IOC Youth Strategy
Sport for All – Lima (Peru)
Patrice Cholley
April 2013
Agenda
• Mission and objectives of the
Olympic Movement and the IOC
• The Olympic Movement and Youth
• Why a Youth Strategy?
• The Youth Strategy
• What are the expected results?
2
What does the Olympic symbol stand for?
Olympism Platform
3
The IOC is the leader of the Olympic Movement
and it interacts with various stakeholders
General public
Media/
non-RHB
Other organisations
Other
organisations
Commercial partners
Education and
academics
Governmental
organisations
Organising Committee
commercial partners
NOC
204
YOG
participants
Olympians
Olympic Movement
Members
101
IOC
Commissions
NOC
commercial
partners
IOC commercial
partners
(TOP and RHB)
5 to 7
(Y)OCOG
+ Bid cities
IFs in Olympic
programme
35
IOC
administration
Recognised
IFs
Sports
organisations
Non-Governmental
Organisations
Recognised
organisations
4
The Olympic Movement & Youth
2009 : Olympic Congress
Recommendations
Youth and Olympism : The Olympic Movement must strive
to extend its remit and to increase its influence with young
people across the world, using sport as a catalyst for their
education and development.
The Olympic Movement should develop and implement
programmes which extend beyond the encouragement of
young people in competitive sport and which enable the
widespread practice of sport and recreation to become
and embedded mantra in sports delivery programmes.
5
Why a Youth Strategy?
Global challenges
“The human body was
designed to move…
But in a very short
period of time, we
have become
dangerously inactive
as a global
population.”
From : Designed To Move – A
physical Activity Action Agenda,
2012.
6
Why a Youth Strategy?
Global challenges
Since 2007, for the first time
in human history, the majority
of the world’s population is
living in urban areas, and this
proportion continues to grow.
828 million urban residents
live in slum conditions
worldwide.
7
Why a Youth Strategy?
Environment factors affecting youth physical activity
Parks
School
Family
Cultural
Physical
Social
Source: Contextual factors influencing
individual levels of physical activity in:
Youth Physical Activity and Sedentary
Behavior, Challenges and Solutions, Alan
L. Smith, Stuart JH Biddle, Human Kinetics
8
Why a Youth Strategy?
We strongly believe that :
Physical activity and sport have
significant benefits for health,
well- being and child development.
9
Why a Youth Strategy?
We strongly believe that :
Sport can be a fantastic tool
for peace, education and social
development.
10
Why a Youth Strategy?
The vision
The IOC’s youth
strategy aims to
offer youngsters
who do not have
access to sport for
whatever reason,
the possibility of
discovering the
benefits of physical
activity and sport.
The mission
Strengthen the
activities of the
Olympic Movement
and the IOC that
are specifically
targeting young
people and develop
new collaborative
projects, depending
on the needs.
Objectives of the Youth Strategy
Advocacy
Influence to create
positive change
Activation
Develop customised
pilot projects
Education
Share knowledge
and good practices
12
The Youth Strategy
Advocacy
• Improve relationships with key stakeholders
• Disseminate information & evidence
• Raise awareness
+ 60 SPORTS
Advocacy
13
The Youth Strategy
Education
Education
•
•
•
Create a knowledge bank of Olympic Values initiatives
Promote good practices
Use knowledge to develop new initiatives
14
The Youth Strategy
Activation
•
•
•
•
Identify partners and don’t reinvent the wheel
Secure the involvement of local populations
Develop sustainable projects adapted to local
context
Develop performance indicators to measure the
impact of our activities
Activation
15
Who do we want to reach?
Young people of course but…
Key influencers of young people
•
•
•
•
•
•
Parents
Paediatricians, physicians, medical staff
Teachers, educators, coaches
Schools, colleges, universities
Influential personalities
Community leaders
Key stakeholders
• Olympic Movement stakeholders
• Business leaders, political leaders, media
• UN agencies, NGO, etc..
The public
16
What is the expected result ?
A change in
behaviour
17
How can we
help each other?
Thank you for your
attention and active
support!
Questions and Answers
20