WHAT’S NEW
NEW LAUNCHES
MOREL: Nomad Collection
WA N D E R L U S T W E A R E R S
M
orel introduces the new Nomad collection, consisting of 16 styles for men and 14 for women.
Inspired by destinations worldwide, the brand captures the wanderlust of world travelers
through its designs. On each frame, the concept of Nomad is artfully noted with a symbol
that indicates its place of inspiration. Designed for the nonconventional man, the cities of Dublin,
Oxford and Chamonix are the inspiration for these easy-to-wear, colorful frames. For contemporary
women, the collection channels youthful femininity through styles Rio, Paris, Sakura and Barcelona,
with bold colors on the frame fronts and temples. All Nomad frames are made using handcrafted
acetate and stainless steel, and are equipped with a double-action spring hinge.
—Jia Lim
PHILOSOPHY: “Nomad captures
the adventurous spirit of travelers and
reflects design elements from the
cities it finds inspiration,” says Tom J.
Castiglione, CEO of Morel. “Whether
it is the subtle crest of Oxford, the
wood grain look of Chamonix, or the
colorful boldness of Rio de Janeiro,
each concept illustrates the trend and
cultural personality of the locale.
Designed in all cases to be on trend,
yet easy to wear, Nomad’s multiple
personalities allow the wearer to
seamlessly change their outlook, just
by changing their frame. This brand is
perfect for people who see eyewear
as an accessory. Our retail partners
will no doubt appreciate the combination of styling, fit and moderate price
structure. As with all Morel brands, a
complete assortment of merchandising
material and visual support is available
to communicate Nomad’s DNA.”
IN
NOMAD Chamonix
NOMAD Sakura
MARKETING: Merchandising
materials include countercards,
banners, brand reminder,
one-place display, three-place
display and brand showcase.
PRICE POINT: $$$
CONTACT: For additional information,
contact Morel, (800) 526-8838;
website: www.morel-france.com
138 • April 2016 20/20
SIGHT
The Nomad collection adapts
to all face shapes from 51
to 58 and incorporates
progressive lenses for a
comfortable fit.
NOMAD Dublin