2014-2015 Media Kit
Reaching 600,000 Verified U.S. Physicians Daily!
#1 Physician Site With A Career Center
Now Proudly Partnered with
PDR - Physician’s Desk Reference
More Physicians. More Candidates.
E-Blasts
CV Database
CV Daily Leads
Job Postings
Banner Ads
ROI
# 1 WITH PHYSICIAN REACH AND LOYALTY
MORE PHYSICIANS
MORE CANDIDATES
600,000 PHYSICIANS DAILY
E-Blasts
CV Database
CV Daily Leads Job Postings
Banner Ads
HOW DOES MDLINX.COM HELP PHYSICIANS DO THEIR JOBS BETTER?
MDLinx is dedicated to providing a lifeline for doctors drowning in information but still thirsting for knowledge. We address this need by fusing
social elements with top-quality, current clinical information, mitigating the age-old complaint of “too much information – too little time.”
Our physician editors sort, rank and summarize every article published in over 2,000 medical journals and popular press within 24 hours of
publication, keeping extremely busy healthcare professionals current in the time it takes to skim the headlines in their email every morning.
MDLinx is a “sticky” product that doctors, nurses, PAs, NPs, medical managers and researchers use to effortlessly learn about all the most
important developments in their specialty. Brand extensions include an interactive quiz competition with self-assessment and Board prep
question banks to keep our users sharp for exams and MOC; Career Center with CV tools to connect HCPs with their next dream job; paid
market research opportunities for qualified candidates; Conference Center; and CME/CE activities to fulfill both Category 1 and Category 2
requirements. We provide all of these services for free to US HCPs who register on the website.
# 1 with Physician Reach and Loyalty
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MDLinx.com is the most utilized and trusted source of
online information, collaboration and education for
physicians. Our site is now partnered with PDR (Physician’s
Desk Reference). Through this tightly integrated partnership,
MDLinx is capable of reaching 600,000 U.S. verified
Physicians for your recruitment advertising campaigns.
Online product offerings for Recruiters to reach Physicians
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erified email (blast) campaigns
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ctive CV Resume Database
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aily New CV Leads Newsletter = New CV’s each morning
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Job postings on MDLinx and PDR.net plus promotion in clinical content newsletters
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Recruitment banner ads on MDLinx.com and newsletters
MDLinx/PDR has more physicians, so you get more Candidates, daily.
Now Proudly Partnered with
More Physicians. More Candidates.
PDR - Physician’s Desk Reference
# 1 with Physician Reach and Loyalty
Why use MDLinx.com Email Campaign Marketing?
MDLinx has unsurpassed 98% deliverability because we utilize:
• Double-permissioned emails from physicians and other healthcare
professionals at their preferred address, whether it be work or
personal, to achieve unrivaled response (click-through) rates
• State-of-the-art delivery infrastructure to send your
message to the right inbox, the one the recipients
use and provided us for MDLinx membership
E-Blasts
“Since we started using MDLinx’s email blast product for our difficult-to-fill
positions, it’s helped us generate up to 40% more exposure for those jobs
at our facility.”
IN-HOUSE RECRUITER, FREMONT, CA
EMAIL CAMPAIGNS
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arget 350,000 (+) MDLinx U.S. verified physician subscribers by specialty,
subspecialty and geographic location
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Industry leading open rates, because physicians have opted-in
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ur e-blasts are NOT received as SPAM, since we are a trusted brand
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Physicians are active member subscribers
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ow bounce rate due to high quality of subscriber emails that are
used daily for clinical newsletter
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eployment through MDLinx white-listed servers
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ngagement follow-up campaigns: A second email is sent to physicians
who opened your email for unrivaled ROI
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ctivity reports provided after email is deployed
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mail can be indexed and shared on Social Media
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reative services available for reasonable additional fee
*e-blast campaigns restricted to MDLinx.com members
OUR MOST POPULAR
PRODUCT WITH RECRUITERS!
# 1 with Physician Reach and Loyalty
CV Resume Database
• Access physician candidates on your own terms
• Proactively search resumes for your ideal candidates and
find your closest matches in an instant. The database enables
you to zero in on the healthcare candidate you’re
looking for, while still having access to thousands
of potential candidates
• Subscription includes new CVs sent to
recruiter’s inbox each morning in the
Daily Lead Newsletter
CV Resume
Search
“MDLinx.com has more engaged physician candidates to source than any other
physician site in the country.”
CHIEF, DEPARTMENT OF EMERGENCY MEDICINE, HOUSTON, TX
With our easy-to-use interface, just input the specific criterion that
are important to you and...
SEARCH TO FIND PHYSICIAN CANDIDATES BY:
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ontact information (name, email, phone)
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Profession
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Degree
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pecialty / subspecialty
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oard status
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itizen status
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ermanent / Locum Tenens
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ate available to work
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referred geographic location
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Vs updated within a given timeframe
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EW! Keyword search
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EW! Actual CV document ready to download or obtain from physician
ACTIVE PHYSICIAN JOB
SEEKERS ARE ONE CLICK AWAY!
# 1 with Physician Reach and Loyalty
The Daily New CV Resume Leads are organized in a
newsletter for you to easily review candidates each
morning. You will never miss the opportunity
to source a new job-seeking candidate again.
Our Daily CV Lead newsletter provides
an instant return on your investment.
Daily Leads
“Each morning when I arrive to work, sitting in my inbox are 20-40 new physicians
to source. I can now contact the job seeker fast and efficiently, such a convenient
product. Thank you MDLinx!”
DIRECTOR OF PHYSICIAN RECRUITMENT, BRENTWOOD, TN
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verage over 20 new candidates daily (Mon-Fri)
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andidates also presented when their CV is updated
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Leads sent directly to your inbox first thing each morning
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Immediately view candidate’s profession, name, preferred work
location, citizenship
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Click on candidate and link directly to CV Resume profile.
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Track today’s physician activity
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NEW! Target candidates CVs by the geographic region you are actively
recruiting
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EW! Receive CV resumes in a spreadsheet every day to easily upload
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to your sourcing database
SIGN UP TO RECEIVE THE MDLINX
DAILY LEAD NEWSLETTER – TODAY
# 1 with Physician Reach and Loyalty
MDLinx.com has one of the largest, most active platforms
of U.S. physicians. Utilize banner ad sponsorship
opportunities within our newsletters and website to
distinguish your institution as a preferred place
to work and expand a physician’s career.
Banner
Advertising
“We always look to leverage banner advertising in MDLinx clinical email
newsletters whenever we need to help reinforce any of the many healthcare
brands we support.”
HEALTHCARE AD AGENCY EXECUTIVE, CHICAGO, IL
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tandard IAB display banners within newsletters and website*
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hird-party ad server providing for secure and verifiable ad impressions
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e can develop a custom landing page for you at MDLinx.com
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argeting by specialty 600,000 U.S. verified physicians (newsletters)
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rive targeted physician to recruitment website/portal
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ich Media and Flash options for website
YOUR BANNER HERE
YOUR
BANNER
HERE
*Because of high demand not all specialties are available for banner sponsorships
CALL YOUR MDLINX ACCOUNT
MANAGER TO CHECK FOR AVAILABILITY!
# 1 with Physician Reach and Loyalty
The MDLinx.com Career Center makes it easy
for you to post your jobs to over 600,000
U.S. verified physicians across our online
platform of MDLinx.com/PDR.net.
Two sites for the price of one!
Job Postings
“The targeted job posting campaign we have been running targets the doctors
we need and consistently delivers great results in terms of numbers and quality
of applications. Being able to focus our advertising on particular subspecialties is
of great benefit and ensures we meet the hiring demands of our facility.”
DIRECTOR OF PHYSICIAN RECRUITING, GREEN BAY, WI
OUR PHYSICIAN MEMBERS WILL QUICKLY SEE YOUR
PRACTICE OPPORTUNITIES REGIONALLY AND NATIONALLY.
Job postings also run in the daily MDLinx.com clinical content newsletters,
sent to both PDR and MDLinx physicians
Your job posting will illustrate the details about your opportunity and facility.
Some helpful details for your job posting include:
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J ob headline
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hare your job on Social Media
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J ob details
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acts about the community and facility
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our contact information
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our logo
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alary range
NEW - Rapid Response Leads: When a Physician wants information on
your job opportunity, we put you in touch. Get leads 24 x 7 on your
specific job posting
NEW - Matched Applicant: If a physician has a CV in our database and
looks at your job posting we send you that person’s CV profile
# 1 with Physician Reach and Loyalty
MDLinx is one of the top competitors in the medical information
space, and has been landed by ComScore as the #1 physician
specialty site. The award-winning MDLinx content is now
offered as a membership benefit to all of PDR’s
members. Through this tightly integrated
partnership, we are now capable of
reaching 600,000 verified U.S. physicians
on behalf of our clients in physician
recruiting. Join the fastest growing
recruitment platform and leverage MDLinx
and PDR to source your next candidates.
Return on
Investment
“MDLinx.com is an extremely friendly and professional organization. Our
Account Manager is always on hand with help and to give advice when needed.
She always does her best to ensure our recruitment objectives are met and that
everything runs as smooth as possible.”
RECRUITER, ST. LOUIS, MO
Our online product offerings:
A Trusted Name Among Physicians
More Physician loyalty and return visits
Targeted
Email
Daily
Leads
Job
Postings
CV Resume
Search
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#
1 Physician specialty site in U.S.
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#
1 Physician site with a Career Center
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#
1 Physician return visits
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DLinx named Best Healthcare Professional Media Brand by MM&M 2013
(Medical Marketing & Media)
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amed #1 Physician Specialty by e-Healthcare Leadership Awards
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MA verified physicians
– MDLinx is a licensee of AMA Physician Database
Banner
Advertising
Return on
Investment
MDLinx
.com aw
ard
winner B
est Healt
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care
Professio
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Brand by
MM&M
2013
NEED NEW CANDIDATES FAST?
Call us today and get candidates by tomorrow morning.
(610) 709-5490
[email protected]
*Source: ComScore 2012
An ASPR
Gold Corporate
Contributor
More Physicians. More Candidates.