UNIVISION OUT-DELIVERED ONE OR MORE OF THE ENGLISH-LANGUAGE
BROADCAST NETWORKS (ABC, CBS, NBC OR FOX) ON SIX OUT OF SEVEN
NIGHTS LAST WEEK AMONG ADULTS 18-34
Among Adults 18-49, Univision was the #4 Network on Monday (Ahead of FOX),
Tuesday (Ahead of ABC) and Thursday (Ahead of NBC), and #1 on Friday
Univision Broadcast Prime Highlights - Week of October 1, 2012 to October 7, 2012
Univision was the #5 network during primetime last week among Total Viewers 2+, Adults
18-49, and Adults 18-34.
Univision out-delivered one or more of the English-language broadcast networks (ABC,
CBS, NBC or FOX) on six out of seven nights last week among Adults 18-34. Univision also
out-delivered one or more of the English-language broadcast networks four out of seven
nights last week among Adults 18-49.
Univision kicked off the week on Monday as the #3 network among Adults 18-34, outdelivering ABC and FOX in the demographic for the second consecutive week. Univision
also out-delivered FOX among Adults 18-49 to rank as the #4 network for the night.
Univision’s entire primetime lineup ranked among the top 10 programs for Adults 18-34
and top 15 among Adults 18-49.
On Tuesday night, Univision ranked #4 among Adults 18-49 and Adults 18-34, outdelivering ABC in both demographics. Univision also held the #4 network rank among
Total Viewers 2+. Univision’s entire primetime lineup ranked among the top 15 programs
for Adults 18-49 and Adults 18-34, with “Amor Bravio” delivering its highest performance
to-date since its premiere among Adults 18-49.
Univision rose to the #2 position among Adults 18-34 on Wednesday, the night of the “First
Presidential Debate.” Airing the commercially rated “Por Ella Soy Eva,” the program
ranked among the top 10 programs for Adults 18-49 and top 5 among Adults 18-34.
For the second consecutive Thursday night, Univision ranked as the #4 network among
Total Viewers 2+, Adults 18-49, and Adults 18-34, out-delivering NBC in the demographics.
Univision’s entire primetime lineup ranked among the top 15 programs for Adults 18-49
and Adults 18-34.
On Friday night Univision clinched the #1 network rank among both Adults18-49 and
Adults 18-34, for the second consecutive week. Univision’s entire primetime lineup ranked
among the top 5 programs for Adults 18-49 and Adults 18-34 with its two hour telecast of
“Por Ella Son Eva” ranked as #2 program among Adults 18-34 (#3 among Adults 18-49).
Univision also maintained its #4 rank among Total Viewers 2+ on Friday night, beating FOX
for the second consecutive week.
Airing “Sabado Gigante” (Giant Saturday) Univision finished the night as the #4 network
among Adults 18-34 for the second consecutive week. “Sabado Gigante” increased its
viewership for the third consecutive week among Adults 18-49 (851,000, +6%) and Adults
18-34 (367,000, +17%). “Sabado Gigante” delivered 2.0 Million Total Viewers 2+ and
ranked among the top 10 programs with Total Viewers 2+, Adults 18-34, and Adults 18-49.
On Sunday night Univision ranked as the #5 network among both Adults 18-34 and Adults
18-49. At 8pm, “¡Mira Quién Baila!” (Look Who’s Dancing) attracted 3.4 Million Total
Viewers 2+, 1.5 Million Adults 18-49, and 647,000 Adults 18-34.
At 8 p.m., Univision’s novela “Por Ella Soy Eva” (For Her, I’m Eva) helped Univision rank as
the #4 network for the hour (M-F) among Adults 18-34. “Por Ella Soy Eva” attracted 3.9
Million Total Viewers 2+, 2.1 Million Adults 18-49, and 981,000 Adults 18-34,
Univision’s 9 p.m. novela “Abismo de Pasion” (Abyss of Passion) helped Univision rank as
the #4 network for the hour (M-F) among Adults 18-49 and Adults 18-34. “Abismo de
Pasion” increased its audience compared to the prior week among Total Viewers 2+ (4.6
Million, +2%) and Adults 18-49 (2.5 Million, +5%).
Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #3
network for the hour (M-F) among Adults 18-34. “Amor Bravio” built its audience
compared to the prior week and delivered 3.7 Million Total Viewers 2+ (+3%), 1.9 Million
Adults 18-49 (+4%), and 910,000 Adults 18-34 (+2%).
Broadcast Prime Network Rankers - Week of October 1, 2012 to October 7, 2012
RANK
1
2
3
4
5
6
7
8
9
10
RANK
1
2
3
4
5
6
7
8
9
10
NETWORK
NBC
FOX
CBS
ABC
UNI
CW
TEL
TF
ETV
AZA
A18-34
Live+SD
US AA%
2.3
2.0
1.6
1.5
1.2
0.4
0.4
0.2
0.1
0.0
A18-34
Live+SD
US SHR
8
7
5
5
4
1
1
1
0
0
A18-34
Live+SD
AA(000)
1,544
1,372
1,100
987
800
290
277
158
41
29
NETWORK
UNI
FOX
NBC
CBS
ABC
TEL
CW
TF
ETV
AZA
K2-11
Live+SD
US AA%
1.0
0.9
0.9
0.7
0.7
0.3
0.2
0.2
0.0
0.0
K2-11
Live+SD
US SHR
4
3
4
3
3
1
1
1
0
0
K2-11
Live+SD
AA(000)
381
360
359
294
275
108
78
74
17
11
RANK
1
2
3
4
5
6
7
8
9
10
RANK
1
2
3
4
5
6
7
8
9
10
NETWORK
NBC
CBS
FOX
ABC
UNI
TEL
CW
TF
ETV
AZA
A18-49
Live+SD
US AA%
2.8
2.4
2.1
2.0
1.4
0.5
0.4
0.3
0.1
0.1
A18-49
Live+SD
US SHR
8
7
6
6
4
1
1
1
0
0
A18-49
Live+SD
AA(000)
3,484
3,084
2,608
2,472
1,772
581
539
323
104
65
NETWORK
CBS
ABC
NBC
FOX
UNI
CW
TEL
TF
ETV
AZA
HHLD
Live+SD
US AA%
6.6
5.0
4.7
3.2
1.9
0.7
0.6
0.3
0.1
0.1
HHLD
Live+SD
US SHR
11
8
8
5
3
1
1
1
0
0
HHLD
Live+SD
AA(000)
7,559
5,702
5,340
3,643
2,162
764
703
370
148
82
RANK
1
2
3
4
5
6
7
8
9
10
RANK
1
2
3
4
5
6
7
8
9
10
NETWORK
FOX
NBC
CBS
ABC
UNI
CW
TEL
TF
ETV
AZA
T12-17
Live+SD
US AA%
1.4
1.3
1.0
0.8
0.7
0.3
0.2
0.1
0.0
0.0
T12-17
Live+SD
US SHR
6
5
4
3
3
1
1
0
0
0
T12-17
Live+SD
AA(000)
328
308
242
182
166
80
50
29
9
4
NETWORK
CBS
ABC
NBC
FOX
UNI
TEL
CW
TF
ETV
AZA
P2+
Live+SD
US AA%
3.6
2.7
2.6
1.8
1.2
0.4
0.4
0.2
0.1
0.0
P2+
Live+SD
US SHR
9
7
7
5
3
1
1
1
0
0
P2+
Live+SD
AA(000)
10,460
7,717
7,511
5,279
3,469
1,097
1,034
583
225
116
Source: The Nielsen Company, NP.M., Live+SD data; (10/1/2012- 10/7/2012) M-Sat 8 p.m.-11 p.m. Sun 7 p.m.-11 p.m.; Prior week (9/24/20129/30/2012); Program rank includes programs duration >29 minutes.
TeleFutura Broadcast Prime Highlights
TeleFutura Broadcast Prime Highlights - Week of October 1, 2012 to October 7, 2012
In week 2 of the 2012/2012 Broadcast Season, TeleFutura attracted an average of
583,000 Total Viewers 2+, 323,000 Adults 18-49 and 158,000 Adults 18-34 during broadcast
prime (M-Sat 8 p.m.-11 p.m., Sun 7 p.m.-11 p.m.).
Versus same week in 2011, TeleFutura generated significant audience gains in broadcast
prime among key demographics such as Total Viewers 2+ (583,000 vs. 379,000; +54%),
Adults 18-49 (323,000 vs. 230,000; +40%) and Adults 18-34 (158,000 vs. 95,000; +66%).
Head-to-head in the 10 p.m. -11 p.m. hour on Saturday night (October 6, 2012),
TeleFutura out-delivered Telemundo’s “Yo Me Llamo Camino Fama” by significant
margins among Total Viewers 2+ (TF 704,000 vs. TEL 287,000; +145% Adv.), Adults 18-49 (TF
367,000 vs. TEL 147,000; +150% Adv.) and Adults 18-34 (TF 160,000 vs. TEL 90,000; +78%
Adv.) with “Cineplex: Negocio Sucio” (“Illegal Tender). In fact, “Negocio Sucio” was
TeleFutura’s 2nd highest-rank program for the entire week during broadcast prime among
Total Viewers 2+ and Adults 18-49. Negocio Sucio aired from 10:00pm-12:00am on
Saturday night.
For the third consecutive Sunday, TeleFutura was the #2 Spanish-language network for
the entire night. This Sunday’s back-to-back movie airings of “Cine de las Estrellas Sun:
Cazadores a Sueldo” ("BOUNTY HUNTERS") and “Cine de las Estrellas Sun 2: Terminator 3
Rebelion Maquinas” ("TERMINATOR 3: RISE OF THE MACHINES") delivered more Adult 18-49
(TF 467,000 vs. TEL 455,000; +3% Adv.) and Adults 18-34 viewers (TF 235,000 vs. TEL 233,000;
+1% Adv.) than Telemundo’s primetime line-up that included the movie “Cine de
Impacto U: Salt” and the reality show “Yo Me Llamo”.
In addition, TeleFutura’s “Cine de las Estrellas Sun 2: Terminator 3 Rebelion
Maquinas” ("TERMINATOR 3: RISE OF THE MACHINES") delivered higher audience
levels head-to-head in the 9:00pm-11:00pm block than Telemundo’s reality
competition “Yo Me Llamo” across Total Viewers 2+ (TF 900,000 vs. TEL 790,000;
+14% Adv.), Adults 18-49 (TF 526,000 vs. TEL 409,000; +29% Adv.) and Adults 18-34
(TF 280,000 vs. TEL 197,000; +42% Adv.). Lastly, it was TeleFutura’s highest-rated
program last week during Broadcast Prime among Total Viewers 2+, Adults 18-49
and Adults 18-34.
Source: The Nielsen Company, NPM. TF current week (10/01/12-10/07/12) vs. same week in 2011 (10/03/11-10/09/11)
TF’s “Negocio Sucio” 10/06/12 aired 10pm-12am but data comparisons based on 10pm-11pm vs. Telemundo.
Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm). Live+SD.
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