Helen Sullivan, Communications Counsel
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Answering
Consumer
Questions about Foam
with Comfort and Confidence
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Answering “No”
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Answering “Yes”
What is CertiPUR-US ®?
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Certification program for
flexible polyurethane foam
in furniture and bedding
Why CertiPUR-US ®?
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Pro-active
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substandard foams
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• Differentiate
• Provide credible
answers about content
• Add value to mfgrs
and retailers
• Add another level of
comfort
Basics
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Foam Categories
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• ConventionalSecond
polyether
foam
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• Conventional____
FR polyether
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Super-soft conventional polyether
High Resilience (HR) foam
Viscoelastic (memory) foam
Others, including gels
Technical Guidelines
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• Content
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• Emissions
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• Performance
• Developed by foam,
furniture, mattress
industries with input from
scientists, academics,
consumer groups
environmentalists
Scope
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Standard
chemical
analysis
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Emissions evaluation
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Environmental ____
guidelines
Physical performance testing
Compliance affidavits
5 Things to Know
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• Certified labs
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• Most comprehensive and rigorous for FPF
• Guided by science, regulatory bodies and
REACH
• A living document
• Verification and random sampling
How a foam gets certified
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CertiPUR-US Label Holders
®
• 19
foam
manufacturers
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– 11 US companies
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– 8 non US companies
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• 66 foam product families
• 76+ downstream brands (listed)
Participation Report
CertiPUR-US
Participation
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70
60
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Certified Foams
40
30
20
10
Label Holders
0
Jan 2009
Jan 2010
Jan 2011
Jan 2012
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Tools for Manufacturers & Retailers
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www.certipur.us
Launch
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Furniture Mfgrs Section
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Consumer Resource
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Your Name Here, Your Customers, too
FREE
Information Sheet
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Hangtag or Insert
Launch
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Easy to order
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• Available with
imprint
Pocket Cards
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:90 Video
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2,600+ Views
3 Essential Steps
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Step 1: Verification Form A
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Step 2: Terms of Use Form B
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Step 3: Permission
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Invitation
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Helen Sullivan: [email protected]
www.certipur.us