DQ
DQ
DQ
225.0
DQ
225.0
356.3
187.5
425
DQ
63.8
0.0
DQ
DQ
DQ
255.0
DQ
212.5
403.8
212.5
375
DQ
56.3
0.0
DQ
DQ
DQ
262.5
DQ
187.5
375.0
187.5
Focus/attention to measurement, analytics and accountability
350
DQ
105.0
0.0
DQ
DQ
DQ
280.0
DQ
175.0
336.0
175.0
250
DQ
37.5
0.0
DQ
DQ
DQ
200.0
DQ
125.0
245.0
125.0
300
Grand Total
DQ
DQ
60.0
7115.4
0.0
5791.0
DQ
DQ
DQ
DQ
DQ
DQ
240.0
7999.4
DQ
DQ
210.0
7672.5
285.0
8536.1
285.0
7633.1
Clear understanding of the agency’s capabilities, strengths
and weaknesses
Highly credentialed and qualified agency staff
Summary
5