TONY HARTE
Sr. Director of Infrastructure &
Business Solutions, Lids/Hat World
JOSH
GOLDSTEIN
OCTAVIAN
ROTARU
VP, Primary Storage
Strategy, EMC
Technical Architecture,
AMDOCS
2016: THE YEAR OF
ALL FLASH IN PRIMARY
STORAGE
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HISTORY OF ALL-FLASH
SPEED
ECONOMICS
CONSOLIDATION
BUSINESS AGILITY
2007
2009
2013
2016
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2016
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Corporation.
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reserved.
reserved.
LATENCY IS AN IOPS SPEED LIMIT
Server
Storage
7ms
1
1000ms
=
IOPS =
= 142
Latency
7ms
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DECREASED LATENCY
INCREASED PERFORMANCE POTENTIAL
Server
Storage
0.5ms
1
1000ms
=
IOPS =
= 2,000
Latency
0.5ms
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DECREASED LATENCY - PRODUCTION
REAL CUSTOMER ENVIRONMENT
XtremIO
Cutover
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EQUALS INCREASED PERFORMANCE
REAL CUSTOMER ENVIRONMENT
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A TYPICAL MID-SIZE DATA CENTER
Storage
Server 1
.
.
.
.
7ms
Server 200
IOPS = 142 x 200 = 28,400
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WHAT SOME PEOPLE SAY
Who needs all those
IOPS anyway?
Why IOPS
don’t matter.
Who’s the target customer for a
2 million IOPS ‘Beast’ configuration?
© Copyright 2016 EMC Corporation. All rights reserved.
HISTORY OF ALL-FLASH
SPEED
ECONOMICS
CONSOLIDATION
BUSINESS AGILITY
2007
2009
2013
2016
©©
Copyright
Copyright
2016
2016
EMC
EMC
Corporation.
Corporation.
AllAll
rights
rights
reserved.
reserved.
INCREASED PERFORMANCE POTENTIAL
Storage
Server 1
.
.
.
.
0.5ms
Server 200
IOPS = 2,000 x 200 = 400,000
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WHAT SNIA AND CUSTOMERS SAY
100K+
IOPS
<1ms Latency
http://www.snia.org/sites/default/files/SNIA%20IOPS%20Survey%20White%20Paper.pdf
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WHAT HISTORY SAYS
• 16KB RAM
• 300bps modem
• Cassette storage
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2016
2016
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reserved.
reserved.
WHAT HISTORY SAYS
28 Core CPUs
100Gbps Data Center Ethernet
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2016
2016
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500Mbps Broadband Internet
WHAT I SAY
• 2,500+ XtremIO Customers
• ~4,000 XtremIO Clusters
• ~700PB XtremIO Capacity
App owners are beginning
to understand how to take
advantage of AFAs
Customers will absorb all
available performance and
ask for more
JUST LIKE IT HAS ALWAYS
BEEN FOR CPUs, MEMORY,
AND NETWORKING
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Copyright
2016
2016
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Corporation.
Corporation.
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reserved.
HISTORY OF ALL-FLASH
SPEED
ECONOMICS
CONSOLIDATION
BUSINESS AGILITY
2007
2009
2013
2016
©©
Copyright
Copyright
2016
2016
EMC
EMC
Corporation.
Corporation.
AllAll
rights
rights
reserved.
reserved.
DRIVING BUSINESS AGILITY — iCDM
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DRIVING BUSINESS AGILITY — iCDM
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DECREASED LATENCY – DEV/TEST
REAL CUSTOMER ENVIRONMENT
XtremIO
Cutover
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iCDM IMPACT
BEFORE iCDM
AFTER iCDM
• Running low on capacity for
test instances
• Instant copies for backup, dev,
test, support with no need to add
physical capacity
• Test copies were second class
citizens (6-7ms latency)
• 24 hours to create a copy
• Large administrative overhead
managing copies
• Copies perform same as
production (0.3ms latency)
• <1 hour to create a copy
• >7:1 copy leverage
• Rapid & frequent copy refreshes
• Huge reduction in task completion
times
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INNOVATORS STILL NEED PORTFOLIOS
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THE AFA MARKET IS SEGMENTING
BY SIZE/SCALE
BY DESIRED BUSINESS OUTCOME
• Entry
• Replace/upgrade at cost parity
• Mid-range
• Invest to drive new capabilities
• High-end
• Bigger/faster data
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INDUSTRY LEADING
ALL FLASH PORTFOLIO
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CUSTOMER PANEL
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OCTAVIAN ROTARU
Technical Architecture Manager
TONY HARTE
Sr. Director of Infrastructure
& Business Solutions
CUSTOMER PANEL
© Copyright 2016 EMC Corporation. All rights reserved.
© Copyright 2016 EMC Corporation. All rights reserved.
OUR IT CHALLENGES
• As a retailer, Lids is facing the ever changing demands of
the modern consumer and the growing Omni-channel
demands.
Online, Retail, Mobile App
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OUR IT CHALLENGES
• We need systems and capabilities to get our
customers products they want regardless of
how they transact
• Any Team. Any Time. Any Where.
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OUR Vblock DECISION
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OUR VBLOCK DECISION
• Proven Performance was a key driver for moving all of
our workloads to Vblocks.
• The support model and TCO for the solution fit well with
Lids’ strategic vision and fiduciary responsibilities.
• We have focused our use of XtremIO on our Tier 1 SQL
Applications including our buying, merchandising and
fulfillment systems.
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LIDS BUSINESS RESULTS
• We are fairly new on our platform; however, we
have experienced the power of the platform.
• Holidays of 2015 rocked due to faster availability of
key business metrics to our Executives to act on.
• As we learn more and change how we manage our
jobs we expect to see additional benefits.
© Copyright 2016 EMC Corporation. All rights reserved.
ABOUT US
Amdocs is the market leader in customer experience software solutions and services for the world’s largest
communications, entertainment and media service providers.
The Amdocs portfolio enables service providers to capture the world of digital immediacy by operating across
digital dimensions to engage customers with personalized, omni-channel experiences; creating a diversified
business to capture new revenue streams; becoming data empowered to make business and operational
decisions based on insight-based and predictive analytics; and achieving service agility to accelerate the fast
rollout of new technologies and hybrid network services.
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OUR IT CHALLENGES
• Translating requirements into technology – and using
technology as an enabler
• Architect the right IT infrastructure able to support multiple
applications with different requirements and use-case
profiles
• Data growth - doubled by an increase in IO density
• Coping with diverse IO workload profiles – some of them
extremely challenging:
– High IO density
– Large IO size
– High % of Writes
– Cyclical data with Low IO Skew
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ALL FLASH SOLUTIONS
• Early adoption of all flash:
– Started with XtremIO
– Followed by VMAX All-Flash –
we are running VMAX3 (400K)
arrays in all-flash configuration
prior to EMC productizing it
• Performance requirements and
workload profile – main reasons for
moving to all-flash
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WHY ALL FLASH STORAGE
• Predictable results
• Low latency
• High Performance
• Scale & Reliability
• Data efficiency
• Eliminates
Bottlenecks &
Tiering Overheads
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Q&A
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