AUSTRALASIAN CATALOGUE ASSOCIATION
24TH AUSTRALASIAN
CATALOGUE AWARDS
FRIDAY 21ST AUGUST 2015
THE CROWN PALLADIUM MELBOURNE
2015 AWARD CATEGORIES
MAJOR AWARDS
> Best Young Designer
Designers under the age of 35 (thirty-five) can submit an entry
via the preparation of a small folio of their work demonstrating up
to three catalogues or multi-channel campaigns they have created
(with evidence of the catalogue being the foundation).
A short summary outlining the thinking behind the catalogue/s
design and layout is required as well as supporting evidence
from the entrants industry peers such as Stylists, Photographers,
Creative Directors and/or others.
A profile shot (head and shoulders) is required for each entrant,
to be submitted with the entry via the attachments page.
Judging will be scored per submission and each entrant
judged by three judges from the panel.
> Best Young Talent
Industry Stakeholders under the age of 35 (thirty-five) can
submit or be nominated by their peers under the Best Young
Talent category. Entrants will be considered for their achievement,
effort and enthusiasm within their own specialisation, company
and industry at large.
Best Young Talent entrants can come from all industries
represented amongst the catalogue industry, including Advertising,
Traffic Managers, Buyers, Campaign Co-Ordinators, Stylists,
Photographers, Marketing and Sales personnel, Paper specialists,
Printers, Distributors, Walkers and others.
Entries must include:
1. A summary of no more than 500 words outlining why the
entrant has been nominated and highlight examples of
excellence;
2.Up to 3 (three) 500 word testimonials from clients or internal
stakeholders.
> Catalogue Retailer of the Year - Up to 1.5 Million Catalogues
Points are allocated as follows:
• Category Winners = 20 points
• Category Finalists = 10 points
• Excellence in Craft Winner = 20 points
• Excellence in Craft Finalist = 10 points
• Integrated Campaigns Winner = 20 points
• Integrated Campaigns Finalist = 10 points
• Highly Commended = 5 points
> Catalogue Retailer of the Year -Up to 3.5 Million Catalogues
Retailers who use catalogues regularly and continue to build
successful catalogues to communicate with their customers will be
recognised by the industry for their contribution.
In a competitive environment, Retailers continue to demonstrate
excellence in catalogue creation and production and Retailers
whose entries have been most recognised throughout the 2015
ACA Awards will be considered for Catalogue Retailer of the Year.
Points are allocated as follows:
• Category Winners = 20 points
• Category Finalists = 10 points
• Excellence in Craft Winner = 20 points
• Excellence in Craft Finalist = 10 points
• Integrated Campaigns Winner = 20 points
• Integrated Campaigns Finalist = 10 points
• Highly Commended = 5 points
> Catalogue Retailer of the Year - Over 3.5 Million Catalogues
Retailers who use catalogues regularly and continue to build
successful catalogues to communicate with their customers will
be recognised by the industry for their contribution.
In a competitive environment, Retailers continue to demonstrate
excellence in catalogue creation and production and Retailers
whose entries have been most recognised throughout the 2015
ACA Awards will be considered for Catalogue Retailer of the Year.
Points are allocated as follows:
• Category Winners = 20 points
Retailers who use catalogues regularly and continue to build
successful catalogues to communicate with their customers will be
recognised by the industry for their contribution.
• Category Finalists = 10 points
In a competitive environment, Retailers continue to demonstrate
excellence in catalogue creation and production and Retailers
whose entries have been most recognised throughout the 2015
ACA Awards will be considered for Catalogue Retailer of the Year.
• Integrated Campaigns Winner = 20 points
• Excellence in Craft Winner = 20 points
• Excellence in Craft Finalist = 10 points
• Integrated Campaigns Finalist = 10 points
• Highly Commended = 5 points
HOME
B2C
Our homes are our castles and this category provides the
opportunity to demonstrate your success in promoting a growing
and dynamic retail sector.
In our ever-changing communication world, catalogues are no
longer exclusive to retailers alone. Businesses have long tapped
into our highly effective channel with great success.
From food processors to bed linen, dining tables to washing
machines, carpets to hammers, if your products are in or around
the home then this category is for you.
So if your brand is all about selling your business services to
customers, be it telecommunications, real estate or property,
automotive vehicles or parts, tourism, education, government,
office supplies or even those of you with megalogues, this is the
category for you.
> Categories:
• Kitchenware and Home Interiors
• Home Repairs and Hardware
• Furniture, Bedding & Manchester
• Whitegoods, Electricals, Electronics & Home Entertainment
• Home Improvement
> Categories:
• Telecommunications
• Real Estate & Property
• Automotive Vehicles & Parts
• Tourism, Education & Government
FASHION
• Office Supplies
Fashion, fashion, fashion!
It could be glitz and glamour, or just as easily the everyday needs
of family. If your forté is men’s, women’s and children’s clothing and
fashion, then this is the category for you. From all types of Apparel
to Jewellery, Footwear, Eyewear and Dress Fabrics, your Award
opportunity awaits.
> Megalogues - All Categories
> Categories:
• Women’s Apparel
• Men’s Apparel
• General - Shoes, Swimwear, Mixed Apparel
• Children’s Apparel
COSMETICS & PHARMACY
This category was launched in 2014 and strongly contested.
Cosmetics and Pharmacy is a growing sector using catalogues
to great effect. These four awards cover the entire Cosmetics
and Pharmacy industries so if that’s your game, don’t miss your
opportunity to win.
> Categories:
• Cosmetics
• General Pharmacy
They’re not just big, they are mega! Loaded with product and
information, megalogues (the mega catalogues) often become the
customers go to for all their needs. Sometimes, you just can’t fit
it all into a little catalogue.
If your products are endless and your document is mega,
then here is your category.
RETAILERS
Retailers have a strong, proud history in successful catalogues,
including production of one of the very first commercial
catalogues. Retailers continue to drive change and bring
sophistication to the catalogue industry.
Spread across supermarkets, liquor, chain/department stores,
specialty, shopping centres, magalogues, campaigns and online,
this is the category for retailers to excel.
> Categories:
• Supermarkets
• Liquor
• Chain/Department Stores
• Health & Wellbeing
• Specialty Retailers - Jewellery, Books, Automotive, Liquor,
Fabrics, Eyewear, Food/Cuisine
• Skincare & Miscellaneous
• Shopping Centres
RECREATION & LEISURE
It’s a busy life for us all, so rest and play is important. As the
largest growth sector for catalogue usage, Recreation & Leisure
is all about the products we use when we’re taking time out.
• Online Retailers
> Magalogues – All Categories
So if your brand is all about children’s toys, sporting equipment
or apparel, camping or outdoor goods, or even miscellaneous
recreation and leisure products, then here’s your opportunity
to win some accolades.
Content marketing is critical in strengthening engagement and
loyalty from customers. Brands are recognising the importance
of good content when communicating with customers, thus the
Magalogue was born. Catalogues with rich content, magazine-style
editorial and more. This category provides your opportunity to
demonstrate the hard work behind the magalogue, brandzine
or guide.
> Categories:
> Themed Campaign - Catalogue Series
• Children’s Toys
Sometimes one catalogue just isn’t enough. It could be that the
offer stretches over a season, or a common theme is delivered
across several periods, maybe it’s simply the way a brand gets
it’s products to market. However we look at it, catalogue
campaigns are here to stay and continue to gain strength.
• Sports & Fitness
• Camping, Outdoor Goods & Miscellaneous
SUSTAINABILITY
INTEGRATED CAMPAIGNS
> Producing a Sustainable Brand, Product,
Agency or Company
> Technology on Paper – Effectiveness
This category is awarded to brands, products, agencies or
companies who display initiatives that highlight their environmental
and sustainability qualities.
Agencies, designers, media buyers, retailers, publishers and/or
customers are all eligible to submit entries into this award. Judges
will be looking for organisations that have embraced all or some of
the following sustainability principles:
• Cultural alignment with sustainability principles.
• FSC &/or PEFC certification.
• Carbon &/or energy efficiency publishing initiatives.
• Alignment to low or zero carbon emission strategies.
• Evidence of green procurement policies.
• Alignment to light weight products to reduce fuel consumption.
Entrants are required to submit a (up to) 500 word summary
outlining any sustainability principles demonstrated and a sample
of the catalogue.
> Promoting Charities, Not-for-profit, Awareness Campaigns &
Public Information
This category is awarded to organisations that display
sustainability initiatives that highlight the environmental and
sustainability qualities of the organisation. These organisations
include charities, not-for-profit organisations, awareness
campaigns or public information systems. As they work under
differing environments, this category provides an ‘equal playing
field’ opportunity.
Entrants are required to submit a (up to) 500 word summary
outlining any sustainability principles demonstrated and a sample
of the catalogue.
This award recognises the most effective use of technology
within a catalogue as part of your catalogue marketing
campaign. Judges will be looking for the best complimentary
use of technology, be it QR codes, e-commerce, website links,
SMS, Twitter or Facebook, or any other digital extension of
your catalogue campaign which delivers results. Those with the
strongest campaigns incorporating technology will be recognised.
Entrants are required to submit catalogue samples as well a
(up to) 500 word summary outlining the technology utilised
and (if necessary), instructions on how to view the technology.
> Multi-channel Campaigns
This award recognises the most effective use of catalogues within
a multi-channel campaign. Judges will be looking for catalogues
that> are one part of a campaign that incorporates other channels,
such as radio, television, digital or other. The catalogue may or may
not be the centrepiece, however, it is integral to the campaign.
Entrants are required to submit catalogue samples. They may
also choose to submit a (up to) 500 word summary outlining
how the catalogue was tactically employed as part of the multichannel campaign.
EXCELLENCE IN CRAFT
> Best in Class
The ultimate kudos, the Best in Class Award recognises
outstanding catalogues.
With a panel of expert Judges drawn from the wider industry, this
award is absolute recognition by your peers for outstanding work.
Judges will be assessing catalogues across all categories looking
for outstanding work, tactical execution and/or standout creative.
If your catalogue is head and shoulders above the rest of your
category, it’s your chance to win.
> Creative Design & Execution
This is the award for all the creative agencies out there that have
developed amazing design and creative for their clients. Judges
will be looking for outstanding creative, tactical execution of design
and purity of concept. If your catalogue is high on creative, this is
the category for you.
Acknowledgement also to SBM, Offset Alpine Printing and Stora Enso for their continued support and provision of the
creative concept, design, paper supply and print of the 24th Annual Catalogue Awards collateral.