Fuseideas Wins TOURISM Santa Fe Account
BOSTON – TOURISM Santa Fe has named Fuseideas as its new advertising and marketing
partner, according to Dennis Franczak, Chief Executive Officer of the full-service advertising
agency. The account, previously handled by TKO Advertising in Austin, Texas, was awarded
after a 10-agency review. The multi-year contract is expected to exceed $900,000 annually.
Fuseideas will lead the creation of new print, broadcast, digital and social media marketing for
TOURISM Santa Fe. The agency was praised for its “wide range of capabilities, level of
service, travel and tourism expertise with a history of marketing success,” by Randy Randall,
Executive Director of TOURISM Santa Fe.
Commenting on the new opportunity, Mr. Franczak said, “We are excited to get to know the
community of Santa Fe, the businesses, hotels and other stakeholders. We look forward to
collaborating with them to truly position Santa Fe as “The City Different.’”
The new creative is expected to be released Summer 2015
About Fuseideas Fuseideas is an award-winning, integrated, full-service advertising agency that
integrates digital technology and analytics into its breakthrough creative campaigns. The agency focuses
on four key markets: academia, travel and tourism, media/entertainment and retail. Headquartered in
Boston and named one of the fastest private growing companies in 2014 by Boston Business Journal, the
company has additional offices in Portland, Maine, and Prague. For more information, visit
Fuseideas online: www.fuseideas.com , Facebook, Twitter, Blog.
About TOURISM Santa Fe Santa Fe brings together centuries of history, ancient and modern cultures
and a vast outdoor world of recreation in a city known for its vibrant visual and performing arts,
expansive culinary scene, rejuvenating spas and bountiful shopping. TOURISM Santa Fe is a department
of the City of Santa Fe and is responsible for marketing the city to leisure and business travelers. In
addition, the bureau books and operates the LEED Gold Certified Santa Fe Convention Center. For
information on Santa Fe attractions, accommodations, and meeting facilities please visit www.santafe.org
@CityOfSantaFe www.facebook.com/SantaFeTourism