Cross Media Nederland BV - Telephone: +31 (0)10 76 00 475 - Email: [email protected]
EDITORIAL FORMULA
With a weekly journal, books, websites, newsletters and
through social media, Medisch Contact provides a superior
multimedia platform for physicians. Medisch Contact plays
a leading role in the field of information provision, opinion
formation, discussion and education for and by physicians and
is the most important source of information for all areas of
healthcare. Independence, reliability and a broad, worldwide
view are the core values of Medisch Contact.
Medisch Contact is the official journal of the Royal Dutch
Medical Association (Koninklijke Nederlandsche Maatschappij
tot bevordering der Geneeskunst, KNMG).
DISTRIBUTION DATA
Print run: Publication schedule: PUBLICATION SCHEDULE 2016
Appearance
07-01-16
14-01-16
21-01-16
28-01-16
04-02-16
11-02-16
18-02-16
25-02-16
03-03-16
10-03-16
17-03-16
24-03-16
31-03-16
07-04-16
14-04-16
21-04-16
No.
17/18
19
20
21
22
23
24
25
26
27/28
29/30
31/32
33/34
35
36
37
Appearance
28-04-16
12-05-16
19-05-16
26-05-16
02-06-16
09-06-16
16-06-16
23-06-16
30-06-16
07-07-16
21-07-16
04-08-16
18-08-16
01-09-16
08-09-16
15-09-16
Full Colour 2/1 page
€ 10.666 1/1 page
€ 5.925 1/2 page
€ 4.046
1/4 page
€ 2.369
Product Characteristics
1/4 page
€ 533
1/2 page
€ 1.066
Black/white
2/1 page
1/1 page
1/2 page
1/4 page
Additional charge
Cover 2
15%
Cover 3
10%
Cover 4
20%
€
€
€
€
8.533 4.740 3.236 1.896
PARTICULARITIES RATES
52.000 copies
46 times per year
Target audience:
Medisch Contact is intended for all doctors
(medical specialists, general practitioners,
geriatricians, doctors of public health,
company doctors, resident physicians, et cetera).
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
ADVERTISING RATES 2016
No.
38
39
40
41
42
43
44
45
46
47
48
49
50
51/52
1/2
Appearance
22-09-16
29-09-16
06-10-16
13-10-16
20-10-16
27-10-16
03-11-16
10-11-16
17-11-16
24-11-16
01-12-16
08-12-16
15-12-16
22-12-16
05-01-17
• Only discount is given on the basis of volume.
• No agency discount is given.
• There will be a 15% discount on each job advertisement.
• Vacancies will be post free of charge online at
Medischcontactbanen.nl
• Ask your accountmnager for the packet opportunities
• All prices exclude VAT
CONTACT INFORMATION
Publisher/editorial office: KNMG/Medisch Contact
Postbus 20051
3502 LB Utrecht
Tel.: +31 (0)30 28 23 384
[email protected]
www.medischcontact.nl
Advertising sales: Cross Media Nederland BV
Nieuwe Haven 133
3116 AC Schiedam
Tel.: +31 (0)10 76 00 475
[email protected]
www.crossmedianederland.com
Material submission:
[email protected]
CLICK HERE FOR THE ONLINE POSSIBILITIES >>
Reservation date: 10 days prior to publication
Closing date material: 1 week prior to publication
MEDISCH CONTACT IS INTERESTING FOR ADVERTISERS, BECAUSE:
• With a print run of 52.000 copies, Medisch Contact is the most-read medical journal for physicians, with a
well-visited website (in 2013: more than 10 million page views).
• The overall reach of Medisch Contact is greater than that of competitive journals, with a mean of 5.3 read
editions out of the last 6*.
• With a mean appreciation rate of 8.0, Medisch Contact is the most appreciated medical journal*.
• Over the past 6 months, the website was on average most visited by subscribers (62%)*.
• The e-newsletter of MedischContact.nl achieved the highest scores on reader appreciation, overall reach and
attention with which the newsletter is read*.
• Medisch Contact has more than 15.000 followers on Twitter, 4.000 likes on Facebook and 3.000 members in
its LinkedIn group.
• Medisch Contact has the lowest costs per 1.000 reached contacts, compared to similar titles.
*Source: Reader Survey Medisch Contact, February 2014.
Cross Media Nederland BV - Telephone: +31 (0)10 76 00 475 - Email: [email protected]
ADVERTISEMENT FORMATS (WIDTH*HEIGHT, IN MM)
Full page
2/1 page
1/1 page
420 x 297 (+ crop marks + 3mm bleed)
210 x 297 (+ crop marks + 3mm bleed)
1/1 page
1/2 page
1/4 page
Portrait
185 x 268
90 x 268
90 x 132
Print space
Landscape
185 x 132
185 x 64
TERMS AND CONDITIONS
• Advertisements must be submitted as certified PDF files, for
more information: www.oppo.nl and www.certifiedpdf.net
• When incomplete advertisement materials are provided,
the cost of composition for the advertisement will be
charged; the cost for multiple test advertisement pages will
also be charged.
• Cancellation deadline: 1 month prior to publication
• Cancellation fee after the deadline: 25%
• All KNMG orders are made and implemented in accordance
with the rules for the advertising industry (Regelen voor het
Advertentiewezen), deposited at the Registry of the District
Court and the Chambers of Commerce.
OTHER METHODS OF COMMUNICATION
Medisch Contact provides several other methods of
communication, in addition to advertisements, namely:
• publishing a patient information leaflet in the journal
• publishing an advertorial in the journal
• sending an insert along with the journal
• custom advertising, for instance a fold-out cover, sticker,
testimonial, bound insert, outsert
Prices are available upon request.
CLICK HERE FOR THE ONLINE POSSIBILITIES >>
“The only medical journal that I read regularly”
“Transcending specialties, relevant information, a rich variety of subjects”
“Good quality information, comprehensive and clear reporting, and some humor too!”
“Up-to-date, clear, critical”
“Connects medical specialties”
Source: Reader Survey Medisch Contact, February 2014
Cross Media Nederland BV - Telephone: +31 (0)10 76 00 475 - Email: [email protected]
WEBSITE MEDISCHCONTACT.NL
The website MedischContact.nl provides news, blogs, opinion
pieces and background articles, as well as an extensive online
archive, job vacancies and more than a thousand medical
guidelines.
PROPOSITIONS WEBSITE
Leaderboard: large, almost page-wide banner.
Goals
• Thematic
• Action/Conversion/Leads
Assets
• High attention value by format and location
• Large amount of freedom in creative input
• Many possibilities, like streaming video
Specifications 728 x 90 pixels, maximum of 75 kB
Rate € 50,- CPM* on the open part
€ 105,- CPM* on the closed part
Rectangle: large banner on the right side, above the “fold”.
Goals
• Name and brand awareness
• Thematic
Assets
• Large format
• Attracts immediate attention
• Large amount of freedom in creative input
Specifications 336 x 280 pixels, maximum of 75 kB
Rate € 60,- CPM* on the open part
€ 120,- CPM* on the closed part
REACH
Number of unique visitors open part per month:
Page views open part per month:
Page views closed part per month:
+ 244.000
+ 900.000
+ 117.000
MEDISCHCONTACT.NL WEBSITE
Leaderboard
Corner
Ad
Advertorial
Rectangle
Corner Ad: extra large banner on the top right part of the page.
Goals • Name and brand awareness
• Thematic
Assets • Extra large format
• Attracts immediate attention
• Large amount of freedom in creative input
Specifications 800 x 600 pixels, maximum of 300 kB
Rate € 100,- CPM* on the open part
€ 140,- CPM* on the closed part
Advertorial: clickable text link in a notable position.
Goal
• Name and brand awareness
Assets
• Attracts immediate attention
• Advantageous position on the website
Specifications • Header, body, pay-off 250 characters** • Format logo 70 x 70 pixels (wxh), max. 50
Rate € 91,- CPM* on the open part
€ 177,- CPM* on the closed part
*per 1.000 page views
** including interspaces
Vacancy on MedischContactBanen.nl
The online vacancies database MedischContactBanen.nl is
part of MedischContact.nl and is connected to the Landelijke
Vereniging voor Artsen in vast Dienstverband (LAD) and the
KNMG career center. Ask your account manager about the
possibilities.
INFORMATION ABOUT MEDISCHCONTACTBANEN.NL
INFORMATION ABOUT THE E-NEWSLETTER >>
Cross Media Nederland BV - Telephone: +31 (0)10 76 00 475 - Email: [email protected]
E-NEWSLETTER MEDISCHCONTACT.NL
Every monday to saturday MedischContact.nl sends an
e-newsletter containing the latest relevant news for doctors.
REACH
Daily newsletter:
Publication newsletter:
MEDISCHCONTACT.NL E-NEWSLETTER
Leaderboard
38.742 subscribers
Monday to saturday
PROPOSITIONS E-NEWSLETTER
Leaderboard: large, almost page-wide banner.
Goals
• Thematic
• Action/Conversion/Leads
Assets
• High attention value by format and location
• Plenty of space for your message
Specifications Logo max. 220 pixels wide
Heading, max. 43 characters including spaces
Body, max. 125 characters including spaces
Pay off, max 43 characters including spaces
(heading, body en pay off supply in Word)
URL for pay off
Rate € 2.980,- per edition
Rectangle: large banner on the left side, above the “fold”.
Goals
• Name and brand awareness
• Thematic
Assets
• Large format
• Attracts immediate attention
• Large amount of freedom in creative input
Specifications 336 x 280 pixels, maximum of 49 kB
Rate € 2.980,- per edition
Rectangle
*including interspaces
INFORMATION ABOUT MEDISCHCONTACTBANEN.NL
Cross Media Nederland BV - Telephone: +31 (0)10 76 00 475 - Email: [email protected]
RATES MEDISCHCONTACTBANEN.NL
BANEN
Individual placements
1 vacancy, live for 8 weeks
1 vacancy, live for 24 weeks*
1 vacancy, live for 48 weeks*
MEDISCHCONTACTBANEN.NL
€ 350,€ 998,€ 1.890,-
Leaderboard
The vacancy is constantly live. There is no need to place it online again.
*
Special possibilities
1 vacancy 8 weeks at ‘uitgelicht’, additional charge
1 vacancy cross-posting to the e-newsletter**
Cross-posting to the e-newsletter of Medisch Contact
**
€
€
99,99,‘Uitgelichte’
vacancies
Vacancy packages
(Maximum valid up to 1 year)
Package of 3 vacancies
Package of 5 vacancies
Package of 10 vacancies
Package of 20 vacancies
Package of 50 vacancies
Umlimited vacancy placement
12 months, for healthcare
12 months, for intermediary
Development of scraper (once)
Employer branding
2 weeks an Rectangle at MedischContactbanen
4 weeks an Rectangle at MedischContactbanen
2 weeks an Full banner at MedischContactbanen
4 weeks an Full banner at MedischContactbanen
Partner possibilities
Employerprofile and logo in the logocarousel
€ 840,€ 1.300,€ 2.450,€ 4.550,€ 7.875,-
All prices ar exclusive VAT
Werkgeversprofielen
employerprofile free of charge by placing a vacancy
€ 9.750,€ 10.500,€ 525,€ 1.000,€ 2.000,€ 1.200,€ 2.400,free***
Free of charge by placing a vacancy. With an employerprofile you can
see the results of the vacancy and you can present the organisation in a
professional way.
***
Rectangle
CROSS-POSTING TO GEZONDHEIDSZORGBANEN.NL
From Medischcontactbanen.nl your vacancy is automaticly
cross-posting to our website Gezondheidszorgbanen.nl.
Without you having to do anything, you create beside
visibility in the heart of your target audience also a
generic scope (by Gezondheidszorgbanen.nl).
PARTNERS MEDISCHCONTACTBANEN.NL
Among others these partners have preceded you:
Cross Media Nederland BV - Telephone: +31 (0)10 76 00 475 - Email: [email protected]