CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended December 31, 2016
TOTAL GROSS CONTACTS: 756,321*
600,000
495,769
500,000
400,000
300,000
200,501
200,000
100,000
60,051
0
Print
Website
E-newsletters
EXECUTIVE SUMMARY
PRODUCT
CONTACTS
PERIOD
dvm360-Print:
(See pages 2 - 7)
Qualified Paid & Nonpaid:
Website (See page 7)
Page Impressions:
Visits:
Unique Browsers:
60,051
6 months ended December 31, 2016
Subject to Audit
www.dvm360.com
1,350,699
617,331
495,769
6 months ended December 31, 2016
Subject to Audit
*Total Gross Contacts include Qualified Paid and Nonpaid Circulation, Unique Browsers, and E-newsletters Average Issue Net Distribution.
Gross data are contained in this Consolidated Media Report. There was no attempt made to eliminate any duplication that may exist.
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • www.auditedmedia.com
06-0425-5
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended December 31, 2016
EXECUTIVE SUMMARY (Continued)
PRODUCT
CONTACTS
E-newsletter (See page 8)
Average Issue Net Distribution:
PERIOD
13,487
HospitalDesign360
E-newsletter (See page 8)
Subject to Audit
Average Issue Net Distribution:
37,907
Business360
E-newsletter (See page 8)
6 months ended December 31, 2016
(issues in period 6)
6 months ended December 31, 2016
(issues in period 6)
Subject to Audit
Average Issue Net Distribution:
49,664
dvm360 Full Circle
6 months ended December 31, 2016
(issues in period 26)
Subject to Audit
E-newsletter (See page 8)
Average Issue Net Distribution:
8,910
Equine360
6 months ended December 31, 2016
(issues in period 10)
Subject to Audit
E-newsletter (See page 9)
Average Issue Net Distribution:
26,997
Average Issue Net Distribution:
42,218
Firstline360
E-newsletter (See page 9)
Subject to Audit
Medicine360
E-newsletter (See page 9)
6 months ended December 31, 2016
(issues in period 12)
6 months ended December 31, 2016
(issues in period 6)
Subject to Audit
Average Issue Net Distribution:
21,318
Products360
6 months ended December 31, 2016
(issues in period 6)
Subject to Audit
Social Media (See page 9)
Facebook Likes: (dvm360)
Twitter Followers: (dvm360)
Pinterest Followers: (dvm360)
Page 2 of 11 • 06-0425-5
Alliance for Audited Media
27,277
21,046
3,464
As of December 31, 2016
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended December 31, 2016
CHANNEL PROFILES
Field Served: DVM 360 serves the veterinary field.
Published by:
Frequency:
UBM
12 times/year
TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION
1A
AVERAGE QUALIFIED PAID CIRCULATION
Print Only, See Explanatory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Digital Only, See Explanatory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Multi-Copy Same Addressee, See Explanatory . . . . . . . . . . . . . . . . . . . . . . . . .
Total Average Qualified Paid Circulation . . . . . . . . . . . . . . . . . . . . . . . . . .
1B
575
49,464
10,012
59,476
59,476
AVERAGE NONQUALIFIED CIRCULATION
Allocated For Shows & Conventions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Miscellaneous, Including Staff Copies, See Explanatory. . . . . . . . . . . . . . . . . . .
Total Average Nonqualified Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . .
1D
481
6
487
88
AVERAGE QUALIFIED NONPAID CIRCULATION
Print Only, See Explanatory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Digital Only, See Explanatory . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Individual . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total Average Qualified Nonpaid Circulation . . . . . . . . . . . . . . . . . . . . . . .
1C
60,051
67
737
804
AVERAGE QUALIFIED PAID & NONPAID CIRCULATION OF REGIONAL AND
DEMOGRAPHIC EDITIONS
None
Page 3 of 11 • 06-0425-5
Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended December 31, 2016
CHANNEL PROFILES
2
QUALIFIED PAID & NONPAID CIRCULATION BY ISSUES
2016
Issue
Total
Jul
Aug
Sep
Oct
Nov
Dec
60,111
60,199
60,000
60,000
60,000
60,000
Paid
Digital
Only
Paid
Print
Only
612
599
579
546
537
540
Paid
Print &
Digital
(Unduplicated)
Total
Paid
9
10
7
5
4
4
621
609
586
551
541
544
Qualified
Nonpaid
Print
Only
Qualified
Nonpaid
Digital
Only
49,388
49,600
49,421
49,454
49,463
49,460
10,102
9,990
9,993
9,995
9,996
9,996
Qualified
Nonpaid
Print &
Digital
(Unduplicated)
Total
Qualified
Nonpaid
59,490
59,590
59,414
59,449
59,459
59,456
THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE NOVEMBER 2016 ISSUE IN WHICH:
• QUALIFIED PAID CIRCULATION WAS 5.9% LESS THAN THE PERIOD AVERAGE
• QUALIFIED NONPAID CIRCULATION WAS 0.0% LESS THAN THE PERIOD AVERAGE
3A
1.
2.
3.
4.
5.
6.
7.
8.
9.
11.
12.
BUSINESS/OCCUPATIONAL ANALYSIS
Paid
Print
Only
Paid
Print &
Digital
(Unduplicated)
Paid
Digital
Only
Qualified
Nonpaid
Print &
Digital
(Unduplicated)
Qualified
Nonpaid
Print
Only
Qualified
Nonpaid
Digital
Only
211
53
20
41,544
4,700
1,733
3,895
959
4,260
45,439
5,659
5,993
2
1,425
1
80
248
20
82
1,673
21
Total
Paid
Total
Qualified
Nonpaid
Classification by Business & Industry
Total
%
Exclusive Small Animal Practice .......
Over 50% Small Animal.....................
Mixed Practice ...................................
Exclusive Large Animal Practice: ......
A. Cattle.............................................
B. Horse.............................................
C. Swine ............................................
D. Large Animal Practice (more than
one) ...................................................
Over 50% Large Animal ....................
DVM Type of Practice Unknown........
Manufacturers of Veterinary Drugs or
Equipment. ........................................
Government: Federal, State,
Municipal/Armed Forces....................
Students: ...........................................
A. Veterinary Medical Students .........
B. Veterinary Technician Students ....
Academic/Teaching/Libraries/
Research ...........................................
Others Allied to the Field ...................
Other Paid Circulation
Subscriptions .....................................
Single Copy Sales .............................
Total Qualified Circulation..............
45,650
5,712
6,013
76.1
9.5
10.0
210
53
19
86
1,676
21
0.1
2.8
0.1
4
3
4
3
136
71
159
0.2
0.1
0.3
9
9
3
9
9
3
3
5
127
59
151
127
62
156
125
0.2
15
15
3
107
110
95
0.2
8
8
3
84
87
4
0.0
17
235
0.0
0.4
6
198
2
6
200
8
32
3
3
11
35
60,000
100.0
537
4
541
49,463
9,996
59,459
1
1
4
Page 4 of 11 • 06-0425-5
Alliance for Audited Media
4
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended December 31, 2016
CHANNEL PROFILES
3B
AGE OF SOURCE DATA ANALYSIS
Source
Print
Only
Qualified Paid & Nonpaid Circulation:
Total Direct request from recipient:
40,318
Written ............................................................ 3,499
Telecommunication ........................................ 29,970
Internet and E-mail ......................................... 6,849
Total Direct request from recipient’s company:
5
Written ...........................................................
Telecommunication ........................................
2
Internet and E-mail .........................................
3
Total Communication other than request:
See Explanatory
1,423
Written ............................................................
481
Telecommunication ........................................
259
Internet and E-mail .........................................
683
Association............................................................
Business Directories, See Explanatory ................. 8,254
Lists.......................................................................
Acquired Circulation ..............................................
Other Sources.......................................................
Total Qualified Paid and Nonpaid Circulation . 50,000
Percent.................................................................
83.3
Single Copy Sales.................................................
Total Qualified Circulation..................................
3C
Qualified Within
Print &
Digital
Digital (UndupliOnly
cated) 1 Year 2 Years 3 Years
9,184
209
5,564
3,411
40,946
2,959
29,568
8,419
3
6,301
592
4,355
1,354
Total
%
2,255
157
1,611
487
2
49,502
3,708
35,534
10,260
5
82.5
6.2
59.2
17.1
0.0
2
3
2
3
0.0
0.0
560
58
316
186
1,983
539
575
869
1,983
539
575
869
3.3
0.9
1.0
1.4
256
8,510
8,510
14.2
10,000
16.7
51,442
85.7
60,000
100.0
100.0
6,301
10.5
MAILING ADDRESS ANALYSIS Reporting not required
Page 5 of 11 • 06-0425-5
Alliance for Audited Media
2,257
3.8
60,000
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended December 31, 2016
CHANNEL PROFILES
4
GEOGRAPHIC ANALYSIS
State
Alabama
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Oregon
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Washington
West Virginia
Wisconsin
Wyoming
TOTAL 48 CONTERMINOUS
STATES
Alaska
Hawaii
TOTAL ALASKA & HAWAII
Single Copy Sales
U.S. Unclassified
TOTAL UNITED STATES
Poss. & Other Areas
U.S. & POSS., etc.
Canada
International
Military or Civilian Personnel
Overseas
Other International
TOTAL INTERNATIONAL
E-Mail Address Only
Other Unclassified
GRAND TOTAL
Paid
Print Only
7
6
2
47
15
9
1
2
25
5
2
37
13
7
10
6
6
4
10
9
19
8
1
23
2
2
2
10
3
12
14
1
20
11
6
99
Paid
Paid
Print & Digital
Digital Only (Unduplicated)
1
1
1
Qualified
Nonpaid
Print Only
Total
Paid
7
6
2
47
15
9
1
2
26
5
2
37
13
7
10
6
6
4
10
9
19
8
1
24
2
2
2
10
3
12
14
1
21
11
6
99
5
2
4
26
2
5
2
4
26
2
11
6
3
8
3
11
6
3
8
3
526
3
1
1
527
1
528
4
5
529
1
1
3
3
1
530
1
531
5
5
Qualified
Qualified
Nonpaid
Nonpaid
Print & Digital
Digital Only (Unduplicated)
Total
Qualified
Nonpaid
Total
Circulation
778
936
427
4,080
1,234
704
134
46
3,314
1,499
287
1,895
1,086
642
653
742
651
368
994
1,134
1,718
1,017
452
1,139
257
373
313
365
1,159
296
2,341
1,840
86
1,899
727
855
2,076
172
778
118
1,163
3,413
284
202
1,634
1,231
256
1,208
99
109
166
94
760
295
98
19
6
524
289
99
326
200
262
256
168
135
51
162
143
240
232
76
303
99
180
53
62
151
70
402
266
45
297
199
199
292
18
107
85
208
843
72
34
285
238
46
328
67
887
1,102
521
4,840
1,529
802
153
52
3,838
1,788
386
2,221
1,286
904
909
910
786
419
1,156
1,277
1,958
1,249
528
1,442
356
553
366
427
1,310
366
2,743
2,106
131
2,196
926
1,054
2,368
190
885
203
1,371
4,256
356
236
1,919
1,469
302
1,536
166
894
1,108
523
4,887
1,544
811
154
54
3,864
1,793
388
2,258
1,299
911
919
916
792
423
1,166
1,286
1,977
1,257
529
1,466
358
555
368
427
1,320
369
2,755
2,120
132
2,217
937
1,060
2,467
190
890
205
1,375
4,282
358
236
1,930
1,475
305
1,544
169
49,075
111
132
243
9,659
19
27
46
58,734
130
159
289
59,263
130
160
290
49,318
62
49,380
81
9,705
52
9,757
64
173
59,023
114
59,137
145
173
59,553
115
59,668
150
178
2
2
4
4
9
1
10
83
239
322
332
537
4
541
49,463
9,996
59,459
60,000
Page 6 of 11 • 06-0425-5
Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended December 31, 2016
CHANNEL PROFILES
ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS
Sold During 6 Month Period Ended December 31, 2016
5
PRICE DATA
Basic Prices: Subscriptions: U.S, 1 yr. $40.00; 2 yrs. $62.00. Canada and
Mexico, 1 yr. $40.00; 2 yrs. $62.00. International, 1 yr. $87.50; 2 yrs.
$129.00.
Single Copy: U.S., $21.00. Canada and Mexico, $22.00. International,
$27.00. Digital, $30.00.
6
TERM DATA
7
SALES CHANNELS
8
PREMIUM USAGE
Reporting not required
Reporting not required
Reporting not required
ADDITIONAL CIRCULATION INFORMATION
9
10
POST EXPIRATION COPIES
INCLUDED IN PAID CIRCULATION
Reporting not required
RENEWAL ANALYSIS OF
PAID CIRCULATION
Reporting not required
www.dvm360.com
6 MONTHS ENDED
DECEMBER 31, 2016
Page
Impressions
Visits
Unique
Browsers
Jul
1,333,856
638,151
517,066
Aug
1,457,082
653,455
526,155
Sep
1,393,050
635,656
511,964
Oct
1,451,213
655,460
519,880
Nov
1,249,808
561,355
447,245
Dec
1,219,184
559,909
452,302
Page 7 of 11 • 06-0425-5
Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended December 31, 2016
CHANNEL PROFILES
Number
of Issues
Average
Issue Net
Distribution
Jul 2016
Aug 2016
Sep 2016
Oct 2016
Nov 2016
Dec 2016
1
1
1
1
1
1
13,239
13,194
12,805
13,163
17,484
16,439
E-NEWSLETTER
Number
of Issues
Average
Issue Net
Distribution
Jul 2016
Aug 2016
Sep 2016
Oct 2016
Nov 2016
Dec 2016
1
1
1
1
1
1
33,972
34,655
39,394
39,226
40,121
40,071
E-NEWSLETTER
Number
of Issues
Average
Issue Net
Distribution
Jul 2016
Aug 2016
Sep 2016
Oct 2016
Nov 2016
Dec 2016
4
5
4
4
5
4
48,216
49,001
51,190
50,615
50,095
48,922
E-NEWSLETTER
Number
of Issues
Average
Issue Net
Distribution
1
2
2
2
2
1
7,675
8,421
9,041
9,307
9,330
9,230
E-NEWSLETTER
HospitalDesign 360
Business 360
dvm 360 Full Circle
Equine 360
Jul 2016
Aug 2016
Sep 2016
Oct 2016
Nov 2016
Dec 2016
Page 8 of 11 • 06-0425-5
Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended December 31, 2016
CHANNEL PROFILES
Number
of Issues
Average
Issue Net
Distribution
Jul 2016
Aug 2016
Sep 2016
Oct 2016
Nov 2016
Dec 2016
2
2
2
2
2
2
24,903
25,562
27,160
27,140
28,832
28,385
E-NEWSLETTER
Number
of Issues
Average
Issue Net
Distribution
Jul 2016
Aug 2016
Sep 2016
Oct 2016
Nov 2016
Dec 2016
1
1
1
1
1
1
38,650
34,787
44,698
44,454
45,402
45,319
E-NEWSLETTER
Number
of Issues
Average
Issue Net
Distribution
1
1
1
1
1
1
21,601
21,745
21,882
21,364
20,832
20,485
E-NEWSLETTER
Firstline 360
Medicine 360
Products 360
Jul 2016
Aug 2016
Sep 2016
Oct 2016
Nov 2016
Dec 2016
Page 9 of 11 • 06-0425-5
Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended December 31, 2016
Social Media
As of December 31, 2016
See Explanatory
Facebook Likes
Twitter Followers
Pinterest Followers
27,277
21,046
3,464
https://www.facebook.com/dvm360
http://twitter.com/dvm360
https://www.pinterest.com/dvm360/
EXPLANATORY
Publication:
Audit Cycle: December Ending.
(a) Print Only Individual subscriptions, averaging 481 paid copies per issue and 49,464 qualified nonpaid copies per issue, represent copies served to individuals receiving the
print version only of DVM360.
(b) Digital Only Individual subscriptions, averaging 6 paid copies per issue and 10,012 qualified nonpaid copies per issue, represent copies served to individuals receiving the
digital version only. The digital version of DVM360 is made available to subscribers wherein an e-mail notice is sent to recipients notifying them of the availability of each
issue.
(c) Multi-Copy Same Addressee - Print Only subscriptions, averaging 88 copies per issue, represent copies sold in quantities of 2 or more to business concerns at prices
shown in Par. 5. Copies were mailed in bulk to the purchaser for redistribution.
(d) Miscellaneous includes checking and promotion copies, averaging 737 copies per issue, served to advertisers and agencies.
(e) Communication other than request, represents copies obtained from sister publications.
(f) Business Directories represent copies served to subscribers obtained from recognized directories.
Definition of Recipient Qualification:
Qualified recipients are: private practice veterinarians. Also qualified are manufacturers of veterinary drugs and equipment including marketing and sales personnel; government including federal, state, municipal and armed forces; veterinary medical students; veterinary technician students; academic, teaching, libraries, and research; and others
allied to the field.
Page 10 of 11 • 06-0425-5
Alliance for Audited Media
CONSOLIDATED
MEDIA REPORT
Business Publication
6 months ended December 31, 2016
EXPLANATORY (Continued)
Website:
AAM Digital Services Definitions:
Domains included in website traffic: veterinarybusiness.dvm360.com, veterinarycalendar.dvm360.com, veterinaryhospitaldesign.dvm360.com, veterinarymedicine.dvm360.com, veterinarynews.dvm360.com, veterinaryteam.dvm360.com, www.dvm360.com, www.thecvc.com.
This site uses the cookie-based method to measure unique browsers. If cookies are not accepted, then the IP address & user-agent in combination based method is used to
measure unique browsers.
Note: The total number of unique browsers is adjusted to remove duplicate visits by the same browser. In other words, regardless of the number of times that an identified
browser visited the site, they were considered a single unique browser for the period.
Website Usage Definitions:
Page Impressions: The combination of one or more files presented to a browser as a single document as a result of a single request received by the server, and that is
recorded at a point as late as possible in the process of delivery of the content to the user's browser, therefore closest to the actual opportunity to see the content by the user.
In effect, one request by a browser should result in one page impression being reported. The counted page impression may not necessarily be in focus or visible in the user's
browser.
Unique Browser: A measurement of unduplicated cookied browsers that accessed the digital content of a site during the measurement period reported. In the absence of a
cookie, the combination of the IP address and user-agent string may be used to measure a unique browser. For numerous reasons, a unique browser does not represent a
unique individual.
Visit: A series of interactions with a site by a unique browser or user (if registration-based or a panel participant) without 30 minutes of inactivity.
E-newsletters:
Net Distribution: The number of e-newsletters for a given mailing that reached the subscriber’s email delivery server with a positive status code response received in return.
Net distribution is calculated by subtracting undelivered messages from sent messages.
Social Media:
Facebook Likes:
Facebook is a social networking website. A like represents the number of times that a registered user clicks on the Like button on a Facebook page controlled by a Publisher.
A Facebook Like may not equate to an individual person.
Twitter Followers:
Twitter is a real-time short messaging service that works over multiple networks and devices. Followers are registered users of Twitter who “follow” the “tweets” of another registered user. A tweet consists of a text message of 140 characters or less. The number of Twitter Followers represents the total followers of the tweets and may contain followers that subscribe to multiple feeds. A Twitter Follower may not equate to an individual person.
Pinterest Follower:
Pinterest is a Social Network that allows users to share and organize content on their browsers. Once someone follows another Pinterest user, they can then choose to display the host content on their personal Pinterest page. A Pinterest Follower may not equate to an individual person.
We certify that to the best of our knowledge all data set forth in this
Publisher’s Statement are true and report circulation in accordance
with Alliance for Audited Media’s Bylaws and Rules.
Parent Company: UBM
KRISTINA BILDEAUX
JOY PUZZO
Audience Development Director
VP Marketing and Audience
Development
Format: Standard
Established: 1970
AAM Member Since: 2015
Member No. 06-0425-5
SRDS: H46
Published by:
UBM
8033 Flint Street
Lenexa, KS 66214
T: (800) 255-6864 - F: (913) 492-4157
www.dvm360.com
Publisher: Becky Turner Chapman
Editor: Kristi Reimer
Page 11 of 11 • 06-0425-5
Alliance for Audited Media
Copyright © 2017
All rights reserved.
06-0425-5
Analyzed Issue Date
Analyzed Issue Text (for double month issue date)
Single Copy Price
Association Subscription Price
U.S. Subscription Price
Canadian Subscription Price
International Subscription Price
11/01/16
21.00
40.00
40.00
87.50