Cosmetics for Real Life
In Cosmetics Paris
16 - 18 April 2013
Cosmetics for Real Life
Introduction
Worldwide people lead varied lives and wear a number of different hats.
Looking closely at real people, their stories and their wide-ranging daily needs,
BASF strives constantly to develop solutions that meet the demand for
cosmetic and personal care products that match people’s individual lives and
preferences.
2
BASF Personal Care
Cosmetics for Real Life
Introduction
That’s why…
…we are inspired by life
…we are inspired by real persons life
…our „models“ are our colleagues which have different nationality, age, background and needs
3
BASF Personal Care
Cosmetics for Real Life
Formulations Overview
Different products were developed to each colleague according to their needs in their different
life moments.
These formulations are well balanced between skin and hair as well as between cleasing,
styling and caring, sun and color - over all personal care segments:
Skin Care
Hair Care
SC-ES-12-09-8
i
Body Oil
SC-DE-12-209-29
AP Deo Roll-on
SC-DE-12-231-4.4
4
BASF Personal Care
HB-DE-12-221-8
Natural Conditioner
Anti-Aging Gel Cream
SC-DE-12-217-20
Liquid Soap
Oil Shampoo
Day Cream SPF 15
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HB-DE-11-092-258
Hair Wax
HB-DE-12-232-5
Styling Gel
HB-DE-12-232-8
Color Care
Skin Rinse-off
i
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HB-DE-12-215-19
Shower Gel
HB-DE-12-222-15
Facial Cleanser
HB-DE-12-216-28
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Lipstick
FR-CC-003.A09
Sun Care
i
Duo Eye Shadow
FR00946.211/11 and /12 i
Eye Liner
FR-CC-005.A28
CC Cream
FR-CC-004-A9
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Sun Oil Spray SPF 50
GEUV11080-4-6
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Cosmetics for Real Life
How to be an attractive mother
Mrs. Family Manager need a…
Mrs. Glamor need an…
… multifunctional
shampoo
… expressive and seductive
lipstick
The hair is long, the to-do list is even longer and the
morning is short. Therefore, her shampoo must work as
an all-in-one product: thorough and mild cleansing, good
conditioning and repair without any build-up effect. Its
texture is ideally suited for long hair.
Changing from a natural to a more glamoros appearance
is easy with an impressively colored lipstick that has a
rich, melting texture. Mrs. Glamor instantly becomes
more self-confident in her seduction power for an
evening outside with her husband.
5
BASF Personal Care
Mrs. Family Manager's
Oil Shampoo
I
II
III
Ingredients
INCI / Chemistry
Water, demin.
Aqua
Polymer JR 400 (Dow Personal Care)
Polyquaternium-10
0.20
Conditioning Agent
Tinogard®
Benzotriazolyl Dodecyl p-Cresol
0.05
Light Stabilizer
Function
72.71
Parfum (and) Limonene (and) Citronellol
0.50
Fragrance
Texapon® N 70
Sodium Laureth Sulfate
12.90
Surfactant
Dehyton® PK 45
Cocamidopropyl Betaine
7.50
Surfactant
Nutrilan®
Hydrolyzed Keratin
0.50
Care Additive
Dicaprylyl Ether (and) Decyl Glucoside (and) Glyceryl Oleate
3.50
Conditioning Agent
Arlypon®
V
TL
Weight % (as is)
Pink Pomelo (Givaudan)
Keratin W PP
Plantasil®
IV
Formulation n° HB-DE-12-221-8
Micro
PEG/PPG-120/10 Trimethylolpropane Trioleate (and) Laureth-2
1.40
Thickener
Sodium Benzoate
TT
Sodium Benzoate
0.50
Preservative
Puricolor® Yellow FYE 13 (1% solution)
CI 47005
0.12
Colorant
Puricolor®
CI 15985
0.12
Colorant
Citric Acid
Citric Acid
q.s.
pH Adjustment
Sodium Chloride
Sodium Chloride
q.s.
Viscosity Adjustment
Yellow FYE 3 (1% solution)
Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23°C
pH-value
~ 4,000 mPas
~ 4.8
Preparation in the laboratory
Add Polymer JR 400 to water while stirring. Allow to stir until homogeneous. Mix phase II. Add phase III to phase II and mix until homogeneous. Add phase I to mixed phase II and III. Stir
until a clear solution is obtained. Add phase IV. Adjust pH and viscosity using phase V.
Not microbiologically tested
6
BASF Personal Care
Mrs. Glamor's
Lipstick
I
II
III
IV
V
Formulation n° FR-CC-003.A09
Ingredients
INCI / Chemistry
Candelilla Wax (Baerlocher)
Candelilla Wax (EU)*
10.00
Consistency Factor
Multiwax W-445 (Sonneborn)
Microcrystalline Wax
2.50
Consistency Factor
Performalene 655
(New Phase Technologies)
Polyethylene
3.50
Consistency Factor
Cetiol® MM
Myristyl Myristate
5.00
Consistency Factor
Cetiol® SB 45
Butyrospermum Parkii (EU)*
2.00
Emollient
Myritol® 331
Cocoglycerides
10.00
Emollient
Cegesoft® VP
Olus Oil (and) Hydrogenated Vegetable Oil (and) Candelilla Wax (EU)*
6.00
Emollient
Cetiol® Sensoft
Propylheptyl Caprylate
4.00
Emollient
Cosmedia® DC
Hydrogenated Dimer Dilinoleyl /Dimethylcarbonate Copolymer
10.00
Water Resistant Agent
Lameform® TGI
Polyglyceryl-3 Diisostearate
10.00
Dispersion Agent
Eutanol® G
Octyldodecanol
13.20
Emollient
Cetiol®
Oleyl Erucate
J 600
Weight % (as is)
Function
10.00
Emollient
Suncroma FD&C Red 40 Al Lake (Sun Chemical)
FD&C Red n°40 Aluminum Lake
2.50
Pigment
Suncroma D&C Red 33 Al Lake (Sun Chemical)
D&C Red n°33 Aluminum Lake
1.50
Pigment
Covi-ox® T 70 C
Tocopherol
0.50
Antioxidant
Hyaluronic Filling Spheres™
Ethylhexyl Palmitate (and) Silica Dimethyl Silylane (and) Butylene
Glycol (and) Sodium Hyaluronate
1.00
Active Ingredient
Perfume Red Lip RS 39403 (Technico Flor)
Parfum
0.30
Fragrance
Cloisonné® Nu-Antique Rouge Flambé
Mica (and) Titanium Dioxide (and) Iron Oxides
5.00
Effect Pigment
Chione™ HD Digital Pink
Synthetic Fluorphlogopite (and) Titanium Dioxide
3.00
Effect Pigment
Preparation in the laboratory
Heat phase I up to 100°C while stirring. Grind phase III into phase II, then add the mix to phase I (temperature has to be 90°C - 100°C). When homogeneous, add phases IV and V. Pour
the mix into the mould, then put the mould into the freezer for min. 20 minutes.
Not microbiologically tested
* CTFA INCI is available on page 29
7
BASF Personal Care
Cosmetics for Real Life
Big plans ahead for the musical cyclist
Mr. Sporty need an…
Mr. Artist need an…
… effective, non-greasy and easy to apply
sun oil spray
… endless styling and care
hair wax
For people like Mr. Sporty, who love cycling or running and are
often exposed to UV light for several hours, safe sun
protection is absolutely essential. This sun oil spray provides
an optimum of UVA/UVB protection plus water resistance, can
easily be distributed and makes it easy to ride the bike without
sticky fingers.
The ivory colored hair wax delivers medium control and
definition to mold and manipulate endless styles – for Mr.
Artist’s serious classic pieces as well as for the creative jazz
look. In addition to styling performance, the wax cares for the
hair with shea butter and strengthens it with wheat protein.
8
BASF Personal Care
Mr. Sporty's
Sun Oil Spray SPF 50
UVA - PF/SPF > 1/3
I.
Formulation n° GEUV11080-4-6
Ingredients
INCI / Chemistry
Cetiol® AB
C12-15 Alkyl Benzoate
31.30
Emollient
Cetiol®
Dicaprylyl Carbonate
10.00
Emollient
CC
Cosmedia®
DC
Hydrogenated Dimer Dilioleyl/Dimethylcarbonate Copolymer
Weight % (as is)
2.00
Water Resistance Polymer
Uvinul® MC 80
Ethylhexyl Methoxycinnamate
10.00
UVB Filter
Uvinul® A Plus
Diethylamino Hydroxybenzoyl Hexyl Benzoate
10.00
UVA Filter
Tinosorb® S
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine
3.50
Broad-Spectrum UV Filter
Uvinul®
Ethylhexyl Triazone
2.00
UVB Filter
16.00
Emollient
T 150
II.
Cetiol® C 5
Coco-Caprylate
III.
Vitamin E-Acetate Care
Tocopheryl Acetate
IV.
Ethanol absolut. (Riedel)
Alcohol
SPF in vivo
Water Resistance, Guidelines for evaluation of sun product
0.20
15.00
48
66.80
Water resistance, Colipa December 2005
Preparation in the laboratory
Heat up phase I to 80°C. Cool down to room temperature. Add phase II into phase I. Add phase III into phase I/II. Add phase I/II/III into phase IV.
Not microbiologically tested
9
Function
BASF Personal Care
Active Ingredient
Cooling Agent
Mr. Artist's
Hair Wax
Formulation n° HB-DE-12-232-5
Ingredients
INCI / Chemistry
Water, demin.
Aqua
Luvigel® Fit
Acrylates/C10-C30 Methacrylate Copolymer
3.50
Rheology Modifier
Luviflex® Soft
Acrylates Copolymer
2.00
Styling Agent
II
AMP Ultra PC 2000 (Angus Chemie)
Aminomethyl Propanol
1.20
Neutralizing Agent
III
Cetiol®
Butyrospermum Parkii (EU)*
2.00
Conditioning Agent / Emollient
Beeswax 8108 (Kahl & Co)
Beeswax
5.00
Consistency Factor
Vaseline white 16415 (Riedel-de Haen)
Petrolatum
5.00
Conditioning Agent
Eumulgin®
Ceteareth-20
2.00
Emulsifier
Cetearyl Alcohol
3.00
Consistency Factor
Cremophor® CO 40
PEG-40 Hydrogenated Castor Oil
3.00
Solubilizer
Eumulgin® EO 33
PEG-150 Distearate
1.50
Solubilizer
Luviset®
Clear AT 2
VP/Methacrylamide/Vinyl Imidazole Copolymer
5.00
Styling Agent
Gluadin®
W 40 BP
Hydrolyzed Wheat Protein
1.00
Active Ingredient
Energie et bois RS41658 (Technico Flor)
Parfum
0.10
Fragrance
Euxyl K 220 (Schülke & Mayr)
Methylisothiazolinone (and) Ethylhexylglycerin
0.10
Preservative
I
SB 45
Lanette®
IV
B2
O
Weight % (as is)
Function
65.60
Preparation in the laboratory
Mix phase I. Add phase II to neutralize phase I while stirring. Heat (phase I and II) up to 75°C while stirring. Melt phase III up to 75°C and add under stirring to combined phases I+II. Stir
for 15 minutes at 75°C. Add phase IV one after another and stir till homogeneous. Let cool down and fill up at 60°C.
Appearance: white, solid wax
Not microbiologically tested
* CTFA INCI is available on page 29
10
BASF Personal Care
Cosmetics for Real Life
Mrs. Sporty meets Mrs. Party Animal
Mrs. Sporty need a…
Mrs. Party Animal need a…
… high performance, control and smoothness
AP deo roll-on
… chic and fashionable duo
eye shadow
The requirements are high – in sports especially for an
AP/Deo product. When Mrs. Sporty goes cycling, skating or
climbing, she needs reliable odor protection and good sweat
control, accompanied by a fresh natural fragrance. In addition,
this antiperspirant formulation leaves a smooth, non-tacky
skin feel and reduces the axillary hair growth.
Two color shades illuminate the eyes of Mrs. Party Animal on
a night out dancing with her friends. The deep gray-blue and
violet-blue tones are ideal for smokey eyes. The velvety and
powdery textures will last all night and enhance her party
outfit.
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BASF Personal Care
Mrs. Party Animal's
Duo Eye Shadow
I
Ingredients
INCI / Chemistry
Lanette® 22
Cutina® HR Powder
Formulation n° FR00946.211/11 and /12
11/
Weight % (as is)
12/
Weight % (as is)
Function
Behenyl Alcohol
4.90
4.90
Consistency Factor
Hydrogenated Castor Oil
2.15
2.15
Consistency Factor
Candelilla Wax (Baerlocher)
Candelilla Wax (EU)*
2.25
2.25
Consistency Factor
Cerauba T 1 (Baerlocher)
Carnauba Wax (EU)*
0.90
0.90
Consistency Factor
Myritol®
331
Cocoglycerides
9.00
9.00
Emollient
Myritol®
312
Caprylic/Capric Triglyceride
8.65
8.65
Emollient
Cetiol®
C5
Coco-Caprylate
12.00
12.00
Emollient
Cegesoft® C 24
Ethylhexyl Palmitate
13.40
13.40
Emollient
Lameform® TGI
Polyglyceryl-3 Diisostearate
2.25
2.25
Emulsifier W/O
KSG - 16 (ShinEtsu)
Dimethicone/Vinyl Dimethicone Crosspolymer
9.00
9.00
Skin Sensory Modifier
II
SUNPMMA - C100 (Sunjin)
Polymethyl Methacrylate
9.00
9.00
Skin Sensory Modifier
III
Chione™ HD Graphic Blue
Synthetic Fluorphlogopite (and) Titanium Dioxide
13.00
-
Effect Pigment
Gemtone™ Moonstone
Mica (and) Titanium Dioxide (and) Iron Oxide
13.50
-
Effect Pigment
Chroma-Lite™ Black
Bismuth Oxychloride (and) Mica (and) Iron Oxide
-
13.00
Effect Pigment
Chione™ HD Metric Violet
Synthetic Fluorphlogopite (and) Titanium Dioxide
-
8.50
Effect Pigment
Gemtone™ Amethyst
Mica (and) Titanium Dioxide (and) Ferric Ferrocyanide (and) Carmine
-
5.00
Effect Pigment
Preparation in the laboratory
Heat phase I to 80°C. When the mix is homogeneous, add phase II and III. Pour the mix into the packaging at 70°C.
Not microbiologically tested
* CTFA INCI is available on page 29
12
BASF Personal Care
Mrs. Sporty's
AP Deo Roll On
Formulation n° SC-DE-12-231-4.4
Ingredients
INCI / Chemistry
Emulgade® NLB
Steareth-2 (and) Ceteareth-12 (and) Stearyl Alcohol (and) Ceteareth20 (and) Distearyl Ether
4.00
Emulsion Base O/W
Cetiol® E
PPG-15 Stearyl Ether
2.00
Emollient
DC 200 Fluid - 100 cst (Dow Corning)
Dimethicone
0.50
Emollient
II
Water, demin.
Aqua
52.70
III
Locron L (Clariant)
Aluminum Chlorohydrate
40.00
Active Ingredient
IV
PilisoftlTM LS 9760
Aqua (and) Pentylene Glycol (and) Gymnema Sylvestre Extract (EU)*
0.50
Active Ingredient
V
Green Nature (Symrise)
Parfum
0.30
Fragrance
I
Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23°C
pH-value
Weight % (as is)
Function
~ 3,200 mPas
~ 4.2
Preparation in the laboratory
Heat phase I to 80°C. Heat phase II to 80°C. Add phase II to phase I while stirring. Stir while cooling to 45°C and add phase III, phase IV and phase V one after the other. Stop stirring at
35°C to 30°C when the viscosity increases.
Not microbiologically tested
* CTFA INCI is available on page 29
13
BASF Personal Care
Cosmetics for Real Life
One, two, three, can you hear me?
Mr. Business need a…
Mr. Rocker need a…
…quick absorption and high efficacy
anti-aging gel cream
… good coverage but no mask
CC cream
Mr. Business likes light skin care products that are
absorbed quickly and provide long-term performance
without feeling sticky. This combination of gel and cream
enriched with active ingredients meets his exact
requirements.
Being on stage involves exposure to either UV light or
artificial light. Therefore, Mr. Rocker needs a skin
correction cream that offers overall protection and the
lightness of a day care product. This CC cream supports
a natural, zero default skin.
14
BASF Personal Care
Mr. Business'
Anti-Aging Gel Cream
Formulation n° SC-DE-12-217-20
I
Ingredients
INCI / Chemistry
Water, demin.
Aqua
Glycerin
Glycerin
1.00
Humectant
DN-AgeTM
PW LS 9827
Weight % (as is)
Function
85.75
Maltodextrin (and) Cassia Alata Leaf Extract
0.10
Active Ingredient
RelipidiumTM
Hydrolized Yeast Protein (and) Butylene Glycol (and) Pentylene Glycol
2.00
Active Ingredient
II
Cosmedia® SP
Sodium Polyacrylate
0.75
Emulsifying Polymer
III
Cetiol® Sensoft
Propylheptyl Caprylate
5.00
Emollient
Cetiol®
C5
Coco-Caprylate
2.50
Emollient
Myritol®
331
Cocoglycerides
2.50
Emollient
Parfum
0.40
Fragrance
Cool Men RS 41576 (Technico Flor)
IV
Preservative
Viscosity (Brookfield RVF, spindle TE, 4rpm, Helipath) at 23°C
pH-value
q.s.
Preservative
~ 62,500 mPas
~ 6.2
Preparation in the laboratory
Cold Process: Mix components of phase I. Disperse phase II in phase I. Mix the oilphase III separately and add to phase I + II. If necessary adjust the pH-value to > 6.0.
Not microbiologically tested
15
BASF Personal Care
Mr. Rocker's
CC Cream SPF 25
UVA-PF / SPF > 1/3
I
II
III
IV
V
VI
VII
Formulation n° FR-CC-004-A9
Ingredients
INCI / Chemistry
Dehymuls® LE
Cetiol® OE
Cetiol® A
Cetiol® Sensoft
Cosmedia Gel® CC
Uvinul® MC 80
Uvinul® A Plus Granular
Tinosorb® S
Water, demin.
Butylene Glycol (Interchimie)
MgSO4 (Prolabo)
EDTA® BX Pulver
Preservative
NAI Titane C 475001-10 (Myoshi)
Yellow NAI-C 339001-10 (Myoshi)
Red NAI-C 338001-10 (Myoshi)
Black NAI-C 337001-10 (Myoshi)
DC 245 (Down Corning)
Orgasol 2002 EXD NAT COS (Arkema)
Parfum Evasion (Technico Flor)
Chione™ M-SVA
Chione™ HD Crisp Gold
Hyalufix™ GL
PEG-30 Dipolyhydroxystearate
Dicaprylyl Ether
Hexyl Laurate
Propylheptyl Caprylate
Dicaprylyl Carbonate (and) Stearalkonium Hectorite (and) Propylene Carbonate
Ethylexyl Methoxycinnamate
Diethylamnino Hydroxybenzoyl Hexyl Benzoate
Bis – Ethylhexyloxyphenol Methoxyphenyl Triazine
Aqua
Butylene Glycol
Magnesium Sulfate
Tetrasodium EDTA
SPF in vivo
Viscosity (Brookfield RVF, spindle 2, 10rpm) at 20°C
Titanium Dioxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide
Iron Oxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide
Iron Oxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide
Iron Oxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide
Cyclopentasiloxane
Nylon-12
Parfum
Synthetic Fluorphlogopite (and) Lauroyl Lysine
Synthetic Fluorphlogopite (and) Titanium Dioxyde
Alpinea Galanga Extract (EU)*
Weight % (as is)
4.00
2.00
2.00
3.00
6.00
9.00
5.00
1.00
43.64
3.00
0.50
0.05
q.s.
4.19
0.60
0.15
0.06
11.81
2.00
0.20
2.00
1.00
3.00
Function
Emulsifier W/O
Emollient
Emollient
Emollient
Rheology Modifier
UVB Filter
UVA Filter
Broad-Spectrum UV Filter
Humectant
Stabilizing Agent
Chelating Agent
Preservative
Pigment
Pigment
Pigment
Pigment
Skin Sensory Modifier
Skin Sensory Modifier
Fragrance
Effect Pigment
Effect Pigment
Active Ingredient
27.9
~ 1,456 mPas
Preparation in the laboratory
I. Heat phase I up to 75°C while stirring. Heat phase II up to 75°C. Grind phase III with the necessary amount of DC 245 and add the remaing amount to phase I. Add the ground product
to phase I. Add phase II into phase I+III while stirring. Add phase IV. Cool down to 40°C and add phase V, VI and VII.
Not microbiologically tested
* CTFA INCI is available on page 29
16
BASF Personal Care
Cosmetics for Real Life
„I enjoy every moment that life has to offer“
Mrs. Artist need a…
Mrs. Casual need a…
…rejuvenation and protection
day cream SPF 15
…natural and simple
natural conditioner
Mrs. Artist loves to sit at her piano or review the notes of
the piece she is going to play next. Making the right
choices in music or picking a day cream gives her a
great feeling – both help to rejuvenate her mind and
body.
Mrs. Casual likes to untangle her frizzy hair in a natural
and easy way. This natural conditioner treats her
dry and damaged hair and keeps it soft, smooth and
well-cared for without any build-up.
The hair looks vibrant and fresh with a natural volume.
17
BASF Personal Care
Mrs. Artist's
Day Cream SPF 15
UVA-PF / SPF > 1/3
I
II
III
IV
V
VI
Formulation n° SC-ES-12-09-8
Ingredients
INCI / Chemistry
Cetiol® B
Myritol® PC
Cetiol® RLF
Cetiol® Sensoft
Uvinul® T 150
Uvinul® A PLUS
Tinosorb® S
Cutina® HVG
Emulgade® PL 68/50
Water, demin.
Rheocare® C PLUS
NaOH solution 50%
Cosmedia® SP
Butylene Glycol
Eumulgin® SG
EDTA® BD
Euxyl PE 9010 (Schülke & Mayr)
Sensiva SC 50 (Schülke & Mayr)
Xiameter PMX-200/100cts (Dow Corning)
Water, demin.
ArgatensylTM PW BIO LS 9902
LinefactorTM A 00089
Dibutyl Adipate
Propylene Glycol Dicaprylate/ Dicaprate
Caprylyl Caprylate/Caprate
Propylheptyl Caprylate
Ethylhexyl Triazone
Diethylamino Hydroxybenzoyl Hexyl Benzoate
Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine
Hydrogenated Vegetable Glycerides
Cetearyl Glucoside (and) Cetearyl Alcohol
Aqua
Carbomer
Sodium Hydroxide
Sodium Polyacrylate
Butylene Glycol
Sodium Stearoyl Glutamate
Disodium EDTA
Phenoxyethanol (and) Ethylhexylglycerin
Ethylhexylglycerin
Dimethicone
Aqua
Argania Spinosa Kernel Extract (and) Sodium Cocoyl Glutamate
Aqua (and) Butylene Glycol (and) Pentylene Glycol (and) Hibiscus
Abelmoschus Seed Extract (and) Xanthan Gum (EU)*
Parfum
8.00
6.00
5.00
4.00
2.50
3.50
1.00
2.00
5.00
47.25
0.20
0.15
0.50
3.00
0.50
0.10
1.00
0.50
0.50
5.00
0.60
3.00
Function
Emollient
Emollient
Emollient
Emollient
UVB Filter
UVA Filter
Broad Spectrum UV Filter
Consistency Factor
Emulsifier O/W
Thickener
Neutralizing Agent
Thickener
Humectant
Emulsifier O/W
Chelating Agent
Preservative
Preservative
Anti-foamer
Active Ingredient
Active Ingredient
0.30
Fragrance
CI17200
0.40
Coloring Agent
SPF in vivo
Viscosity (Brookfield RVT, 20° C, spindle TE, 5 rpm, Helipath)
pH-value
17.8
~ 280,000 mPas
~ 6.2
VII
Just Delicious RS 32785
(Florami FA0100, ThecnicoFlor)
Unicert Red K 7057-J solution 0.1%
(Sensient Cosmetic Technologies)
Weight % (as is)
Preparation in the laboratory
Prepare phase II : Disperse Rheocare® C Plus into the water and mix until homogeneous, neutralize with NaOH at pH 6 (to get a transparent gel). Add the rest of components in order and heat to 75-80°C. Prepare phase I: Mix the oils
and filters and heat to 75-80°C. When solubilized add the rest of components. Add phase I to phase II while stirring with turrax (11,000 rpm). Maintain five minutes at the same temperature. Then start to cool down with high stirring (no
turrax) and add phase III. At approx. 60°C continue with moderate stirring and continue to cool down. At 30°C add phase IV previously mixed and finally add the components of phase V, phase VI and phase VII one after the other.
Not microbiologically tested
18
BASF Personal Care
Mrs. Casual's
Natural Conditioner
Formulation n° HB-DE-11-092-258
Ingredients
INCI / Chemistry
Plantaquat® NC
Cetearyl Alcohol (and) Lecithin (and) Sodium Cetearyl Sulfate (and)
Olus Oil
Water, demin.
Aqua
II
Myritol® 312
Caprylic/Capric Triglyceride
2.00
Emollient
III
Florafruit (Givaudan)
Parfum (and) Hexyl Cinnamal (and) Butylphenyl Methylpropional
(and) Linalool
0.30
Fragrance
Sodium Benzoate
Sodium Benzoate
0.50
Preservative
Citric Acid
Citric Acid
I
IV
Viscosity (Brookfield RVF, spindle 5, 10rpm) at 23°C
pH-value
Weight % (as is)
7.00
Function
Conditioning Agent
90.20
q.s.
pH Adjustment
6,000-7,000 mPas
~4.0
Preparation in the laboratory
Heat water to 70-75° C, add Plantaquat® NC and allow the emulsion to cool down to 55° C while stirring. Add phase II and homogenize with a suitable dispersion unit (e.g. Ultra Turrax).
Add phase III at 30 - 35° C. Adjust pH using phase IV.
Not microbiologically tested
19
BASF Personal Care
Cosmetics for Real Life
From loving dad to a lover of the „aperitivo hour“
Mr. Family Manager need a…
Mr. Aperitivo need an…
…mild and safe
liquid soap
…energy and care
shower gel
Taking care of his five months old daughter is his new
passion. Innumerable are the times he has to wash his
hands before and after changing her nappies. A liquid
soap with mild ingredients designed for sensitive skin
cleansing takes care of his hands and he can even use it
to bathe his baby.
After a long working day, a shower is the best refresher
for a man who likes to feel good when he goes out
to have his aperitif. The appealing green colored
formulation energizes him for the happy hour on the
town.
20
BASF Personal Care
Mr. Family Manager's
Liquid Soap
Formulation n° HB-DE-12-215-19
Ingredients
INCI / Chemistry
Dehyquart® CC 7 BZ
Polyquaternium-7
Water, demin.
Aqua
Sodium Benzoate
Sodium Benzoate
0.50
Preservative
Dehyton® PK 45
Cocamidopropyl Betaine
5.50
Surfactant
Texapon® N 70
Sodium Laureth Sulfate
6.50
Surfactant
Plantapon® LGC Sorb
Sodium Lauryl Glucose Carboxylate (and) Lauryl Glucoside
1.50
Surfactant
Plantacare®
Coco-Glucoside
1.50
Surfactant
Plantapon® LC 7
Laureth-7 Citrate
1.00
Surfactant
Arlypon® TT
PEG/PPG-120/10 Trimethylolpropane Trioleate (and) Laureth-2
0.75
Rheology Modifier
Tinogard® HS
Sodium Benzotriazolyl Butylphenol Sulfonate
0.20
Light Stabilizer
Gil Artic Ice RS 34272 (Technico Flor)
Parfum
0.50
Fragrance
Puricolor®
CI 42090
0.27
Colorant
Puricolor® Yellow AYE 17 (0.1% solution)
CI 18965
0.22
Colorant
III
Citric Acid (50%)
Citric Acid
q.s.
pH Adjustment
IV
Sodium Chloride
Sodium Chloride
q.s.
Viscosity Adjustment
I
II
818 UP
Blue ABL 9 FDA (0.1% solution)
Viscosity (Brookfield RVF, spindle 4, 20 rpm) at 23°C
pH-value
Weight % (as is)
1.00
Function
Conditioning Polymer
80.56
~ 4,700 mPas
~ 4.6
Preparation in the laboratory
Mix the components of phase I. Add the components of phase II in the described order while stirring until the mixture is homogenous. Adjust the pH with citric acid to pH 4.6. Adjust the viscosity with sodium chloride.
Not microbiologically tested
21
BASF Personal Care
Mr. Aperitivo's
Shower Gel
Formulation n° HB-DE-12-222-15
Ingredients
INCI / Chemistry
Tinogard® TL
Benzotriazolyl Dodecyl p-Cresol
0.05
Light Stabilizer
Alessandro (Düllberg)
Parfum (and) Linalool (and) Limonene
0.50
Fragrance
Texapon®
Sodium Laureth Sulfate
10.00
Surfactant
Dehyton® PK 45
Cocamidopropyl Betaine
8.10
Surfactant
Plantapon® PSC
Coco-Glucoside (and) Disodium Lauryl Sulfosuccinate (and) Glycerin
4.40
Surfactant
Lamesoft® PO 65
Coco-Glucoside (and) Glyceryl Oleate
3.00
Lipid Layer Enhancer
Gluadin®
Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein
2.00
Care Additive
Euperlan® Green
Lauryl Glucoside (and) Stearyl Citrate
3.00
Pearlizer
III
Water, demin.
Aqua
IV
Sodium Benzoate
Sodium Benzoate
0.50
Preservative
Rheocare®
Acrylates Copolymer
3.00
Thickener
Puricolor® Blue ABL 9 (1% solution)
CI 42090
0.14
Colorant
Puricolor® Yellow FYE 13 (1% solution)
CI 47005
0.47
Colorant
Citric Acid (50%)
Citric Acid
q.s.
I
II
V
VI
N 70
WQ PP
TTA
Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23°C
pH-value
Weight % (as is)
Function
64.84
pH Adjustment
~ 8,000 mPas
~ 4.8
Preparation in the laboratory
Premix phase I. Add ingredients listed as phase II and mix. Add water and stir until homogeneous. Add phase IV and allow the formulation to stir for 20 minutes hydration time. Add phase
V and adjust the pH using phase VI.
Not microbiologically tested
22
BASF Personal Care
Cosmetics for Real Life
From the airport to the dance floor
Mrs. Business need an…
Mrs. Dancing Queen need a…
…indulgent and luxurious
body oil
…modern and chic
eye liner
Whether she has dry skin, needs a relaxing or supersensual massage, or wants to regain her skin’s energy,
this luxurious body oil is a perfect treat for Mrs. Business.
The senses perceive a delightful oil texture and an
extravagant golden effect.
Going out tonight? This shimmering liquid eye liner
defines the eyes and creates a multi-dimension effect
that leaves an impression of different colors under the
disco lights. It is easy to apply, dries quickly and stays all
night.
23
BASF Personal Care
Mrs. Business'
Body Oil
I
Formulation n° SC-DE-12-209-29
Ingredients
INCI / Chemistry
Cegesoft® PS 6
Olus Oil (EU)*
10.00
Emollient
Eutanol® G
Octyldodecanol
24.80
Emollient
Myritol® 318
Caprylic/Capric Triglyceride
19.00
Emollient
Cetiol® C 5
Coco-Caprylate
20.00
Emollient
Almond Oil
Prunus Amygdalus Dulcis (Sweet Almond) Oil
10.00
Emollient
Cetiol® CC
Dicaprylyl Carbonate
7.00
Emollient
Copherol®
Tocopherol
0.50
Active Ingredient
Argania Spinosa Kernel Oil
2.50
Active Ingredient
F 1300 C
LipofructylTM
Argan LS 9779
Weight % (as is)
Function
II
Aerosil R 972 (Evonik)
Silica Dimethyl Silylate
5.00
Rheology Modifier
III
Cloisonné® Gold 222 C
Mica (and) Titanium Dioxide (and) Iron Oxides
0.20
Effect Pigment
IV
Always the Sun (Symrise)
Parfum
1.00
Fragrance
Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23°C
~ 800 mPas
Preparation in the laboratory
Cold process: Premix phase I and stir until homogenous. Add phase II in portions and stir 15 min at 1,200 rpm. Add phase III and stir 10 min at a minimum of 1,000 rpm. Add phase IV and
stir 5 min at 600 rpm.
Not microbiologically tested
24
BASF Personal Care
Mrs. Dancing Queen's
Eye Liner
I
Ingredients
INCI / Chemistry
Water, demin.
Aqua
Formulation n° FR-CC-005.A28
Preservative
II
III
Function
56.70
q.s.
Preservative
Rheocare® XG*
Xanthan Gum
0.30
Thickener
Rheocare® TTA
Acrylates Copolymer
2.00
Thickener
Myritol® 312
Caprylic/Capric Triglyceride
4.50
Emollient
Eumulgin®
Lauryl Glucoside (and) Polyglyceryl-2-Dipolyhydroxystearate (and)
Glycerine
1.00
Emulsifier O/W
Iron Oxide
5.00
Pigment
Propylene Glycol
5.00
Humectant
VL 75
Oxyde de fer noir (Sun Chemical)
1,2-Propylene Glycol
IV
Weight % (as is)
Luviset®
Care®
Shape
Polyacrylate-22
10.00
Drying Agent
Ethanol 96%
Alcohol
10.00
Solvent
Reflecks Multidimensions™ Varying Violet
Borosilicate (and) Titanium Dioxide (and) Silica
pH-value
5.00
Effect Pigment
~ 8.3
Preparation in the laboratory
Cold process: Disperse mix preservative and Rheocare® XG in water, after 10min add Rheocare® TTA. Before emulsification add phase II to phase I. Mix phase III in phase II+I while
stirring. Add phase IV.
Not microbiologically tested
25
BASF Personal Care
Cosmetics for Real Life
Dressing up, dressing down
Mr. Glamor need a…
Mr. Casual need a…
…simply stylish
styling gel
…clean and care
facial cleanser
To complete Mr. Glamor’s elegant outfit, his hair needs to
be styled in just the right way. This styling gel allows him
to create all kinds of shapes, with high flexibility and
without giving a too artificial look.
Either after work or when the day is done, a facial
cleanser is the best friend of Mr. Casual to help him feel
fresh and clean. This mild facial cleanser thoroughly
removes dirt and sweat whilst supporting the skin‘s
natural function, leaving it feeling soft and smooth.
26
BASF Personal Care
Mr. Glamour's
Styling Gel
I
Formulation n° HB-DE-12-232-8
Ingredients
INCI / Chemistry
Weight % (as is)
Function
Coolmen RS41576
Parfum
0.10
Fragrance
Cremophor® CO 40
PEG-40 Hydrogenated Castor Oil
0.40
Solubilizer
Euxyl PE 9010 (Schülke & Mayr)
Phenoxyethanol (and) Ethylhexylglycerin
0.50
Preservative
Water, demin.
Aqua
53.50
Luviset® ONE
Acrylates/Methacrylamide Copolymer
13.00
Styling Agent
Luvimer®
Acrylates Copolymer
1.00
Styling Agent
AMP Ultra PC 2000 (Angus Chemie)
Aminomethyl Propanol
1.50
Neutralizing Agent
Water, demin.
Aqua
(Technico Flor)
II
III
100 P
Viscosity (Brookfield RVF, spindle 7, 20 rpm) at 23°C
pH-value
30.00
~ 27,000 mPas
~ 7.2
Preparation in the laboratory
Mix phase I. Add phase II one after another. Mix phase III separately. Add phase III while stirring to phase I & II. Continue stirring till homogeneous.
Not microbiologically tested
27
BASF Personal Care
Mr. Casual's
Facial Cleanser
Formulation n° HB-DE-12-216-28
Ingredients
INCI / Chemistry
Dehyquart® CC 7 BZ
Polyquaternium-7
Water, demin.
Aqua
Sodium Benzoate
Sodium Benzoate
0.50
Preservative
Dehyton® PK 45
Cocamidopropyl Betaine
4.50
Surfactant
Texapon® N 70
Sodium Laureth Sulfate
14.50
Surfactant
Plantacare® 818 UP
Coco-Glucoside
7.40
Surfactant
D-Panthenol USP
Panthenol
0.50
Active Ingredient
Bijoux Bamboo RSBD 460 (Technico Flor)
Parfum
0.30
Fragrance
III
Lamesoft® OD
Coco-Caprylate (and) Lauryl Glucoside (and) Glycerin (and) Polyglyceryl2 Dipolyhydroxystearate (and) Polyglyceryl-3 Diisostearate
2.50
Lipid Layer Enhancer
IV
Arlypon® TT
PEG/PPG-120/10 Trimethylolpropane Trioleate (and) Laureth-2
2.00
Rheology Modifier
V
Water, demin.
Aqua
VI
Citric Acid (50%)
Citric Acid
q.s.
pH Adjustment
VII
Sodium Chloride
Sodium Chloride
q.s.
Viscosity Adjustment
I
II
Viscosity (Brookfield RVF, spindle 4, 20 rpm) at 23°C
pH-value
Weight % (as is)
2.00
Function
Conditioning Polymer
40.80
25.00
~ 5,400 mPas
~ 4.7
Preparation in the laboratory
Mix the components of phase I. Add the components of phase II in the described order while stirring until the mixture is homogenous. Add phase III and stir. Add phase IV and stir until the
mixture is homogenous. Add stepwise phase V (water) while stirring until the mixture is homogenous. Adjust the pH with citric acid to pH 4.7. Adjust the viscosity with sodium chloride.
Not microbiologically tested
28
BASF Personal Care
Cosmetics for Real Life
Market-driven solutions
Authentic stories inspired us to develop market-driven solutions!
29
BASF Personal Care
Cosmetics for Real Life
Samples per segment
Skin Rinse-off
30
BASF Personal Care
Skin Care
Hair Care
Sun Care
Color Care
Cosmetics for Real Life
Samples overview
31
BASF Personal Care
DISCLAIMER
This document, or any answers or information provided herein by BASF, does not constitute a
legally binding obligation of BASF. While the descriptions, designs, data and information
contained herein are presented in good faith and believed to be accurate, it is provided for your
guidance only. Because many factors may affect processing or application/ use, we recommend
that you make tests to determine the suitability of a product for your particular purpose prior to
use. It does not relieve our customers from the obligation to perform a full inspection of the
products upon delivery or any other obligation. NO WARRANTIES OF ANY KIND, EITHER
EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS
FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR
DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS,
DATA OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL
PROPERTY RIGHTS OF OTHERS. THE INFORMATION PRESENTED IN THIS DOCUMENT
IS INTENDED FOR THE EUROPEAN MARKET ONLY. NO WARRANTIES OF ANY KIND ARE
MADE THAT THE INFORMATION PRESENTED IN THIS DOCUMENT, ESPECIALLY THE
FORMULATIONS PROPOSED, ARE IN COMPLIANCE WITH LEGAL REQUIREMENTS IN
ANY COUNTRY THAT IS NOT A MEMBER STATE OF THE EUROPEAN UNION. IN NO
CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA OR DESIGNS PROVIDED BE
CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.
32
BASF Personal Care
33
BASF Personal Care
INCI US / CTFA
Candelilla Wax (Baerlocher)
Candelilla (Euphorbia Cerifera) Wax
Cegesoft® PS 6
Vegetable Oil
Cegesoft® VP
Vegetable Oil (and) Hydrogenated Vegetable Oil (and) Euphorbia Cerifera (Candelilla) Wax
Cerauba T1 (Barlocher)
Copernica Cerifera (Carnauba) Wax
Cetiol® SB 45
Butyrospermum Parkii (Shea) Butter
HyalufixTM GL
Water (and) Butylene Glycol (and) Alpinia Galanga Leaf Extract (and) Xanthan Gum (and) Caprylic/Capric Triglyceride
LinefactorTM A 00089
Water (and) Butylene Glycol (and) Pentylene Glycol (and) Hibiscus Abelmoschus Seed Extract (and) Xanthan Gum
PilisoftTM LS 9760
Water (and) Pentylene Glycol (and) Gymnema Sylvestre Leaf Extract
34
BASF Personal Care