Colgate claims the number 1 spot in Mexico with 84% of respondents
being users
Global TGI data can be clearly ranked by number of users as a percentage therefore
supporting the ease of comparative analysis and insights. You can see that a massive 84%
of the total measured population in Mexico have used the toothpaste brand Colgate in the
past year! With this in mind, it is clear to see that Colgate have successfully established
their toiletries and cosmetics brand within the Mexican market, as well as achieving high
numbers of usage across a number of other countries suggesting a proven use of effective
international marketing strategies.
Mexico
Top 10 brands – All sectors (used in the past year)
Rank Brand
Sector
1
Colgate
Toiletries & Cosmetics
2
Coca-Cola
Non-alcoholic drinks
3
Bimbo
Food
4
Knorr Suiza
Food
5
Nescafe Classic
Non-alcoholic drinks
6
McCormick
Food
7
Cloralex
Household Products
8
Fud
Food
9
Dolores
Food
10
Suavitel
Household Products
Base: Total measured population (18+)
Source: Mexico TGI 2011
Category
Toothpaste
Soft Drinks - Cola
Bread
Stock Cubes
Instant coffee
Mayonnaise
Stain Remover
Hot Dogs
Canned Tuna
Fabric Softener
Users (M)
28.591
25.310
22.717
20.785
17.536
17.450
17.032
16.783
16.358
15.277
Users (%)
84%
74%
67%
61%
51%
51%
50%
49%
48%
45%
Coco-Cola narrowly beats Colgate to become Brazil’s number one brand
Global TGI can reveal that both Coco-Cola and Colgate are both consumed by 67% of the
Brazilian population; however the number of users in millions secures the top spot for
Coca-Cola. This brings to light regional similarities throughout Latin America as Coca-Cola
and Colgate also take the top two spots in Argentina and Mexico.
Page 1 of 4
The Brazilian economy has continued to grow strongly in recent years despite the world’s
global financial crisis. With the 2014 football World Cup taking place across Brazil and the
2016 Olympics being held in Rio de Janeiro, global brands may find it easier than ever to
gain mass exposure to the rapidly developing Brazilian market along with the possibility of
extending their reach to the rest of Latin America.
Brazil
Top 10 brands – All sectors (used in the past year)
Rank
Brand
Sector
Category
1
Coca-Cola
Non-alcoholic drinks
2
Colgate
Toiletries & Cosmetics
3
Bombril
Household Products
4
Omo – Powder Household Products
5
Ypê
Household Products
6
Hellmann’s
Food
7
Veja
Household Products
8
Moça
Food
9
Knorr
Food
10
Qualy
Food
Base: Total measured adult population (18+)
Source: Brazil TGI 2011
Soft Drinks - Cola
Toothpaste
Scouring Pads & Sponges
Laundry Soap & Detergent
Dishwashing Detergent
Mayonnaise
Multi-Use Cleaners
Condensed Milk
Concentrated stock cubes
Butter/Margarine
Users
(M)
40.548
40.332
34.251
34.232
34.146
32.413
31.532
30.798
29.121
29.028
Users
(%)
67%
67%
57%
57%
56%
54%
52%
51%
48%
48%
Singapore has an influx of international brands
When using Global TGI data you can draw direct comparisons between markets allowing
clear similarities or differences to be highlighted. For example, the Singaporean and Indian
markets differ significantly with the top ten brands in Singapore being well known
international brands, whereas local brands dominate the top ten results in India.
This strong presence of international brands within Singapore may well be encouraged by
their very open economy for international trade and investment. However, as we witness
the Indian market continue to develop rapidly in the coming years, will this open up their
top ten to become increasingly dominated by global brands?
Page 2 of 4
Singapore
Top 10 brands – All sectors (used in the past year)
Rank
Brand
Sector
Category
1
Milo
Non-alcoholic drinks
2
Colgate
Toiletries & Cosmetics
3
Mama Lemon Household Products
4
Coca Cola
Non-alcoholic drinks
5
McDonald’s
Sports & Leisure
6
Oral B
Toiletries & Cosmetics
7
Darlie
Toiletries & Cosmetics
8
Maggi
Food
9
Nokia
Communications & Internet
10
Lipton
Non-alcoholic drinks
Base: Total measured population (18+)
Source: Singapore Media Index 2011
Health Food Drink
Toothpaste
Dishwasher Detergent
Soft Drinks - Cola
Fast Food Restaurant
Toothbrush
Toothpaste
Instant Noodles
Mobile phones
Tea
Users
(M)
2.581
2.506
2.323
2.020
1.911
1.899
1.843
1.775
1.625
1.619
Users
(%)
69%
67%
62%
54%
51%
51%
49%
48%
44%
43%
Global soft drinks brands are largely consumed throughout Australia
The Coca-Cola Company are enjoying great success throughout the Australian market with
a number of their soft drink brands making the top ten. Additionally, a number of well
known global brands have successfully established themselves as favourites amongst
Australian consumers, particularly within the soft drinks category. In contrast to this, it is
worth noting that two alcoholic drinks brands, Bailey and Bacardi, have made the top 10
which is not seen in the other countries.
With Solo drinks being manufactured by the Schweppes brand, Berri holds the only top ten
position for a true local home grown Australian brand.
Page 3 of 4
Australia
Top 10 brands – All sectors (used in the past year)
Rank
Brand
Sector
1
Coca Cola
Non-alcoholic drinks
2
Solo
Non-alcoholic drinks
3
Fanta
Non-alcoholic drinks
4
Baileys
Alcoholic drinks
5
Sprite
Non-alcoholic drinks
6
Schweppes
Non-alcoholic drinks
7
McDonald’s
Sports & Leisure
8
Berri
Non-alcoholic drinks
9
Pepsi
Non-alcoholic drinks
10
Barcadi
Alcoholic drinks
Base: Total measured adult population (18+)
Source: Australia Panorama 2010
Page 4 of 4
Category
Soft Drinks - Cola
Soft Drinks - Lemonade
Soft Drinks - Orange
Liqueur
Soft Drinks - Lemonade
Soft Drinks - Lemonade
Fast Food Restaurant
Fruit Juice
Soft Drinks - Cola
White Rum
Users
(M)
12.350
11.959
11.563
10.603
10.564
10.548
10.289
10.210
9.549
9.408
Users
(%)
77%
70%
67%
62%
61%
61%
60%
59%
56%
55%