What motivates people to change their behaviour
following a training course?
UK Media Company
– Consistently convert training
knowledge into sustained action
– Patterns of behaviour perceived
to have changed
– To form habitual behaviour
OBJECTIVES
– Training Investment
• costly
• seemingly ineffective sometimes
– People behave in a certain way
• even if they know better!
VALUE
Training intervention
Objective observation
Self-report
12
11
1
Pilot
10
2
9
Final questionnaire
3
8
6
5
Behavioural interview
TIMING
IDENTIFIED AUDIENCE
–
–
–
–
–
Following a training course
50 delegates minimum
Self report questionnaire
Semi-structured behavioural interview
Observational notes
FORMAT
Questionnaires
4
7
– Subjective Perceptions: 50 delegate
trainees/Junior manager level
– Objective Observations: line
manager & peers
–
–
–
–
–
–
Protection of Individual’ Identity
Risk Assessment
Legislation protection
Informed written consent
Research findings available to participants
IPR agreement with employer
ETHICAL DIMENSIONS
–
–
–
–
–
Understand behaviour patterns
Ability to replicate the conditions
Beyond transfer of learning
Return on investment
What motivates people to consistently
change behaviour to form habitual
behaviour
WHAT ARE WE
EXPLORING?
ANTICIPATED OUTCOMES
–
–
Changing behaviour patterns in Health
Obesity, smoking, ill-health habits,
drug addiction, rehabilitation
EXTENDED BENEFITS
–
–
–
–
–
Seminars, colloquia, conferences
Northcliffe Media People Strategy
Publish book
Audio book
Journal papers and Articles
EMERGING DISSEMINATION
STRATEGY