MSM’s New Media Product – Sony LIV
November 2013
Massive growth of video capable devices
India added 30M video capable devices and 100M Mobile and Internet users in 2012


50M Internet users added
50M Internet users added on
Mobile

17M PC + Notebook + tablets
shipped
16M smartphones shipped


2012: IAMAI
We addressed 4 key pain points identified by our research…
Multi bitrate streaming to minimize buffering issue
Making content available across devices to the LCD
Enabling discovery of 17 years of rich
content
Allowing users to personalize content
to suit their needs
Sony LIV is MSM’s Digital brand to showcase our Premium content on the
Web and Mobile
 Positioning: One door into the world of Premium content from Sony
Entertainment
 Product: Video on-demand. Online portal; Apps across iOS, Android,
Windows
Feature phones; Connected TV apps and Apple/Google TV
 Content plan: All rights-cleared content – series, features; Innovations
around shows/concepts to engage audiences, behind the scenes content,
chats, gaming, social media integration. Archive shows with a D&D
Jan – Dec
2013
LIV Road map
 Pre-embed apps
on mobile phones
and tablets
 Connected TVs
and devices
 WAP site
Jan-Mar’14
 International
subscription
service
 Apple TV /
Google TV
2014
 Content made for IP
 4G
Programming/Content a mix of current on-air shows, archive popular shows
and Events
2000 Hours, 115 shows, 6000 episodes
Shows
Events
Distribution – LIV is available across ALL leading application stores, with
preferential status
 LIV is pre-embedded on Sony mobile and Nokia devices
 Recently started Windows 8 and Connected TV apps
Downloads Split – 6.3 mn
Google
Playstore
19%
Others
8%
Mobango
8%
Nokia
OVI store
54%
GetJar
3%
iOS
8%
Content – Key consumption insights…
 Consumption on mobile and Smart Phones is the highest
 India vs. International split – 60%:40%
 Online –
― Sony LIV is skewed female – 45%, vs. 30% for the overall Internet consumption
― Average time spent per video view is around 11.5 minutes (73% of average duration of content). Video
engagement has increased – 50% of visitors, at least watch 75% of the video
― Top content categories – Catch-up episodes, Quickisodes, Comedy, Thriller
Key Advertising Insights – Phenomenal CTRs on Video rolls!
Some of the Clients who have associated with us…
In 10 months, LIV has delivered ~185mn PVs and 48.8mn Video Views…
Page views (Millions)
Video views (Millions)
22
5
20.0
18.7
2.1
16.4
16.3
16.0
2.3
4.1
4.2
18.3
3.9
4
2.1
2.6
4.0
0.6
0.6
2.2
4.1
4.5
0.7
0.8
0.7
1.9
2.0
0.7
2.3
8.4
11
9.3
9.3
8.9
Millions
Millions
3
10.9
8.6
1.9
1.9
2.3
1.8
2
1.5
7.8
4.8
4.5
4.8
Jun-13
Jul-13
Aug-13
7.0
7.8
1
1.7
1.7
0
1.4
1.3
1.5
0
Online
Online
Sep-13
Oct-13
Mobile
Nov-13
Tablet
Jun-13
Jul-13
Online
LIV was launched on 24th January
Mobile includes iOS, Android, Windows and Java (feature phone)
Aug-13
Sep-13
Mobile
Oct-13
Nov-13
Tablet
…17.61mn unique visitors and 10-11 minutes average times spent
Unique visitors (Millions)
3
2.6
2.1
0.6
2.0
2
Millions
1.6
0.5
0.7
1.4
1.3
0.6
1
0.6
0.5
2.1
1.6
1.3
0.8
0.8
Jun-13
Jul-13
1.0
0
Online
Aug-13
Sep-13
Mobile
Oct-13
Nov-13
Tablet
Average time spent – Online – 6 min; mobile – 9 min and tablet – 14 mins
Maruti Suzuki – KBC Presenting Sponsor
For KBC 2013- The FB likes crossed
2.5MN till date
For KBC 2013- 1.7 MN unique visits till
date on KBC Online
For KBC 2013- 6.5 million page views
till date on KBC Online
10
Axis Bank– KBC Web Game
Web Game –
4.8MN games
played till date
Web Game – 217K
unique players till
date
Web Game – Top
viewed section on
KBC after
Homepage
High Impact Ad Units & Contextual targeting….
High Impact: Ad Takeover
Video Rolls and Banners
Show Based Targeting
Ad Selector
Ad Overlay
360 degree Promotions – On-air Astons, SEO/SEM, PR and Social media
activations
Top Regular Shows
Top Auto Show in the world
Premium Bengali Content
MSM’s New Media Product – Sony LIV
November 2013