Student Name_______________________________
Persuasion Packet
An argument involves the process
What Is persuasion?___________________________________________________
of establishing a _________
_______________________________________________________________________
and then _______________
Vocabulary
•
CLAIM –
•
ARGUMENT-
•
SUPPORT-
to get familiar with…
it with the use of logical
reasoning, examples, and research.
Evidence can include facts, statistics, examples and quotes from experts.
•
COUNTERARGUMENT- objections that people with the opposite
view might raise; arguments made to disprove an opposing viewpoint.
More Vocabulary …
•
________________________ – To
persuade; to cause someone to feel sure about
something.
• ACCURATE- ___________________________________________________
•
_______________________ Information or proof that
supports a claim or position.
• STATISTIC-
_______________________________________________________________
-
•
1
______________________
A specific case that clarifies a general idea.
Student Name_______________________________
Discussion: Write down a couple of ways that you “get your way” at home. What do you do to
persuade your parents to let you do or have something?



Who is this guy?
E____
(_____________) the source's credibility, the
speaker's/author’s authority
P____
(______________) the emotional or motivational appeals:
emotional language and numerous sensory details.
L____
(_______________) the logic used to support a claim. It can also
be the facts and statistics used to help support the argument.
What is a BIAS? A preference for someone or
something that prevents _______________________________________________________.
Example
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________________________________________________________________________________________________________________________________________________________________________________________________________
Student Name_______________________________
How could the media be
biased?
Stereotyping
_________________________
Types of audiences
Audience in Media
____________________
_________________
________________
____________________
_____________________
and more!
Why would companies target specific audiences?
On the next page ….
Determine the targeted audience of the following advertisements.
3
Student Name_______________________________
Advertisements Explanations & Characteristic
Advertisement 1
Advertisement 2
Advertisement 3
Advertisement 4
Advertisement 5
What type of audience category would you be
in?
Advertisement 6
Advertisement 7
Advertisement 8
Advertisement 9
Advertisement 10
Advertisement 11
Advertisement 12
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Student Name_______________________________
Inductive
Vs. deductive reasoning
 What does it mean to infer? ___________________________
_______________________________________________________
EQUATION TO INFER: _______________ + _____________ = inference
Deductive Reasoning- the process of logical reasoning from ___________
principles to ____________ instances based on the assumed truth of the principle
 Reasoning from wholes to parts.
(Example)______________________________________________
o General to Specific
Inductive reasoning- the process of determining a general principle using logic or
observation from _____________information.
 Reasoning from parts to whole
(Example)______________________________________________
o Specific to General
Guided Examples
.
1.
3.
2.
4.
Your Turn :
Determine which example is inductive and which is deductive.
1. All tortoises fall in the circle of animals that are vegetarians. Because my tortoise,
Bessie, falls into the circle of animals that are tortoises, she must be a vegetarian.
2. Jack has a tattoo of an anchor on his arm. Jack is in the navy. All people who have
anchors on their arms are in the navy.
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Student Name_______________________________
Appeals…
Bandwagon Appeal- ___________________________________________
____________________________________________________________________
In the first commercial, the children are happy that Doritos are always part of the
bandwagon because they are always popular and they always get to enjoy them!
Explain:
Appeal to Pity- __________________________________________________
S C A R E Tactics
Scare Tactics are
(Appeal to Fear)
…
Appeal to Fear – ____________________________________
_____________________________________________________
On the next page, write whether the advertisement
makes people feel like their, safety, security or health
is in danger.
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Student Name_______________________________
Advertisement 1
Advertisement 2
Advertisement 3
Advertisement 4
Advertisement 5
Advertisement 6
Advertisement 7
Advertisement 8
Advertisement 9
Loaded Language:
Jargon: special words or expressions that are
used by a particular profession or group and are
_____________________ for others to understand
Ad Hominem: Attempts to discredit an idea by ________________ the
person’s character rather than his or her arguments.
Slippery Slope: _________________________________________________________________
Emotional Appeal: Type of advertising that is designed to persuade
using one’s emotions, rather than one’s sense of the practical or impractical.
Advertisement 1: SLOW DOWN: How does this appeal to emotion?
Advertisement 2: SPCA: How does this appeal to emotion?
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Student Name_______________________________
Commonplace Assertions
Facts & Opinions
Commonplace assertions- a common ________________ belief that
many people believe to be _____________________.
o _________ -a statement that can be proven true.
o Opinion
-__________________________
Fact or Opinion? – Do individually before we check to see if you are right.
1. My dad’s name is Richard.
2. 5’0 is short!
Commonplace Assertions
3. That hat is ugly.
4. I like your hat.
See if you can complete the following Commonplace Assertions…
 Do not go out in the cold weather when you hair is wet, you will…
 If you eat a lot of carrots, it will improve your….
 When you drop a piece of food on the floor, you can still pick it up and eat it…
 Never go swimming right after you eat, wait at least…
 Don’t pick up frogs, they will give you…
 Don’t swallow your gum! Why not?
 Don’t pee in a public pool or the water around you will….
 An apple a day…..
Testimonials and Endorsements
_________________- the persuasive technique of relying on the backing of a
________________ ,
8
______ , or a _________________
Student Name_______________________________
_______________________ to be convincing.
Why do you think people would want to do or buy something after listening to a testimonial?
 The term "________________” usually applies to the sales-pitches
geared to _____________ ______________________.
 While "_________________" usually applies to pitches by
_______________
Implicit & Explicit
messages
Implicit :
Explicit :
When something is implicit, you make an_________________ of
what the message is. ( It will not come out and tell you.)
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When something is explicit, it basically _______________________
______________________________________________________