THE FUTURE OF CANNABIS. NOW!
WE LCOME
presented by
TM
EVENT PROGRAM
SAN FRANCISCO NOV 20-21 2015
TA B L E O F C O N T E N T S
Special Events...........................3
E x h i b i t o r s..................... . . . . . . . . . . . . . 4 -5
E ve nt Sc he d u le. . . . . . . . . . . .. . . . . . . . . . . . . . 6 -8
P a n e l De t a i ls................ . . . . . . . . . . . . 9 -1 5
E ve n t M a p..................... . . . . . . . . . . . . . . . 1 5
Me d i a P a r t ne rs.............. . . . . . . . . . . 1 6 -1 7
BIZ
TE C H
ME DI A
2.
SPECIAL EVENTS
S e e S c h e d u le fo r De t a i ls
S p e c i a l A n n o u n ce m e n t by :
3.
a special thank you to our
EXHIBITORS
P L AT I N U M S P O N S O R
TM
GOLD SPONSORS
4.
a special thank you to our
EXHIBITORS
S I LV E R S P O N S O R S
5.
Summit schedule
F R I D AY 2 0 N O V
ROOM
FOCUS
9:30am - Forecasting U.S. Legalization 2016
Pre-note by Steve DeAngelo - Founder, Harborside Health Center
Cyril
Magnin
General
10:45am - Funding Trends & Opportunities
Pre-note by Troy Dayton - CEO, The ArcView Group
Cyril
Magnin
Biz
8:00am - Registration Desk Opens
9:00am - OPENING REMARKS
12:00pm - Cannabis Editorial Trends
Balboa
Room
Cyril
Magnin
12:00pm - “Live Ammo” NeWay Due Diligence Session
Mission
Room
Biz
12:00pm - Tech Keynotes
Balboa
Room
Tech
2:00pm - Extraction & Vaporization Trends
Lifetime Achievement Award - Lynette Shaw, Founder, MAMM
Cyril
Magnin
Tech
2:00pm - Canopy Due Diligence for Start-Ups
Mission
Room
Biz
2:00pm - Excelling at Canna-Branding to Women
Balboa
Room
Media
3:15pm - Dispensarties 2020
Special Announcement - SPARC + Upper Playground (3:00pm)
Cyril
Magnin
Tech
10:45am - Cannabusiness Software Trends I
Tech
Media
1:00pm - 2:00pm - LUNCH (60-second pitches)
4:30pm - Navigating California’s New Regulations
Special Guest Panelist - Fiona Ma, State Board of Equalization
Balboa
Room
Cyril
Magnin
5:30pm - Refreshments
Provided by: California Cannabis Industry Association
Exhibit
Hall
3:15pm - Finance Keynotes
Biz
General
General
8:00pm - Pato Banton Live!
6.
Summit schedule
S AT U R D AY 2 1 N O V
ROOM
FOCUS
9:30am - The Intellectual Property Land Rush
Cyril
Magnin
General
9:30am - Alternative Funding - Structures and Sources
Balboa
Room
Biz
10:45am - The ArcView Group Sneak Peek Live
Cyril
Magnin
Biz
10:45am - Evolving Cultivation
Balboa
Room
Tech
12:00pm - Consumer Apps
Pre-Note Brian MacKay - CEO, Grey Zone Entertainment
Cyril
Magnin
Tech
12:00pm - Go Pro - Building a Great Application to Canopy
Mission
Room
Biz
12:00pm - Illuminating the Intersection of Cannabis + Music
Special Guest Panelist - Will Bronson, Active Management
Balboa
Room
Media
2:00pm - SFNewTech Inside New West: B2B Software
Cyril
Magnin
Tech
2:00pm - The ArcView Group Accredited Investor Session
Mission
Room
Biz
2:00pm - The Future of Testing
Balboa
Room
Tech
3:15pm - Surprise Special Feature - BERNER!
Exclusive “Marijuana Mania” Screening + Q&A on Branding Cookies
Cyril
Magnin
General
3:45pm - Advertising, Branding, Marketing Trends
Cyril
Magnin
Media
3:45pm - Building Bridges from Tech to Cannabis
Balboa
Room
Tech
5:00pm - Marijuana Infused Products Forum
Pre-note by Assemblymember Rob Bonta (D-18, Oakland)
Cyril
Magnin
Tech
8:00am - Registration Desk Opens
9:00am - OPENING REMARKS
1:00pm - 2:00pm - LUNCH (60-second pitches)
7.
Summit schedule
S AT U R D AY 2 1 N O V
ROOM
FOCUS
5:00pm - NeWay Angel Investing 101 with Eric A. Brimen
Mission
Room
Biz
5:00pm - Media Keynotes
Balboa
Room
Media
3rd
Floor
General
7:00pm - Headset / Bloom Farms / 7x7
VIP Party
with Christopher Willits (DJ Set)
"They say 'What happens in
Vegas - stays in Vegas.'
Well, what happens in
San Francisco -HAPPENS."
8.
P A N E L D E TA I L S
F R I D AY 2 0 N O V
9:30am - Forecasting U.S. Legalization 2016
Cyril Magnin Room
We quantify the likelihood of California legalization in 2016 -- the polls, the funds, the
groups, the problems, and potential solutions. Pre-note by Steve DeAngelo - Founder,
Harborside Health Center.
PANELISTS: Ben Tulchin - President, Tulchin Research; Lindsay Robinson - Director of
Development, Marijuana Policy Project; Debbie Goldsberry - Board Member, ReformCA;
Sean Donahoe - Owner, Operative Campaigns; Roger Salazar - President, Alza PR;
David Downs - Editor, Smell the Truth on SFGate.com - Moderator
10:45am - Funding Trends & Opportunities
Cyril Magnin Room
How blue chip investors are betting on Cannabis, and where they’re betting. Popular
investment mechanisms, their drawbacks, and the future of Cannabis finance.
PANELISTS: Frank Marino - CEO, MJIC, Inc.; Emily Paxhia - Founding Partner, Posiedon Asset
Management; Micah Tapman - Partner, Canopy SF/Canopy Boulder; Dean Arbit - President,
TruMedia - Moderator
10:45am - Cannabusiness Software Trends I
Balboa Room
Emerging, Cannabis-optimized solutions to the problems of real-time menus, POS
systems, CRM, seed to sale tracking, and regulatory compliance.
PANELISTS: Paul Campbell - VP Marketing, Leafly; Amy Poinsett - CEO, MJ Freeway;
Daniel Cox - Co-Founder, Adistry; David Lampach - CEO, Steep Hill Labs;
Jimi Devine - Smell The Truth, The Hash - Moderator
12:00pm - Cannabis Editorial Trends
Cyril Magnin Room
What users want to watch/read/listen to, what major editorial brands and emerging ones
are doing next. New content models, and the rise of consumer brand editorial, and
dispensary social media.
PANELISTS: David Bienenstock - Producer, VICE / High Times; Gaynell Rogers - Director,
Bloom Cannabis Group; Drake Sutton-Shearer - Founder, PRØHBTD media; Max Simon Founder, Green Flower Media;
Joe Garofoli - Reporter, San Francisco Chronicle - Moderator
9.
P A N E L D E TA I L S
F R I D AY 2 0 N O V
12:00pm - “Live Ammo” NeWAY Due Diligence Session
Mission Room
Partner at NeWAY Capital, ArcView's deal syndication partner, and seasoned due diligence
professional, Erick A. Brimen, performs a "live ammo" due diligence session with a real
company, delivering their real pitch, looking to raise real money. Learn how to
reality-check a valuation, spot hidden red flags, and other best practices by getting
hands-on, real-world due diligence experience.
Directed by: Erick A. Brimen - Partner, NeWAY Capital
12:00pm - Tech Keynotes
Balboa Room
See online schedule for more details.
2:00pm - Extraction & Vaporization Trends
Cyril Magnin Room
Fifty percent of attendees at a 2015 Phish show were using vape pens and oil -- not
flowers. The thought-leaders and practitioners of cannabis extraction and vaporizer
creation explain where consumers and the industry will be in five years.
PANELISTS: Seibo Shen - CEO, VapeXhale: Michael Ray - Founder, Bloom Farms; Martin Lee
- Author, Project CBD; Neeraj Bhardwaj - Founder, Evoke
David Downs - Moderator
2:00pm - Canopy Due Diligence for Start- Ups
Mission Room
Join a lively discussion about vetting your investors and closing fundraising rounds hosted
by Canopy, the Cannabis industry’s business accelerator.
PANELISTS: Micah Tapman - Partner, Canopy SF / Boulder
2:00pm - Excelling at Canna-Branding to Women
Balboa Room
How to close the gender gap in Cannabis politics, policy, and products. Thought leaders in
the industry describe the future of gender-balanced messaging.
PANELISTS: Meghan Larson - Co-Founder, Adistry; Jazmin Hupp - Co-Founder, WomenGROW; Dona Frank - Founder, Organicann; Dale Sky Jones - Chair, ReformCA
10 .
P A N E L D E TA I L S
F R I D AY 2 0 N O V
3:00pm - Special Announcement
Cyril Magnin Room
SPARC + Upper Playgound reveal their new collaboration.
3:15pm - Dispensaries 2020
Cyril Magnin Room
Future-proofing and evolving the dispensary experience in the face of disruptive new
delivery models, regulations, and legalization. What brick & mortars will look like in five
years.
PANELISTS: Aundre Speciale - Director, CBCB and Phytology; Dona Frank - Founder,
Organicann; Aaron Justis - President, Buds and Roses; Michael Steinmetz - Founder, Flow
Kana; Chris Roberts - Reporter, San Francisco Examiner - Moderator
4:30pm - Navigating California’s New Regulations
Cyril Magnin Room
The world’s oldest, largest medical Cannabis economy -- and biggest potential recreational
one - faces upheaval from historic new regulations. Panelists parse the promise and perils
of official Golden State licenses to conduct marijuana activity. Pre-note from David
Lampach - CEO, Steep Hill Labs.
PANELISTS: Fiona Ma - CPA/Member, CA. State Board of Equalization; Liz Conway Principal, Gide; Sean Luse - President, CCIA; Hezekiah Allen - Executive Director, CGA; Sean
Donahoe - Operative Campaigns - Moderator
5:30pm - Refreshments
sponsored by Califonia Cannabis Industry Association.
8:00pm - Pato Banton Concer t
11.
P A N E L D E TA I L S
S AT U R D AY 2 1 N O V
9:30am - The Intellectual Property Land Rush
Cyril Magnin Room
A road-map of the race to patent and trademark brands, strains, and even genes. Plant
breeders’ rights, new legal appellations. Will the IP hold up in federal courts? How are
licensing deals being structured?
PANELISTS: Shabnam Malek - Partner, Brand & Branch, LLC; Jonathan Blaufarb - Senior
Partner, Counsel LLP; Mary Shapiro - Principal, Mary Shapiro Law; David Branfman Principal, Branfman Law Group
9:30am - Alternative Funding - Structures and Sources
Balboa Room
Reg 8, crowdfunding, social activism and the future of non-traditional funding sources for
cannabis businesses and policy.
PANELISTS: Neeraj Bhardwaj - Founder, Evoke; Erick Brimen - Partner, NeWAY Private
Capital; Liana Held - Founder, Liana Limited; John Downs - Managing Director, MJIC Inc.
10:45am - The ArcView Group Sneak Peek Live
Cyril Magnin Room
The Industry’s leading Angel Investor Network hosts a live sneak peek of their process for
vetting startups. Featuring three judges, and 5 companies before a live audience.
PANELISTS: Dooma Wendschuh, Marion Mariathasan - Entrepreneurs - Ebbu; Neeraj
Bhardwaj, Dr. Andrew Bleloch - Founders, Loto Labs; Holly Alberti - CEO, Healthie Headie
Lifestyle; Eli Duffy - CEO, Grownetics; Troy Dayton - CEO, The ArcView Group; Emily Paxhia
- Founding Partner, Posiedon Asset Management; Tripp Keber - CEO, Dixie Brands; Frank
Marino - CEO, MJIC, Inc. Troy Dayton - CEO, The ArcView Group (MC)
10:45am - Evolving Cultivation
Balboa Room
Legalization is ending a century-long freeze on agricultural innovation. Panelists guide
attendees through disruptions rocking genetics, sexing, structures, light deprivation,
vegetation, nutrients, flowering, harvesting, processing and storage.
PANELISTS: Cullen Raichart - CEO, GreenBroz, Inc.; Stephen Dillon - Co-Founder, True
Humboldt; Jonathan Valdman - Owner, Forever Flowering; Tawnie Logan - Executive
Director, Sonoma County Growers Alliance; Tae Darnell - Business Development, Surna
10:45am - Media Keynotes
Davidson Room
PANELISTS: Todd Mitchem - High There; Max Simon - CEO, Green Flower Media
12.
P A N E L D E TA I L S
S AT U R D AY 2 1 N O V
12:00pm - Consumer Apps
Cyril Magnin Room
What's working, what's flopping, where apps are going, what app stores will tolerate, are
web apps more suitable than native environments? And the best ways to monetize in 2016
and beyond. Pre-note by Brian MacKay - CEO, GreyZone Entertainment.
PANELISTS: David Hua - CEO, Meadow; Keith McCarty - CEO, Eaze; Mark Hadfield - Founder,
Hello MD; Isaac Dietrich - CEO, Mass Roots; Brian Zisk - Creator, SFMusicTech Summit Moderator
12:00pm - Go Pro - How to Build a Great Application to Canopy
Mission Room
Canopy has raised over $3.5m in six months. Learn how to join the pros and raise money.
PANELISTS: Micah Tapman - Partner, Canopy SF / Boulder
12:00pm - Illuminating the Intersection of Cannabis+Music
Balboa Room
Cannabis and music go together like -- cannabis and music. Players from hip-hop, classic
rock, electronic music, tech and law mix it up on what’s next.
PANELISTS: Collin Lam - Eaze, Head of Expansion, Cannabis Manager (Berner); Will
Bronson - Manager (Berner, Run The Jewels, Killer Mike and Kool John), Active Management; Christopher Willits - Musician / Co-Founder, Envelop; Jonathan Blaufarb - Senior
Partner, Counsel LLP; Caroline Bruderer - Founder, K-Line & Co. - Moderator
2:00pm - SFNewTech Inside New West: B2B Software
Cyril Magnin Room
Emerging, cannabis-optimized solutions to the problems of deliveries, real-time menus,
POS systems, CRM, seed to sale tracking, and regulatory compliance.
PANELISTS: Eddie Miller - Chief Strategy Officer, Green Rush; Cy Scott - Founder, Headset;
David Drake - CEO, Smoke Reports; Kyle Sherman - CEO, FlowHub; Myles Weissleder - CEO,
SF New Tech - Moderator
2:00pm - Finding Your Investor Peers & Quality Deal Flow
Mission Room
For accredited Iinvestors only. ArcView CEO, Troy Dayton and a group of ArcView's
investor members will discuss how they are utilizing the ArcView Investor Network.
PANELISTS: Troy Dayton - CEO, The ArcView Group (MC)
13 .
P A N E L D E TA I L S
S AT U R D AY 2 1 N O V
2:00pm - The Future of Testing
Balboa Room
Who wins and loses amid the first-ever regulations mandating testing as well as lab
certification? How will labs shorten testing time and cost? When will we see testing
process standardization? The future of consumer test kits and IR spectrometry.
PANELISTS: Dr. Donald Land - Chief Scientific Consultant, Steep Hill Labs; Daniel Yazbeck CEO, MyDX; Reggie Gaudino - VP Genetic Analysis, Steep Hill Labs; Justin Fischedick Scientist, Excelsior Analytical Laboratory
3:45pm - Advertising, Branding, Marketing Trends
Cyril Magnin Room
Lessons in branding cannabis, as well as trends in viral, social, mobile, local and targeted
cannabis advertising.
PANELISTS: Paris Holley - CTO, Mantis; Nikki Lastreto and Swami Chaitanya - Founder,
Swami Select Farms; Collin Lam - Expansion Director, Eaze / Manager, Berner; Max Simon Founder, Green Flower Media
Dean Arbit - Moderator
3:45pm - Building Bridges - Cannabis Incumbents + New Technologists
Balboa Room
Longtime industry operators and the latest generation of technologists discuss the right
and wrong way to build bridges amid rapid change and expansion.
PANELISTS: Keith McCarty - CEO, Eaze; Steve DeAngelo - Founder, Harborside Health
Center; Michael Steinmetz - Flow Kana; Debby Goldsberry - High Times Freedom Fighter of
the Year; Jim McAlpine - Founder, New West Summit - Moderator
5:00pm - Marijuana Infused Products Forum
Cyril Magnin Room
The next five years in edibles: lessons learned, dosage standardization, solving the
problem of consumer unsophistication, micro-dose trends, next-level packaging and brand
identity, and the rise of functional infused products. Pre-note by Assemblymember Rob
Bonta (D-18, Oakland)
PANELISTS: Liz Tollner - Co-Founder, Sensi Products; Garyn Angel - Founder, Magical
Butter; Donald Land - Professor, UC Davis; Jazmin Hupp - Co-Founder, WomenGROW
- Moderator
14.
P A N E L D E TA I L S
S AT U R D AY 2 1 N O V
5:00pm - NeWAY Angel Investing 101
Mission Room
Join Erick A. Brimen, ArcView Investor Network partner, NeWAY Capital founder, and
seasoned due diligence professional, to learn what to look for in a cannabis investment,
and how to build a strong portfolio.
PANELISTS: Eric A. Brimen
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M E D I A PA R T N E R S
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M E D I A PA R T N E R S
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New West Summit 11.20-21.2015 is a production of: New West Ventures, LLC. Principals: Jim McAlpine, Dean Arbit
Panel Programming: David Downs, Design: Tiaan Schreuder, Public Relations: BLOOM - Gaynell Rogers, Caroline Bruderer
Sales and Assistance: Jimi Devine
Special thanks to: all our staff, families, friends and supporters.
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