Hey partner, let’s rock the world of
DNA-assisted cattle selection and
speed herd improvement
Here is your seedstock sale marketing kit. GGP DNA tests are a sign of quality in your seedstock operation. Your customers can
rely on you to deliver seedstock of verified merit. To help you promote your investment in quality, we provide GGP logos and rancher
educational support for your use, including:
• Bull sale logos. You may use these in your sales and advertising materials to promote cattle that have been profiled with GGP
products.
• Sales communication materials. Messages and promotional points you may use to educate your customers about value-added
genomic testing.
• Other support materials. Special offers that you can take advantage of to add value to your sale. Discuss our seasonal offers with
your territory manager.
We appreciate your interest in our products and services. If we can be of help to you, we would be delighted to hear from you. To
develop a custom program for your seedstock operation, contact your Neogen GeneSeek territory manager or call Customer Service
at 877-443-6489.
GeneSeek – A New Brand of Partner
®
Logos you can use in your selling materials
Specifications for general use:
• You can download logos in JPG or EPS formats (commercial printers often use EPS files).
• Normal print production of 300 dpi is suggested. Use logo no smaller than ¼-inch tall.
• The green color in our logo is PMS 342 C. Otherwise, print in black and white only.
• Use GGP logos only for animals that have been genotyped with GGP products.
• Use the GGP logo or the product logo that corresponds to the test used for a particular animal.
(Download logo artwork at Neogen.com/genomics.)
PMS 342 C
Copy points you can use in your education materials
Sample marketing messages you can use to
promote GGP profiling benefits to ranchers
Benefits of GE-EPDs to cow/calf producers
We believe in providing our customers with the most accurate
information possible. Combining DNA information with a bull’s
pedigree and individual production data significantly increases
the reliability of his EPDs. To better serve our customers, all
bulls in this sale have genomic-enhanced EPDs powered by
GGP DNA testing.
• Verify calving-ease bulls, saving time, cost and stress when
calving heifers.
The genomic-enhanced EPDs in this sale catalog are made
possible through a partnership with Neogen GeneSeek. We’ve
made the investment in the world’s most-advanced DNA
testing for seedstock cattle. Our aim is to help you buy the
right bulls for your goals with the highest-possible confidence
in their quality and knowledge of their potential.
Mating young sires with highly accurate GE-EPDs to
replacement heifers with known genomic profiles opens many
opportunities. This practice will allow producers to increase
precision in traits they are selecting to meet their herd goals
and accelerate their rate of genetic gain.
Maternal GE-EPDs – Improve profits per cow:
• Identify bulls and cows with superior reproduction traits to
improve cowherd fertility and maternal productivity.
•Better fertility improves conception rates, calving window
and calf-crop uniformity.
Performance GE-EPDs – Optimize efficient returns:
•Produce cows that improve pounds weaned per exposed
female.
•Produce cows for optimum growth for your grazing
environment.
• Improve feed efficiency, producing heifers and cows that gain
well on less feed and pass thrifty traits onto to their calves.
Quality GE-EPDs – More consistency of beef quality:
•Helps customers retaining calves, or selling into grids or
value networks.
• Adds value and reputation quality in stockers or feeder calves.
• Predicts quality up front, saving years of valuable time, with
less hassle than collecting carcass data.
InfoGraphics for use in sale guides
Infographics are downloadable at www.neogen.com/genomics
Using GE-EPDs with improved
accuracy improves the reliability of
the decisions breeders make and,
ultimately, the rate of progress their
selection program can deliver for
cow/calf producers.
Using genomic-enhanced EPDs for
selection of young breeding stock
provides a level of precision and
reliability that’s never been available
to producers before.
Bob Weaber
Kansas State University
Bob Weaber
Kansas State University
By genotyping replacement-heifer candidates,
breeders can improve the heifers’ EPD
accuracies about as much as the
progeny data resulting from a female’s
whole lifetime of production. The best
part is you can know a replacement
heifer’s estimate of genetic merit as
if she’s been in production for years, all
before she’s even weaned from her dam.
The traits that will benefit most from
addition of DNA information in genetic
predictions are those that are lowly
heritable, difficult or expensive to
measure, measured late in life,
and those that are sex-specific.
Combining phenotypic and molecular
data can lead to faster genetic change.
Bob Weaber
Kansas State University
Matt Spangler
University of Nebraska
Neogen GeneSeek is the world’s leader
in DNA testing for agriculture. The
millions of DNA samples we have
tested support a growing product
line, cutting-edge knowhow and
advanced technology that directly
translate into more affordable and
useful solutions for our customers.
The power of the test comes in part from
its size—how many variants or SNPs
it can measure— and partly on the
importance of those variants. A chip
that detects 30,000 more important
gene variations will yield more
accurate data than a chip that detects
50,000 variations of lesser overall
importance.
Stewart Bauck
Neogen GeneSeek
GGP
Dorian Garrick
Iowa State University
Executive Director National Beef
Cattle Evaluation Consortium
Neogen: GeneSeek Operations • 4131 N. 48th Street, Lincoln, NE 68504
877-443-6489 • www.neogen.com/genomics • www.neogen.com/Genomics
©2015 Neogen Corporation. Neogen and GeneSeek are registered trademarks of Neogen Corporation, Lansing, Mich. AG192-1015