Investor Presentation
Disclaimer
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Past performance does not guarantee or predict future performance. This document also does not contain all relevant
information relating to the Company or its securities, particularly with respect to the risks and special considerations
involved with an investment in the securities of the Company, and these materials are qualified in their entirety by
reference to the detailed information appearing in the prospectus.
This presentation contains statements that constitute forward looking statements. These statements can be recognized
by the use of words such as “expects,” “plans,” “will,” “estimates,” “projects,” “intends,” or words of similar meaning.
These forward-looking statements are not guarantees of future performance and are based on a number of
assumptions about the Company’s operations and other factors, many of which are beyond the Company’s control, and
accordingly, actual results may differ materially from these forward-looking statements.
Certain of the information included herein was obtained from various sources, including certain third parties, and has
not been independently verified by the Company.
1
Where we come from
2015

2014

2013

2011 2012

User base expanding
Product matrix optimizing
GetJar joining
IPO on Nasdaq
GO series mobile apps
− Enriching mobile user experience

GO Launcher EX
− Strategic shift to Android app
2010

Mobile reading
− Captured mobile monetization opportunity
2004

3G.cn
− Launched one of the first mobile internet portals in China
2
Launcher is not just an app, it is the mobile entry point
1
IN-DEPTH
UNDERSTANDING
FIRST TOUCH
POINT
before using
any apps
of user behavior
5
Apps
Launcher
2
Android OS
CLOSEST
ACCESS
Phone
to users
RECURRING
TRAFFIC
always on when
the phone is
powered on
4
CONTROL
over apps
3
3
Global leading launcher products
Redefining user experience
User-friendly app management
Enhanced mobile performance
What can GO
Launcher
deliver to
you?
Personalized user interface
Extended functions & services
4
Large global user base
GO series MAU (1)
Initial release of key products
(in millions)

December 2010
GO Launcher EX
111

94
April 2011
GO Keyboard
81
100
96
97
87
73

65
October 2010
54
GO SMS Pro
44

October 2011

March 2012

October 2014
34
GO Locker
GO Weather
ZERO Launcher
Over 70% from outside of China
(1)
Average monthly active users for each of the eleven quarters during the period from January 1, 2012 to December 31, 2014.
5
Our business model
Paid downloads
In-app
purchase
Premium themes
Marketing
Premium app
Advertising
(third-party advertising
networks)
Distribution
(direct customers)
Revenue sharing
Cost-per-activation
Advanced
functionalities
Direct payment from users through
Google Play / other app stores
6
Our business model
1) Paid downloads
Premium
app
In-app purchase: Premium
themes
In-app purchase: Advanced
functionalities
7
Our business model
2) Advertising (third-party advertising networks)
Banner
Floating banner in
apps
Pop-up
Pop up when exiting
a GO series app
Incentive-based downloads
Earn reward points by
watching advertising videos
Purchase paid
apps, features or
themes using reward
points
8
Our business model
3) Distribution (direct customers)
Icon
Widget
Icon directly placed
onto home screen
(1)
Featured downloads in GO Market (1)
Promotional widget
on home screen
GO Market widget
on home screen
Directing to Google
Play for payment
GO Market is our mobile application store selling apps, widgets, games, themes and wallpapers on our GO platform.
9
Our business model
Continuing platform enrichment
Mobile
games
Themes
Large user traffic
Game developers
E-commerce
Entertainment
GO series
apps
In-depth understanding
of user behavior
E-commerce operator
…
Big data analytics
App & Theme developers
10
14Q4 Financial Highlights
Income Statement Snapshot
Revenues
- GO series
- Mobile reading
- Mobile portal
- Others
Cost of revenues
Gross profit
Gross profit margin
Research and development expenses
Selling and marketing expenses
General and administrative expenses
Operating income (loss)
Share of loss of an equity method investment
Investment income on short-term investment
Interest income
Other income
Income (loss) before income taxes
Income tax benefit (expense)
Net income (loss)
Net loss attributable to noncontrolling interests
Net income (loss) attributable to Sungy Mobile Limited
Accretion of redeemable convertible preferred shares
Net income (loss) applicable to common stock
Non-GAAP Measure:
Adjusted EBIT
Adjusted net income (loss)
2013 Q4
2014 Q4
Variance
(RMB in millions)
(RMB in millions)
98.9
75.1
(23.8)
50.9
36.4
(14.5)
26.3
18.6
(7.7)
14.5
13.6
(0.9)
7.2
6.5
(0.7)
(24.7)
(30.5)
(5.8)
74.2
44.6
(29.6)
75.1%
59.3%
(15.7)
(17.1)
(25.1)
(8.0)
(12.4)
(54.9)
(42.5)
(23.3)
(43.1)
(19.8)
21.4
(78.5)
(99.9)
(0.5)
(0.5)
0.2
0.2
0.1
6.6
6.5
6.4
6.4
21.7
(65.8)
(87.5)
9.1
(7.1)
(16.2)
30.8
(72.9)
(103.7)
0.5
0.5
30.8
(72.4)
(103.2)
(7.7)
7.7
23.1
(72.4)
(95.5)
34.9
44.1
(46.0)
(46.5)
(80.9)
(90.6)
(%)
(24.1)
(28.5)
(29.3)
(6.2)
(9.7)
23.5
(39.9)
(21.0)
46.8
342.7
85.0
(466.8)
n/a
65.0
n/a
(403.2)
(178.0)
(336.7)
n/a
(335.1)
(100.0)
(413.4)
(231.8)
(205.4)
11
2014 Financial Highlights
Income Statement Snapshot
Revenues
- GO series
- Mobile reading
- Mobile portal
- Others
Cost of revenues
Gross profit
Gross profit margin
Research and development expenses
Selling and marketing expenses
General and administrative expenses
Operating income (loss)
Share of loss of an equity method investment
Investment income on short-term investment
Interest income
Other income
Income (loss) before income taxes
Income tax benefit (expense)
Net income (loss)
Net loss attributable to noncontrolling interests
Net income (loss) attributable to Sungy Mobile Limited
Accretion of redeemable convertible preferred shares
Net income (loss) applicable to common stock
Non-GAAP Measure:
Adjusted EBIT
Adjusted net income
For the year ended 31 December
2013
2014
(RMB in millions)
328.9
369.2
153.4
186.9
99.7
85.0
52.3
55.4
23.5
41.9
(94.2)
(134.0)
234.7
235.2
71.4%
63.7%
(46.6)
(89.6)
(47.4)
(104.2)
(51.2)
(120.0)
89.5
(78.6)
(0.6)
0.4
9.5
0.3
29.3
6.4
90.2
(34.0)
1.6
(13.7)
91.8
(47.7)
0.5
91.8
(47.2)
(50.7)
41.1
(47.2)
107.7
109.6
1.7
17.3
Variance
(RMB in millions)
40.3
33.5
(14.7)
3.1
18.4
(39.8)
0.5
(7.7)
(43.0)
(56.8)
(68.8)
(168.1)
(0.6)
9.1
29.0
6.4
(124.2)
(15.3)
(139.5)
0.5
(139.0)
50.7
(88.3)
(%)
12.3
21.8
(14.7)
5.9
78.3
42.3
0.2
(10.7)
92.3
119.8
134.4
(187.8)
n/a
2,275.0
96.7
n/a
(137.7)
(956.3)
(152.0)
n/a
(151.4)
(100.0)
(214.8)
(106.0)
(92.3)
(98.4)
(84.2)
12
Revenue mix
Quarterly revenues
(RMB in millions)
98.9
96.7
100.1
97.3
93.0
90.7
93.3
92.9
80.0
75.1
60.5
50.2
33.4
3.0
41.1
4.7
11.0
16.8
18.3
59.3
48.8
52.9
48.8
36.9
71.9
45.1
46.1
44.4
36.4
15.4
33.2
24.0
22.7
24.9
29.2
26.3
27.5
19.3
15.0
11.5
13.4
12.9
14.5
5.9
4.5
4.8
7.0
7.2
9.7
12Q4
13Q1
13Q2
13Q3
13Q4
14Q1
14.3
16.5
3.9
4.5
6.6
12Q1
12Q2
12Q3
18.0
GO series
Mobile reading
20.9
18.6
14.5
10.7
15.1
11.5
41.6
50.9
18.0
13.6
10.7
9.7
14.7
11.0
6.5
14Q2
14Q3
14Q4
20.9
18.6
14.5
16.6
Mobile portal
27.5
16.6
13.6
14.7
11.0
6.5
14Q1 14Q2 14Q3 14Q4
(exc. (exc. (exc. (exc.
GetJar) GetJar) GetJar) GetJar)
Others
13
Revenue driver
Mobile applications products & services - quarterly revenues breakdown
(RMB in millions)
50.9
41.6
36.9
8.9
17.8
52.9
48.8
48.8
45.1
46.1
15.2
17.8
44.4
17.8
15.2
18.3
36.4
14.8
18.3
33.2
14.2
24.0
3.0
0.8
4.7
0.4
0.2
2.2
4.1
12Q1
12Q2
11.0
0.8
3.1
15.4
1.3
5.3
7.1
12Q3
12Q4
14.2
19.8
20.1
17.4
16.1
15.3
11.0
13Q2
13.0
12.1
12.0
5.6
13Q1
13.8
16.5
(1)
15.9
8.8
17.5
10.9
7.4
Paid downloads
(1)
15.7
7.9
13Q3
13Q4
Advertising
14Q1
14Q2
14.0
14Q3
8.8
16.1
10.2
14Q4 14Q1
Distribution
15.3
14.0
14Q2 14Q3
10.2
14Q4
(exc.
(exc.
(exc.
(exc.
GetJar) GetJar) GetJar) GetJar)
Paid downloads revenue in 2013Q2 includes recognition of deferred revenues of RMB5.2 million due to adjustment in product support policy of Next Launcher
14
Operating expenses
Operating expenses breakdown
(RMB in millions)
163.9%
123.1
163.9%
157.6%
113.3
53.4%
85.0%
157.6%
123.1
113.3
77.3%
43.1
313.8
43.1
72.3%
80.3%
281.8
120.0
39.2
39.2
109.5
44.1%
75.2
67.2
145.2
28.7
52.8
54.9
54.9
52.8
23.3
19.6
104.2
27.1
52.8
17.3
47.4
12.4
17.1
13Q4
25.1
21.3
26.9
25.1
22.8
21.3
46.6
14Q4
14Q4
(exc.
GetJar)
14Q3
14Q4
14Q3
(exc.
GetJar)
14Q4
(exc.
GetJar)
FY13
R&D
Selling & Marketing
97.2
51.2
G&A
89.6
75.1
FY14
FY14
(exc.
GetJar)
as % of revenue
15
Balance sheet and working capital
Balance sheet snapshot
Cash and time deposit
Accounts receivable, net
Others
Total current assets
PP&E and intangible assets
Goodwill
Other non-current assets
Total non-current assets
December 31,
2013
2014
(RMB in millions)
759.4
596.2
84.3
72.6
43.5
65.9
887.2
734.7
Variance
(RMB in millions)
(163.2)
(11.7)
22.4
(152.5)
(%)
(21.5)
(13.9)
51.5
(17.2)
11.3
4.5
15.8
43.6
11.3
103.8
158.7
32.3
11.3
99.3
142.9
285.8
n/a
2,206.7
904.4
903.0
893.4
(9.6)
(1.1)
9.3
50.8
7.9
68.0
10.6
89.6
16.1
116.3
1.3
38.8
8.2
48.3
14.0
76.4
103.8
71.0
-
2.6
2.3
4.9
2.6
2.3
4.9
n/a
n/a
n/a
68.0
121.2
53.2
78.2
Total shareholders’ equity
835.0
772.2
(62.8)
(7.5)
Total liabilities and shareholders’ equity
903.0
893.4
(9.6)
(1.1)
Total assets
Accounts payable
Accrued expenses and others
Income tax payable
Total current liabilities
Deferred tax liabilities
Other non-current liabilities
Total non-current liabilities
Total liabilities
16
Balance sheet and working capital (continued)
Accounts receivable days (1)
(days)
121
77
13Q4
109
88
87
121
100
94
87
72
14Q4
14Q4
(exc.
GetJar)
14Q3
14Q4
14Q3
(exc.
GetJar)
14Q4
(exc.
GetJar)
FY13
FY14
FY14
(exc.
GetJar)
(1) Account receivable days is calculated based on the account receivable at the end of that period divided by the revenue of the respective period, multiplied by
the number of days in the period (365 days for annual, and 90 for quarter)
17
Balance sheet and working capital (continued)
Payable days (including accounts payable and other payables)
(1)
(days)
276
292
197
13Q4
14Q4
(exc. GetJar)
14Q3
256
14Q4
14Q3
(exc. GetJar)
271
215
196
188
14Q4
292
276
14Q4
(exc. GetJar)
FY13
FY14
FY14
(exc. GetJar)
(1) Payables include accounts payable and other payables. Turnover day is calculated based on the sum of accounts payable and other payables at the end of that period divided by
the sum of agency rebate and cost of revenue of the respective period, multiplied by the number of days in the period (365 days for annual, and 90 for quarter).
18
Balance sheet and working capital (continued)
Cash and time deposit balance
(RMB in millions)
759.4
697.8
596.2
688.5
596.2
586.5
424.0
759.4
424.0
424.0
424.0
424.0
273.8
172.2
13Q4
14Q4
Cash and cash equivalent
424.0
264.5
172.2
162.5
14Q4
(exc. GetJar)
586.5
14Q3
14Q4
162.5
14Q3
(exc. GetJar)
14Q4
(exc. GetJar)
Time deposit
19