Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Hello!
And a big welcome from Victoria and Steve – possibly better known as Team Sales and Team Marketing!
You might remember us from the Sheffield Social Media, Marketing and Business Show where we were collecting amazing tips from lots of you
super knowledgeable attendees.
And here they are – laid out in a little E-book, giving you some amazing ideas and inspiration.
Remember – if you contributed you are now an official published author!
So – enjoy, we loved meeting you all, thank you for all of your input and support.
Victoria and Steve
Buzztastic Ltd and KISS Copy
P.S – who won? Well Team Sales gathered more tips – if you would like to catch up on Steve’s forfeit you can find all the video right here!
www.buzztastic.co.uk/team_sales
P.P.S – giant thanks to Nick from Footprint photography for allowing us to use the great image on the front cover! You can check him out
here! http://www.footprintphoto.biz/
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Sales Tips
Serve don’t sell
Lyndsey Hall
Knowles Warwick
Don’t be afraid to say no!
Robert Hanney
Knowles Warwick
Always act with integrity
Emma Czirok
PHD Marketing and Strategy
Speak from the heart
Samantha Packham
Cheetham Jackson
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Over deliver and under promise not vice versa!
Eleanor Stephenson
Hotel Van Dyk
Be Friendly
Jenny Miller
Aspect Training
Keep it personal
Ian May
Aspect Training
Be Passionate
Daphne Cawthorne
Soroptimist International of Sheffield
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Listen
Josh Dickens
Sutton McGrath Hartley
Always use a professional photo - an
iPhone 'snap' can cheapen your brand
image or product!
Jennifer Robertson
Kyte Photography
Build personal Relationships
Stephanie Bradley
Be Consistent
Sue
Holistic Core Restore
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Use Persuasive Techniques
Helen Joyce
Spectrum Social Care
Stop and Interact
Cristina Sesma
Machine Works
Don’t be cheesy
Dean Dixon
Nexus TSL
Listen to your customer
Paul Sykes
Nexus
Follow up on everything
Daniel Wilson
Attercopia
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Tell honest stories
Richard Hennessy
Focused Hypnosis
Don't sell just help people to buy
Janita Maaranen
IntoProfessional Ltd
Smile
Chris Morris
Shoo Social Media
Always do what you say you will! Deliver
on promises and develop trust
Katie Christian
Copthorne Hotel
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Think about experimenting with your approach
Inova Consultancy
Don't Oversell
Alison Lawton
Chat Heroes
Get to know your customer
Deon Jacobs
The Unique Network
Motivate Yourself
Mohammed Ilyaas Lunat
Millweb Studio
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Referrals are the key
Sheldon McDonald
Signature Structures
Stop writing Proposals
Gary King
Tendo
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Marketing Tips
It’s still about people
Tony Wainwright
Which List 2
Ensure you are utilising all relevant touchpoints
for your business
Jessica Zeun
Zeun Digital
Think about the next click on your website
Siu Ann Lai
Social Media is loads more effective if you include a
picture
Adrian Wilson
McFade Photography
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Drink more beer!
We’ve no idea who this tip was from – but we fully endorse it!
Use a good visual to catch
attention
Victoria Ward
Touchpoints
Get a business plan in place before marketing
Kirsty Feeney
Keyzo
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Get to know your buyer
Neil Maycock
Digital Impact Solutions
Research before marketing - they may not buy
green caps in China!
Janita Maaranen
IntoProfessional Ltd
Always use a professional photo - an
iPhone 'snap' can cheapen your brand
image or product!
Jennifer Robertson
Kyte Photography
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Translate your strategy down to local level
Rachel Albanese
National Trust
Have a plan around what you are
marketing and why before you commit
to spending on marketing
Bob Brown
Inspire 2 Aspire
Let your buttons pop out
We have no idea. Literally none.
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Be Consistent
Edward Hollands
Driven Media
Be yourself
David Lilley
The Unique Network
Marketing doesn't work without sales and vice versa
Brendan Hall
Suton McGrath Hartley
Use social media well
Russell Mills
Emax
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Keep it simple
Danielle Wilkinson
DRW Property Services
Be personable and friendly
Rebecca Gould
PHD
Marketing is the foundation of any good business. Without product
marketing there usually are no sales
David Lilly
Keep it simple clear and concise and
targeted to the intended audience
Katie Christian
Copthorne Hotel
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Always exceed your client’s expectations
Nick Sievewright
Footprint photography
Make your key words within your PPC campaign
very specific - better targeting = better traffic
Sarah Lowther
Ascensor
Have a big budget!
Chris Matthew
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
Better Together
We had a great time putting together this E-book… but we know that in reality, we’re better together! Sales and
Marketing are the key to your business success, and having a comprehensive strategy and approach across both areas of
your business is always going to accelerate your results.
So – how can we help?
The Offer!
Just for you super special SMMB show-goers we have each got an amazing offer just for you to hone your strategy, get a
new insight or simply to identify some new areas you can build your business in.
Buzztastic Ltd (that’s Victoria!) is offering special show deal on
The Buzztastic 7200
7,200 seconds. Two hours to you and me. Enough time to watch a movie, run a half-marathon or roast a very small
chicken.
Or you could use that time to change your business forever.
We’ll cover:
 What’s your current sales strategy
 What’s working / what’s not
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book




New ideas and approaches
Tweaking and tinkering with what you are currently doing
What action you will now take
Measurable results and accountability
I’ve got 7,200 seconds. Let’s make things happen for you.
Usually £150 + VAT, take the show deal – only £99 + VAT – just contact [email protected]
And come and join us for our Sensational #SalesScope Sessions on Periscope!
Take ten minutes out of your day and join Victoria, Pirate Pete and a lorry load of immense sales tactics to keep you
inspired and sales-focused
6pm every Tuesday. Ten minutes only. When Pirate Pete starts to dance the hula, we have to sign off. (It’ll make sense
when you tune in).
KISS Copy (that’s Steve!) is offering special show deal on
The KISS Copy Healthcheck
When you write the copy for your website, you write it from your perspective. You can’t help it.
But what is it saying to people coming from a different perspective?
What’s it saying to people with a different level of literacy to you? Or a different second language?
Sheffield SMMB Show – Team Sales v’s Team Marketing E-Book
What’s it saying to people who’ve just been on your four biggest competitor’s websites? Is it saying the same? Are you
standing out?
What’s it saying to search engines?
Do you know?
Because if you don’t, chances are you’re losing customers without ever knowing why.
Get an expert eye on your web copy, and make sure it’s working for you.
Top Ten Tips - Ten tailored pieces of feedback on how to improve the copy on the site, to help you tell your story more
compellingly.
Book your Healthcheck now, and find out what others hear when you speak.
Take the show deal – only £45! – just contact [email protected]
We can’t wait to hear from you – thanks Sheffield – it’s been totes
amazeballs!