15+ Specific Things You Can Do
To Make More Money Next Week
Sam Decker
CEO & Co-Founder, Mass Relevance
THE CHALLENGE
HOW DO I LEVERAGE THE POW ER OF
SOCIAL PARTICIPATION TO IMPROVE THE
PERFORMANCE OF ALL MY MARKETING
AND ADVERTISING ACTIVITIES?
FOUR SOLUTIONS FOR RETAILERS
1. Create buzz for promotions & deals
2. Reach new audiences with earned media
3. Drive demand for product launches
4. Generate brand-relevant conversations
tied to key events
Hollister Drove 500%
ROI with Social
Sharing Campaign
RESULTS
• 600% increase in social
mentions
• 45% increase in online
sales
• 44% of total sales driven by
promotion
• Sold through 98% of
inventory
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TAKEAWAY
Generate demand with timesensitive, conversation-based offers
6
HSN Increased
Awareness with OmniChannel Social
Integration
RESULTS
• 320x increase in
impressions
• 7.5x growth in
#BeautyReport mentions
• #BeautyReport trended on
Twitter for 1.5+ hours
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TAKEAWAY
Direct the conversation with
social Q&As
7
Finish Line
Accelerated Product
Launch with Earned
Media
RESULTS
• 2,800 #PumaToori
mentions
• 94% of earned media
generated from brand
website
• 73% of traffic from new
visitors
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TAKEAWAY
Lead your audience with
sharable “fill in the blanks”
8
TaylorMade Boosted
Brand Awareness around
Key Marketing Event
RESULTS
• Added 19,000+ new fans to social
channels
• Achieved higher engagement on
Facebook than top three
competitors combined
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TAKEAWAY
Increase traffic with a social hub
dedicated to a noteworthy, brandrelevant event
9
THANK YOU!
Sam Decker
[email protected]
@SamDecker