VISUAL IDENTITY GUIDELINES
VERSION 1.0
By NOKO Studio
VISUAL IDENTITY GUIDELINES
VERSION 1.0
Visual identity
The aim of this document is to define guidelines for the use of
TRIBE Team Training’s (TRIBE) visual identity when designing
applications for the brand.
Across all mediums—publications, websites, advertising,
signage, products, letterhead, or business cards—layout, color
and typography should be executed to convey a unified
“signature”.
This document includes a description of the logo and guidelines for its use.
The primary typeface, Proxima Nova is meant to be used at
large point sizes for headlines in contrast with the lighter
subtitle and copy text.
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VISUAL IDENTITY GUIDELINES
VERSION 1.0
Logo
2
The core elements of the TRIBE visual identity are:
1. The logotype
2. The mark
Logotype
Mark
Full mark and logotype
VISUAL IDENTITY GUIDELINES
VERSION 1.0
Construction
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VISUAL IDENTITY GUIDELINES
VERSION 1.0
Variations
4
These are the approved variations of the TRIBE logo. The ‘3T
Arrow’ mark used on its own should be reserved for use with
the website URL or in consumer brand applications.
You can find logotypes variations in logos_variations.eps
VISUAL IDENTITY GUIDELINES
VERSION 1.0
Clearance
The width of the ‘T’ is used to define the minimum clearance
zone for the logo and all variations.
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VISUAL IDENTITY GUIDELINES
VERSION 1.0
Incorrect usage
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Avoid these and other incorrect usages of the TRIBE logo. The
correct variations of the TRIBE logo are supplied in the official
brand files.
Use exclusively the logo variations provided in logos_variations.eps
Use plain color only (no gradient nor half-tone
color)
Do not cut off any part of the mark
Do not apply an effect on the logo (such as a drop
shadow)
Do not change the proportions of any part of the
logo in relation to the other parts
Never bend or distort the logo in any way
VISUAL IDENTITY GUIDELINES
VERSION 1.0
Colour
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Black and white have been chosen to form the core of the
TRIBE visual identity for the bold simplicity the combination
conveys. Silver has been selected for its ability to deliver a
high-end, sophisticated graphic edge within the sparse palette
of the visual identity. SILVER should be used either sparingly as
a graphic accent or liberally as in a full color background –
avoiding the middle ground.
Black
White
CMYK
100 100 100 100
RGB
00 00 00
Black
#000000
Pantone 877 C
CMYK
00 00 00 00
RGB
255 255 255
White
#ffffff
CMYK
46 34 34 14
RGB
141 144 145
Silver
#000000
VISUAL IDENTITY GUIDELINES
VERSION 1.0
Typeface
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Proxima Nova
PROXIMA NOVA BLACK is the official typeface for all headlines.
It must always be used in UPPERCASE format when used for
headlines and bold titles.
For secondary usage and body copy, PROXIMA NOVA BOLD
and PROXIMA NOVA REGULAR may be used in lowercase.
Tracking should be negative - in the Adobe Creative Suite™
tracking is set to -20.
3XT
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abcdefghijklmnopqrstuvwxyz
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