CATEGORY 1 | ECOTOURISM
This category aims to recognise ecologically sustainable tourism. Operators will be able to
demonstrate implementation of environmentally sound business practices.
Important reminder:
Entrants must ensure their answers relate specifically to the questions asked. Tips are located below
each set of questions.
Question 1 Product (10 points)
a)
b)
c)
Provide a general overview of your business including its nature and physical features.
Detail your business history and evolution.
What sets you apart and how do you foster a greater understanding of ecotourism?
TIPS: Consider including maps and images to give a better understanding of location and
facilities/services. Explain how your product meets with the key principles of ecotourism.
Question 2 Business Plan (10 points)
a)
b)
c)
Outline the key factors of your business plan with an emphasis on future quality
improvements.
Describe your business philosophy, future opportunities, goals and outcomes.
What are the challenges for your business? Summarise the strategies you have put in place
to meet those challenges?
TIPS: Consider including financial performance, operational matters and product development. Use
several examples of goals and outcomes where possible. Challenges can relate to all aspects of your
business including, but not limited to, risk management, financial, public liability and environmental.
Question 3 Marketing (10 points)
a)
b)
c)
Who are your target market and how have you used this information to effectively market
your business?
Detail the outcomes from recent marketing activity.
What is your point of difference and how has this been integrated into your marketing
strategies?
TIPS: Outline your research and detail all forms of marketing such as digital, word of mouth, print,
PR. Demonstrate clear plans, implementation and outcomes. Consider displaying target markets and
strategies in a table format.
2014 Australia’s North West Tourism Awards / Category 1
Question 4 Environmental (10 points)
a)
b)
c)
What implementations have you made to minimise your environmental impact?
How do you promote these principles to your customers?
Describe and demonstrate your commitment to environmental sustainability.
TIPS: Explain how your product meets the key principles of ecotourism. How do you promote
environmental awareness and respect to your customers?
Question 5 Industry (10 points)
a)
b)
c)
Describe how your business has contributed to industry development within Australia’s
North West.
Provide examples of working with industry bodies, accreditation, local and regional
partnerships.
How does your business benefit the local community and culture?
TIPS: Benefits to local community could include in-kind contributions, employment of locals, use of
local products and services as well as partnerships with local groups.
Total score: 50 points.
2014 Australia’s North West Tourism Awards / Category 1