Journeys in Dazzling Blue
The Space Between Ordinary and Extraordinary
DAZZLING BLUE

Think Extraordinary.

Focus on the client
experience.

SIMPLE is
EVERYTHING. Never
more than 3.

What’s your story?

Can you separate
yourself from the
competition.
What stops a company from taking the journey from
ordinary to extraordinary? Why do companies “settle”
for the way things are and the way they have always
been? It begins with a simple mistake in “thinking” .
They believe the space between ordinary and
extraordinary is HUGE, cavernous, as wide as the
Grand Canyon. The reality is that the space is small,
filled with simple, powerful and elegant steps. Try this
simple exercise.—Close your eyes and picture the color
blue.
The
brain
can
pull up
a color
from
whose shade is far outside the standard. It grabs a
neon shade, an iridescent form of blue. That small
space in your imagination between regular blue and
DAZZLING BLUE is the same distance between
ordinary and extraordinary.
So, how do we get to DAZZLING BLUE? What steps
can we take to move everything we do from ordinary
to extraordinary? It starts with a simple question—
When you have a project on the table begin your
journey with this simple, but challenging question
IS THIS IDEA EXTRAORDINARY?
Would our clients both internal and external think our
project would be DAZZLING?
Is what’s on the table extraordinary and if NOT, what
can we do to make it DAZZLING?
Make Your Ideas DAZZLING!
memory in about 1.5 seconds. Most people choose a
familiar color of blue, a color you would find in any
standard box of crayons. Now close your eyes and
picture the color “DAZZLING BLUE”. Your brain
changes the picture to a much different color, a color
DAZZLING BLUE STEPS
What can you control? What elements in the macro
world are in your sphere of influence? It’s not the
impact of Greece on global markets. It’s not health
care, debt ceiling or unemployment. When you focus
on DAZZLING BLUE you move in key directions.
In almost all DAZZLING BLUE companies you find
incredible client experiences. They focus on every
detail. Their teams are client experience commandos.
They pride themselves on unique and powerful ways
to touch their relationships
Focus on the client experience. Make it STRATEGIC.
Make it DAZZLING BLUE.
C REATIV E V ENTU R ES
Cell 972-345-9480
[email protected]
www.creativeventures.com
creativeventures.com
In DAZZLING BLUE, story is EVERYTHING!
THE PIECES OF GREAT STORIES
1. What do you do?
2. What value do your bring?
3. How are you different
DAZZLING BLUE Stories
Go figure, DAZZLING BLUE companies have
DAZZLING BLUE stories. They virtually sing
the companies mission.
We often think of stories as needing to
have length to be impactful. Our minds
drift to novels or even bedtime stories from
our youth.
That’s WRONG! A story only needs impact.
It can be short, medium or long. The
number of words is not as important as the
IMPACT of the words.
Your story must be consistent and provide
Continuity through everything you do.
Frank Warren showed us that an entire
emotionally gripping story can be
contained in one sentence on the back of
postcard.
Your story needs to a key strategic player
in your client experience. Spend true value
based time on the development and
crafting of your story. Involve your team
and clients. Ask, does this speak to what I
want people to think, know and FEEL about
what I do. Use the 3 pieces of story in the
column to the right of this piece to get
started.
Great stories make companies DAZZLING!