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How to
diagram the
Damn Thing
Last week...
Persona:
Need
Context
Channels
Factors
Diagrams help us to
When we have something in
common to point to we can
reach consensus more easily
There are
thousands of
diagram types
But here are
some basics...
Synonym Rings
tranche de
Pizza
fetta di
Pizza
Pied de
Pizza
Slice of
Pizza
Piece of
Pizza
Pizza
Pie
Piede di
Pizza
Pizza
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Quadrants
8
9
Gantt
10
11
12
Flow Diagram
13
Venn Diagram
Movie
Friday
Night at
Home
Pizza
14
Swim lane
15
Block
16
schematic
Crust
Tomato
Sauce &
cheese
Slice
Pie
Toppings
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EXPLODED schematic
Toppings
cheese
Tomato
Sauce
Crust
Pizza
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Journey Map
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Hierarchical Map
21
Association Map
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PLAN THE BUSINESS
ASSORT THE PLAN
SELL-IN THE PLAN
EXECUTE THE ASSORTMENT
BRING ASSTMT TO LIFE
GTM
CSI/
Showroom
KAPM
Create
Seasonal
Experience
SIM
Wholesale
Sales
Point
of
Sale
Key
City
Samples
Business
Account
Trends
Strategies
Plans
Season
Competitor
Develop
Marketplace
Insights
Market
Share
Data
Consumer
Trends
Develop
Accountvv
Insights
Account
Financials
In Season
Seasonal
Sell-thru
Recap
Account
Craft
Sell-in
Package
SELL-IN
PREPARATION
Learn to
Sell &
Service
Rep
Edited
Directed
Offering
Assortments
Account
Credit
Plan
Order
Net
ASSORTMENT
PLANNING
Modules
Allocations
At-once
Campaigns
availability
Financial
Plans
Sales
Shop
Suggested
Allocated
Retail
& Foresighting
Seasonal,
Monthly)
Financial
Sales
Sales
Programs
Programs
Futures
3rd Party
Logistics
ORDER
MANAGEMENT
Manage
Delivery
Asstmt
Store
sell-in
Manage
Fill-in
Order
RETAILER
BUYING
Visual
Guidelines
& Directives
Consolidators
Create
Account
Assortment
Plans
Category
Hindsighting
(Annual,
PP
Nike
DC
PRODUCT
EDUCATION &
PRESENTTAION
Always
Available/
Buy
Order
Physical
Carriers
Assets
Educat e
Consumers
(SKU)
Quickstrike
Self-serve
Digital
Recaps
Order
Manage
the
buy
UPCs
Digital
Assets
(wholesale.com)
Replenishment
At-Once
Account
Seasonal
Tracking
Present
Products
Product
Sales &
Space
Manage
Gaps &
Opportunities
Allocated
Replacements
Products
Stock &
Open to Buy
Scorecar ds
Account
DC
Product
Tailor
Seasonal
Offering
Targeting
Review
the
Business
Train
Retail
Associates
Launch
Entry
Errors
Product
Analysis
Gross to
Build &
Manage
the
Plan
BUSINESS
PLANNING
Demand/
Supply
match
Manage
Load-in
Catalog
EKIN
In-store
Training
Content
Profitabilty
Modeling
Account
Nike
Driven
Changes
SKU
Online
Training
Account
Driven
Changes
content
Analyze
the
Assortment
Top
Plans
Commercial
Fundamentals
(Nike U)
Analyze
the
Business
Assortment
In-store
associate
Invoices
Claims
Call-offs
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Considerations
for thoughtful
diagrams
Consider Scope
•
What are you attempting to
help people to understand?
What is the diagram’s
purpose?
•
What would you like users to
take away from the
experience?
•
What affect will visualizing this
information have?
Consider
Scale & Medium
Consider
Timescale
Then: Are you documenting something as it used to be?
“Diagram of the American Healthcare System as it was in the 1950s”
Now: Are you documenting something that exists today?
“Diagram of the present state of the American Healthcare System”
When: Are you documenting something as it will be?
“Diagram of the American Healthcare System as it will be in 2014”
Consider your
Rhetorical Intent
Reflection: Are you documenting the past to point to a future problem?
Options: Are you documenting something as it could be?
Improvements: Are you documenting something as it should be?
Identification: Are you documenting something as it once was or is today?
Plan: Are you documenting something as it will be?
Identify your
User & Context
Remember
Labels Matter
Jargon
so TEST THEM!
Familiar
Words
Architect before
you design
Research, Ideate,
Iterate
IA work is
thinking and
making. Not
thinking then
making.
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Keep it
tight & Tidy
Avoid Rainbow
Worship
Avoid Line crossing
D
D
C
E
C
B
A
No!
B
E
Yes!
A
Beware of contrast ratio
http://leaverou.github.io/contrast-ratio/
Avoid Unnecessary
exactitude & inappropriate
Manipulation
1.997879%
Vs. 1.9% Vs. 2%
There is a time when the detail is
Needed and times when it is
distracting from the intent.
This is less readable
Still Readable
Most Readable
This is Not Readable
Pay attention to read direction
N
O
T
E
V
E
R
O
K
i
Icons are hard,
consider VERY carefully
whether to rely on
them alone
Questions?
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Describe your
Homework
I am making a ______________ covering
___________________________________
using a ________ timescale to help
____________ to _____________.
Type of Diagram
Scope of diagram
Then, Now or When
Audience / Context
Rhetorical Intent
( Reflect, Decide, Improve, Identify, Plan )
Critique:
“Diagram Bingo!”
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Diagram Critique Bingo
Unnecessary
exactitude
Not Tidy
Not appropriate
Unclear scope
for scale
Designed
before
Architected
Unclear
Audience
Icon
Issues
Unclear
timescale
Unclear
context
Lengthy
labels
Not appropriate
for medium
Too Many
Colors
FREE
No Labels
Stacked Type
Confusing
relationships
between things
Unclear
intent
Unclear
Labels
Color doesn’t
mean what we
think it means
Backwards
Edge Direction
Misleading
Data
Manipulation
Unclear
Logic or Flow
Contrast
Ratio issues
Confusing line
crossings
Ill alignment
or spacing
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Homework
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Assignments
Blogging Assignment (due by noon tomorrow)
Write about our discussion & classwork today.
Writing Assignment (due next class)
Write a 2500 word essay about your research process.
Housekeeping Assignment (due March 3rd)
Hire an editor.
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