CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
‘
TOTAL GROSS CONTACTS: 273,672*
250,000
201,913
200,000
150,000
100,000
42,165
50,000
29,594
0
Print
Website
E-newsletter
EXECUTIVE SUMMARY
PRODUCT
CONTACTS
PERIOD
SN - Supermarket News-Print:
(See pages 2 - 6)
Qualified Paid & Nonpaid:
Website ^ (See page 7)
Page Impressions:
Unique Browsers:
29,594 6 months ended June 30, 2016
Subject to Audit
www.supermarketnews.com
E-newsletter ^ (See page 7)
Supermarket News Daily
Average Net Distribution:
699,978
201,913 For March 7 to April 6, 2016
42,165 For the month of June 2016 (issues in period 22)
*Total Gross Contacts include Qualified Paid and Nonpaid Circulation, Unique Browsers and E-newsletter Average Net Distribution.
Gross data are contained in this Consolidated Media Report. There was no attempt made to eliminate any duplication that may exist.
^SOURCE: AAM Digital Audit
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • www.auditedmedia.com
06-1245-0
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
CHANNEL PROFILES
Field Served: Chain, Voluntary, Cooperative and Wholesale Headquarters and the Supermarkets they supply.
Published by:
Frequency:
Penton
Monthly
TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION
1A
AVERAGE QUALIFIED PAID CIRCULATION
Digital Only, See Explanatory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Print & Digital (Unduplicated), See Explanatory . . . . . . . . . . . . . . . . . . . . . . . .
Total Individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Multi-Copy Same Addressee - Print & Digital (Unduplicated), See Explanatory
Total Multi-Copy Same Addressee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Average Qualified Paid Circulation . . . . . . . . . . . . . . . . . . . . . . . . . .
1B
10,241
19,353
19,353
AVERAGE NONQUALIFIED CIRCULATION
Allocated For Shows & Conventions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Miscellaneous, Including Staff Copies, See Explanatory . . . . . . . . . . . . . . . . . .
Total Average Nonqualified Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . .
1D
1,853
8,323
10,176
65
65
AVERAGE QUALIFIED NONPAID CIRCULATION
Individual. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Average Qualified Nonpaid Circulation . . . . . . . . . . . . . . . . . . . . . .
1C
29,594
AVERAGE QUALIFIED PAID & NONPAID CIRCULATION OF REGIONAL
AND DEMOGRAPHIC EDITIONS
None
Page 2 of 8 • 06-1245-0
Alliance for Audited Media
733
2,533
3,266
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
CHANNEL PROFILES
2
QUALIFIED PAID & NONPAID CIRCULATION BY ISSUES
Paid
Print
Only
2016
Issue
Total
Jan
Feb
Mar
Apr
May
Jun
29,504
29,662
29,628
29,620
30,703
28,445
Paid
Digital
Only
1,599
1,725
1,845
1,905
2,006
2,038
Paid
Print & Digital
(Unduplicated)
8,474
8,510
8,431
8,366
8,320
8,227
Total
Paid
Qualified
Nonpaid
10,073
10,235
10,276
10,271
10,326
10,265
19,431
19,427
19,352
19,349
20,377
18,180
THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE JUNE 2016 ISSUE IN WHICH:
• QUALIFIED PAID CIRCULATION WAS 0.2% GREATER THAN THE PERIOD AVERAGE
• QUALIFIED NONPAID CIRCULATION WAS 6.0% LESS THAN THE PERIOD AVERAGE
3A
BUSINESS/OCCUPATIONAL ANALYSIS
Classification by
Number of Stores
Classification by
Business & Industry
Total
1. Retailers
Headquarters Management including
CEO's, Presidents, Vice Presidents,
Buyers, Supervision, Merchandisers,
Operations, Advertising & Promotional
Personnel. Also includes store owners
and managers ....................................... 21,312
2. Wholesalers
Headquarters Management including
CEO's, Presidents, Vice Presidents,
Buyers, Supervision, Merchandisers,
Operations, Advertising & Promotional
Personnel. Also includes store owners . 2,032
Sub-Total Headquarters and Store
Level Management ............................... 23,344
3. Food Brokers: Owners and Executives.
258
4. Manufacturers ....................................... 2,672
5. Financial Institutions .............................
297
6. Others Allied to the Field (including Advertising Agencies, Food Associations,
Schools and Government Agencies) .... 1,874
Other Paid Circulation
Subscriptions ........................................
Single Copy Sales.................................
Total Qualified Circulation ................. 28,445
%
Paid
Print
Only
Paid
Digital
Only
Paid
Print &
Digital
(Unduplicated)
Total
Paid
Qualified
Nonpaid
1-10
Stores
11 or
more
Stores
74.9
223
3,863
4,086
17,226
7,314
13,404
7.2
70
1,017
1,087
945
687
621
82.1
0.9
9.4
1.0
293
87
817
61
4,880
169
1,855
236
5,173
256
2,672
297
18,171
2
8,001
13
99
15
14,025
11
111
16
6.6
780
1,087
1,867
7
61
58
100.0
2,038
8,227
10,265
18,180
8,189
14,221
Page 3 of 8 • 06-1245-0
Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
CHANNEL PROFILES
3B
AGE OF SOURCE DATA ANALYSIS
Qualified Within
Print
Only
Source
Qualified Paid and Nonpaid Circulation:
Total Direct request from recipient:
Written ............................................................
Telecommunication ........................................
Internet and E-mail .........................................
Total Direct request from recipient’s company:
Written ...........................................................
Telecommunication ........................................
Internet and E-mail .........................................
Total Communication other than request:
Written ............................................................
Telecommunication ........................................
Internet and E-mail .........................................
Association ............................................................
Business Directories, See Explanatory .................
Lists .......................................................................
Acquired Circulation ..............................................
Other Sources .......................................................
Total Paid and Qualified Nonpaid Circulation .
Percent .................................................................
Single Copy Sales .................................................
Total Qualified Circulation..................................
3C
Print &
Digital
Digital (UndupliOnly
cated)
1 Year
16,860
47
15,908
905
2,038
172
7
1,859
8,227
5,712
33
2,482
1,320
18,180
63.9
2 Years
3 Years
2,133
540
637
956
80
52
24,912
5,339
15,311
4,262
28
1,320
2,038
7.2
8,227
28.9
26,232
92.2
2,133
7.5
80
0.3
Total
%
27,125
5,931
15,948
5,246
95.4
20.9
56.1
18.4
1,320
4.6
28,445
100.0
100.0
28,445
MAILING ADDRESS ANALYSIS
Individual by name and title and/or occupation .
Individual by name only . . . . . . . . . . . . . . . . . . .
Title or occupation only . . . . . . . . . . . . . . . . . . .
Company name only . . . . . . . . . . . . . . . . . . . . .
Multi-Copy Same Addressee . . . . . . . . . . . . . . .
Total Qualified Paid Subscription & Nonpaid
Circulation. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Single Copy Sales . . . . . . . . . . . . . . . . . . . . . . .
Total Qualified Circulation. . . . . . . . . . . . . . . .
Paid
Print
Only
Paid
Digital
Only
Total
%
25,478
1,683
652
564
68
89.6
5.9
2.3
2.0
0.2
1,881
152
28,445
100.0
2,038
28,445
Page 4 of 8 • 06-1245-0
Alliance for Audited Media
5
Paid
Print &
Digital
(Unduplicated)
Total
Paid
Qualified
Nonpaid
5,421
1,531
650
557
68
7,302
1,683
650
562
68
18,176
8,227
10,265
18,180
2
2
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
CHANNEL PROFILES
4
GEOGRAPHIC ANALYSIS
Paid
Print Only
State
Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
Paid
Print & Digital
(Unduplicated)
Paid
Digital Only
8
41
23
277
41
37
5
9
100
65
13
147
22
10
17
12
6
10
24
83
37
63
1
34
2
6
5
8
83
3
165
62
1
83
3
24
88
3
15
Total
Paid
Qualified
Nonpaid
Total
Circulation
51
87
72
902
84
106
16
30
407
139
62
540
125
416
96
46
27
28
226
355
183
226
13
203
5
56
13
135
406
8
690
182
18
254
17
80
536
21
47
24
112
399
65
220
8
135
9
233
3
59
128
95
1,179
125
143
21
39
507
204
75
687
147
426
113
58
33
38
250
438
220
289
14
237
7
62
18
143
489
11
855
244
19
337
20
104
624
24
62
24
130
523
77
245
14
194
9
267
6
297
252
246
1,274
218
196
47
13
979
457
165
728
396
319
249
293
252
172
278
488
605
518
190
466
117
199
81
109
526
86
1,127
707
65
822
205
225
964
50
235
86
355
1,126
151
503
56
348
122
544
39
356
380
341
2,453
343
339
68
52
1,486
661
240
1,415
543
745
362
351
285
210
528
926
825
807
204
703
124
261
99
252
1,015
97
1,982
951
84
1,159
225
329
1,588
74
297
110
485
1,649
228
748
70
542
131
811
45
1,917
1
8,116
3
5
10,033
4
5
17,946
23
54
27,979
27
59
1
8
9
77
86
TOTAL UNITED STATES
Poss. & Other Areas
1,918
3
8,124
7
10,042
10
18,023
23
28,065
33
U.S. & POSS., etc.
1,921
8,131
10,052
18,046
28,098
50
53
103
133
236
67
43
110
1
1
110
117
96
213
134
347
2,038
8,227
10,265
18,180
28,445
18
124
12
25
6
59
34
3
TOTAL 48 CONTERMINOUS STATES
Alaska
Hawaii
TOTAL ALASKA & HAWAII
Single Copy Sales
U.S. Unclassified
Canada
International
Military or Civilian Personnel
Overseas
Other International
TOTAL INTERNATIONAL
E-Mail Address Only
Other Unclassified
GRAND TOTAL
Page 5 of 8 • 06-1245-0
Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
CHANNEL PROFILES
ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS
Sold During 6 Month Period Ended June 30, 2016
5
PRICE DATA
See Explanatory
Basic Prices: Subscriptions: U.S., 1 yr. $45.00. Canada and Mexico, 1 yr.
$125.00. International, 1 yr. $295.00.
Single Copy: $10.00
Sales include Premium Values
Basic & higher than basic: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
75% - 99% of basic: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
50% - 74% of basic: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
25% - 49% of basic: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less than 25% of basic: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6
Digital
Only
2,029
None
3,741
None
None
5,770
None
None
None
None
None
None
30
None
915
None
None
945
1,999
None
2,826
None
None
4,825
1
2
5,760
7
5,770
None
None
None
None
None
None
None
945
None
945
1
2
4,815
7
4,825
5,739
None
941
4,798
31
None
None
None
None
5,770
None
None
None
None
None
None
4
None
None
None
None
945
27
None
None
None
None
4,825
5,770
None
None
5,770
None
None
None
None
945
None
None
945
4,825
None
None
4,825
SALES CHANNELS
Ordered by mail and/or directly requested by subscriber. . . . . . . . . . . . . .
Ordered through salespeople:
Catalog agencies and individual agents. . . . . . . . . . . . . . . . . . . . . . . . . . .
Publisher’s own and other publishers’ salespeople . . . . . . . . . . . . . . . . . .
Independent agencies’ salespeople. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Association memberships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
All other channels. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
8
Print
Only
TERM DATA
Three years or more. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Two years or more but less than three. . . . . . . . . . . . . . . . . . . . . . . . . . . .
One year or more but less than two . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less than one year. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
7
Total
Print
& Digital
(Unduplicated)
PREMIUM USAGE
Ordered without premium. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Ordered with reprinted material from this publication. . . . . . . . . . . . . . . . .
Ordered with other premiums. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
ADDITIONAL CIRCULATION INFORMATION
9
POST EXPIRATION COPIES
INCLUDED IN PAID CIRCULATION
Reporting not required
10
RENEWAL ANALYSIS OF
PAID CIRCULATION
Total expirations during 12 months November 1, 2014 thru
October 31, 2015......................................................................
Total renewals of those expirations ..........................................
Renewal percentage.................................................................
Page 6 of 8 • 06-1245-0
Alliance for Audited Media
9,620
7,129
74.1 %
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
CHANNEL PROFILES
SupermarketNews.com
FOR MARCH 7 TO APRIL 6, 2016
Total
Daily Avg
Mon to Fri Avg
Sat & Sun Avg
Total Page Impressions
699,978
22,580
27,363
8,830
Unique Browsers
201,913
9,123
10,915
3,970
E-NEWSLETTER
Month
Reported
Average
Net
Distribution
Supermarket News Daily
June 2016 (22 issues)
42,165
EXPLANATORY
Publication:
Audit Cycle: June Ending.
(a) Digital Only Individual subscriptions, averaging 1,853 copies per issue, represent copies served to individuals receiving the digital only version. The digital version of SN SUPERMARKET NEWS is made available to subscribers through a password secure website wherein an e-mail notice is sent to recipients notifying them of the availability of each issue.
(b) Print & Digital (Unduplicated) Individual subscriptions, averaging 8,323 copies per issue, represent copies served to individuals receiving the print and digital version of SN SUPERMARKET NEWS. The digital version of SN - SUPERMARKET NEWS is made available to subscribers through a password protected website wherein an e-mail notice is sent to
recipients notifying them of the availability of each issue.
(c) Multi-Copy Same Addressee - Print & Digital (Unduplicated) subscriptions, averaging 65 copies per issue, represent copies sold in quantities of 2 or more to business concerns at
prices shown in Par. 5. Copies were mailed in bulk to the purchaser for redistribution.
(d) Miscellaneous includes checking and promotion copies, averaging 2,533 copies per issue, served to advertisers and agencies.
(e) Business Directories represent copies served to subscribers obtained from recognized directories.
(f) Authorized prices with 5% or more of total subscription sales:
1 yr.
$25.00
1 yr.
$35.00
1 yr
$49.95
1 yr.
$99.95
1 yr.
$39.95
1 yr.
$40.00
1 yr.
$45.00
Definition of Recipient Qualification:
Qualified recipients are: headquarters personnel including regional and district personnel and single store owners. Store personnel including supermarket store managers, wholesale
personnel including voluntary and cooperative headquarters. Also qualified are food brokers, manufacturers, financial institutions and others allied to the field.
Page 7 of 8 • 06-1245-0
Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended June 30, 2016
EXPLANATORY (Continued)
Website:
AAM Digital Services Definitions:
Domains included in website traffic: m.supermarketnews.com, supermarketnews.com.
This site uses the cookie-based method to measure unique browsers. If cookies are not accepted, then the IP address & user-agent in combination based method is used to measure
unique browsers.
Note: The total number of unique browsers is adjusted to remove duplicate Visits by the same browser. In other words, regardless of the number of times that a browser visited the site,
they were considered a single unique browser for the period.
Website Usage Definitions:
The Daily average represents the number of unique browsers that visited the site each day, added together and then divided by the number of days in the period. The Mon. to Fri. and the
Sat. & Sun. averages are calculated in the same manner as the Daily averages but limited to weekdays and weekends respectively.
Browser: A software program running on a computer that can request, load and display documents available on the World Wide Web. In our definition, it is assumed that a “human being”
is operating the browser manually and viewing the page.
Page Impressions: The combination of one or more files presented to a browser as a single document as a result of a single request received by the server.
Unique Browser: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie. This metric measures each browser, it does not measure a person. Counting of unique
browsers may overstate or understate the number of individual devices concerned due to factors such as dynamic IP address allocation, significant levels of uniformity in IP and browser
combinations operating through a proxy, cookie blocking and deletion.
E-newsletter:
Net Distribution: The number of e-newsletters for a given mailing that reached the subscriber’s email delivery server with a positive status code response received in return. Net distribution is calculated by subtracting undelivered messages from sent messages.
We certify that to the best of our knowledge all data set forth in this
Publisher’s Statement are true and report circulation in accordance
with Alliance for Audited Media’s Bylaws and Rules.
Parent Company: Penton
DESIREE TORRES
LAURA VISCUSI
Senior Director User Marketing
VP/Market Leader
Format: Tabloid
Established: 1952
AAM Member Since: 1953
Member No. 06-1245-0
SRDS: 61
Published by:
Penton
1166 Avenue of the Americas, 10th Floor
New York, NY 10036
T: (813) 627-6792 • F: (813) 627-7062
VP/Market Leader: Laura Viscusi
Page 8 of 8 • 06-1245-0
Alliance for Audited Media
Copyright © 2016
All rights reserved.
06-1245-0
Analyzed Issue Date
Analyzed Issue Text (for double month issue date)
Single Copy Price
Association Subscription Price
U.S. Subscription Price
Canadian Subscription Price
International Subscription Price
06/01/16
10.00
45.00
125.00
295.00