Psychographic Ad Targeting
Opinion Slider™ Technology
IJudge Opinions, Inc.
Ben Woodard
Co-founder
www.ijudge.info
[email protected]
@ijudgeinfo
Slider Features
Opinion Antonym Pair
Opinion Score
Opinion Antonym Pair
Scroll 1-30 Opinion Pairs, save scores
Instructions, options
Save Survey
©2017 IJudge.info
Ad Tag Substitution
Deploy the responsive Slider wherever ads show, on any device
©2017 IJudge.info
Scoring Options
Gather mathematical, longitudinal scores for all ecosystem elements
Cookie
Ad
Opinion Scores
Publisher
Content
©2017 IJudge.info
Ad Scoring
Score ads using random or controlled audience
Creative Team
Network
Personnel
Focus Groups
Companion Ad
Substitution
Opinion
Slider
ACME AD
©2017 IJudge.info
Opinion Rankings
Real user scores drive strategic targeting combinations
Opinion
URLs
Publishers
Ads
Users
Entertaining
select
select
select
select
Boring
select
select
select
select
Helpful
select
select
select
select
Harmful
select
select
select
select
Spiritual
select
select
select
select
Materialistic
select
select
select
select
…
select
select
select
select
©2017 IJudge.info
Delivery Channels
Deploy & utilize anywhere within the display advertising spectrum
Agency
SSP
Publisher
DSP
Opinion
Data
Exchange
Server
Network
©2017 IJudge.info
Exemplary Usage
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Filtered Retargeting
User
Publisher
Content
Positive
Score
Retarget:
YES
Negative
Score
Retarget:
NO
Opinion
Slider
©2017 IJudge.info
Inverse Retargeting
XYZ
User
ABC
Publisher
Content XYZ
Positive
Score
Retarget content:
XYZ
Negative
Score
Retarget content:
ABC
Opinion
Slider
©2017 IJudge.info
Contextual Deployment
Current systems
Keywords
• Assume
relevance
Semantics
• Assume
demographics
and intent
Display Ad
• Target based
on inferred
response
Opinion Slider Integration
URL 1
• Employ Ad Tag
Substitution
Opinion Slider
Events
• Add Opinion
Scores to URL
• Create network
URL & Publisher
Rankings
Display Ad
• Target based
on known
emotional
response to
page content
©2017 IJudge.info
Behavioral Deployment
Current systems
URL 1
• Place Cookie
• Link URL data
URL 2
• Add to data
• Assume
demographics
& interests
Display Ad
• Target based
on inferred
opinions &
values
Opinion Slider Integration
URL 1
• Place Cookie
• Link URL data
• Employ Ad Tag
Substitution
Opinion Slider
Events
• Add Opinion
Scores to Cookie
& URL
• Create Rankings
Display Ad
• Target based
on known
emotional
response to
content classes
©2017 IJudge.info