A film by Cesc Gay
The Catalan Tourism Agency has worked together with a reputed film director and winner
of 5 Goya Awards in 2016: Cesc Gay. They have created different videos from typical
Catalan traditions or activities in different areas of Catalonia.
26 sec
0,01€
average video viewed
cost per engagement
0,001€
cost per video view
Their Story
Inspiring Catalonia
Tourism in Catalonia keeps growing every year and the Catalan Tourism Agency is nowadays
a key organism to spread the catalan culture and traditions around the world.
Their Goal
Spread culture
The main goal of the campaign was increasing Catalonia’s awareness and present the
main touristic activities that can be done there through Cesc Gay’s videos. They also seeked
for engagement and website traffic.
Solution
Know me tender
This time the target of the campaign was
national, it means they seeked for tourism
from Spain or Catalonia to Catalonia.
Because of the language diversity in Spain
we created some adsets in Spanish and
some in Catalan. Videos showed different
activities and were targeted depending on
the user’s interests to improve results. The
general tone was sentimental and it also
helps during the communication process,
as it is not as intrusive as a commercial ad.