Corporate Communications
Moritz Drechsel
Spokesman Sales and Marketing
Tel: +49 841 89-39914
E-mail: [email protected]
www.audi-mediacenter.com
AUDI AG: U.S. sales up one-fifth in July
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Global deliveries reach around 146,100 in the month – up 1.4 percent
Sales chief Luca de Meo: “Preparing for key model changeovers also in
China”
Europe and the Americas again with substantial growth
Ingolstadt, August 14, 2015 – AUDI AG has started the second half of the year
with higher sales than in July 2014. Despite forthcoming model changeovers and
ongoing d ifficult cond itions in some key markets, the four rings achieved slight
sales growth of 1.4 percent in July, taking the total to around 146,100 units.
While the Americas (+19.6%) again gathered pace as growth driver for Aud i and
deliveries continued to increase substantially in Western Europe (+6.1%), sales in
the Asia-Pacific region (-9.2%) and Eastern Europe (-3.2%) remained below the
prior-year levels. Around 1,048,450 customers worldwide have chosen an Aud i
since January, 3.5 percent more than one year earlier.
“Audi’s July sales in Europe and the Americas continued to make very good progress.
In China, the market situation has remained challenging as expected, exacerbated
by the stock market turmoil,” says Luca de Meo, Member of the Board of
Management for Sales and Marketing at AUDI AG. “At the same time, we are
preparing together with our Chinese dealers for model changeovers for many of our
best-sellers in the market. During this transition, we remain committed to a healthy
and sustainable business performance given intensified competition in the market.”
In the past month, Audi as the country’s leading premium brand sold 42,267 cars in
China, 12.5 percent less than in July 2014. Cumulative sales since January total
316,120 units, which is on a par with the previous year (-0.3%). The very high sales
level which Audi is achieving despite the current slower market becomes apparent
when measured against its sales performance in recent years: in the first seven
months, Audi already handed over more cars to Chinese customers than in the whole
of 2011. In that year, the sales total after 12 months came to 313,036 units.
Compared with July 2011, Audi’s lead over its core competitors in China’s premium
market is today roughly twice as large. Among the next-biggest markets in the AsiaPacific region, Australia in particular maintained growth at a double-digit rate in
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July (+14.7% to 1,760 cars). In Japan too (+13.8% to 2,115 cars), the four rings
registered a clearly positive sales month.
Audi’s growth was even higher in the United States: up 20.8 percent to 17,654 cars
in July. Strong demand for the brand’s SUVs was again the primary growth driver
for Audi of America. Even before the U.S. launch of the new Q7 in the full-size
category, the entire Q family combined was up 68 percent. From January through
July, the sales figures for all Audi models in the United States rose 12.4 percent to
111,269 units delivered and passed the 100,000 mark after seven months for the
first time. As in 2014, Audi is therefore growing at more than twice the pace of the
U.S. market. Brazil remains the driving force behind the growth of the four rings in
South America: the A3 Sedan and Q3 models, which are especially popular with
Brazilian customers, were key contributors to July sales of 1,455 units in the market,
an increase of 38.8 percent.
While the downward trend of Russia’s car market continued also for Audi in July
(-23.0% to 2,003 cars), the brand has further increased its customer base in
Western Europe. For July, the deliveries total for the region’s top-selling premium
brand shows a 6.1 percent gain to around 62,900 cars, taking the cumulative total
for the period since January to 457,500 units sold, up 4.4 percent. Among the major
Western European markets, the past month brought a very positive performance by
Audi in Spain in particular (+22.8% to 4,201 cars) and Switzerland (+20.8% to
1,937 cars) as well as the Netherlands (+29.9% to 1,386 cars). The manufacturer
also registered comfortably positive growth rates in France (+5.8% to 5,177 cars)
and the United Kingdom (+8.2% to 12,818 cars). In the United Kingdom,
traditionally the largest export market for the Audi TT, the new compact sports car
had an especially big impact: approximately one-third of all Audi TT models sold in
Europe in July went to Audi UK customers.
Market overview on page 3
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Sales for
AUDI AG
In July
2015
World
Cumulative
2014
Change
from
2014
2015
2014
Change
from
2014
146,100
144,015
+1.4%
1,048,450
1,013,372
+3.5%
67,400
63,967
+5.4%
487,300
474,004
+2.8%
- Germany
22,960
22,303
+2.9%
170,723
162,306
+5.2%
- UK
12,818
11,852
+8.2%
99,194
95,209
+4.2%
- France
5,177
4,892
+5.8%
35,830
35,394
+1.2%
- Italy
4,862
4,791
+1.5%
32,892
30,770
+6.9%
- Spain
4,201
3,422
+22.8%
29,347
26,211
+12.0%
- Russia
2,003
2,600
-23.0%
14,158
20,566
-31.2%
17,654
14,616
+20.8%
111,269
98,965
+12.4%
Mexico
1,158
1,020
+13.5%
7,726
7,225
+6.9%
Brazil
1,455
1,048
+38.8%
10,138
7,277
+39.3%
42,267
48,279
-12.5%
316,120
316,945
-0.3%
Europe
USA
China
(incl. Hong Kong)
– End –
In 2014, the Audi Group delivered approximately 1,741,100 cars of the Audi brand to its customers. The
company achieved revenue of €53.8 billion and an operating profit of €5.15 billion in 2014. Audi
operates globally in more than 100 markets and has production facilities in Ingolstadt and Neckarsulm
(Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia),
Aurangabad (India), Changchun and Foshan (China) as well as Jakarta (Indonesia). The brand with the
Four Rings will start producing cars in Curitiba (Brazil) this year and in San José Chiapa (Mexico) in 2016.
Wholly
owned
subsidiaries
of
AUDI
AG
include
quattro
GmbH
(Neckarsulm),
Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and sports motorcycle manufacturer
Ducati Motor Holding S.p.A. (Bologna, Italy). The company currently employs approximately
80,000 people worldwide, thereof around 58,000 in Germany. Total investment of about €24 billion is
planned from 2015 to 2019 – primarily in new products and sustainable technologies. Audi is committed
to its corporate responsibility and has anchored the principle of sustainability for its products and
processes in its strategy. The long-term goal is CO2-neutral mobility.
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