TOGETHER
IDEATION. CREATION. PRODUCTION.
They
aren’t
distracted.
We always hear about the thousands and thousands
of marketing messages and images consumers
are bombarded with each day. We’re told that
consumers are so distracted that we have to disrupt
their entire experience just to stand out. While in some
instances a little disruption is good, we think differently
at Unit3C — aka Moxie’s content creation studio. In fact,
we think the exact opposite: consumers aren’t distracted.
They are more honed in to content than ever. And
because they control what they see — and where and
when and how (and on which device) they see it —
they expect added value. Those expectations shift and
change from moment to moment, constantly evolving
and adjusting to the channels they’re active in.
There’s a reason why marketers have to think about ad
blockers, why there are ad-free versions of apps and why
people skip ads as much as possible. There’s no added
value. If you want your consumers’ attention (and, better
yet, their loyalty), then you have to earn it. And —
are you catching on to a theme here? — add value.
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©2016. Moxie Marketing Services, LLC. All Rights Reserved. Proprietary and Confidential.
Data is
the new
creative
muse.
To add value, you have to know and understand
who you’re talking to. That’s where data comes in.
More than 1’s and 0’s, data helps you develop content
that’s not just creative, but also targeted, relevant and
smart. When you’re doing content right, data and
creative are best buddies. Five years ago people would
have looked at me sideways if I said this. But now?
Now, great creative is fueled by data-driven insights that
get us from persona to person. The content we create can
be customized for our audience and, most importantly,
can serve up that added value consumers seek.
It’s not data for data’s sake because “Hey, we have
half a million data points.” It’s so much more than
just targeting the right people. It’s real insights
delivered to creatives in a way that inspires creation.
Unit3C partners with our data analytics team every
single day to identify, understand and activate on
these insights. (And, yes, to add value.)
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©2016. Moxie Marketing Services, LLC. All Rights Reserved. Proprietary and Confidential.
I hate
media.
But wait — isn’t media key to content? I mean,
the whole “If you build it, they will come,” tactic doesn’t
work anymore. And we all know if anyone says,
“Make it viral,” they automatically get kneecapped*.
So isn’t media more important than ever? Yep, it is.
Without media, no one would ever see the amazing
content our team creates. And without our media team,
Unit3C wouldn’t be able to innovate with its channel
partners on how and when people consume our messages.
Unit3C ideates with media daily on the thinking,
targeting, planning, negotiating and measuring it takes
to serve up content people will not only consume, but
also engage with and share. Knowing what’s working is
invaluable and essential. So, okay, I actually love media.
What I hate is click-baiting headlines that misleads the reader.
* No kneecaps were injured in the making of this thought leadership piece
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©2016. Moxie Marketing Services, LLC. All Rights Reserved. Proprietary and Confidential.
Fast.
Cheap.
Good.
Remember the old adage, “You can have it fast,
good or cheap. Pick 2”? Well, forget it.
The best content is built for the speed of the consumer.
It’s built knowing that we can’t sacrifice quality for
producing content at speed any more than we can
sacrifice being timely and relevant for being perfect.
And it’s also built knowing that we can’t create our
content at the same cost as large-scale productions.
So where does that leave us? With Unit3C’s model.
You see “fast, good and cheap” is a balancing act that
Unit3C has been practicing, refining, evolving and —
not to brag (but, okay, we’re kind of bragging here) —
perfecting. We do it by employing the expertise of hybrid
creatives — people who are skilled both behind the
camera and the keyboard. And this cross-functional team
can go from concept to production seamlessly with our
full-service, fully equipped production studio and sound
stage just ten feet from our desks.
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©2016. Moxie Marketing Services, LLC. All Rights Reserved. Proprietary and Confidential.
It all
comes
together.
More than 120 years ago, John Deere created
The Furrow, a magazine that didn’t sell tractors like a
catalog. Instead, it was filled with articles on farming
innovation and tips on how farmers could use those
innovations. It was created to help farmers become
better farmers — adding value. (Oh, and they could use
it to buy a John Deere, too.) Following in the footsteps of
The Furrow were the Michelin Guides, Jell-O’s recipe book
and — perhaps the most famous of all — Soap Operas
(had to find a new way to sell soap, right?).
My point: content marketing isn’t new. But the way we do it
is. With ideation, creation, media, analytics and production
together, Unit3C brings it all into the same room, at the
same table, to create relevant, valuable, brand-first content.
Our content moves our clients forward. It’s smart content
that tells a story, adds value and is delivered to the right
target. So we can connect, not disrupt.
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©2016. Moxie Marketing Services, LLC. All Rights Reserved. Proprietary and Confidential.
A smarter
way to do
content.
In Unit3C’s approach, dedicated, scalable,
cross-specialty teams work to meet your business
needs while capitalizing on real-time strategy.
With a 700-square-foot sound stage, green screen
capabilities, a prop building shop, an audio booth
and two editing bays on site, we can quickly and
cost-effectively prepare, shoot and finish content
that connects with your consumers as powerfully
as it reflects your brand.
We’re passionate about telling brand stories.
How can we tell yours?
Follow @MoxieUSA on Twitter.
To Learn More Contact:
Business Development
[email protected]
www.moxieusa.com
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©2016. Moxie Marketing Services, LLC. All Rights Reserved. Proprietary and Confidential.