Conservation Solutions to Shark Finning: Insights from Past Efforts A Thesis Submitted to the University at Albany, State University of New York In Partial Fulfillment of In Requirements for the Degree of Master of Science College of Arts & Sciences Department of Biology 2014 UMI Number: 1561995 All rights reserved INFORMATION TO ALL USERS The quality of this reproduction is dependent upon the quality of the copy submitted. In the unlikely event that the author did not send a complete manuscript and there are missing pages, these will be noted. Also, if material had to be removed, a note will indicate the deletion. UMI 1561995 Published by ProQuest LLC (2014). Copyright in the Dissertation held by the Author. Microform Edition © ProQuest LLC. All rights reserved. This work is protected against unauthorized copying under Title 17, United States Code ProQuest LLC. 789 East Eisenhower Parkway P.O. Box 1346 Ann Arbor, MI 48106 - 1346 Abstract: Globally, shark species are in decline, largely due to shark finning. This practice has an adverse effect on shark populations and could result in fishery and ecosystem collapses. Past conservation efforts, including the dolphin-safe tuna campaign, large mammal poaching, sea turtle conservation and the anti-whaling campaign, have used various approaches to mitigate impacts on wildlife, including political, consumer and public awareness, and science or evidence-based approaches. By examining and drawing from these processes we can determine the most effective strategy to reduce the effects of finning on shark populations around the world. A feasible conservation strategy for shark conservation in the face of shark finning would involve identifying stakeholders and creating an international forum to facilitate cooperation between nations and enforce a multi-pronged approach to mitigate the negative effects of shark finning. The first part of the approach would focus on increasing and expanding research on all shark species, their stocks and ecology as well as using that information to create appropriate management plans that are based on shark life histories instead of boney fish management. That second part would include political reforms and templates for global regulations, as well as the creation of internationally protected areas. The last part would use education and tourism to promote a boycott of shark fin products, a reduction in finning efforts, and an increase in community-led shark ecotourism efforts. Using this three-pronged approach and international cooperation, we can save sharks from the dangers of overharvest. ii Acknowledgements: I would like to thank the University at Albany, SUNY for accepting me into their Biodiversity, Conservation and Policy program and the Animal Welfare Institute whose internship led me down the path of shark conservation. I also want to thank my committee members Dr. Gary Kleppel, Dr. Katy Gonder, Jeff Zappieri and Dr. Joshua Drew for their constant advice throughout the thesis-writing process. I also want to thank my family and friends for their support of me and my goals, and of course the rest of the BCP students, especially Jill Bonitatibus, for taking the journey with me and Caroline B. Girard Cartier and Liz Coffey for being my unofficial mentors throughout my time in Albany. And lastly I want to thank Joanne Baronner for all her advice and help in my thesis process. iii Table of Contents: I. Background on sharks and shark finning A. Shark species are in decline globally B. Effects of shark decline 1. Loss of species and fisheries collapse 2. Loss of apex predator and ecological effects C History of Finning Legislation 1. National 2. International D. Shark Management 1. National 2. International II. Analysis of conservation strategies in other commercially-relatable taxa A. Dolphin-Safe tuna B. Sea turtle egg consumption C. Large mammal poaching D. Whaling and the IWC E. Apex Predators and Human-Wildlife Conflict III. A Conservation Plan for Shark Finning A. Identifying Stakeholders 1. Governing bodies 2. Fisherfolk 3. General public B. Three-Pronged Approach 1. Scientific approach a. Increase research b. Create appropriate management plans 2. Political approach a. Create regulations to be followed by all members b. Encourage national legislation reform c. Create protected areas 3. Consumer/Public awareness approach a. Create a database of products and companies to avoid b. Create education programs c. Promote sustainable and safe ecotourism IV. Goals V. Conclusion iv List of Tables: TABLE PAGE 1. 14 Most Finned Shark Species…………………………………………………………………………. 3 2. Shark species declines over the last few decades………………………………………….…. 4 3. Countries and regions with a National Plan of Action for Sharks developed under the FAO IPOA for the Conservation and Management of Sharks............................. 16 4. Appendices for Listing Species under CITES and Shark Species Included…….…… 17 5. Appendices for Listing Species under CMS and Shark Species Included…………… 18 v I. Background on Sharks and Shark Finning Fishes in the Class Chondrichthyes include sharks, skates, rays, and chimaeras and total about 1,000 species. They are one of the oldest extant vertebrate groups on the planet and have existed for at least 400 million years (Worm et al. 2013). Sharks comprise about half of all extant chondrichthyans and show considerable diversity in ecology, feeding habits and body size. They occupy coastal, demersal, and pelagic habitats in every ocean (Feretti et al. 2010). Sharks range from scavengers to apex predators and play important roles in most marine ecosystems. Despite their significance, there is not enough data on most shark species (Techera and Klein 2011). Historically, sharks had low commercial value and were not regularly recorded in fisheries statistics. Industrial fisheries that began before the 1950’s had the highest initial catches in the Northwest Pacific, Northeast Atlantic, and Mediterranean Seas. Over time commercial shark fishing expanded and increased into other areas. Although sharks are also threatened by habitat destruction and pollution, the International Union for Conservation of Nature and Natural Resources (IUCN) Shark Specialist Group determined that the main threat (96.1%) to elasmobranches (sharks, rays, and skates) is fishing (including directed commercial, by-catch, recreational, and artisanal/subsistence) (Feretti et al. 2010). Finning in particular is an incredible threat to sharks today. Shark finning is the process of capturing a shark (usually by bottom longlines, mid-water longlines, and large-mesh drift-nets) and removing one of more of its fins. In many cases, the rest of the shark’s body is dumped into the ocean. The shark dies from suffocation, blood loss, or predation. Shark meat is usually considered low value, while a 1 shark’s fins are some of the most expensive fish products globally and are used for shark fin soup, a delicacy mainly served in East Asia (NMFS 2012). Shark fins first became popular at formal Chinese events during the Ming Dynasty (1368-1644 AD) and are sometimes (incorrectly) advertised as aphrodisiacs or tonics for general ailments. Despite the fact that artificial shark fins exist, they are not commonly used because of the status symbol equated with real shark fins. From 1985 to 2004 the production of fresh, frozen, and salted chondrichthyan products more than doubled (Clarke et al. 2007). The global shark fishery is driven primarily by Indonesia, India, Spain, Taiwan, and Argentina (Liu et al. 2013). Despite increasing legislation to protect sharks, there does not appear to be a significant decline in global fin trade (Worm et al. 2013). This thesis examines the threat that finning poses to shark species worldwide and how we are managing sharks currently. It will then examine conservation efforts in other taxa and determine which strategies worked and failed for them and which can be applied to the issue of shark conservation. Conserving shark populations in the face of shark finning will take a multi-pronged approach that combines scientific, political, and consumer-based action. A. Shark Species are in Decline Globally Many shark populations are in various statues of decline throughout all of the world’s oceans. For example, in 2011, four of 34 (12%) shark stocks or stock complexes were being overfished while five of 34 (15%) were already overfished. 20 (59%) did not have enough data to determine a status with regard to current overfishing rates and 19 2 (56%) did not have enough data to determine their status as to whether or not they were already overfished (NMFS 2012). It’s estimated that anywhere from 63 to 273 million sharks are killed each year with an estimate of about 97 million in 2010 alone (Worm et al. 2013). According to Worm et al. (2013), “48% of exploited shark populations were fished above their rebound rate, and 68% of species had rebound rates that were below the median global exploitation rate (6.7%).” Various studies have shown that shark species may be severely constrained when it comes to their potential to increase population growth rates (McAuley et al. 2007). These data are reason for concern because even if finning is stopped altogether, it may be too late for some species of shark. All of the 14 most commonly finned shark species (Table 1) are now at risk of extinction (Shark Savers 2014). Table 1: All 14 species of shark most prevalent in the fin trade are at risk of extinction (Shark Savers 2014). 14 Most Finned Shark Species Bull shark (Carcharhinus leuca) Dusky shark (Carcharhinus obscurus) Tiger shark (Galeocerdo cuvier) Silky shark (Carcharhinus falciformis) Smooth Hammerhead (Sphyrna zygaena) Shortfin Mako (Isurus oxyrinchus) Sandbar shark (Carcharhinus plumbeus) Blue shark (Prionace glauca) Great Hammerhead (Sphyrna mokarran) Scalloped Hammerhead (Sphyrna lewini) Bigeye Thresher (Alopias superciliosus) Oceanic Whitetip (Carcharhinus longimanus) Common Thresher (Alopias vulpinus) Pelagic Thresher (Alopias pelagicus) 3 Many different species of sharks are currently facing threats. Both Carcharhinus longimanus (oceanic whitetip sharks) and Prionace glauca (blue sharks) in the North Pacific are experiencing declines in abundance (Clarke et al. 2013). Galeocerdo cuvier (tiger sharks) are being fished at rates considered unsustainable, as shown by catch rate data from the Queensland Shark Control Program (Holmes 2012). A study by Baum et al. (2003) found that large oceanic and coastal shark populations (all species recorded with the exception of mako sharks, genus Isurus) in the Northwest Atlantic are experiencing a rapid decline. Their findings are presented in the table below: Shark Species % Decline Since Sphyrna lewini 89 1986 Carcharodon 79 1986 Galeocerdo cuvier 65 1986 Alopias genus 80 1986 Prionace glauca 60 1986 Carcharhinus 70 1986 61 (average) 1992 carcharias longimanus Coastal Species* Table 2. Shark species declines over the last few decades (Baum et al. 2003). *Carcharhinus altimus, C. brevipinna, C. falciformis, C. limbatus, C. obscurus, C. signatus In 2013, the IUCN Shark Specialist Group (SSG) identified 73 species (15%) of sharks that are threatened in some way while almost half (214 or 44%) are “data 4 deficient,” meaning there is not enough data to determine their conservation status (IUCN 2013). B. The Effects of Shark Decline 1. Loss of Shark Species and Fisheries Collapse Overfishing and finning of sharks have wide-ranging negative effects for shark species, ecosystems, and even our own welfare. Perhaps the most obvious effect of overfishing is species decline. Unfortunately, the Indo-West Pacific region not only has the highest chondricthyan biodiversity but also the highest catch rates. This will lead to a higher than average extinction rate and is indicative of the necessity of shark protection. Fishing that targets large sharks can lead to changes in those species’ population dynamics. There will most likely be a decrease in abundance, especially for larger size classes. Size-selection exploitation can also lead to changes in length compositions with the population shifting to smaller sizes for many species having been observed. This can have a significant impact on the species’ reproductive output. This has already been observed in Mustelus antarcticus (gummy shark) where lengthselective fishing mortality has resulted in a decrease in mature individuals. Community structure can also be altered by overexploitation since productivity correlates with age at maturity. This means that some species of sharks, such as those that are smaller with earlier maturity, have higher rebound rates (Stevens et al. 2000). 5 The loss of certain shark and ray populations can be detrimental to developing communities which rely on them for food and other products. Most shark fisheries are harvested above recommended levels (Simpfendorfer et al 2011). Shark fisheries are not the only ones that will suffer a collapse with degraded shark population numbers. When large sharks are removed from the ecosystem and mesopredators (such as smaller sharks and large fish) become more abundant, those mesopredators will in turn overharvest certain prey species that we harvest for our own food such as clams, scallops and oysters (Myers et al. 2007). 2. Loss of Apex Predators and Ecosystem Collapse Food webs are intricate parts of ecosystems and if they fall apart then the entire ecosystem can as well, resulting in unnatural species declines. Apex predators are an important part of any food web and ecosystem and their removal can cause a top-down cascade. Being that large sharks (including many of the species overharvested for their fins) are apex predators, their ecosystems are at risk of collapse if their numbers are depleted. The loss of sharks has already proven to be disruptive to marine ecosystems. Myers et al. (2007) documented the cascading effects of losing 11 large sharks species on the US Eastern Seaboard between 1970 and 2005, including an increase in 12 mesopredator species including smaller sharks, rays, and skates. This increase in mesopredators led to an increase in predation on the lower trophic levels. Using the University of North Carolina Shark Survey (the longest continuous shark-targeted survey 6 on the Eastern seaboard) the authors were able to identify not only a loss in these large shark species, but also a specific loss of the largest individuals (indicating that few mature individuals are left in the overexploited populations). As a result of the apex predators being removed from the ecosystem the increase in mesopredators, especially Rhinoptera bonasus (cownose ray), led to an increase in consumption of lower trophic levels. The cownose ray’s overconsumption of bivalves led to not only a decrease in those taxa, but that of seagrass as well, which was detrimental to nursery habitat. Thus, the removal of apex shark predators caused major shifts and degradation in the entire ecosystem. Many other studies have shown specific trophic cascades related to shark decline. A study by Bascompte et al. (2005) revealed that shark overfishing may have led to a depletion of herbivorous fishes in Caribbean reefs. Ferretti et al. (2012) also supports this hypothesis. In this study, they examined the elasmobranch community of the Adriatic Sea and discovered a highly depleted elasmobranch community with an increase in mesopredators and an overall exploited community. A study by Ferretti et al. (2012) shows that elasmobranchs can decline both in abundance and diversity after only a short time of being harvested. Since large sharks are the main predators of smaller sharks and rays, their decline has led to an increase in these mesopredators. Ferretti et al. studied long-term changes in elasmobranches in the Adriatic Sea and noted a depleted elasmobranch community with 25 species recorded in 1948 now missing. Of the species they detected, most had declined over time. They noted a difference in elasmobranch abundance and diversity between the eastern and 7 western parts of the Adriatic which correlated with different amounts of fishing. They also observed that this gradient may be useful if there is spillover from the less-fished side to the more-fished side. There are other ways that shark population depletion can hurt an ecosystem. According to a study by Frid et al. (2008) “fishery removal of sharks can indirectly alter predation pressure on different fish species via the behavioral responses of mesoconsumers released from predator intimidation.” Since mesopredators alter their behaviors to avoid their own predators (namely larger sharks) the removal of those predators would change the mesopredators’ feeding behavior. These results indicate stronger and perhaps previously unconsidered ecological effects of shark declines. This has also been observed in mesopredators populations in Shark Bay, Australia. To avoid seasonal Galeocerdo cuvier; dolphins, dugongs, and cormorants switch from their preferred shallow seagrass habitats to deeper habitats. This way, Galeocerdo cuvier indirectly reduce grazing on seagrass and their loss will shift the behavior of prey species and change seagrass spatial patterns (Heithaus et al. 2012). Ecosystem collapse through food web disruption is especially dangerous in reef habitats where overfishing of larger predators was found to coincide with an increase in creatures that eat coral such as, starfish, and subsequently with reductions in the most important part of the reef itself; reef-building corals and coralline algae (Heithaus et al. 2007). Fish community structure is often changed due to overexploitation, with the largest fish being removed and the smaller faster-growing ones becoming dominant in 8 the community (Stevens et al. 2000). The Carcharhinus tilstoni (Australian blacktip) and C. sorrah (spottail) shark populations in northern Australia have experienced changes in size distribution over the past 25 years after being heavily exploited (Field et al. 2012). This not only decreases diversity of the ecosystem but can upset the balance of its food web as well. Stevens at al. (2000) analyzed three published ECOPATH ecosystem models to infer general trends that occur with the loss of shark species from an ecosystem. In some trials, models showed a strong and permanent change while others showed steadier, temporary changes in the ecosystems. These results may not be conclusive but they help to show that we cannot truly predict what will happen to an ecosystem if its shark population is severely decreased or removed. C. A History of Shark Finning Legislation 1. National There are several different avenues for wildlife conservation nationally. The Endangered Species Act (ESA) was passed in 1973 to protect and recover imperiled species in the United States. A species listed as Endangered or Threatened is offered protection from exploitation by law, as well as a specific recovery plan. Although there have been petitions submitted for some species, including Carcharodon carcharias (great white shark) and Sphyrna lewini (scalloped hammerhead), no shark species is currently listed under the ESA. 9 The Magnuson-Stevens Fishery Conservation and Management Act (MFCMA), also known as the Magnuson–Stevens Act was first created in 1976 and amended many times through the years. The Sustainable Fisheries Act of 1996 was created to amend the MFCMA in order to add the promotion of catch and release programs to conservation and management principles as well as essential fish habitat protection. The Magnuson-Stevens Fishery Conservation and Management Reauthorization Act of 2006 amended the MFCMA to “authorize activities to promote improved monitoring and compliance for high seas fisheries, or fisheries governed by international fishery management agreements, and for other purposes,” (H.R. 5946--109th Congress: Magnuson-Stevens Fishery Conservation and Management Reauthorization Act of 2006). The Shark Finning Prohibition Act of 2000 (SFPA) was signed by President Clinton on December 21, 2000. It served to amend the MFCMA to eliminate shark finning in United States’ waters. The SFPA not only made it illegal to remove a shark’s fins and dump its body into the water but also made it illegal to possess or land fins without their respective carcasses. The act also included initiatives to establish research programs and promote international shark conservation (H.R. 5461--106th Congress: Shark Finning Prohibition Act 2010). Another stipulation of the SFPA was to require the National Oceanic and Atmospheric Administration (NOAA)’s National Marine Fisheries Service (NMFS) to implement the act, initiate discussion with other nations, and collect data through research programs (NMFS 2012). 10 The 2010 Shark Conservation Act or International Fisheries Agreement Clarification Act was signed on January 4, 2011 by President Obama to close the loopholes of the 2000 SFPA. Specifically, this was created in order to increase shark conservation efforts by amending the High Seas Driftnet Fishing Moratorium Protection Act (a bill that prohibits the US from entering into any international agreement which would prevent full implementation of the United Nations moratorium on large-scale driftnet fishing on the high seas) and the MFCMA. The law directs the Secretary of Commerce to urge international fishery management to adopt shark conservation and anti-finning practices. The law also amends the MFCMA to make it illegal to: “(1) remove any shark fin (including the tail) at sea; (2) have a fin aboard a fishing vessel unless the fin is naturally attached to the carcass; (3) transfer a fin from one vessel to another or receive a fin unless it is naturally attached; or (4) land a fin that is not naturally attached to a carcass or land a carcass without fins naturally attached,” (H.R. 81--111th Congress: International Fisheries Agreement Clarification Act 2009). In May of 2010, Senator Clayton Hee sponsored legislation making Hawaii the first state (and place in the world) to ban the possession of shark fins. In 2011, Washington, California, and Oregon followed suit as did Illinois and American Samoa in 2012 (Losing the taste for shark fins 2013). In 2013 New York joined the ban as well. Unfortunately, NOAA’s 2013 Proposed Rule to Implement the Shark Conservation Act of 2010 does not offer complete protection. The act includes language that not only overturns state laws on shark fins but overrules any future ones as well in an effort to not only create streamlined protection across the nation, but to not restrict fisherman as well. This language is highly controversial and states with extra protection 11 are fighting it. So far, NOAA has agreed that California, Washington, and Maryland’s individual state laws are already “consistent with the Magnuson-Stevens Fishery Conservation and Management Act” and is still discussing the issue with other states (FIS 2014). While that is good news for states with existing bans, the ruining makes it difficult for states to create bans in the future. This is going to be an issue that United States conservationists will need to deal with in the coming years while fighting the battle against shark finning. 2. International There are varying types of international protection afforded to sharks as well. Several countries, such as India, have adopted a “fins attached policy” requires fisheries to land sharks with their fins attached. This helps in identification of species but can also limit the amount of sharks killed in zones with a catch weight limit. This policy has been adopted in countries such as India (the world’s second-largest shark catching nation), the United States, and much of Europe; and is recommended by the IUCN World Conservation Congress (Godin and Worm 2010). In 2010 the Philippines became the first place outside of the United States to ban the sale of shark by-products. The Commonwealth of the Northern Mariana Islands, Guam, and the Canadian city of Toronto adopted similar legislation in 2011. In 2012 multiple municipalities in British Columbia, The Cook Islands, and French Polynesia banned the shark fin product trade. French Polynesia even banned fishing for all shark species in their economic zone, thereby creating the world’s largest shark sanctuary. 12 That same year the Chinese government declared that they would no longer serve shark fin dishes at official functions (Losing the taste for shark fins 2013). Ecuador has the strongest anti-finning legislation and has prohibited the sale and export of fins completely since 2004 (Godin and Worm 2010). The European Union banned shark finning in 2003 and closed dangerous loopholes to tighten legislation in 2013 (Heimbuch 2013). Banning shark finning does not mean that all fishing for sharks itself is banned, however. Fin to weight ratios were created to regulate finning and allow for a more sustainable rate of shark finning, ensuring that landed fins correspond to landed carcasses rather than ones discarded at sea. The five percent fin to dressed carcass ratio was introduced in the U.S. Fishery Management Plan (FMP) for Sharks of the Atlantic Ocean (NMFS) in 1993 in hopes of reducing the pressure of finning on shark species (Cortés and Neer 2006). There is much speculation about the validity of the five percent fin to carcass weight ratio for shark finning management. A study by Cortés and Neer (2006) found that a shark’s fin to carcass ratio is in fact highly variable and suggest that the best way to set fin to carcass weight ratios should be on a species specific (or group specific) basis and that if this is not feasible, then landing sharks with all fins attached is the best way to protect against finning. 13 D. Shark Management 1. National Sharks are managed by both state and federal governments in the United States. State waters extend from the shoreline to three miles off the coast (nine nautical miles off Texas, the west coast of Florida, and Puerto Rico). Federal waters begin where state waters end, extending 200 miles offshore. States generally manage sharks in their own waters with their own set of regulations. The NMFS manages sharks in the Atlantic, Gulf of Mexico and Caribbean Sea. Three councils manage sharks in the Pacific: Pacific, North Pacific, and Western Pacific. If a fishery occurs in two or more jurisdictions, management may be coordinated by a commission. There are three interstate commissions: Pacific States Marine Fisheries Commission (PSMFC), Atlantic States Marine Fisheries Commission (ASMFC), and Gulf States Marine Fisheries Commission (GSMFC). Eight out of 12 of the United States’ Regional Fishery Management Organization and Programs have adopted finning prohibitions (NMFS 2012). The 2011 NMFS report included annual U.S. import and export of shark fin data collected from the U.S. Customs and Border Protection and the U.S. Census Bureau. In 2011 shark fins were imported through ports in Los Angeles, San Francisco, Miami, Seattle, and New York from Hong Kong, New Zealand, China and in small numbers from Australia and India. Fins from United States were mostly exported to Hong Kong, China, Poland, and Canada and small amounts to Germany and Japan. Hong Kong remains the biggest importer and exporter of shark fins by far (NMFS 2012). 14 The American Fisheries Society (AFS) recommends that shark and ray management be given high priority by regulatory agencies because of their vulnerability to overfishing. Their policy statement also advises against mixed-species fisheries because sharks’ life histories are so different from those of teleost fishes and, therefore, should be managed differently. The most effective management should also include integration between federal and state agencies and for some species, between multiple nations (Musick et al. 2000). 2. International Each country is responsible for the management of marine resources within its exclusive economic zone (EEZ) (Moore et al. 2009). Countries report catch to the Food and Agriculture Organization of the United Nations (FAO) voluntarily; for the most part, catches are thought to be underestimates (NMFS 2012). The FAO has an International Plan of Action (IPOA) for the Conservation and Management of Sharks that developed in 1999. The United States follows and works to encourage other countries to follow the IPOA. The IPOA’s aims include improving data collection and research, implementing action plans to mitigate threats to sharks, identifying priority species, developing education, and increasing collaboration. The IPOA is a guideline for countries to create their own national plans and suggests that they review the plan every four years and report their findings to the FAO. Only 13 countries have National POAs (Table 3; Techera and Klein 2011). 15 Table 3: Countries and regions with a National Plan of Action for Sharks developed under the FAO IPOA for the Conservation and Management of Sharks (Techera and Klein 2011). Countries/Regions with a National Plan of Action for Sharks (2011) Argentina Ecuador Uruguay Taiwan Mediterranean Sea Australia Japan Mexico United Kingdom Canada Malaysia Seychelles United States Unfortunately, most countries’ NPOAs do not completely adopt FAO’s recommendations (Davis and Worm 2012). While the IPOA is a useful framework for regulatory action, it does not create strict rules that states are bound to (Techera and Klein 2011). Furthermore, having an NPOA also does not assure that finning is being reduced. Taiwan has an NPOA, yet their fleet has the 4th largest shark catch in the world (Liu et al. 2013). The FAO is an extremely helpful tool for guiding states in creating their own shark conservation plan. It is essential that more countries not only participate, but do so more thoroughly. It is also extremely important that countries include issues specific to finning in their reports, plans, and legislation. A case study by Davis and Worm (2012) examined and reviewed Canada’s National Plan of Action for Sharks (IPOA-Sharks) and compared it to the original FAO guidelines. Canada developed and implemented their plan in 2007 and included nine action categories. Each category was reviewed by the authors to determine both its implementation and how it matched up to FAO’s guidelines. They determined that Canada had achieved 61% of its proposed goals. They found that while Canada’s NPOA attempts to address eight out of the ten IPOA objectives, it does not provide any 16 timelines for completion or address Canada’s role in the shark fin trade. Improving Canada’s shark fishery policy is important because Canada is ranked 27 out of the 87 countries that export fins to Hong Kong. Canada’s plan also does not include actions to mitigate threats to non-commercial or threated shark species. Despite its shortcomings, Canada is one of one of only 13 of the 130 states who report shark landings to the FAO that actually participates in the IPOA-Sharks (Godin and Worm 2010). There are other international organizations that address shark conservation as well. The International Scientific Committee for Tuna and Tuna-like Species in the North Pacific Ocean (ISC) created a shark working group in 2011 (NMFS 2012). The Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) is an international treaty that allows states to control international trade of threatened and endangered species. Participants of CITES can list species under one of three appendices (Table 4). Table 4: Appendices for Listing Species Under CITES and Shark Species Included (Techera and Klein 2011). Appendix Reasoning Specifications Shark Species Listed Appendix I Species threatened with extinction None Appendix II Species traded with regulations International trade in these species and their parts is prohibited Permit system used to prevent species from becoming threatened Appendix III Alert parties to concern over a species and its trade 17 Trade in these species permitted with permit and certificate of origin only Great white, whale, and basking shark None The Convention on the Conservation of Migratory Species of Wild Animals is another mechanism for listing species (Techera and Klein 2011). Shark species listed under the CMS are listed below in Table 5; Table 5: Appendices for Listing Species Under CMS and Shark Species Included (Techera and Klein 2011). Appendix Reasoning Specifications Appendix I Any migratory species endangered throughout all or a significant portion of their range Appendix II Migratory species that need or would benefit from international cooperation States with jurisdiction over any part of said species’ range are prohibited from taking the species Requires range states to create agreements with each other to benefit the species Shark Species Listed Great white, whale, and basking shark Spiny dogfish, porbeagle, shortfin mako, and longfin mako The Conservation on Biological Diversity uses an ecosystem approach to establish protected areas. Marine Protected Areas (MPAs) can be useful in protecting fish stocks and their entire habitat, especially because it is easier to restrict access to an area than it is to control fishing activity. However, it can be difficult to create effective MPAs if you are restricted by jurisdictions. International fisheries regulation is done through the UN Convention on the Law of the Sea (UNCLOS). According to UNCLOS, state sovereignty over fisheries extends out 12 nautical miles and their right to “conserve, manage, and exploit the living resources” of the EEZ which extends up to 200 nautical miles. Within the EEZ, states must set maximum sustainable yields. UNCLOS also imposes on states to cooperate with international organizations regarding highly 18 migratory species. On the high seas states are required to cooperate in conservation efforts by exercising authority over vessels flagged to them. Unfortunately, the US is not a signatory to UNCLOS (Techera and Klein 2011). II. Analysis of conservation strategies in other relatable taxa There is ample evidence that shark finning is devastating species worldwide. Although there are various sorts of national and international policies in place to protect sharks, nothing is fully effective and we are still losing sharks at a worrying rate. In order to find new ways to protect sharks, I analyzed past conservation efforts of different taxa to determine what worked for them and which strategies can be successfully applied to shark conservation. A. Dolphin-Safe Tuna The dolphin-safe tuna movement can serve as a template for an anti-shark fin soup movement. Yellowfin tuna are often preyed upon by dolphins. Fisherman have exploited this knowledge and used dolphins as their targets to lead them to their prey. During the process of capturing tuna, many dolphins were accidently killed as well. From 1960 to 1972 it was estimated by the National Research Council that an average of over 100,000 dolphins were killed every year by US tuna fishermen. After the Marine Mammal Protection Act (MMPA) and its subsequent amendments the tuna fleet was forced to begin preventive measures to reduce dolphin fatalities and tuna fishing 19 related dolphin deaths dropped to a quarter of its previous estimates by 1991 (Teisl et al. 2002). During the 1980’s the media began to focus on these tuna-related dolphin deaths. Calls for boycotts of canned tuna (led by the Earth Island Institute and their infamous Sam La Budde video which exposed the killing of dolphins during tuna fishing operations) led the three biggest tuna canners in the US market to agree to a dolphinsafe labeling policy in 1990. Soon other canners followed suit and the US government passed the Dolphin Protection Consumer Information Act of 1990 which mandated that dolphin-safe labels be verified and sanctioned by an official observer (Teisl et al. 2002). The aim of eco-labels is to educate consumers about the environmental impacts of the product as well as to encourage better practices by changing supply and demand. Eco-labels will only work, however, if consumers care about the issues at hand. Despite canned tuna being the most important seafood product in the US, consumers cared enough about the welfare of dolphins to support eco-labels, thereby supporting more sustainable fishing practices. Teisl et al. (2002) asked whether or not dolphin-safe tuna labels dictated consumer purchasing. Their results support the idea that consumers can and will respond to eco-labels by showing the increase in market share of canned tuna that is labelled dolphin-safe. Society is willing to pay for environmentally-friendly products if they can get behind the cause. As we have seen with dolphin-safe tuna, people will use their purchasing power to support businesses that support their causes and boycott those that have practices they disagree with. This can be useful to shark conservation if a 20 mandated labeling system is created for businesses that sell shark fin products. Most businesses in the United States already do not sell fins; however, this labeling system would put pressure on those establishments that do still sell fins, as well as those conglomerates that sell shark products internationally. A labeling system would not only help to educate the public about the issues but it would give them an easy way to contribute to the anti-finning cause and be a creative way to put pressure on establishments with national and international investments in shark finning to put an end to the behavior, since it could lead to a decrease in customer support. B. Sea Turtle Egg Consumption Many parallels can be drawn between shark consumption and harvest and that of sea turtles. Both are large marine vertebrates vulnerable to overexploitation because of their life history traits such as their highly migratory lifestyle and their slow maturation. As marine species, they are both difficult to manage because of international jurisdiction issues. Sea turtles, like sharks, play an important role in their ecosystems as both consumers and prey species and also like sharks; their consumption is symbolic of wealth and power (Senko et al. 2011). All seven species of sea turtle are in decline and six are classified somewhere between critically endangered and vulnerable on the IUCN Red List (Hart et al. 2013). In Pacific Mexico sea turtles are becoming extinct commercially and ecologically. Egg harvesting and increased commercial fishing caused sea turtle populations to decline in the 1950’s and then to crash in the 1970’s. In 1978 the Mexican government 21 implemented a recovery program that included closing nesting beaches and in 1980 they issued a quota for commercial sea turtle collection. Populations continued to drop and in 1990 a complete moratorium on sea turtle use in Mexico was issued. Despite these protections, various problems still exist that are still contributing to sea turtle decline including inadequate funding and staffing of federal environmental agencies, lack of protection in important coastal foraging areas and the black market (Senko et al. 2011). The Baja Magdalena and Baja California Sur regions of Mexico have created the conservation organization Grupo Tortuguero to provide coastal communities access to training, funding, and support for sea turtle conservation. Being a member of the organization has benefits, including ease of access to biological monitoring permits. The communities that are part of the organization not only monitor sea turtles in the water but also implement education programs, social marketing, and even festivals celebrating sea turtles in order to raise awareness and appreciation for these creatures (Senko et al. 2011). A study by Senko et al. (2011) sought to gain an understanding of regional attitudes toward these community conservation measures. They surveyed community members and found that almost all of them were willing to participate in a sea turtle conservation programs or attend educational meetings or workshops. However, only three percent of them had ever been invited to participate in these meetings held by the Center for Coastal Studies in Puerto San Carlos. This is clear evidence that while these programs are useful, there has to be an increase in outreach to go along with 22 them. The survey also showed that fisherfolk who responded were all willing to share locations of sea turtle by-catch. They genuinely seemed interested in stopping accidental by-catch and helping to conserve these species. Despite these positive responses, the authors did identify key issues in community attitudes towards sea turtle conservation. Some respondents said they felt peer pressure to consume sea turtles from community members. Another issue they noticed was that many did not really believe or understand that sea turtle populations were in danger. Respondents also noted challenges associated with community conservation issues including conflict within the community, discrepancies with transient fisherfolk and the unavailability of meeting places for educational seminars (Senko et al. 2011). What this shows us is that communities do care about wildlife and are willing to protect local habitats and species if they have the means to do so. Communities with local shark populations (specifically those with reef ecosystems where sharks reside) have the power to protect those populations by designating protected habitat either for conservation and/or ecotourism reasons. This way, members of the community will appreciate and value that habitat and its species, including sharks, and will be less likely to harvest them. Ecotourism is another thing that sea turtles have in common with sharks. Ecotourism is defined as “environmentally responsible travel and visitation to relatively undisturbed natural areas, in order to enjoy and appreciate nature (and any accompanying cultural features-both past and present) that promotes conservation, has 23 lower visitor impact, and provides for beneficially active socio-economic involvement of local populations” (Hart et al. 2013). Sea turtles are also attractive for voluntourism. Both ecotourism and voluntourism can bring jobs and revenue to communities as well as promote the importance of sea turtle conservation. The majority of responders in Senko’s et al. (2011) survey believe that voluntourism would benefit their community. There have already been positive outcomes from sea turtle voluntourism. SEEturtles and RED Sustainable Tourism have provided local communities and sea turtle conservation efforts with money, training, and jobs. Sea turtle poachers have a variety of motives, and understanding the major motives of each area is essential when it comes to designing conservation plans. A marine protected area in the Seychelles experiences poaching primarily because of economic factors, while areas of limited resources and employment opportunities lead to poaching for sustenance (Hart et al. 2013). Tortuguero, Costa Rica has recorded a decrease in illegal poaching as a result of ecotourism on sea turtle nesting beaches (Senko et al. 2011). As tourism increases, sea turtles become valued more as nonconsumptive resources rather than a consumptive one (Hart et al. 2013). A study by Hart et al. (2013) evaluated stakeholder perceptions about sea turtle sustainability in three different communities near Cahuita National Park, Costa Rica. They found that Cahuita Town was the most dependent on tourism with the greatest awareness of the local sea turtle conservation project and the highest degree of social cohesion. The second community, Home Creek, had limited social cohesion and little awareness of the sea turtle conservation project. The third community, Playa Negra, had 24 the lowest amount of social cohesion and the lowest level of awareness. These results support the idea that a community must first be stable in resources before they will be willing to care about conservation. Despite these differences, a majority of respondents in each community said they would be willing to participate in sea turtle conservation. Sea turtle egg consumption and conservation is an issue similar to that of shark fin consumption and conservation. Both taxa include migratory marine species both include many endangered or threatened species, and both are threatened by human consumption of individuals that result in complete mortality. By examining the ways communities and organizations seek to prevent the consumption of see turtle eggs, we can apply these successful strategies to sharks. Communities are clearly willing to participate in the conservation of local species. While older generations continue to eat turtle eggs, younger generations tend to be more educated about conservation issues and less conformed to culture. This is a similar situation to shark fin soup in many societies. When communities are provided with more education on a topic, as well as given more opportunities to participate in workshops, they are more willing to invest in conservation, not only for the species itself, but to allow for sustainable levels of future harvest. From studying sea turtle conservation efforts we also notice that by creating a sustainable ecotourism market in a community, we can eliminate some of the need for harvest of animals. Like sea turtles, sharks are attractive subjects for ecotourism and if managed correctly, could bring in more revenue to a community as a renewable and sustainable resource than harvesting would. 25 C. Large Mammal Poaching Elephant ivory and rhinoceros horns are similar products to shark fins in that they are illegal or fairly unused in many countries, highly coveted in others, and their harvest results in the death of the animals they are taken from. Despite the CITES ivory trade ban since 1990, elephant poaching remains a problem throughout much of Africa. There has been debate about whether an ivory ban alone can reduce elephant poaching and studies have yielded varying results. A study by Heltberg (2001) determined that a trade ban can result in reduced poaching if paired with actions that intercept smuggled goods, reduce official production and do not negatively affect law enforcement efforts. Despite the ivory trade ban, African elephants (Loxodonta africana and L. cyclotis) are still in decline. A recent study on forest elephants in central Asia determines that population size decreased by 62% from 2002 to 2011 due to the combination of habitat loss and illegal poaching despite previous thoughts that they are well-protected. An increasing demand for ivory (especially from China) combined with a lack of effective governance has given poachers the means and motivations to illegally hunt these forest elephants (Maisels et al. 2013). A study by Burn et al. (2011) used a hierarchical Bayesian analysis of elephant carcass data to determine global trends and factors associated with poaching. Similar to other studies they found that poor governance was an important driver of illegal killing. This study showed that a trade ban on products alone is not enough to stop illegal poaching of animals and that other actions including enforcing anti-poaching laws 26 through monitoring and policing, as well as decreasing demand for products must also be implemented for it to truly be effective. One of the biggest issues with ivory trade is that inability to properly determine the geographic origin of ivory being traded. A study by Wasser at al. (2007) attempted to infer the geographic origin of African elephant DNA from the largest seizure of contraband elephant ivory since the ban in 1989. Using this method the researchers could identity with near certainty whether an individual elephant was from the savanna or forest. By identifying where these elephants were killed, law-enforcement efforts can be focused on these areas as well as smuggling routes. Just as conservationists are using elephant DNA from ivory to trace poaching routes, scientists are also using DNA barcoding from shark meat to identify species composition. Liu et al. (2013) did this for markets in Taiwan and found that Alopias pelagicus (pelagic thresher sharks), Carcharhinus falciformis (silky sharks), Isurus oxyrinchus (shortfin mako sharks), and Prionace glauca make up 80% of samples. They also found that 5% of the tissue samples belonged to Sphyrna species, Carcharhinus longimanus, and Carcharodon carcharias sharks; all species listed in CITES Appendix II. Rhincodon typus, or whale shark, was not identified in any samples, possibly because they are the only shark species with a restricted ban on fishing and trading in Taiwan. This is a good sign that bans may actually be useful in reducing harvest. The authors suggest similar bans for Appendix II species and reduced quota for the other highly consumed shark species. 27 Another example of poaching-induced population decline in large mammals is Diceros bicornis (black rhinoceros). By the mid-1990’s the population dropped by 95% from its 1960 levels. Rhinos are poached for their horns which are used in traditional remedies and in crafts, such as dagger-making. Diceros bicornis were listed under CITES’s Appendix A in 1977 which banned trade in rhinoceros horn but did not actually reduce the number of rhinos being killed. Some studies suggested that illegal Diceros bicornis killing actually increased after the ban (Bulte 2003). Rhinos have also been the center of some ecotourism efforts. The Khama Rhino Sanctuary Trust in Botswana was created as a type of community-based natural resource management. Ideally, this would protect habitats and species while simultaneously benefiting local communities. A study by Sebele (2010) sought to investigate the benefits and setbacks of the program and found some of both. The program was successful initially in providing employment for local citizens. However, the number of employees did not increase concurrent with the number of tourists. The program was also successful in assisting the needy within the community with funds, although long-term benefits are not established. The program also assists the community by providing them with sourcing of goods and services. As for conservation, the program was successful in facilitating the introduction of rhinos in an area where they did not previously occur. Setbacks in the program include poor management, lack of community involvement due to lack of interaction with community members, reliance on donor funding and an imbalance in board representation. This study tells us 28 that community-based ecotourism and conservation efforts can be successful for communities, but only if done correctly. Studying the issues of elephant ivory and rhino horn in parts of Africa illustrates that conservation efforts must be strengthened with improved governance and enforcement of trade restrictions on illegal items; simple bans are not enough. Shark finning is already highly regulated in many places but enforcement is necessary in order for those regulations to be effective. By identifying hotspots for finning the way conservationists did for elephant poaching enforcement can be focused on the areas that most need it. Previous conservation efforts show that bans alone can be useful but are usually not efficient and that they need stricter enforcement, improved governance, and identification of hotspots for better effectiveness. D. Whaling and the IWC The International Whaling Commission (IWC) has been suggested as a model for shark management. Whales, like sharks, are migratory marine creatures with complex life histories. Whales, like sharks are killed for economic use. Also like sharks, whales have been hunted since ancient times and their continued exploitation is an international “hot button” issue. According to Mazzanti (2001), whales can be depicted economically as a mixed good, representing different values to different people. Viewing whales this way can help to create an effective management plan that deals in compromise and caters to multiple stakeholders. Despite these similarities, the IWC is a largely ineffective institution that does not work for whales and would presumably not 29 work for sharks. We can, however, learn from these experiences and apply certain lessons from the IWC to shark conservation. The IWC was created in 1946 with the intention of making decisions based on scientific findings such as stock assessments. Stock assessments, however, are usually based only on the “best” set of assumptions and include a high level of scientific uncertainty. In 1974 the IWC adopted the “New Management Procedure,” which uses harvest control rules (HCR). The HCR were then reformulated into the “management procedure approach” with management based on a specified set of rules created from simulations (Punt and Donovan 2007). As the IWC continues to mature, scientists and policy-makers tweak the decision-making process yet no real progress has been made in the last three decades. The IWC has been stuck in a deadlock since their 1982 whaling moratorium. The majority of IWC members are against whaling, yet some countries have completely disregarded the moratorium. Pro-whaling countries do not want to compromise and anti-whaling countries do not want to review the moratorium for fear of losing it altogether. Therefore, no further action has been taken. The deadlock prevents the IWC from being effective or stable (Mazzanti 2001). In order to create an effective body, the IWC needs full membership and cooperation, which can be achieved through a bargaining effort and compromise between all parties. While creating a similar commission for shark conservation would likely be as ineffective as the IWC, an international forum could be useful in bringing stakeholders together. Countries with high demand for shark fins could meet with countries with 30 strong shark conservation measures in place. Unlike the IWC, a forum would simply be a place for representatives to speak their minds and keep each other updated on their conservation efforts. An international forum could increase communication between parties without the decision-making pressure of a commission. E. Apex Predators and Human-Wildlife Conflict Canis lupus (gray wolves), like sharks, are apex predators that are often feared by and sometimes compete with humans. Public fears towards predators can interrupt conservation efforts. A longitudinal study by Treves et al. (2013) looked at the causes and changes in public opinions of Canis lupus in Wisconsin following an increase in population numbers between 2001 and 2009. Researchers found that the strongest inclination to poach wolves was correlated with competition over deer hunting (a large part of Wisconsin’s culture). Researchers also determined that allowing regulated public hunting of wolves would raise public tolerance towards them. This study is an example of how much of the intolerance towards apex predators comes from fear of competition for prey resources and personal safety. Education is important when it comes to creating more positive attitudes towards apex predators. Attitudes towards wolves in Scandinavia were all more positive with an increase in knowledge on the species (Ericsson and Heberlein 2003) and hopefully the same correlation can be made for sharks. When managing for any species it is important to understand the attitudes and feelings of all stakeholders. This is especially true when managing apex predators such 31 as sharks or wolves because opinions can be starkly polarized. Rather than trying to sway stakeholders Mazur and Asah (2013) believe it is important to first understand everyone’s point of view. Decisions on conservation can then be made that will work as a compromise for all parties involved. Because some fisherman object to stricter shark protection, their opinions and needs must be included in the decision-making process, but ultimately scientific data should be used to determine whether or not such conservation measures would interfere with these businesses. Drawing inferences from terrestrial animals such as Canis lupus can be useful for similar apex predators like sharks. Wirsing and Ripple (2010) found that the relationship between Galeocerdo cuvier and dugongs is comparable to that of Canis lupus and elk. While terrestrial conservation and marine conservation may not always seem comparable, conservationists should not forget to consider that many ecological processes in fact are. Other apex predators suffer from human-wildlife conflict as well. Lions (Panthera leo) are at odds with humans more often than not. Despite these conflicts, there have been studies showing that there are ways for humans and lions to co-exist, including government-protected areas and specific grazing techniques (Schuette et al. 2013). Attitudes of these people who interact with predators range across the board. In South Africa, poll respondents expressed diverging attitudes towards predators with more positive views correlated with higher education and negative views linked with fear of human and livestock loss. Despite these fears, a majority of respondents of the poll showed favorable opinions concerning apex predator conservation, mostly due to their 32 natural heritage (Gusset and Lagendijk 2008). What we can learn from how other communities interact with apex predators is that although conflicts do rise do to competition and fear; education and cultural heritage can work in conservationists favor when it comes to protecting large carnivores. While managing human-wildlife conflicts (HWC) with sharks is different from managing HWC with terrestrial predators, those experiences can still provide knowledge. HWC occur when the goals of humans negatively impact wildlife and/or the needs of wildlife negatively impact humans. One of the problems of dealing with HWC is that stakeholders may not have the knowledge or resources necessary for effective solutions for the problem. Many HWC are rooted in communities where human-human conflict is prevalent. By solving human-human conflict, some HWC may be alleviated. One thing often observed with HWC is the disproportionate fear over certain issues with public outcry being driven much more by perceptions of risk rather than actual risk. This is a factor that is obvious when it comes to fear of sharks. Many people are afraid of shark attacks while in reality, only an average of four or five people a year actually die from shark attacks (Madden 2004). In this case, the perception of fear is much greater than the actual risk. When it comes to dealing with apex predators, facilitation between human needs and animal needs must be incorporated into management plans. For some terrestrial species, a change in farming, ranching, etc. can reduce predator interactions but for marine predators like sharks, the issue is more about perceived fear. In order to reduce human fear of sharks, education should empathize how fear people actually are 33 attacked by sharks each year. When people view sharks more as interesting creatures and less of dangerous predators, they will be more likely to back conservation measures supporting them. III. Conservation Solutions against the Threat of Finning Using what we know from past conservation efforts, both for sharks and other taxa, we can determine the best practices for conserving sharks against the threat of finning. I suggest taking a three-pronged approach to the issue and that addressing shark finning in these three directions simultaneously would be more effective that just one avenue of conservation. A. Identifying Stakeholders Before considering any conservation plan, it is essential to identify stakeholders and understand how to make the best decisions while incorporating the needs of all of them. In the case of shark finning and conservation there are a few main stakeholder groups. 1. Governing Bodies Each country and region has a different opinion on the issue of shark finning. Many countries, especially those in the Western hemisphere, have enacted anti-finning legislation. Because shark fin soup is a delicacy in some countries, mostly located in East and South Asia, there will be varying degrees of concern and willingness to implement 34 anti-finning legislation. Similar to the issue of whaling, anti-finning and pro-finning countries must work together to govern open waters and come up with comprehensive cross-boundary plans for shark conservation. While the focus should stay on conservation, the needs and wants of pro-finning countries must be considered and discussed in order to facilitate discussion and cooperation between countries and regions. 2. Fisherfolk Fisherfolk rely on fishing as their livelihood. Whether they fish teleost fishes or sharks their needs and wants will likely be different than conservationists and scientists. If strict conservation measures are put in place, there must be consolation efforts for fisherfolk accompanying them. This would include educational programs on sustainability as well as avenues for other sources of income. Another way to minimize the negative effects on fisherfolk is to get them involved in ecotourism projects that would replace shark finning in certain communities. This would not only be better for the sharks, but it would allow the people involved to continue providing for their families, but in a more sustainable way. Studies have shown that sharks are worth more dead than alive and that ecotourism can help reverse that relationship. In the Maldives $2.3 million was generated from shark-observing dives in 1993 alone and a single Carcharhinus amblyrhynchos (gray reef shark) was found to be worth over $3,000 a year and $35,000 in a lifetime to the industry, which makes it 100 times more valuable alive than dead. Shark interactions have generated about $78 million a year in the Bahamas 35 (Gallaher and Hammerschlag 2011). Communities can be shown the relative benefits of shark tourism over shark harvesting. 3. The General Public The general public has the ability to pressure their governments and communities to make conservation changes and hence, the public needs to be considered as an important stakeholder. Citizens of different countries will have different opinions on the issue depending upon their background, culture, and exposure to the issue. Many might be unaware of the issues facing sharks and the first step for involving the general public would be to educate them on shark conservation issues, the aspects of finning itself, and shark fin products. Some people may not find their views changed by this education but others may. The general public, once educated on the topic, should be allowed a say in shark conservation issues facing their local communities, states, and countries through boycotting products and communicating with representatives. a. Shark fin culture Within this group there is a subgroup of those citizens who have cultural backgrounds that include eating shark fin soup. For these people shark fin soup is something they have grown up knowing and learning about and it might not be possible to convince them to stop buying these products. They need to be educated about shark conservation issues in order to convince them that although the behavior of consuming shark fin soup does have a strong foothold in their cultural history, it is extremely 36 damaging to shark populations worldwide. This may not work on all shark fin soup eaters but we can also educate the younger generations in these cultures and prevent the practice from becoming ingrained in them. B. Three-Pronged Approach I have organized possible conservation solutions to shark finning into three different categories, as a combination of all three is necessary, in my opinion, to be effective. 1. Scientific Approach a. Increase research on shark stocks and broaden topics Shark research has increased drastically over the past few decades. In the past 30 years there has been a seven-fold increase in citations for the topic “shark” in Web of Science. There has also been an increase in people who study sharks, especially students, as well as societies and organizations dedicated to shark research and conservation (Simpfendorfer et al 2011). Rather than disproportionately studying high-profile studies like Rhincodon typus, research should be focused on the most at-risk and finned species. Simpfendorfer et al (2011) suggests that research should fall under a broad range of topics including life history, spatial ecology, environmental effects, ecosystem role, fishery status, population status, and human dimensions. Only with extensive research covering multiple topics can we really understand how and why sharks are at risk and what can be done to help them. There is definitely an inequality in species research. For example, Carcharhinus falciformis has been greatly reduced in population due to the shark fin 37 trade. In fact, its Gulf of Mexico population has declined by more than 90%. Despite their obvious peril, there is spotty research on Carcharhinus falciformis (Clarke et al. 2011). Research needs to be more distributed throughout species and especially focused on species that are in the greatest danger. Another problem with data is that although shark catches are supposed to be reported to the FAO by countries, reports are often incomplete or not done at all. Sharks that are caught and discarded are often not reported, severely skewing shark catch data and making it unlikely that reported catch represents anything more than a fraction of total shark mortality (Worm et al. 2013). Countries need to be encouraged to provide complete catch data to the FAO. Shark research may also benefit from incorporating social science. Jacques (2010) proposed the creation of a discipline called “social oceanography” which would incorporate human dimensions along with physical and biological oceanography. Since the biological oceanography of sharks is so intrinsically linked to its human dimensions, incorporating these dimensions into research and theory is necessary for a more complete understanding of shark conservation. An example of how this is already being done is Rhincodon typus conservation efforts in Eastern Indonesia that combines traditional knowledge and new technology to develop management strategies (Stacey et al. 2012). Most RFMOs use stock assessments when creating management plans and few shark species actually have complete stock assessments (Godin and Worm 2010). Assessing shark stocks can be difficult because there is a lack of historic catch data. 38 Scientists have been experimenting with ways to better estimate historic shark data, such as Clarke (2008), who used Hong Kong trade-derived estimates to create estimates for the Atlantic. Their study resolved that neither trade-based estimates nor alternative catch-based estimates are best, yet they may be preferable to existing catch reports. Another method for inferring past shark presence is by looking at cultural artifacts. Drew et al. (2013) examined 19th century shark tooth weapons from the Gilbert Islands in the Central Pacific and were able to identify two different shark species that once inhabited local ecosystems but no longer do. This is a useful way of identifying changes in shark species composition. Identifying shark species composition in the finning market is equally important. We have a general idea about which species are targeted for their fins but we do not know many specifics (Clarke et al. 2007). There is a need for better data, and finding acceptable estimates may be just as important. Creating complete stock assessments and drastically increasing data collection on sharks is imperative to this plan. Complete data are necessary in order to make inferences about which stocks are at risk, where they are at risk, and what will happen to their ecosystem if they are removed. Research needs to shift focus from just a few charismatic species to include more species, with an emphasis on those that are considered to be highly at risk from finning or with already depleted numbers. Research should also be conducted on shark ecology, nursery habitat use, migration, and roles in the ecosystem. Monitoring is just as important as initial stock assessments and can be essential in managing fisheries, but is often overlooked. Monitoring is most commonly done by 39 collecting fisher logbooks, but this strategy often does not get reliable by-catch data. Scientific observer programs can be useful for monitoring; however, their implementation is difficult to accomplish (Godin and Worm 2010). While initial research is necessary for setting yield limits and fishing restrictions monitoring of populations and ecosystems is also necessary to be sure that the laws are effective. Monitoring is also important in determining that nations are complying with laws or regulations. In Canada, finning policies are enforced with almost 100% dockside monitoring and enforcement is believed to be effective (Godin and Worm 2010). In order for best management practices to be developed, there needs to be an ample amount of data available, not only at the beginning, but throughout the process as well. b. Encourage management plans based on life histories One of the biggest problems with the management and exploitation of sharks is that they are often treated like fish species when in reality; they should be managed in a manner similar to marine mammals. Sharks’ life histories are more similar to marine mammals than teleosts. Unlike many teleost fishes, which can recover easily from overfishing due to their high fecundity-high mortality, sharks have a K-selected lifehistory strategy that includes long life spans and low fecundity (Stevens et al. 2000). They take much longer than other fishes to mature and because of this, shark populations cannot recover as rapidly as fish populations. This sort of management would include lower quotas and protection of areas important to shark development. 40 Variation in the life-history traits of sharks (including growth, age at maturity, fecundity, and offspring size) is usually correlated with adult body size. This means that rebound potential (and other demographic parameters) may also be correlated with body size. This has been observed in the North Sea where the four largest chondrichthyan species have declined while the two smallest species have seen an increase in abundance. There is also evidence of large species shark extinction in the Irish Sea. Knowing that this correlation between demographic parameters and body size exists, it is something to take into consideration when ranking species for conservation priority (Stevens et al. 2000). Sharks have very different life histories from teleost fishes, yet they are managed the same way. There should be a completely unique set of standards for managing shark fisheries that should be based off of management for other longer-lived species such as marine mammals and sea turtles. By managing sharks as fish, they become overexploited quickly; however, by managing them appropriately, shark fisheries may still be able to function sustainably and economically. 2. Political Approach a. Creating standardized legislation recommendations Despite existing legislation on shark management from international and national groups, current international rules have limited authority, a lack of enforcement, minimal active management, and are usually not reinforced by National Plans of Actions (Jacques 2010). If a group of scientists (either through an international 41 forum or through the FAO) were to come up with a set of recommended minimum regulations for all nations, some countries may choose to use them as a tool for implementing policies. While the five percent fin to carcass weight ratio may not be appropriate for all shark species, it is an important step in setting regulations for finning and can at least be an improvement in nations without any anti-finning legislation. Countries can then be encouraged to investigate species- or group-specific standards or other stricter legislation by communicating with scientists and with workers in other nations. Mandatory unharmed release of all live individuals would also be recommended. Monitoring of these regulations should be done by a non-biased third party so that no payoffs or loopholes can be arranged. b. Encourage national legislation In 2000 Hawaii prohibited shark finning. This act coincided with a 54% drop in USA to Hong Kong fin imports in 2001. Drops in imports to Hong Kong have been observed to coincide with the implementation of shark fin regulations by other countries (Clarke et al. 2007). Despite the uncertainty with NOAA and the Shark Conservation Act, we should continue to encourage federal and state governments to enact stricter shark protections. Banning shark products outright nationally would not necessarily be an easy task, but it would be extremely useful. If we cannot convince the federal government to enact a wide-reaching anti-shark product ban then the next best way to accomplish this would be on a state-by-state basis (assuming NOAA will accept future state bans). 42 In the United States sharks (along with other fish species) are managed under NOAA’s NMFS in the US Department of Commerce. However, as previously discussed, sharks’ life histories differ so much from other fishes that they should be managed differently. I suggest changing the management and conservation of sharks in the United States to mimic that of marine mammal conservation because of the similarities between sharks and marine mammals, both in life history traits and conservation issues. Marine mammal management was originally divided between the Department of the Interior (FWS) and the Department of Commerce (NOAA). In 1972 the Marine Mammal Commission (MMC) was created under the MMPA “to review and make recommendations on the policies and actions of the Service and NOAA related to their implementation of the MMPA” (Marine Mammals 2014). I suggest a similar federal commission be created for sharks that would serve to coordinate their management and encourage to other agencies (such as the FWS) to get involved in shark conservation. c. Create regulated MPAs Frid et al. (2008) stress the importance of international cooperation and management. One way conservation groups and scientists advocate for shark protection is through the creation of MPAs. Since these areas are protected from exploitation, they are often used as management tools for sheltering both species and habitat. This is a common tool for habitats such as coral reef and kelp forests which can protect shark species with smaller home ranges. Whether or not mobile species benefit from MPAs is debated (Frid et al. 2008). 43 The IWC established two ocean sanctuaries: the Southern Ocean Sanctuary (SOS) and the Indian Ocean Sanctuary (IOS) with the object of providing a safe area for cetaceans. Zacharias et al. (2006) discusses how one of those in particular, the SOS, needs significant improvement. According to the authors, all IWC sanctuaries are somewhat arbitrary and based on vague goals that are difficult to measure and lack effective monitoring. They consider it a “shotgun” approach because it is a large area chosen to be protected without any real reasoning or management guidelines. The authors suggest steps to implement to improve the SOS including formal goals, measurable objectives, a management plan that includes a monitoring framework, and appropriate review criteria. By evaluating existing marine reserves and sanctuaries, we can better determine which steps are necessary to fix them as well as in the creation of new ones. Poaching still happens, often in areas that are protected from by law fishing. Illegal shark fishing occurs globally; especially since many of the places where it occurs in have poor law enforcement. Carr et al. (2013) demonstrated the concern for illegal shark fishing in the Galápagos Marine Reserve, an area of high biodiversity. Due to a loophole in the 1993 law in which Ecuadorian fisherfolk are allowed to sell and export fins from “incidental catch”, the area has experienced a large amount of shark finning over the years. In 1998 the area was proclaimed nationally protected and fishing and finning were prohibited. Further regulations came when the Ecuadorian Ministry of the Environment expressly prohibited shark fishing, landing, and trading in 2003. Despite all of this protection, in 2011 a fishing vessel was seized and found to be carrying 379 shark 44 carcasses, the majority being females and juveniles. This raid was proof that no matter how strict regulation may be, unless it is enforced shark finning will continue. Even if protective measures for shark conservation are instilled, they will not be effective unless they can be enforced. Countries should be held accountable for breaking the laws, even if countries or fisherfolk find a loophole to go through. As shown in other conservation situations (such as that of elephant ivory poaching) enforcement of laws and regulations is necessary (but probably not sufficient) for conservation efforts to truly be effective. Both national and international legislation must be enforced if it is to be successful. Not only must each country work to enforce its laws and regulations regarding shark finning, but also be able to enforce no-take laws in any protected areas. Specific areas in need of enforcement should be identified similar to the case for elephant ivory in the study by Wasser at al. (2007). Using complete data assessments on which species are being targeted and from where, we can determine the most at-risk locations for sharks and pinpoint enforcement efforts in those locations. One way of monitoring illegal animal harvesting is through the use of ecodrones. Eco-drones are unmanned aerial vehicles used to monitor locations for destructive activities such as poaching or habitat destruction. Eco-drones can be useful because they are low-cost and low-impact and can provide high-resolution data to supplement other monitoring efforts in areas that are difficult to get to or monitor. These drones are already being used in Africa, Asia, and South America. Despite these 45 benefits, the use of eco-drones over the ocean will have to rely on international cooperation with regard to airspace jurisdiction (Harriman and Muhlhausen 2013). When considering the use of an MPA to protect shark species, certain variables must be measured including, probability of capture outside the MPA and life stages spent in particular areas. It is as important to protect nursery grounds as it is to protect shark breeding stocks to keep levels of recruitment high (Knip et al. 2012). Basic knowledge of geographic distribution and diversity of a species is necessary to design a proper protected area. However, there are few shark species with enough information available on them to do so. Some studies, such as the one by Lucifora et al. (2011) have attempted to map global shark diversity to identify hotspots and potential areas for conservation priority. Studies like these can be extremely useful in prioritizing conservation areas for sharks; however, they should be corroborated by multiple sources and would realistically require much more species-specific data to be complete. Deciding where to establish an MPA is a difficult process. One strategy is to create protected areas for spawning and nursery grounds, or other areas commonly used by mobile species. Another idea is to plan around habitats that are used most extensively and set boundaries along non-contiguous habitat with natural boundaries. Another design scheme to consider is the “onion ring” approach which buffers core areas with outer zones that allow some take but excludes high impact fisheries (Knip et al. 2012). A study by Knip et al. (2012) evaluated the degree to which MPAs may shelter shark populations. They tracked two tropical coastal species (Carcharhinus amboinensis, 46 the pigeye shark, and C. sorrah) in two MPA regions in the Great Barrier Reef Marine Park, Australia. They found that the two species spent a high proportion of time within the MPAs. Plenty of other species exhibit site fidelity at various life stages including juvenile Sphyrna lewini in Hawaii (Holland et al. 1993) and juvenile Mustelus californicus (gray smooth-hound sharks) in California (Espinoza et al. 2011). This suggests that spatial closures could indeed have significant benefits for management and conservation of sharks, even if they are only receiving partial protection due to their mobility. Juvenile marine fishes, including sharks, often inhabit nurseries: “a region where juvenile fishes occur at higher densities, avoid predation more successfully and grow at a faster rate, thereby providing a greater relative contribution to adult recruitment than other areas” (Beck et al. 2001). By protecting nursery areas, we can increase recruitment to shark populations, especially since most elasmobranches are born at a large size which leads to a close relationship between stock size and recruitment. These juveniles often display site fidelity so identifying nursery areas is not altogether difficult (Francis 2013). Francis (2013) studied the temporal and spatial patterns of habitat use in juvenile Mustelus lenticulatus (spotted estuary smooth-hound) in New Zealand. Using three criteria; small juveniles occurring in high numbers at specific locations, repeatedly being found in these locations, and remaining in these locations for up to seven months, they determined that for this small coastal shark species, the entire harbor they lived in would need to become an MPA for effective protection. This is a daunting and 47 seemingly impossible task. Determining the size necessary for an effective MPA is challenging for a single species, and those difficulties only become amplified when attempting a multi-species approach toward management. The Australian Great Barrier Reef supports high levels of biodiversity, including many shark species. Despite being one of the least-degraded reefs in the world, shark populations are still collapsing. The two most abundant reef shark species, the Triaenodon obesus (whitetip reef shark) and Carcharhinus amblyrhynchos were evaluated in four levels of coral reef management zones on the Great Barrier Reef (noentry zones, no-take zones, limited fishing zones, and open-fishing zones). Highest levels of reef sharks were found in no-entry zones. There was also a dramatic difference between abundances in no-entry and no-take zones, which can be attributed to illegal fishing in no-take zones and their proximity to fishing zones that sharks can swim in and out of. These species also showed site fidelity. These results demonstrate the importance of no-entry zones and the failure of no-take zones and regulation within them. The study also showed that both species have a high probability of population decline. This is especially important since reef sharks serve an important role as apex predators in coral reef ecosystems (Robbins et al. 2006). Francis (2013) notes an important fact when considering MPAs for shark protection; they do not control for terrestrial impacts including metal pollution and sedimentation. MPAs would be most effective when combined with land-based legislation to mitigate these affects. While creating protected areas can be extremely useful in reducing finning and fishing pressure on shark stocks, the best protection would include a multi-pronged approach. 48 3. Consumer/Public Awareness Approach a. Create a database of shark-fin free companies As we have seen with the Dolphin-Safe Tuna movement, consumerism and public awareness can be an incredibly effective tool in reducing the demand for unsustainable products. Identifying shark products (especially fins and fin soup) is relatively easy to do but by labeling these products with a warning and/or labeling sustainable substitutions for these products with an accommodation may sway some consumers. By creating a database of businesses that sell shark products or support shark finning in any way, we can encourage consumers to boycott those establishments. We can also create an official “stamp of approval” for establishments that have gone shark-fin free, especially in communities where they may be expected to serve these products (such as pre-dominantly Asian neighborhoods) or have done so in the past. By having a stamp of approval in their window, an establishment can appeal to a consumer’s sense of environmentalism and attract more business. Many institutions have their own lists of establishments that do or do not sell shark fins but organizations should come together to create a single, streamlined database that could be showed off to the general public. Targeting should extend past just those establishments that participate in the shark fin trade here in the United States, but the ones who do so overseas as well. Many companies and corporations have both national and international investments and if they are threatened by a boycott here in the United States, they may be willing to change their actions overseas. For example, Hilton Hotels do not serve shark fin soup at 49 their hotels here in the United States but they do serve it in their Asian Pacific establishments. Because Hilton is an international business, concerned citizens from around the world can join together to boycott their hotels until they agree to stop serving shark fin soup completely. Some large corporations have already given up their involvement in the shark fin trade, including many airlines. Philippine, Korean, Asiana, and Qantas Airlines all have a blanket ban on fins while Air Pacific only allows fins from sustainable sources (Robles 2014). One thing to keep in mind is the backlash from certain parts of the Asian community. In 2012 shark fin dealers in California filed a lawsuit against the state’s ban on shark fin sale and possession citing discrimination against Asians. The lawsuit was thrown out but the fact that protection measures will face opposition by some members of the community is something that needs to be considered. Despite the disagreement, a 2011 poll showed that 70% of Chinese-Americans in California do in fact support the ban (Sankin 2012). This gives us hope that while there will be objections to finning bans, there is hopefully enough support to push them through. b. Create educational programs The U.S. National Plan of Action for the Conservation and Management of Sharks requires US management entities to cooperate with education and outreach activities. So far, multiple programs have been used to do this including brochures on safe catch and release techniques, efforts to encourage live release of specific at-risk species like 50 Isurus oxyrinchus, mailers, online live-release maps, and identification guides as well as websites, hotlines, and meetings (NMFS 2012). It can be difficult to determine the public’s opinion on sharks but one study compared survey results from before and after a shark bite incident. Neff and Yang (2013) surveyed residents in Cape Town, South Africa in June 2011 and then again in October 2011 following a shark attack in September. They determined that attitudes towards sharks might be more independent of shark bite incidents than previously thought and that policy makers should consider those attitudes more “sophisticated” than they have so far. Their study was evidence that not all shark bite incidents result in a decreased support for sharks and they attribute it to the fact that pollers have had experience with sharks in the past, details about the incident itself, and a thorough understanding of sharks and their relationships with humans. Their study lends support for the idea that endemic value can be a key issue when it comes to protecting sharks, as well as education and proper information regarding shark attacks. Another important aspect of education is how sharks are portrayed in the media. Muter et al. (2012) compared Australian and U.S. news media portrayals of sharks from 2000-2010 and found that shark conservation was only the focus of 11% of articles while shark attacks was the focus on over half. They also determined that Australian news articles focused on shark attacks and politicians while those from the U.S. often referenced popular shark-based entertainment and cited scientists for conservation issues (Mutter et al. 2012). Most media outlets focus on sharks as a danger to humans rather than as an important and threatened part of our ecosystems. Scientists and 51 conservationists need to push more conservation-based shark information in the media if they want the public to see sharks as endangered rather than dangerous. Public perception of sharks dictates what type of research is being done at any given time. Simpfendorfer et al (2011) recounts a history of that correlation. When fear was high research was focused on sensory biology and attack prevention. Communities developed shark-control programs to reduce shark numbers off their shores. Although these programs have been largely unsuccessful they have provided us with long-term data on sharks. The authors have noted a shift in divers’ attitudes since the 1950’s from wanting to hunt sharks to wanting to observe them. This correlates with the current acknowledgment for the need for shark conservation and management. One way to increase public rejection of shark products is by educating on them on the dangers of its consumption. Mercury (Hg) is a highly toxic contaminant in marine systems. There is evidence that mercury is dangerous to humans and public concern over its consumption is strong (Pethybridge et al. 2010). Many fish species are known to harbor mercury levels dangerous for human consumption and shark meat and fins is no exception. The rules of bioaccumulation would suggest that as sharks are apex predators, they accumulate more mercury the more mercury-filled prey they consume. A 1999 study by Adams and McMichael found that shark catch from important recreational and commercial shark stocks on the east-central coast of Florida contained mercury levels as high as or higher than regulatory levels. Elevated mercury levels in sharks have also been recorded in the southeastern US, Canada, Great Britain, and Australia. The United States Environmental Protection Agency (EPA) warns against 52 eating shark or other fish with high mercury contents. One Australian study tested 16 demersal shark species, many of which are commonly consumed in local markets, and found that in all adults mercury concentrations were high enough to cause potential human health concerns (Pethybridge et al. 2010). The Hong Kong Government published tests in 2004 which indicated that ten percent of all dried seafood samples (most of which were shark fins) contained hazardous impurities not safe for human consumption including hydrogen peroxide and formaldehyde. About ten years ago there was a campaign against shark fin soup led by schoolchildren at Disney’s Hong Kong theme park because of its apparent toxicity. The campaign was successful and Disney withdrew shark fin from their menu (Clarke et al. 2007). Increasing awareness on the dangers of consuming shark meat is a good way to convince people not to eat these animals and to support legislation against killing them for food. Another important part of shark conservation is getting people to care about shark welfare. This is done by focusing on the taxa itself, its role in the ecosystem, and the dangers it faces. We already have plenty of evidence that people are fascinated by sharks; movies such as Finding Nemo and Shark Tale have drawn huge audiences. The Discovery Channel dedicates an entire week every year to just programs about sharks. Granted, many of those programs focus on negative shark-human interaction, however; they have been getting better at incorporating conservation and ecological programs as well. There are even apps for smartphones that track Carcharodon carcharias sharks as they travel through the world’s oceans (Expedition White Shark 2013). For many, sharks 53 are the most fascinating creatures in the sea. In 2008 American scuba divers listed sharks as their top attraction, above even corals and turtles (Gallagher and Hammerschlag 2011). The public loves watching sharks on their screens and going on actual adventures in the sea with them, so it stands to reason they would be willing to protect them. Education and outreach can make all the difference when it comes to conserving a species being overexploited for its products. There are different types of education and outreach that have shown to be successful in the past and would be recommended for sharks as well: i. Educating the general public about the importance of sharks as apex predators in their ecosystems, the unsustainability and cruelty of the shark finning industry, and how and where products are used. ii. Educating fisherfolk about sustainable yields and providing them with correct management plans and techniques for sharks including proper equipment usage as well as teaching them how to identify different species by their fins so as to have complete data when reporting. iii. Educating governments about the conservation issues regarding shark finning, the dangers of eating shark meat, and the possibility of using tourism as a means of sustainable income. Australia is currently experiencing a public outcry against its recent shark culling efforts. From January through April of 2014 the government of Western Australian instituted a shark cull that targeted Carcharhinus leucas (bull sharks), Galeocerdo cuvier, and Carcharodon carcharias over three meters in length. The government received an exemption from Australia’s Environmental Protection and Biodiversity Conservation Act 54 to do this and cited recent shark attacks as their reasoning (despite only suffering 20 fatal shark attacks in their area in the past 100 years). The cull has caused a great stir in the Greens political party, as well as the general public, with many Australians opposed. The Greens are currently attempting to push the Save Our Sharks bill to end this and future culls (Wildlifeextra.com 2014). This outcry tells us that a majority of the general public understand that the threat of shark bites is overestimated, especially compared to their conservation concerns. c. Promote sustainable and safe ecotourism as a substitute to finning Whale watching and other tourism activities have been contributing to marine mammal conservation for years. The same strategy can and is being used for sharks as well (Clua et al. 2011). Ziegler et al. (2012) examined the Rhincodon typus tourism industry in Isla Holbox, Mexico. Using an importance-performance analysis they pinpointed key issues with the industry including false advertising, tour cost, lack of educational information, and perceived crowding. The authors discussed these factors as a representative of the issue of uncontrolled growth of the tourism industry. While shark tourism can help to instill value for sharks into the public as well as provide a source of revenue other than finning, it’s clear that tourism must be managed appropriately. Rhincodon typus tourism is also popular in Eastern Indonesia where sharks seasonally aggregate in shallow coastal waters. By observing these patterns, many countries have been able to develop ecotourism ventures (Stacey et al. 2012). 55 Some shark tourism companies (an estimated 40% of sites) use the process of wildlife provisioning or using bait to attract sharks. A study by Maljkovic and Côté (2011) investigated the effects of over 20 years of provisioning on a population of Carcharhinus perezi (Caribbean reef sharks) in the Bahamas. Despite certain individuals monopolizing the bait, the study found no evidence that provisioning caused a shift in behavior that would affect the sharks’ ecological role. Provisioning should only be used if studies suggest it does not negatively affect any other species in the area. If done correctly (i.e., not putting the ecosystem or tourists in danger) provisioning can be a useful tool in shark tourism and therefore, conservation. One type of tourism is shark feeding, which entails using natural bait to attract animals to a given location where divers pay to observe them in the water. This can be a useful way to guarantee satisfied tourists. However, it does have some drawbacks. Decreasing mobility by keeping sharks in one area may possibly lead to inbreeding, behavioral shifts, and increased aggressiveness (Clua et al. 2011). One study on Carcharhinus falciformis showed that baiting populations allowed for closer observation and identification of individuals and that even though the sharks are drawn to these reefs originality, baiting can cause them to linger there (Clarke et al. 2011). Ecotourism can be a useful tool not only to protect shark species and instill value for them into local communities, but to provide those communities with a source of income as well. Shark and ray tourism is becoming increasingly popular and comes in many forms including drift diving, cage diving, and shark feeding; and shark tourism can be found in more than 40 countries (Vianna et al. 2012). One of the best ways to 56 convince stakeholders and communities to participate in ecotourism is to attach economic values to wildlife so their non-consumptive use can be directly compared with consumptive use. By educating communities on how conserving shark species and using them non-consumptively can save them money, they will be more likely to participate in conservation and tourism activities (Clua et al. 2011). For many island countries in the Indo-Pacific region, fishing has played a large role both economically and culturally for many years. One of these nations, Palau, has recognized the importance of sharks as a tourism resource. Tourists visit the country to dive with sharks and manta rays and in order to protect this budding investment, the government of Palau declared all surrounding waters a shark sanctuary. This act prohibits the capture, killing, or sale of sharks or shark-fishing related gear within their waters. A study sought to estimate shark diving’s contributions to Palau. They found that for the fiscal year of 2009/2010 tourism was the main source of income and compromised 56% of the nation’s GDP. Results of the study proved the importance of sharks and shark tourism to the country’s economy. Other countries have benefited financially from shark tourism as well, including the Canary Islands, the Maldives, South Africa, and Moorea, French Polynesia. Shark diving is valued at millions of dollars all over the world (Vianna et al. 2012). A study by Clua et al. (2011) took this to the next level by assigning monetary value to individual sharks. Moorea, an island in French Polynesia, uses shark tourism to generate $5.4 million per year. They determined that a single resident Negaprion brevirostris (lemon shark) can generate up to $474,000 per year ($2.64 million over its 57 lifetime). Using figures like these, we can easily compare tourism to fishing and show the immense economic benefits of conserving sharks rather than consuming them. Sometimes tourism can inspire research. In Indonesia Rhincodon typus tourism and community-based monitoring can provide information on Rhincodon typus seasonal movements (Stacey et al. 2012). In the Seychelles the recreational scuba diving industry spurred the creation of a formal study on Rhincodon typus by the Marine Conservation Society, Seychelles (MCSS). The project included public monitoring activities that increased education and awareness. The project set up the Whale Shark Monitoring Network early on to induce community involvement right away. The MCSS program also helps the local community by paying participants and giving business to local establishments that rent out boats, etc. It was clear from the onset that early-on community involvement was essential to the Seychelles Rhincodon typus conservation plan and will be just as important to shark conservation efforts around the world (Rowat and Engelhardt 2007). One concern with tourism is regulation. For example, in Australia, there is no single regulatory body that controls tourism. In Western Australia licenses are required for tour operators. Techera and Klein (2013) believe that the best regulations of sharkbased ecotourism includes enforceable licenses and “non-binding codes of conduct” but only insofar as they include strict compliance and enforcement. By convincing local governments that ecotourism centered on sharks can bring more revenue than shark finning (and there is ample data to support this) we may be able to accomplish multiple goals at once. If a community were to forgo finning in return 58 for an ecotourism business they would not only be benefiting their community and shark populations but would also serve as a way to increase awareness and education about sharks and their conservation. Analyses can be done to determine which local governments and communities could best benefit from shark ecotourism and which it would be feasible to do so in. Communities viable for ecotourism efforts should be stable enough to support a new venture, include habitat tourists would be willing to visit, have community members who are interested in protected that habitat and in participating in an ecotourism venture, and can make enough money off of said venture. Veteran ecotourism communities from around the world could work together to provide useful documents and templates for startup communities. It would be especially beneficial if communities could access start-up funds to start their own ecotourism effort. Research has shown that shark ecotourism can be extremely beneficial to both shark populations and the communities that instill it. IV. Goals In this paper I have outlined a three-pronged approach for shark conservation related to shark finning. I believe that if scientific, political, and consumer-based approaches are taken simultaneously then conservation plan would be most effective. A long-term goal for any conservation plan is the protection of a species or taxon against extinction, as well as protection of its habitat and prevention of ecosystem collapse that would accompany the loss of those creatures. This is the same for this plan. Long-term 59 goals would be the stabilization of shark populations currently teetering on the edge of extinction, and protection of the habitats they occupy, as well as a reduced, if not completely eradicated, shark finning industry. Short-term goals must be identified as well to determine if a conservation plan is working. For this three-pronged approach, the short-term goals would include an increase and re-focusing in shark research and monitoring, seeing an increase in national and international protection of shark species and important shark habitats (including the creation of MPAs), an effective system for labeling and identifying companies that participate in the shark fin trade, a better and more scientifically accurate portrayal of sharks in the media, an increase in shark ecotourism ventures, and an increase in general knowledge and understanding of sharks and their conservation needs. V. Conclusion Despite increasing anti-finning legislation and media coverage, shark populations are declining around the world. Sharks are a relevant topic not only to scientists studying their decline but also the general public who has shown considerable interest in the taxa as well. Now is the time to create better management techniques before too many shark species are lost altogether By examining past conservation efforts such as large mammal poaching, whaling, sea turtle egg consumption, and the dolphin-safe tuna campaign, one can identify the conservation strategies that have worked and those that have failed. 60 The best way to create an effective shark conservation plan would be a threepronged approach. The first part of the three-prong approach is a scientific one. Nations and NGOs work to increase shark research on a broad variety of topics and species and to apply that data to better techniques for sharks that include life-history appropriate management. The second prong would be political; encouraging stricter legislation both nationally and internationally, coupled with the creation of protected areas. 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