The following excerpt is taken from The Election Law Primer for Corporations, Fourth Edition by Jan Witold Baran. Copyright 2004 by the American Bar Association. Reprinted here with permission. The material contained herein represents the opinions of the authors and editors and should not be construed to be the action of either the American Bar Association or the Section of Business Law unless adopted pursuant to the bylaws of the Association. Nothing contained herein is to be considered as the rendering of legal advice for specific cases, and readers are responsible for obtaining such advice from their own legal counsel. To request reprint permission, contact the Manager, Copyrights and Licensing, at (312) 988-6102. 4.1 GENERAL RULES Communications financed by a corporation that are “in connection with” federal election campaigns are regulated by federal law. While political messages to the restricted class are permitted, public political advertising is highly circumscribed. The scope of FEC regulations depends upon the political content of the message and the audience to whom the message is communicated. If the communication contains “express advocacy” of the election or defeat of a clearly identified candidate, the message may only be directed to the restricted class. Public advertising in some circumstances is prohibited. For example, both “express advocacy” and “electioneering communications” by corporations to the public are illegal. Accordingly, the discussion below addresses the rules based upon the audience attending a corporate-sponsored political event or receiving a corporate-sponsored political message. Audience and content restrictions apply only to communications funded by the corporation, not to those paid by the PAC. Political communications by the PAC may contain any message and may be directed to any person (so long as the message does not solicit contributions to the PAC—see Chapter 2 for those rules).1 PAC communications made to influence the election of a federal candidate may be in-kind contributions to the candidate subject to contribution limits, unless the expense is made independent of any candidate or political party. Independent expenditures, however, must be reported by the PAC to the FEC. 4.2 COMMUNICATIONS TO THE RESTRICTED CLASS Candidate and Party Appearances A corporation may invite a candidate, a candidate’s representative or the representative of a political party to appear on corporate or other premises before the restricted class— i.e., shareholders, executives, administrators and their families—at a corporate meeting, convention, or other function.2 A limited number of persons from outside the restricted class also may attend these functions, including employees necessary to administer the meeting, limited guests and observers, and representatives of the news media.3 In the discussion that follows, references to a “candidate” should also be read to include a candidate’s representative or the representative of a political party. A corporation may coordinate with a candidate on the candidate’s plans, projects, or needs when planning an event or communicating with its restricted class. However, the FEC may view this coordination as compromising the independence of later public communications by the corporation or its PAC.4 The candidate may ask for contributions for his or her campaign or request that contributions to the company’s PAC be designated for his or her benefit.5 The candidate also may collect contributions before, during, or 1 2 The Election Law Primer for Corporations, Fourth Edition after the event, but no officer, director, or representative of the corporation may collect contributions as such contributions would be considered illegal corporate facilitation of the contribution (discussed next).6 The corporation may endorse the candidate appearing before the audience and/or limit any appearances before the restricted class to only certain candidates or political parties.7 If the corporation allows the news media to cover one candidate’s appearance, however, and later invites another candidate for the same office to address the restricted class, the media must be allowed to cover the other candidate’s appearance as well.8 Additionally, the corporation must allow all media representatives access to cover the event, if some media are allowed to do so.9 Partisan Communications and “Facilitation” In addition to candidate appearances, the corporation, at its own expense, may communicate with the restricted class on any topic, including overtly political subjects.10 These communications may expressly advocate the election or defeat of a named candidate or party. The communications may solicit contributions, but the corporation may not “facilitate” the making of the contributions. This means that the company or its employees may not physically collect or otherwise assist in the transmittal of contributions. Recipients can only be urged to send or deliver their contributions directly to the candidate, whose address can be provided. A stamp or envelope may not be provided. If contributions are collected at the corporate offices, they are subject to “bundling” rules discussed in Section 2.12. Any materials generated for this purpose must be produced at the company’s expense, must express the views of the corporation, and shall not simply constitute the republication or reproduction of materials prepared by a candidate.11 A corporation may, however, use brief quotations from the candidate’s materials. Partisan Telephone Banks In addition to printed material, the corporation is permitted to establish and operate telephone banks to contact members of the restricted class urging them to register to vote or to vote for specified candidates.12 Actual assistance in registering or voting cannot be withheld to favor a particular candidate or party.13 Transportation to Polls or Registration Site The corporation also may provide transportation to the polls in conjunction with partisan registration and get-out-the-vote efforts aimed at the restricted class.14 Transportation to the polls or to the registration site, however, may not be denied to an individual because he or she will not vote for a particular candidate or register with a particular party.15 Reporting The cost of corporate internal communications generally need not be reported to the FEC. However, costs directly attributable to communications that are primarily devoted to the express advocacy of the election or defeat of a clearly identified candidate must be reported to the FEC if the costs exceed $2,000 per election.16 The $2,000 threshold Copyright 2004 by the American Bar Association The Election Law Primer for Corporations, Fourth Edition 3 applies separately to parent and subsidiary corporations.17 The disclosure is made by filing a completed FEC Form 7, a copy of which can be found in Appendix A.18 4.3 COMMUNICATIONS TO OTHER EMPLOYEES A corporation may not finance communications that contain “express advocacy” to other employees (who are not stockholders) or others outside the restricted class. Express advocacy messages unambiguously advocate the election or defeat of a “clearly identified” candidate, using words such as “vote for,” “vote against,” “elect,” “defeat,” or “Smith for Congress.”19 Candidates are clearly identified when their names or pictures appear in a communication or when their identity is apparent by unambiguous reference.20 Candidate Appearances before All Employees A corporation may invite a candidate or a political party spokesman to the company’s facilities or any meeting, convention or other function to address any of its employees, including those outside the restricted class.21 The candidate may expressly advocate his or her election, but the corporation and the PAC may not make any preference known and may not encourage employees to support or oppose a particular candidate.22 The candidate may solicit contributions, but the corporation and the PAC may not. Corporate and PAC agents are not permitted to collect contributions for the candidate.23 In appearances before all employees, even the candidate may not collect contributions, but he or she may leave return envelopes and campaign materials for attendees to use to forward contributions if they choose.24 If a corporation permits a candidate to appear before employees outside the restricted class, it must provide (upon request) the same opportunity for all other candidates seeking the same office.25 The corporation may only coordinate the appearance with the candidate to determine the structure, format and timing of the appearance—it may not discuss the candidate’s plans, projects or needs more broadly.26 The same media access rules apply as with the restricted class appearances.27 4.4 CORPORATE COMMUNICATIONS TO THE GENERAL PUBLIC Candidate Appearances Corporations may only sponsor “noncampaign” candidate appearances before the general public. A corporation may feature a candidate, for example, in the candidate’s capacity as an officeholder or community leader. The candidate may speak about issues of concern to the corporation or industry. The candidate may not discuss the election campaign, solicit contributions or advocate that people vote for him or her or against his or her opponent.28 Registration and Voting Information for the General Public A corporation may provide to the general public (or any employee) registration and voting information. No express advocacy is allowed as part of any such communications, or of a voter registration or get-out-the-vote drive, directed beyond the restricted class.29 These communications may be made through posters, billboards, broadcasting media, newspapers, newsletters, brochures, or similar means.30 Copyright 2004 by the American Bar Association 4 The Election Law Primer for Corporations, Fourth Edition The corporation may also distribute registration and voting information prepared by official election administrators as well as registration-by-mail forms.31 All forms must be distributed in a manner that does not favor the election or defeat of a particular candidate or party and may not be accompanied by any endorsements or appeals by the company that promote registration with a particular party.32 A corporation also may donate money to state or local election officials to help pay for the cost of printing or distributing registration or voting information or forms.33 Corporate registration or get-out-the-vote efforts may not be coordinated with a federal candidate or political party.34 Any services provided in a registration or get-outthe-vote drive (i.e., transportation) may not be provided or withheld based upon the voter’s political preferences, nor may individuals working on the drive receive compensation based upon the number of people registered or transported who support a particular candidate or party. The corporation must notify registrants or voters of these requirements in writing at the time of the registration or get-out-the-vote drive.35 Voter Guides The corporation may prepare and distribute voter guides or brochures to its employees and the public. Alternatively, a corporation may distribute guides prepared by nonprofit organizations.36 In either case, these materials shall feature at least two candidates and their positions and may not expressly advocate the election or defeat of one candidate or political party over another.37 The content and distribution of the voter guide may not be coordinated with candidates other than by sending written questions and receiving answers from candidates to those questions.38 If a corporation produces a voter guide based upon written questions submitted to candidates: • the corporation must direct questions in writing to all candidates for a particular congressional seat and receive responses in writing; • if questioning candidates for U.S. president, the corporation may direct questions only to candidates of one party for a primary election or those on a sufficient number of general election ballots to win a majority of the electoral votes cast; • the corporation may not feature one candidate more prominently than another; and • the guide shall not contain an “electioneering” message or score the candidates’ responses to convey an electioneering message.39 Voting Records A company may prepare and distribute to the general public (or to all employees) the voting records of members of Congress, provided the records and all communications distributed with it do not expressly advocate the election or defeat of a particular candidate or political party.40 Decisions on content and distribution of voting records may not be coordinated with a candidate or political party.41 Nonpartisan Candidate Debates The corporation may provide funds to certain nonprofit organizations for the purpose of defraying the costs associated with staging a candidate debate.42 The debate must Copyright 2004 by the American Bar Association The Election Law Primer for Corporations, Fourth Edition 5 include at least two candidates, meeting face to face, and may not promote one candidate over another.43 Debate participants must be selected on the basis of established objective criteria.44 Internet Communications and Hyperlinks A corporation cannot post web pages that contain express advocacy unless access to the pages is limited to the restricted class via user-specific passwords.45 Solicitations of contributions to a corporate PAC conducted on the Internet similarly must be limited to the corporation’s restricted class.46 A corporation may provide hyperlinks to candidate web sites from a publicly available corporate web site, provided that the corporation does not normally charge similarly situated nonpolitical entities for hyperlinks to their web sites.47 NOTES 1. See AO 1991-3, Fed. Election Camp. Fin. Guide (CCH) ¶ 6012 (1991) (concluding that copies of a PAC newsletter may be sent to persons who are ineligible to be solicited for contributions if there is no solicitation in the newsletter and no candidates are endorsed). 2. 11 C.F.R. § 114.3(c)(2); AO 2000-3, Fed. Election Camp. Fin. Guide (CCH) ¶ 6320 (2000). These rules differ slightly for incorporated trade associations. 3. Id. 4. Id. § 114.2(c). 5. Id. § 114.3(c)(2)(ii). 6. Id. § 114.3(c)(2)(ii)-(iii). 7. Id. § 114.3(c)(2)(i). 8. Id. § 114.3(c)(2)(iv). 9. Id. 10. 2 U.S.C. § 441b(b)(2)(A); 11 C.F.R. § 114.3(a). 11. 11 C.F.R. § 114.3(c)(1). 12. Id. § 114.3(c)(3). 13. Id. § 114.3(c)(4). 14. Id. 15. Id. 16. 2 U.S.C. § 431(9)(B)(iii). 17. 11 C.F.R. §§ 100.8(b)(4), 100.134(a). 18. Id. § 104.6(a). 19. Id. § 109.21. 20. Id. § 109.21(c). 21. Id. § 114.4(b). 22. Id. § 114.4(b)(v). 23. Id. § 114.4(b)(iv). 24. Id. 25. Id. § 114.4(b)(i)-(iii). 26. Id. § 114.4(b)(vii). 27. Id. § 114.4(b)(viii). 28. AO 1996-11, Fed. Election Camp. Fin. Guide (CCH) ¶ 6194 (1996); AO 1988-27, Fed. Election Camp. Fin. Guide (CCH) ¶ 5934 (1988); AO 1980-22, Fed. Election Camp. Fin. Guide (CCH) ¶ 5479 (1980). 29. 11 C.F.R. § 114.4(c)(2), (d)(1). 30. Id. § 114.4(c)(2). 31. Id. § 114.4(c)(3)(i)-(ii). 32. Id. § 114.4(c)(3)(iv). 33. Id. § 114.4(c)(3)(iii). 34. Id. § 114.4(c)(3)(v), (d)(2). Copyright 2004 by the American Bar Association 6 The Election Law Primer for Corporations, Fourth Edition 35. Id. § 114.4(d)(3)-(6). 36. Id. § 114.4(c)(5). 37. Id. 38. Id. § 114.4(c)(5)(ii)(A). This restriction on contacting candidates was held unconstitutional in Clifton v. FEC, 114 F.3d 1309 (1st Cir. 1997), cert. denied, 118 S. Ct. 1036 (1998). 39. 11 C.F.R. § 114.4(c)(5)(ii)(A)-(E). 40. Id. § 114.4(c)(4). 41. Id. 42. Id. § 114.4(f)(1). 43. Id. § 110.13(b). 44. Id. § 110.13(c). 45. AO 1997-16, Fed. Election Camp. Fin. Guide (CCH) ¶ 6246 (1997). 46. AO 2000-7, Fed. Election Camp. Fin. Guide (CCH) ¶ 6325 (2000). 47. AO 1999-17, Fed. Election Camp. Fin. Guide (CCH) ¶ 6308 (1999). Copyright 2004 by the American Bar Association
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