WATERGATE AND POLITICAL SOCIALIZATION The Inescapable Event ROBERT PARKER HAWKINS University of Wisconsin—Madison SUZANNE PINGREE DONALD F. ROBERTS Stanford University - he Watergate crisis clearly had important effect on the political scene, dramatically changing political opinion and the balance of political power. Less obvious, but perhaps more significant, is the possible long-term impact of the entire Watergate scandal on America’s future voters. A brief review of political socialization research reveals that instead of being uninterested in and insulated from political U.S. an ~ events, children may be one of the more affected segments of population. Evidence is mounting that children, even in the early grade-school years, do attend to political information (e.g., Chaffee et al., 1970; Hawkins, 1974; Tolley, 1973). Moreover, several studies have shown that children at least as young as eight years have already begun to form ideas about politics, ideas that may serve as the foundation of adult political attitudes and behaviors (Dennis, 1973; Greenstein, 1965; Hess and Tomey, 1967). But while children’s political ideas are probably important in influencing what their attitudes and behavior will be like as the AMERICAN POLITICS QUARTERLY, Vol. 3 No. 4, October 1975 Sage Publication~, Inc. @1975 [406] Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [407] adults, their ideas are emphatically not adult-like. The young child’s conceptions of politics and government are initially global and affective, only gradually becoming differentiated and taking on cognitive as well as affective content. For example, youngsters initially identify government almost entirely with the wise, benevolent, and nurturant figure of the president. Only later do they add cognitive detail of levels of government, different governmental structures, and the distinction between abstract governmental roles and the fallible humans that fill them (Hess and Torney, 1967). The dominance of the affective dimension for the young child may also be responsible for the early acquisition of fairly stable party identification, since it makes good-bad evaluations possible without recourse to complicated ideological positions. Studies attempting to explain where children’s political attitudes originate and how they are learned have usually focused on parents (Hyman, 1959) or on schools (Hess and Torney, 1967). However, lack of agreement between parent and child except on party identification or concrete issues (Jennings and Niemi, 1973), and the avoidance of any hint of political conflict by most elementary school teachers (Franklin, 1972), suggest that neither of these factors dominates political socialization. From another generally share perspective, political socialization researchers an implicit theory that political campaigns provide recurring critical periods of acceleration in political socialization, by focusing attention on the political process and by providing greatly increased information about how the system works. Given that the mass media are the means by which attention gets focused and the channels through which much campaign information flows, it seems reasonable to attribute to them a major role in political socialization. Recent research indicates positive relationships between children’s use of &dquo;public affairs&dquo; content in the media and various measures of political knowledge (e.g., Chaffee et al., 1970; Hawkins, 1974; Roberts et al., 1975). Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [408] mass media coverage of l~, and public press’s role in the affair constitute a particularly salient and important political socialization event. Indeed, Watergate was an episode to which, for a variety of reasons, children may have been especially sensitive. First, much more information about politics and government was available through the media than is normal-perhaps even more (and for a longer period) than in a national election campaign. Second, the tarnished picture of politics and government during Watergate was very different from the clean, wholesome, and orderly picture usually presented to young children. Third, the revelations of burglary, lying, and cheating probably encouraged affective evaluations and the sort of simple good-bad judgments that are easy for children to make and understand. Fourth, much of the reaction to controversy was along party lines, a dimension that young children can easily use as an affective marker. Finally, and perhaps most important, the president, ordinarily the dominant central figure in young children’s ideas about politics, was constantly accused of unwise, unethical, and even illegal actions. Thus, the Watergate affair provided a unique &dquo;laboratory&dquo; in which to examine children’s political knowledge and attitudes. The two related studies reported here attempted to take advantage of the naturally occurring &dquo;treatment’ that Watergate offered. They used differing samples, measures, and The Watergate crisis comment about the methods, but their combined scope can be characterized by two general questions. First, what did Watergate mean to children in terms of their communication behaviors, knowledge of the events, and attitudes about specific and general aspects of the political system? We expected to find that children were generally affected-that youngsters even as young as fourth graders would attend to, learn from, and be influenced by the Watergate revelations. For example, we expected decreases in children’s feelings of political efficacy and evaluations of President Nixon, and honesty as an increase in important issue. an concern with government Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [409] Second, which children were most involved in and affected by Watergate? We expected outcomes on our criterion variables to differ depending on things such as age, party identification, interest in politics, and family communication patterns. For example, we expected younger children and those identifying themselves as Republicans to know less about Watergate, but to be more disillusioned about the political process. Similarly, we expected interest in politics, and past and current political communication behavior, to be related to knowledge about Watergate, but not necessarily to political attitudes. More explicit hypotheses and the nature of our measures will become apparent as we present the results of our studies. However, while the other variables are probably self-evident, the dimensions of family communication may bear some introduction. Research on family communication structure (see McLeod and Chaffee, 1972) suggests that parental guidance falls onto two dimensions. Families stressing &dquo;socio-orientation&dquo; encourage the child to avoid controversy and to defer to superiors in a hierarchy. Those stressing &dquo;concept-orientation&dquo; emphasize expression of ideas and exposure to controversy. The two dimensions have been shown to be basically uncorrelated and to be useful locators of indices as varied as mass media use, school activities, and public affairs issues. We expected children from families where concept-orientation was emphasized to pay more attention to Watergate, but we did not expect it to locate differential responses to affective dimensions of the event. A high familial emphasis on socio-orientation, on the other hand, would seem theoretically unrelated to an interest in the knowledge contained in Watergate news (although it might increase the importance of party preferences), but it could become important in locating attitudinal responses to affective issues in the Watergate events. METHOD Both studies drew subsamples from a large panel (n 1,173) of San Francisco Bay area fourth, sixth, eighth, tenth, and = Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [410] twelfth graders participating in a study of political socialization during the 1972 election campaign. About two-thirds of the children in the total sample, and all of the children in the two studies reported here, attended parochial schools. Various analyses performed on the total sample indicated no noteworthy differences between responses of the public and parochial school children. In late October, at the height of the 1972 campaign and before Watergate was a serious issue, the total sample responded to questionnaires containing items on mass media use and interpersonal communication behavior, family communication patterns, and a variety of campaign issues and political attitudes. Data from these questionnaires provided the baseline results for the two subsamples. MAY STUDY subsample responded to self-administered classroom questionnaires in May 1973, at the end of a month of revelations of dirty tricks, illegal campaign contributions, charges of White House involvement in coverups, and immediately after the first week of the televised Ervin committee hearings during which James McCord testified that he was offered executive clemency in return for his silence. As Watergate thus began to dominate the media, 91 fourth and 911 eighth graders at one school were selected from the overall sample. Failure to obtain parental permission reduced the sample to 78 fourth and 81 eighth graders, and absences from school and failure to respond to individual questions resulted in a small amount of additional attrition varying from analysis to analysis. The questionnaire contained questions about the child’s information sources for Watergate, a 13-point information scale, evaluations of Nixon and other figures, and questions about party affiliations and political efficacy. The May study was concerned less with actual changes due to Watergate than with the interrelationships among variables The first Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [411] locating differences in those results. Full details of the fmdings here; they are available elsewhere (Hawkins, 1974), but overall patterns of results will be reported here. are not our concern _ JULY STUDY July 1973, immediately after John Dean;s devastating testimony before the Ervin committee, a questionnaire was mailed to all fourth-, eighth-, and twelfth-grade parochial school children who had answered the October 1972 election questionnaire and whose parents had previously responded to a comparable questionnaire (considerably reducing the potential sample). Complete questionnaires were returned by 27 fourth graders (42%), 35 eighth graders (39%) and 41 twelfth graders (35%). The low response rates do make the representativeness of this sample suspect, but comparisons between the subsample responding to the mail questionnaire and the full sample on items from the October 1972 questionnaire revealed no significant differences on measures such a5 evaluations of Nixon and Agnew, perceptions of differences between the two political parties, and expressed candidate preference. Questions asked in the July survey included Watergate-related mass and interpersonal communication behavior, evaluations of the press’s role in Watergate, the perceived importance of Watergate and government honesty, evaluations of Nixon and his role in Watergate, and measures of the child’s feelings of political efficacy. Partly by design and partly because of the small sample size, the July study was much less concerned with predictor variables than was the May study, using only grade, attention to Watergate news, and interpersonal communication about Watergate. However, the two months of additional revelations place the July study in a much better position to look for Watergate’s effects directly by comparing the children’s responses with their answers of the previous October. In Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [412] RESULTS Findings of the two studies are presented in terms of six general dependent variables: (1) amount of communication about Watergate and ’(2) knowledge about the Watergate affair, measured in the May study; (3) perceptions of President Nixon’s involvement in the affair and (4) evaluations of President Nixon, measured in both studies; (5) concern with honesty in government as an important national issue, measured in the July study; and (6) feelings of political efficacy, measured in both studies. In addition to grade and party preference, predictor variables were constructed from Likert-type scales measuring things such as amount of family concept- and socio-orientation, and the child’s interest in politics, communication behavior about politics, and mass media use for political information. Summative indices based on these scales were dichotomized using median splits, except that the indices of communication behaviors and interest in politics were trichotomized in the May study. Analyses of the May results were conducted via planned comparisons among means (see Hays, 1963); the July study used analysis of variance supplemented by t-tests (one-tailed to test change scores against zero, two-tailed elsewhere). COMMUNICATION ABOUT WATERGATE Children in the May sample were asked to identify all their of information about Watergate. Choices included sources mother, father, teacher, radio, television, newspaper or magazines, and friends. On the average, children named about two media sources for each interpersonal source. None of the predictor variables (grade, family communication pattern, communication behavior, and so on) located differences in relative reliance on mass versus interpersonal sources. When the number of sources of information was used as an index of the amount of communication about Watergate, however, some of our hypotheses about differences among Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [413] children were confirmed. Out predictions and findings are summarized in Table 1 (along with those for knowledge of Watergate). Older children. those interested in politics, and those who, in October, had been relatively frequent discussers of politics and users of the mass media for political information, generally participated more in communication about Watergate. Equally important, however, are some of our null results. The lack of greater communication by children whose families emphasize concept-orientation is surprising, since this relationship has been consistent throughout the family communication literature (see McLeod and Chaffee, 1972). Similarly, while we expected greater communication about this affective, partisan TABLE 1 Summary of Prediction and Results: Watergate Communication and Knowledge (May study) Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [414] by Democrats, we were unable to locate such differences even among the older children and those highest on socio-orientation, where we expected party differences to be most salient. event ° KNOWLEDGE OF WATERGATE Children in the May study answered 7 multiple-choice and 6 true-false items that asked what the affair was about in general, and in particular who was involved, and the names and events of the first week of televised hearings. The possible range of scores was 0 to 13 and the actual range was 2 to 13. As shown in Table 1, predictions for knowledge were identical to those for amount of communication, and the results were almost identical. Thus, as for communication about Watergate, it is age, interest in politics, and past political communication that locate greater knowledge. Concept-orientation and the affective variables of party preference and socio-orientation again locate no differences in knowledge about this affect-laden event. NIXON’S INVOLVEMENT Children in both studies were asked which of five statements about President Nixon’s involvement in Watergate were true; these ranged from &dquo;He ordered the Watergate spying,&dquo; to &dquo;He just found out recently and is now anxious to get all the facts out in the open.&dquo; The means in Table 2 indicate that the May sample placed him somewhat nearer to &dquo;He didn’t find out until after, but helped keep the secret,&dquo; than to &dquo;He just found out recently, but would like to have as few facts as possible become known.&dquo; The month of June, with the Ervin committee proceedings, seems to have brought with it an increase in the perceived culpability of Nixon. That is, the similar sample of children in July assigned greater involvement to Nixon, moving toward &dquo;He didn’t order the spying, but he knew about it before it happened.&dquo; Thus, it is clear that children in our samples believed Nixon to be at least somewhat involved even immediately after the first week of televised hearings, and that Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [415] TABLE 2 Mean Ratings of Nixon’. Involvement in Watergate, by Grade NOTE: Higher scores indicate greater perceived culpability of Nixon. See text for wording of five statements representing points on this scale. were even more likely to believe him culpable by the middle of the summer. Table 3 presents predictions and results for differences among the children in the degree of blame assigned to the president. In May Democrats in general, Democrats who discussed politics and Republicans who did not, and children from families not emphasizing socio-orientation who knew about the events of Watergate were all more likely to assign Nixon an active role in Watergate. Only three of these hypotheses were tested in July; the eighth graders and those who attended to Watergate news believed the president to be more deeply involved. In addition, many of the negative results involving socio-orientation and party preferences disguise predicted patterns of means that were not strong enough to reach statistical significance; we will return to these later. they EVALUATIONS OF NIXON In October, May, and July, children evaluated President Nixon using five seven-point semantic differential scales (wise, fair, good, strong, and honest). A change score was computed for each subject and the mean change scores from 1972 to 1973 are presented in Table 4. For all groups, evaluations of the president clearly decreased from 1972 levels, and there is Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [416] TABLE’3 Summary of Predictions and ftetutb-. Nixon’s Invohement in Watergate NOTE : Where there is no entry, the prediction was not te~~~ in the July rept!e~tio~ further suggestion that this decrease continued between May and July (although we cannot test this with our nonindependent samples, which only partially overlap). Both for evaluations of Nixon and for opinions of his involvement, a number of tests involving party preference and socio-orientation, in interaction with other variables, showed Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [417] TABLE 4 Mean Changes from Pre- to Post-Waterpte: Evaluations of Nixon NOTE: Entries are change scores from October 1972 to the indicated month in ~&73t Negative scores mean less favorable evaluations of Nixon on seven-point scales (see or better by one-taited t-test. text). All scores in this table differ from zero at p <.05 the predicted patterns of means, but did not reach statistical significance. In the twelve tests of interactions, one would expect means to be in the predicted relationship pattern three times simply by chance, but actually eleven of the twelve were, giving a chi-square of 28.44 (df 1; p < .005).~ Thus, while nothing can be said about the specific relationships, it should be clear in general that party preferences and socio-orientation played a role in the formation or change of attitudes about President Nixon by setting the stage within which other variables such as media use, knowledge of Watergate, and interest in politics could work. It is clear, then, that as early as May 1973, young children were reacting to the Watergate crisis by viewing President Nixon less favorably and by assigning him various degrees of culpability for the scandal. By July their reactions were even more negative. And while there were a few small differences among children in their reactions, it should also be emphasized that these differences were in degree and not in kind. All groups of children examined decreased their evaluations, and no group believed the president to be wholly candid. = CONCERN WITH HONESTY IN GOVERNMENT In October and July subjects were asked to pick three problems out of identical lists of sixteen as being the country’s Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [418] three most important problems. In October no fourth grader listed &dquo;honesty in government,&dquo; but 21% listed it in July, making it the fifth most important problem (trailing pollution, drugs, taxes, and the cost of living). For eighth graders, the problem moved from 3% to 31%, putting it in fourth place (after pollution, cost of living, and drugs). Of the twelfth graders, 24% listed honesty in government in October, and 60% in July, making it a close third behind the cost of living and pollution. It appears that younger children were less concerned with the issue than were older children, and this fits well with their lower communication and knowledge scores. On the other hand, they did react to Watergate by blaming Nixon; possibly the process of abstracting the problem of honesty in government from the specific events was too difficult for the younger children. At any rate, the issue did move from obscurity to importance in all groups of children’s perceptions during the Watergate period. PERCEIVED POLITICAL EFFICACY Political efficacy is eonceived of as a belief that one’s own political participation will have some effect in the political system. As such, it is a general concept whose measurement is not event-specific. Thus, any effects of Watergate on measures of political efficacy suggest a wide generalization within the child’s conceptions of politics. In addition, since political efficacy would seem to be directly linked to political participaif tion, any decline in efficacy is cause for concern, the decline occurs among children still preparing for political participation (see Hess and Torney, 1967). In October, May, and July subjects agreed or disagreed with two items (five-point scales) that were summed to form an index of political efficacy. The items stated that those in government do not care what people like the child’s family think, and that the actions of government are as inevitable and impossible to affect as the weather. The mean change scores presented in Table 5 indicate that there was little or no change especially . Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [419] TA8LE 5 Mean Changes from Pre- to Post-Watergate : Political Efficacy NOTE: Entries are change scores from October 1972 to the indicated month in 1973. Negative scores indicate lower perception of political efficacy on five-point scales (see text). significantly different from zero at .01 level (one-tailed) b. significantly different from zero at .10 level (one-tailed) a. in efficacy initially, but that continued hearings and revelations, the additional time in which children could think through the abstract implications of specific revelations, led to a decreased sense of political efficacy. And although the large variances of the change scores precluded significant differences among groups of children, the means in Table 5 suggest that younger children were more affected than older. as well as DISCUSSION Implicit in the order in which the outcome variables have been presented is a dimension of specificity or immediacy with respect to Watergate. That is, participation in communication about Watergate can be seen as necessary and prior to knowledge of the events. Similarly, to the extent that new attitudes or changes in attitudes result from the child thinking over information about Watergate and actively rearranging beliefs, some sort of knowledge may be prior to the formation of attitudes as well. And just as communication and knowledge may precede attitudes in general, those attitudes more specifically derivable from an event may precede those that require a Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [420] great deal of abstraction by the child. Thus, one might expect change more rapidly than the child’s feelings of personal political efficacy. Our results provide some support for this conceptualization in that the children’s feelings of political efficacy were unaffected in May but had decreased by July. But given data from only two points in time early in the Watergate affair, our conceptualization serves basically to guide our interpretations and is not itself testable. With these expectations about relationships among effects, what is striking about our results is the extent to which Watergate affected all of our subjects. Even those children one would not expect to be particularly attuned to a political event (e.g., fourth graders, and those reporting little interest in politics) listed multiple sources of information about Watergate, knew many of its details, and expressed opinions about actors and events. Although we lack experimental controls and thus cannot be sure about causation, children’s evaluations of Nixon, their notions about the importance of government honesty, and their feelings of personal political efficacy clearly did change, and the stimulus of Watergate seems a reasonable candidate for mediaattitudes about Nixon to of that change. This impression is bolstered by the continuing decrease in evaluations of Nixon from May to July and the increasing level of involvement attributed to him. It appears that the events of Watergate did make a considerable impression on our subjects and thus constitute a potentially important political socialization event. Turning from the overall impact of Watergate on children, our second goal was to locate differences among children in their reactions, with predictions based on previous theory and research in communication and political socialization. The mixture of confirmation and disconfirmation of our predictions is itself revealing. Age, previous political communication, and interest in politics functioned as expected for communication about and knowledge of Watergate, but family communication and party preference did not. We are at a loss to explain the failure to replicate previous findings for concept-orientation, tor Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [421] but there may be a good explanation for the failure of predictions for party preference and socio-orientation. Predictions involving these two variables were based on our the relationship between their affective character and the affective? partisan nature of Watergate. It might be tempting to argue that the children were unable to translate their party affiliations into attitudes and actions, or that Watergate was too abstract for socio-orientation to make affective relationships more salient. But such a position is made untenable by the importance of socio-orientation and party preference in interaction with other variables in locating differences in attitudinal responses to Watergate. One is left with the conclusion that these children could not avoid hearing and knowing about Watergate, that it was an overwhelming event, but that once the information was acquired, there was some leeway in interpreting it to fit preconceptions and predispositions. Still, the effect of these locator variables was only that of moderating: some groups of children did not blame Nixon quite as much or did not decrease their evaluations quite as much as did others. Nevertheless, the direction of change remains the same. In short, it appears that exposure to information about Watergate was pervasive and relatively inescapable. Given the nature of much of that information, children’s image of the president, and to some extent of the government, was severely tarnished. And perhaps even more ominous, their faith in their own ability to have an effect on government decreased. The president that these children blamed for Watergate is out of office; thus, negative evaluations specifically of him need no longer be relevant for the political system. But if the decrease in political efficacy has persisted, or if distrust of Nixon generalized to other political figures, there may be real cause for concern for the future of the American political system. On the other hand, an increased concern with honesty in government and a greater watchfulness of politicians could be a positive force in the future. Our data come from early in the Watergate affair and cannot tell us what the long-range outcomes will be. But we believe our results do present cause for concern that should motivate further research. Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016 [422] NOTES 1. The measures of political mass media use differ somewhat here. The May study performed analyses using both the October 1972 index summed from three items and number of media sources information for Watergate itself. Results generally paralleled closely, but the index specific to Watergate appeared to be a weaker measure, so results are not reported for it. The July media index is derived from a three-item set combining measures of attention and interest that correlate well with October media use. Analyses using the October measure were performed, and results were substantially the same as those using the Watergate index reported here. 2. While the two-by-two interaction comparison is +1, -1, -1, +1, some relationships among the means that could produce a large F-ratio would be a reversal of the hypothesis. For example, if larger differences between Democrats and Republicans are predicted for high socio-orientation than for low, finding larger differences in low socio-orientation would produce an F-ratio indicating reversal of the predicted relationship. In general, if one is testing the hypothesis that the effect of the column variable is concentrated within one row, there are eight possible two-by-two tables that can be constructed using the following three row relationships : -1 +1; +1 -1; 0 0 (omitting the 0 0; 0 0 table as meaningless). Only two of these eight tables would tend to confirm the prediction. REFERENCES CHAFFEE, S. H., L. S. WARD, and L. P. TIPTON (1970) "Mass communication and political socialization." Journalism Q. 47: 647-659. DENNIS, J. (1973) Socialization to Politics: A Reader. New York: John Wiley. FRANKLIN, V. T. (1972) "The role of the elementary school teacher in the political socialization process." Ph.D. dissertation. University of California, Berkeley. GREENSTEIN, F. I. (1965) Children and Politics. New Haven: Yale Univ. Press. HAWKINS, R. P. (1974) "Children’s acquisition of current events information in the context of family, peers, media use, and pre-existing attitudes." Ph.D. dissertation. Stanford University. HAYS, W. L. (1963) Statistics for Psychologists. New York: Holt, Rinehart & Winston. HESS, R. D. and J. V. TORNEY (1967) The Development of Political Attitudes in Children. Chicago: Aldine. HYMAN, H. H. (1959) Political Socialization. New York: Free Press. JENNINGS, M. K. and R. G. NIEMI (1973) "The transmission of political values from parent to child," in J. Dennis (ed.) Socialization to Politics: A Reader. New York: John Wiley. McLEOD, J. M. and S. H. CHAFFEE (1972) "The construction of social reality," in J. T. Tedeschi (ed.) The Social Influence Processes. Chicago: Aldine. ROBERTS, D. F., R. P. HAWKINS, and S. PINGREE (1975) "Do the mass media play a role in political socialization?" Australian & New Zealand J. of Sociology 11: 37-43. TOLLEY, H. (1973) Children and the War. New York: Teacher’s College Press. Downloaded from apr.sagepub.com at PENNSYLVANIA STATE UNIV on March 3, 2016
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