D ATA WA R E H O U S E
Leverage the power of integrated disparate data sources.
®
S
MART
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@Smart® is a turnkey data integration and warehousing solution that is tailored to meet your exact business needs—
putting in place the infrastructure you need to analyze and report on all types of commercial data, without the hassle or
high investment.
Instilling a stringent quality control process that ensures data integrity and consistency at every level, @Smart integrates
various data assets from disparate sources and merges them with client-defined business rules. The result is a
centralized, virtual repository that provides comprehensive, on-demand access to the data you need to drive sales
targeting, alignment and territory planning, performance reporting, incentive compensation, segmentation analysis,
and more.
@Smart can be designed to be as large or as small as you need it to be—whether you simply need field reports and
analytics, or require direct, in-depth access to all of the data in the warehouse. Easy and flexible, Archi-Tech delivers a
proven “build-operate-transfer” model with a hosted solution that can be fully managed and maintained by our team,
or if you choose in the future, can be brought in-house. @Smart integrates with all Archi-Tech solutions – DART, InView,
InView Plus, Custom Reports, and eCRM – to ensure consistent data integrity across the board.
FEATURES AND BENEFITS
(Detailed description on back)
Unmatched Data Integration
Flexible Infrastructure
Any data, from any source, integrated across the
sales organization
Leverage MS SQL, OpenSource Postgres, or fully
hosted solution
Total Customization
Cost-Effective
All data driven by your business rules and
custom metrics
No maintenance, in-house development or technical
support required
@Smart offers a turnkey solution as part of Archi-Tech’s modular suite of services that address data management across
the value chain—transforming disparate, raw data sources to actionable insights. Leveraging Archi-Tech’s proven data
model and 20+ years of data integration experience, pharmaceutical companies can effectively harness the power of data to
enable smart decision-making. @Smart can be deployed as a standalone, or as part of a broader solution including DART,
InView, InView Plus, Custom Reports, and eCRM.
275 Phillips Blvd., Suite 140, Ewing, NJ 08618 | 609-882-2447 | www.Archi-Tech.com
D ATA WA R E H O U S E
Ensures data integrity and consistency at every level.
FEATURES AND BENEFITS
(Continued from front)
Unmatched Data Integration
With @Smart®, Archi-Tech eliminates the barriers to data integration, applying best practices gleaned over more than two
decades, through thousands of projects covering all types of commercial data. As a result, we can transform raw data of
any kind, from any source, into accurate, actionable information driven by your specific business needs. Our proven data
modeling and integration processes include rigorous quality checks to ensure integrity—allowing sales organizations to
establish a “single version of truth” that can be accessed consistently by all users, across all systems, and across all levels.
Total Customization
While other data warehouse solutions may force you down a technology-driven path, @Smart is completely business-driven.
We have already done all the “heavy lifting” on the technology-side to give a jump-start and can right away implement your
business requirements. @Smart’s data integration and quality control is done within the context of your company’s specific,
client-defined business rules. This ensures that insights are completely relevant, fully customized, and directly aligned with
key performance indicators, stated corporate objectives, custom metrics and more.
Flexible Infrastructure
@Smart offers a rapid, scalable implementation model designed to meet both current and future needs. As a fully hosted
solution, it can be set up and managed seamlessly by Archi-Tech using state-of-the-art infrastructure with no effort from your
organization. As your business and data needs evolve over time, we can incorporate those changes into @Smart as well.
Cost-Effective
@Smart features all the benefits of a fully hosted solution—taking the burden off your internal resources. As part of a modular
solution, @Smart is designed to grow with your business, offering economies of scale with no limits on space or bandwidth.
At the same time, Archi-Tech’s in-depth data integration experience, tried and tested over two decades and thousands
of projects, provides added savings—enabling rapid ROI while demonstrating proven reductions in Total Cost of
Ownership (TCO).
DATA INTEGRATION EXPERTISE
Data Type
Partial List of Data Sources
Prescriber Sales Data
• IMS Xponent
• WK Source Prescriber
Supply Chain Data
• IMS DDD
• WK Source Non-Retail
• Factory Sales (e.g., ERP)
• EDI 180 Return Merchandise
• EDI 852 Product Activity
OTC Data
• Nielsen, Walmart, etc.
• Non-Rx Suppliers
Managed Care Data
• IMS Xponent Plantrak
• WK Source Payer
• IMS Plantrak
• Formulary/Tiers/Co-Pay
• WK Source Prescriber Payer
Specialty Pharmacy Data
• Prescriber or Zip level
SFA Data
• Call, Sample, Detail
• Synergistix
• Others
• Siebel
• Veeva
• Target/Cegedim
• Archi-Tech
Anonymous Patient Data
• IMS
• WK
• SDI/Verispan
Non Personal Promotion Data
• Speaker programs
• Call-Center
• Coupons/Vouchers
• e-Details
• Direct mail
• e-Samples
Client Supplied Data
• Alignments
• Marketing segments
• Custom market groups
• Targeting data
275 Phillips Blvd., Suite 140, Ewing, NJ 08618 | 609-882-2447 | www.Archi-Tech.com
• EDI 844 Chargeback
• EDI 867 Product Transfer/Resale