January 2011
the
distributor
AN ELECTRICITY DISTRIBUTORS ASSOCIATION PUBLICATION
Celebrating Historic
100 Anniversary of Electric Power
th
in Kitchener
“Berlin, Ontario, the first city in the world to receive electric power transmitted at 110,000
volts. October 11, 1910.” (From a display placard at the “Switch-On” Ceremony in 1910)
www.eda-on.ca
At 3:30 pm on October 11, 1910, Berlin (now Kitchener) turned on a ceremonial switch in the
local hockey arena, marking an historic first for electric power in Ontario. The community was
the first of fourteen in the province that would receive hydro-electric power transmitted from
Niagara Falls. The highly publicized event received acclaim across North America and garnered
attention from around the world, as an engineering feat of its time. The age of public power in
Ontario had begun. (Read the full story on page 8)
CONFERENCE & EXHIBITION
PRESENTS
Ontario’s Energy Sector
How do we Compare
Globally?
MARCH 28 - 30, 2011
THE FAIRMONT ROYAL YORK HOTEL
TORONTO, ONTARIO
Welcome to ENERCOM 2011 . . .
ENERCOM 2011 will be a powerful, informa on-packed event focusing on issues
cri cal to the evolving market. ENERCOM a!racts delegates from all sectors of the
industry including buyers, sellers, distributors, marketers, producers and major
consumers of electricity, natural gas, oil and renewable energy.
PLATINUM
SPONSOR
PRESENTED
BY
GOLD
SPONSOR
SPONSORED
BY
GENERAL
SPONSOR
MEDIA
PARTNER
Message from the EDA Chair
As a new year begins, Ontario’s electricity distributors are making preparations to implement a
number of high profile provincial initiatives, including among others, the launch of a four-year
program to deliver Conservation and Demand Management (CDM) programming to Ontarians;
and administration of the government’s new Ontario Clean Energy Benefit which will provide a
measure of cost relief for residential and small business electricity consumers with a 10 percent
credit on electricity bills over the next five years.
Distributors are also making preparations to administer and deliver the Low Income Consumer
Emergency Financial Assistance Program (LEAP); institute new customer service rules for bill
issuance and payment, disconnections and security deposits; and undertake the necessary process
changes that will accommodate how the Global Adjustment is recovered from large industrial
users. In addition, LDCs are continuing their good work to implement the government’s smart
meter initiative, by completing the installation of meters and transitioning residential and
small business customers to Time-of-Use (TOU) pricing. At the end of November 2010, over
4.5 million smart meters had been installed, while over 1.4 million customers had transitioned
Brian Bentz
to TOU billing.
Chair, EDA
The level of activity has meant that the EDA is working on a number of diverse fronts.
Importantly, and understandably, CDM continues to garner a great deal of attention and effort
from Association staff, the CDM Caucus and its working groups. LDCs are on the cusp of
embarking on significant responsibilities in the delivery of CDM programs to meet individual
LDC targets. And this is only the beginning. Conservation will be a long term commitment for
the sector given that CDM forms a significant part of the province’s Long Term Plan to 2030.
Beginning this year, and through to 2014, Ontario’s distributors will deliver new and refreshed
CDM programs that will offer consumers choice and the tools they need to conserve. Every
customer class, from residents to commercial businesses and institutions, will be able to
actively participate in conservation and energy efficiency programs delivered by their trusted
local distributor. The coming months will be very important for distributors, as they begin
to bring these programs to market.
There are other major initiatives on our horizon. Last November, the Minister of Energy also
issued a Directive to the Ontario Energy Board (OEB) requiring the Board to provide guidance
to distributors and transmitters as it relates to activities to support the establishment and
implementation of a smart grid – the last major pillar of Green Energy Act legislation. The
OEB has initiated a consultation process with LDCs and stakeholders in order to develop a
coordinated approach to the planning and implementation of these activities. The EDA will
work closely with its member Councils to provide valuable input to these consultations as our
role in smart grid development becomes better defined. Modernizing distribution grid systems
and coordinating the development of a smart grid is vital to our electricity future. It will
define in large part, the future operation and sustainability of Ontario’s electricity system
as our communities continue to grow and expand in the decades ahead.
. . . continued on page 4.
3
Message from the EDA Chair
. . . continued from page 3.
As the new roles and responsibilities of Ontario’s distributors have
business success in a new and emerging electricity market. Little
continued to be better defined, we have also witnessed the emergence
did we know the scope of the legislative changes that were to come.
of new and greater regulatory demands on our businesses. With this
Over the last decade the EDA has committed its efforts and resources
in mind, work is continuing on the EDA’s initiative to develop a model
to helping distributors navigate a course through what has been
of streamlined and flexible regulation.
monumental industry change. You will be hearing more about the
plans to mark and celebrate the EDA’s 10th anniversary with a
In December, the OEB initiated a major consultation on a “Renewed
special celebration at the EDA’s AGM in March.
Regulatory Framework for Electricity.” This consultation has three
primary areas: the examination of the OEB’s existing approach to
In two short months we gather once again for the EDA Annual
network investment planning, a review of the OEB’s rate mitigation
Meeting in Toronto on March 27 and 28. This annual event affords
policy and defining and measuring the performance of electricity
us the opportunity to meet with our sector colleagues and industry
distributors and transmitters. The EDA will be at the table for
counter-parts to discuss issues and share ideas. This year’s theme –
these important discussions.
The Evolving Regulatory Framework – will, I am sure, stimulate
much interest and discussion. I look forward to seeing you there
The year 2011 represents an important milestone for the EDA. Ten
and at the Enercom Conference that takes place at the same location
years ago, with the overwhelming support of its LDC membership, the
in the days following the Annual Meeting.
Association re-branded to provide advocacy, information and analysis,
and networking services to assist distributors in achieving individual
ORILLIA POWER:
A History of Generating
Environmentally Friendly
Electricity
Submitted by: Orillia Power Corporation
The generation of electricity from waterpower dates back a hundred
Swift Rapids plant began operations at the Trent Severn Waterway Lock
years for the Orillia Power Corporation. In 1902 electric power from
43. The new larger plant supplied the ever increasing local industrial and
the first plant on the Severn River reached Orillia from Ragged Rapids,
domestic demand for electricity. Still operating today, the Swift Rapids
making it the first municipally-owned hydraulic plant for long distance
plant has a net head of 14.3 meters, output of 7.9 MW and a capacity
(19 miles) transmission of electricity in North America. The plant
factor of 61%.
replaced two steam powered generators that provided electricity for
lighting and powered pumps for the town’s municipal water supply.
The continuing increase in demand for electricity to power industry
and residential consumers prompted the construction of Orillia’s second
generating station, Minden G.S. in 1935. It is located on the Gull River
in the town of Minden. Built in the great depression, the project
employed men who qualified under the Unemployment Relief Work Act.
Constructed in 1935, Minden G.S. is located on the Gull River in the town of
Minden. Built during the great depression, the project employed men who qualified
under the Unemployment Relief Work Act. (Photo courtesy of Orillia Power)
In 1913, the Dominion Department of Railways and Canals, in
conjunction with its plan to improve the Trent Waterways system, came
to an agreement with the Orillia Water Light and Power Commission to
In 1950, Matthias, the community’s third generating station was completed
on the south branch of the Muskoka River in Matthiasville.
(Photo courtesy of Orillia Power)
transfer the power plant downstream to Swift Rapids on the Severn
River. Construction of the new dam and powerhouse began in 1913.
Today, the Minden plant has a net head of 21.3 meters, an output of 4.0
Four years later the Ragged Rapids plant was disbanded and the new
MW and a capacity factor of 57%.
. . . continued on page 6.
5
ORILLIA POWER:
A History of Generating Environmentally
Friendly Electricity
. . . continued from page 5.
In the early days of electricity production, when demand was easily
served the system for fifty years and the Commission was faced
matched by supply from the generating stations, it was possible to
with the choice of abandoning the plant or updating the equipment.
continue producing power when the rest of the province was experiencing
The Commission replaced two of the three turbines with new
shortages. In fact, in 1948 after a power failure in the Ontario Hydro
tube-type turbines, increasing capacity of the plant from 6,000 H.P.
system, Orillia and the surrounding hamlets of Longford, Uthoff and
to 10,000 H.P. The tube-type turbine was recognized as being the
Atherley were able to carry on at full capacity thanks to Orillia’s
most efficient and economical installation for the Swift Rapids G.S.
independent system.
redevelopment.
In 1950, Matthias, the community’s third generating station was
On November 1, 2000, the former Orillia Water Light and Power
completed on the south branch of the Muskoka River in Matthiasville.
Commission was incorporated into three new entities - Orillia Power
It was needed to supply power to growing industrial and residential
Corporation (holding company), Orillia Power Distribution Corporation
demand in Orillia. The Matthias plant has a net head of 13.1 meters,
(wires company) and Orillia Power Generation Corporation (generation
an output of 2.95 MW and a capacity factor of 64%.
and high speed telecommunications).
. . . able to carry on at full
capacity thanks to Orillia’s
independent system.
More recently Orillia Power has entered into an agreement with the
Ontario Power Authority (OPA) under the Hydro Contract Initiative
(HCI) for a fixed price contract. The HCI provides a fair and secure
income for the 20-year contract duration to Orillia Power Corporation.
The HCI contracts will enable generating station plant renovations to
be initiated and for the generation assets to provide a fair rate of return
Construction began in 1913 on the Swift Rapids plant. This plant supplied
the ever increasing local industrial and domestic demand for electricity.
(Photo courtesy of Orillia Power)
to the sole shareholder, the City of Orillia.
Orillia is in a unique position because it owns three generating stations
that produce about 30% of the city’s electrical requirements. Orillia
On June 15, 1954, Orillia joined the Ontario Hydro family as a
Power customers also benefit from their own generation as they are
participating municipality. Ontario Hydro purchased equipment that
not required to pay the full amount of the debt retirement charge
had been servicing some of Orillia’s rural customers who would
or transmission charges, as is the case for most other consumers
henceforth be serviced by Ontario Hydro.
in the province.
Hydro Electricity Remains Important
Part of Orillia Landscape
reliable cost-competitive electricity to its customers; generate
Today, the Orillia Power Corporation continues to distribute
environmentally-friendly electricity at its power plants; contribute
6
In 1965, work began at Swift Rapids to renovate the equipment at this,
and be accountable to their community; and, provide a safe work
the oldest of Orillia's generating plants. The original machinery had
environment for their employees.
w w w. e d a - o n . c a
Hands-on Learning Helps Orillia School Children
Stay ‘Power’ Safe - Portable Children’s Safety
Village a Community Success
Since the early 1980s Orillia Power Corporation has been a leader in developing and delivering
education and awareness programs to their community in the area of electrical and power line safety.
In recognition of their leadership in the promotion of power safety, Orillia Power Corporation was
awarded the inaugural Power Line Safety Award from the Electrical Safety Authority (ESA) in
2010.The award recognized Orillia Power’s contributions in promoting electrical safety in their
community and building a safety culture in Ontario.
The village has representations of streets,
sidewalks, park areas, and ponds. The village also
has child-sized signs, buildings, cars and trains.
(Photo courtesy of Orillia Power)
In order to successfully integrate a culture of power safety in their community, Orillia Power identified the need to create a safety program
aimed exclusively at school-age children - a program with an interactive environment and hands-on learning that would address the current
safety challenges for children in today’s world.
The elements of the portable village are uniquely designed to travel from school to school and expand on site.The village can be set up in school gyms
and consists of a 40’ by 50’ mat with visual representations of streets, sidewalks, park areas, and ponds.The village also has child-sized signs, buildings,
cars, trains and even features a multi-media centre. An interactive learning environment is created as students travel through the village. Along the
way, trained safety professionals work with the children to teach them about potential dangers in their homes, in the community and online.
The Portable Safety Village is being used to teach more than 6,000 elementary students annually in the Orillia area about the importance of
safety in their community.
The Orillia and Area Children’s Safety Village is a community partnership between the Kiwanis Club of Orillia, OPP Orillia Detachment, Rama
Police Service, the City of Orillia, Ramara Township, Canada Safety Council, Severn and Rama Fire Departments, CN Police, First Student Bus
Line, Orillia Power, Hydro One, EMS, and Lafarge of Canada. A number of community sponsors were also involved in the project.
“Switch-on” Ceremony on October 11, 19
to celebrate the transmission of hydro-elec
“The event we are about to celebrate marks the
Berlin was given the honour of being the first town to connect because
it had been the site of the so-called “Berlin Convention” in 1903 where
inception of the greatest municipal enterprise on the
delegates representing major municipalities in southwest Ontario met to
continent. It is befitting that Niagara Power should
discuss the transmission of power from Niagara Falls to cities and towns
in the region.
be the first turned on in Berlin, for it is the home
of men of vision. They called the first meeting of
Dignitaries attending the “switch-on” included Ontario Premier Sir
James Whitney, Power Minister Adam Beck, E.W.B. Snider, D.B.
representative men together to consider ways and
Detweller, Mayor C.C. Hahn, Waterloo MP and future Prime Minister
means of procuring electric power for manufacturing
Mackenzie King, and prominent Canadian and American business leaders.
and other purposes. Of the dozen original contracting
“This is a great day for Berlin and a great day for Ontario,” said
municipalities, six are in Waterloo County. The work
Premier Whitney. “For an experiment has been brought into practical
operation. It is one of the most important of modern times.”
of the Ontario Hydro-Electric Power Commission is
just begun. We shall not rest until we have no more
coal-oil, no more gas, and, I hope, no more coal.”
When it came time to turn on the switch, Premier Whitney reached
for Adam Beck’s hand and had him press the key. The arena was
flooded with light and the cheers of the hundreds who had packed
the building. Those cheers were joined by thousands of others on
Adam Beck, remarks given during
the streets of the town.
the Switch-On Ceremony in Berlin,
Ontario, October 11, 1910
The switch and its key had been presented to the Premier by a local
girl by the name of Hilda Rumpel. She wore a specially designed
crown of electric light bulbs that lit up as the switch was pulled.
Berlin Makes History
The arena itself was lit by hundreds of light bulbs. Numerous
electrical devices, including washing machines, stoves and milking
In May 1906, Adam Beck introduced into the Ontario legislature
machines, started to operate.
an Act to Provide for the Transmission of Electric Power to the
Municipalities which would also create the Hydro-Electric Power
Outside the town’s main street lit up. Illumination of the streets
Commission of Ontario. Passage of the historic bill marked the
and public buildings touched off what newspapers described as “the
beginning of the electrification of Ontario.
greatest celebration in the town’s history.” In the banquet that followed
that night, every dish was prepared using electricity.
Four short years later, a series of “switch-on” ceremonies took place –
8
the first was held in Berlin, Ontario (Kitchener) on October 11, 1910,
The “Original 14” towns and cities to receive power transmitted from
in the largest indoor venue in town, the local hockey rink. It was the
Niagara Falls were: Berlin; Guelph; Waterloo; Preston; Woodstock;
first time 110,000 volts of electricity had been transmitted a distance
London; Stratford; Hespeler; Hamburg; St. Thomas; Galt; Toronto;
of over a hundred miles from Niagara Falls.
Ingersoll; and St. Marys.
w w w. e d a - o n . c a
910 in Berlin, Ontario was the first
ctric power from Niagara Falls
Today, Kitchener-Wilmot Hydro Inc. is
a local distribution company that is
responsible for distributing electricity
. . . continued from front cover.
Linemen at work on
a guyed tower, 1906.
(Photo courtesy of
Hydro One)
to 80,000 homes and businesses within
the City of Kitchener and the Township
of Wilmot. A wholly owned subsidiary
of Kitchener Power Corporation,
Kitchener-Wilmot Hydro Inc. is
focused on providing a safe and
reliable supply of electricity
to its customers.
Celebrating the
100th Anniversary of
Electric Power in Kitchener
Ontario Power Generation (OPG), Hydro One and KitchenerWilmot Hydro commemorated the 100th Anniversary of the
Berlin (Kitchener) ‘switch-on’ with two events this past fall.
On Thanksgiving weekend, October 11th, an exhibit to mark the
centenary of the ‘switch on’ ceremony was opened to the public
at the Kitchener Public Utilities building. That same display
remained open for public viewing until the end of October at
the main branch of the Kitchener Public Library.
Adam Beck’s “Travelling Circus”
brought the wonders of electricity to the people. He travelled
to communities throughout southwestern Ontario demonstrating the
many time-saving devices that could be powered by electricity.
(Photo courtesy of Hydro One)
In addition, on November 4th, Jerry Van Ooteghem, President and CEO , Kitchener-Wilmot Hydro and Tom Mitchell, OPG President and CEO,
co-hosted a lunch at the Walper Terrace Hotel, the site of the talks on public power that led to the inauguration of this historic event. Business,
academic and municipal leaders gathered for the event.
In his speech that day, Tom Mitchell said: “I can only imagine the excitement felt on that day back on October 11, 1910. They say over 8,000
people came to watch the ‘switch-on‘ ceremony-including the future Prime Minister of Canada, Mackenzie King. There’s no question it was an
important event. Like many southern Ontario towns back then, Kitchener was growing. People needed reliable, affordable power to operate factories and businesses, light their homes and service their farms. With one flick of a switch, Kitchener got that power. At the time, it was considered
something of a miracle that so much electricity could travel so far. But it wasn’t a miracle. It was the result of the vision and determination of
one man. That man was Adam Beck the founder of the Hydroelectric Power commission of Ontario – OPG’s first predecessor company.”
9
The Switch Has Been
For Canada’s
With the capacity to produce more than 500 MWh per year, the Town of
Tecumseh now has the largest rooftop solar photovoltaic (PV) system in
Canada. Essex Powerlines Corporation has partnered with one of its
municipal shareholders, the Town of Tecumseh, and invested in this high
profile rooftop solar project located on the roof of the Tecumseh Arena.
Under the Ontario Power Authority’s Feed-in Tariff (FIT) Program, the
Tecumseh Arena solar installation will see a guaranteed income over
the 20-year contract period for the renewable energy that it generates.
Photovoltaics is a method of generating electrical power by converting
solar radiation into direct current electricity using semiconductors that
exhibit the photovoltaic effect. Two grid tier inverters connect to a
massive array of over 2,100 solar panels on the roof of the Tecumseh
Arena, which in turn feed into the local distribution grid.
. . . the Tecumseh Arena solar
The solar panels on the rooftop of the Tecumseh Arena produce more
than 500 mWh per year, making it the largest rooftop solar PV system
in Canada. (Photo courtesy of Essex Powerlines Corporation)
installation will see a guaranteed
income over the 20-year contract
period for the renewable energy
that it generates.
The solar installation will prevent the emission of 208 tonnes of carbon
dioxide per year and that is equivalent to taking 117 cars and light
trucks off the road or powering seventy residential homes for a year.
These environmental benefits go hand-in-hand with Essex Powerlines
philosophy of creating a greener and better future for their community
and all of Ontario.
“Distributors across Ontario must embrace the realization that
electrical distribution is no longer a one-way street - the Smart Grid
is upon us, and distributed generation is a key component to the Smart
Grid of the future,” says Raymond Tracey, President and CEO, Essex
There are over 2100 solar panels on the rooftop of the Tecumseh Arena
that are connected to two grid tied inverters which are continuously producing
green energy for the local distribution grid.
(Photo courtesy of Essex Powerlines Corporation)
10
Power Corporation.
w w w. e d a - o n . c a
Flipped
Submitted by Essex Powerlines Corporation
Largest Rooftop Solar PV Project
Essex Powerlines is committed to sustainability and the creation
of a ‘green’ economy and are taking full advantage of new
opportunities under the Green Energy Act. They are working
with other municipal shareholders and moving forward with
new projects within their service territory. Construction is well
underway for a 250 kW AC rated system in the Town of LaSalle
and they are also scheduled to start construction of another
500 kW AC rated system on a new arena being built in
the Town of Amherstburg.
Essex Powerlines provides reliable and safe power to over
28,000 residents and businesses in the communities of
Amherstburg, LaSalle, Leamington, and Tecumseh in
southwestern Ontario.
A ribbon-cutting ceremony to announce the start of construction took
place in April 2010. More recently the “Flip the Switch” ceremony
declared the project connected. Both ceremonies were attended by
Minister of Finance Dwight Duncan and numerous local politicians.
Creating good ‘green’ jobs in a region that has experienced employment
challenges over recent years is another positive outcome of the
Tecumseh project. The project created a number of full-time positions
and created a pool of expertise that other area projects will be able to
draw from in future. Additionally, many local businesses were contracted
for the project. The two month construction period was led by local
companies - Ball Construction, Rorisson Electric, and Dillon Consulting.
Essex Energy Corporation provided full, turn-key solutions for the
project.
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Enersource Delivers
As one of Canada’s largest energy distributors, Enersource knows that
bold new look reflects a corporate philosophy that embraces change
it takes a lot more than energy to be a trusted, reputable electricity
and is ready to adapt with it.
company. It takes good people who provide consistently high levels of
customer service. It takes a commitment to the local community. It
The visual anchor for the new brand is the striking ‘e’ logo that uses
takes a focused effort on the environment and conservation. It also
the sun analogy to position Enersource as a central source of energy.
takes innovation in the form
The blue dots in the ‘e’
of new technology, pro-
represent people, while
grams and services that
varying shades of green
continually improve the
dots represent community,
business and make it more
environment and innovation.
accessible to customers.
The new logo is now
Therein lies the premise —
appearing on everything
including the tagline ‘more
from bill inserts and media
than energy’ and the four
advertising to vehicles,
brand pillars: People,
clothing, corporate
Community, Environment
communications and —
and Innovation — that
perhaps most importantly
together anchor the new
— the new website. The new
Enersource brand. The new
site — enersource.com —
brand was introduced to the
provides more intuitive
Mississauga market this
access to services. It better
month following its internal
promotes conservation
launch in December, and
programs. It’s a more
is the result of a year of
effective recruiting tool.
careful planning and
It’s also the entry point to
execution.
a new self-serve platform,
where customers can
“Everything we’ve done in
manage their own accounts
developing this new brand
by, among other things,
has revolved around the
updating their profiles,
customer,” says Karen Ras,
downloading forms,
Director of Corporate
contacting customer
Relations at Enersource.
service and paying bills
“We want to communicate
online. Also, in the not-
better to our customers
too-distant future, the
and make our company
platform will support
more relatable to them.”
She adds that in today’s
changing, evolving energy
market, Enersource’s
12
outbound e-marketing
The visual anchor for the new brand is the striking ‘e’ logo that uses the sun analogy to
position Enersource as a central source of energy. The blue dots in the ‘e’ represent people,
while varying shades of green dots represent community, environment and innovation.
(Image courtesy of Enersource)
and social media —
for example, emailing
and texting of special
w w w. e d a - o n . c a
More than Energy
Submitted by Enersource
promotions — and it’s integrated with back-end database systems
“Our new brand puts the customer at the centre of every transaction,”
that will improve the gathering and quality of customer information.
says Ras, “and we’ve made sure that all the different areas of our
In this way the website not only showcases the new brand but also
organization are in line with that approach.”
is a crucial operational tool that will enhance customer service while
at the same time enabling Enersource to operate more efficiently
Employees have figured prominently in the launch of the new brand; they
and economically.
are, after all, its best brand ambassadors. The company has had many
new employees in the past five years, and they are excited about the new
The new logo is now appearing
look. A comprehensive array of employee communications — from an
e-newsletter and desk calendar to posters and a brochure explaining
on everything from bill
what it means to deliver ‘more than energy’ — was developed to
inform and inspire employees and help them tell the Enersource story.
inserts and media advertising
to vehicles, clothing, corporate
communications and — perhaps
most importantly — the
new website.
Enersource retained marketing strategy and communications firm
5th business to develop a core messaging strategy to guide all branding
The tagline ‘more than energy’ and the four brand pillars:
People, Community, Environment and Innovation - form the
new Enersource brand. (Image courtesy of Enersource)
and communications development and target all Enersource audiences:
customers, employees, career seekers, community, media, government,
Moreover, there is now only one ‘story’: part of the re-branding
and other industry stakeholders. The process has involved extensive
has involved unifying the company’s public face so that, rather
collaboration and shareholder input, externally and internally.
that communicate to customers through three different entities —
Mississauga residents, for example, participated in an in-field study
Enersource Corporation and Enersource Hydro Mississauga —
to gauge their perception of the proposed logo. Internally, presentations
the company is now represented as one: Enersource.
were made to the executive team, while a town hall meeting was the
forum for presenting the new look to the whole company months in
The new brand has been rolled out to customers incrementally through
advance of the launch.
vehicles, bill inserts, web banners (on the old site) and advertising. Now
that it’s here, Enersource is promoting it through a modest media-public
“While we were excited about our new look, we didn’t want any
relations campaign that will run through the first quarter of the year.
surprises,” says Karen Ras. “We wanted ample opportunity for people
The promotion involves a broad cross-section of local media, and
to provide comment, and we wanted to be sure there was buy-in at all
includes various ethnic media outlets; almost 50 percent of Enersource
levels of the organization.”
customers have a first language other than English.
She acknowledges that one of the challenges in re-branding is that, as a
“Overall this has been a very positive experience for us,” says Karen
public utility, the process and its associated costs have been scrutinized
Ras. “We are a proud company with great customers and a great story
closely. Public perception, therefore, is especially important.
to tell. Our new brand now supports that.”
13
Honourable Brad Duguid
Addresses Close to 100 LDC
Members at the EDA’s 7th Annual
Queen’s Park Utility Day
The EDA hosted its
7th Annual Queen’s Park
Utility Day on November
16, 2010, at Queen’s Park
in the Legislative
Dining Room.
Electricity Distributors Association
EDA President & CEO
C.C. (Charlie) Macaluso
The Electricity Distributors Association (EDA)
publishes The Distributor for its members. All
rights to editorial content are reserved by the
EDA. No article can be reproduced in whole or
in part without the permission of the EDA.
EDA Staff:
Richard Zebrowski
Acting, VP, Policy & Regulatory Affairs
Teresa Sarkesian
VP, Government & Member Relations
This successful and well-attended
Charlene Lunney
Director, Administration
EDA event attracted close to 100
Nicky Koichopolos
Executive Assistant
LDCs from across the province and
approximately 29 MPP’s and 38
political staff and civil servants. MPPs
had an opportunity to discuss issues
and priorities confronting the province’s
electricity distributors as well as reviewing a showcase of some of the industry’s ongoing
Guru Kalyanraman
Policy Director, Conservation & Energy
Management
Maurice Tucci
Policy Director, Distribution & Regulation
Dev Pasumarty
Financial Analyst
Marica Macura
Manager, Association Affairs & Membership
activities in Conservation & Demand Management and Smart Metering.
Christine Hallas, Editor
Manager, Communications & Media Relations
Acting Corporate Secretary
EDA Chair, Brian Bentz provided opening remarks at the reception and introduced Brad Duguid
Tanya Fobear
Communications & Member Relations
Coordinator
who addressed LDCs and MPPs attending the reception.
Derek Nardone
Policy & Government Relations Coordinator
Minister of Energy Brad Duguid applauded the helpful efforts of the EDA and its LDC members
Oliver Wilcock
Systems Analyst
in their ongoing cooperative work with the Government, agencies and the regulator on issues
Arlene Klemmer
Accounting Clerk
arising from the Green Energy Act.
Sharon Jarkiewicz
Administrative Assistant
“2010 has been a year of significant activity for Ontario’s electricity utilities as they began
Lina Parisi
Reception
to take on new roles granted through the Green Energy Act”, said Brian Bentz, EDA Chair.
“The current opportunities before the industry are truly transformational. We are on the road
to realizing our sector’s vision of a future of sustainable, robust and environmentally sound
electricity distribution systems. It is a future that will be realized through dynamic collaboration
with municipalities and community partners and provides environmental, social, and economic
benefits to electricity consumers, our shareholders and our communities”.
14
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3700 Steeles Ave. West, Suite 1100
Vaughan, ON L4L 8K8
Tel (905) 265-5300
Toll Free 1-800-668-9979
Email: [email protected] • Website: www.eda-on.ca
The Evolving
Regulatory Framework
2011
ELECTRICITY DISTRIBUTORS ASSOCIATION
ANNUAL GENERAL MEETING
MARCH 27 & 28, 2011
FAIRMONT ROYAL YORK HOTEL
100 FRONT STREET WEST, TORONTO, ON