University of Nevada, Las Vegas
0
UNLV AMA
Executive Summary ...................................................................................................................... 1
Critical Scorecard Key ................................................................................................................. 1
Professional Development ....................................................................................................... 2-10
Competition..................................................................................................................... 2
UNLV AMA Consulting................................................................................................. 5
Activities ....................................................................................................................... 6-8
Events ........................................................................................................................... 8-9
AMA Saves Lives .......................................................................................................... 10
Community Service ............................................................................................................... 11-12
Fundraising ................................................................................................................................. 12
Membership ........................................................................................................................... 13-14
Communications .................................................................................................................... 15-16
Chapter Operations ............................................................................................................... 17-18
2012-2013
Budget ..................................................................................................................................... 19-20
UNLV AMA Chapter Report
TABLE OF CONTENTS
University Of Nevada, Las Vegas
1
UNLV AMA
UNLV AMA
Mission
The University of Nevada, Las Vegas Collegiate Chapter of the American Marketing
Association is dedicated to providing students of all majors the opportunity to network
and interact with professionals, as well as incorporate practical application of business
and marketing principles to assist members with their professional development.
Executive Summary
The University of Nevada, Las Vegas Chapter of the American Marketing Association
has continued to develop and improve upon the success we have achieved in recent
year and, as a result, provided a quality program for our member base. Last year, we
were awards the Bronze Chapter Awards for our operations in the 2011-2012
academic years. Through a strategic chapter plan, we were able to improve base upon
our experiences from the previous year and membership feedback.
The UNLV AMA has always focused on professional development as its primary
value offering. Most of our members are working while attending school. They are
less interested in social activities offered by clubs and more interested in career
preparation. The UNLV Lee Business School has adopted the motto, “Prepare to
Compete” for our undergraduate students, and UNLV AMA has embraced the concept
and taken the perspective of the school. We have provided our members with a variety
of professional development activities focusing primarily on competitions. Our chapter
has fostered a distinct competitive spirit within our members, and consequently, we
have established a goal of achieving the Gold Chapter Award for 2012-2013.
Another priority of the UNLV AMA is establishing and building upon relationships
with other chapters. This goal, partnered with a desire to offer our members the best
professional developments opportunities, led us to co-sponsoring the Western
Regional Conference with the California State University, Long Beach AMA chapter.
In addition, we also hosted the video feed for the AMA Conference with WisconsinWhitewater.
OUR VISION
The UNLV
American
Marketing
Association strives
to prepare students
for future careers
through
professional
development,
networking, and
other learning
opportunities with
the help of
community and
faculty resources.
Our long term success is based on the principle of continuous improvement and
adding value for UNLV AMA members. To accomplish this we have developed a
critical scorecard to evaluate each activity. We evaluate our past efforts to find
opportunities for improvement and we ask our members for feedback to ensure that we
continue to meet their needs. We have established a formal system for measuring the
success and effectiveness of our events and projects. The assessment is as follows:
The activity fell far short of the UNLV AMA’s
board’s goals, little value was found by members.

The activity met minimum goals, but the event
could have been improved to enhance its value
The event met or slightly exceeded goals and
provided substantial value to members.
The event clearly exceeded goals and provided
substantial value to members. This is an event to
repeat if possible.
University of Nevada, Las Vegas
1
UNLV AMA
PROFESSIONAL DEVELOPMENT  Prepare to Compete
The UNLV AMA is committed to providing its members with high value professional development activities to best
prepare its members to become the next generation of marketing leaders. To accomplish this, our chapter provides a wide
range of professional development activities and attempts to engage in community service and fundraising activities that
are professional development oriented. In addition, following the Lee Business School’ motto, “Prepare to Compete” our
chapter’s cornerstone of professional development is a focus on participation in a variety of competitions offered by the
American Marketing Association’s Collegiate Division and other organizations.
To measure our success in professional development, we used the number of professional activities provided, participation,
success in competitions, and revenues generated. Once again, the UNLV AMA has provided its members with more
than 40 professional development opportunities during the 2012-2013 academic year.
Prepare to Compete
UNLV AMA has participated in a total of 11 competitions
this year in the spirit of assisting out AMA members
“prepare to compete.” UNLV has maintained commitment to
competition participation because of the unique opportunity
for members to develop real-world marketing knowledge
while encouraging a distinct competitive spirit among our
members and between the collegiate chapters.
Goals:
Participate in American Marketing Association
competitions
Participate in marketing competitions outside of the AMA
to garner recognition
Earn a finalist position in the AMA Case Competition
Engage 4-10 members to participate within each
completion
COMPETITIONS
AMA Conference T-Shirt Competition
Scheduled for April
As one of the more fun and creative competitions, we have
designed our shirts with the theme of the conference “Live
the Marketing Life” in mind, with a distinct UNLV flavor.
We see this competition as an excellent opportunity to meet
other collegiate AMA members.
The American Marketing Association’s International
Case Competition – Donate Life America
The 2012-2013 AMA Collegiate Case Competition is an
Integrated Marketing Communications campaign for Donate
Life America. Donate Life America is interested in creating a
passion for donation that will ultimately lead to donor
registration and advocacy through the development of a
national IMC with components that can be customized at a
local level. The primary goal should be to garner new
registrants with a secondary goal of gaining advocacy in the
18-24 age range. The team focused on creating a turnkey
IMC campaign that could be used by colleges and partners at
the local and state level. The IMC plan should identify a
primary and secondary target market. By participating in this
competition, members were able to use what they have
learned in the various marketing courses. Members met 2-3
times each week for months in order to successfully
complete the project. UNLV AMA is in the Top 10 chapters
for the Donate Life America case competition and will
present at the finals in New Orleans during the 35th Annual
International Collegiate AMA Conference.
University Of Nevada, Las Vegas
AMA Marketing Week Competition
Highly successful Marketing Week
Increase Brand Awareness
- Information booths in the Lee Business School and in the
Student Union.
- Classroom visits into business introduction course
Provide professional development activities
- Direct Marketing Association 2012 Conference
- Integrated/Digital Marketing Student Career Forum
- Mobile Marketing with speaker from AT&T
Develop a relationships
- Co-hosting the 4th Annual Western Regional AMA
Conference with the CSLUB AMA chapter
- Co-hosted Student and Faculty Coffee Social with Lee
Business School.
3
UNLV AMA
UNLV Lee Business School – The 2nd Annual Contender
Challenge
The Contender Challenge is an Apprentice-like competition
open to teams representing the Lee Business School
organizations and student groups across campus. The longterm goal is to roll out a national invitational competition for
student groups in year 5.
Students will compete in various unique real-life business
challenges allowing them to demonstrate their
entrepreneurial strength by applying leadership, teamwork,
management, and marketing abilities. Students will work in
teams, devising solutions for real-world clients. They are
responsible for the construction of a strategy, its
implementation, and presentation to the executives in the
boardroom. Teams will be judged on problem solving,
creativity, feasibility, thoroughness and presentation as well
as on results. Each ‘Boardroom’ meeting will feature
entrepreneurs and business professionals who will offer
students pointers for future success. The following a list of
the case challenges during the week:
AMA Website Competition
As the defending national champions in the AMA Collegiate
Website Competition, we continue to focus on the website as
one of our most important communication and marketing
tools. Our chapter has worked diligently to design a website
that was easy to navigate and included valuable current
content. The UNLV AMA chapter is a finalist in the AMA
Collegiate Chapter Website Competition again this year.
Specifics regarding the improvement of our website can be
found in the Communication section of this report.
University Of Nevada, Las Vegas
Marketing Challenge - Sponsored by Raising Cane’s
The Raising Cane’s Marketing Challenge required each
team to develop a business plan and advertising/marketing
plan for the fast food company.
Career Building Challenge - Sponsored by UNLV
Career Services
Marketplace Challenge was a networking competition that
required all of its members to network with different
companies and then to be interviewed later in the day by
professionals in the field.
Operations and Management Decision Making
For this challenge, students were given a business
situation, in which decisions regarding operation and
management of the team and company were to be made.
Ethics Challenge - Sponsored by Piercy, Bowler, Taylor
and Kern CPAs
The Piercy Bowler Taylor & Kern Ethics Challenge asked
its contestants to fix a legal business problem.
Contender Challenge Video Award
Teams were asked to produce a video that compiled all of
their experiences throughout the competition. UNLV AMA
finished in first place.
4
UNLV AMA
UNLV AMA CONSULTING SERVICE
A full year of planning, the UNLV AMA started its first year of business consulting. UNLV AMA Consulting/Business is a
student-run marketing firm. Students learn "on-the-job" experience with real accounts every semester. The business accounts
benefit by having their marketing and research questions answered at a much lower cost than professional firms would offer.
This year’s projects included the development of a social media/networking marketing plan for the Lee Business School
Dean, a campus wide survey for Campus Advantage, the development of a student/alumni database for the Department of
Marketing, and the development of a business plan to help revitalize Downtown Las Vegas. The variety of activities provided
the UNLV AMA memberships with a wide variety of professional development opportunities.
Our services include:
 Market Research:
o Survey Design and Distribution
o Data Collection and Analysis
o Marketing Planning and Evaluation
 Street Teams:
o Survey Distribution
o Trade Shows
o UNLV Campus Events
o Event Marketing
 Internet Marketing:
o Website Evaluation
o Social Networking Evaluation
Student/Alumni Database for the Department of Marketing
Last spring, the Dean proposed elimination of the marketing
major at UNLV. While the department was able to stop the
proposal it was decided that the department needed a
database of alumni and students to be able to effectively and
efficiently communicate with these two important
stakeholders. The UNLV AMA Consulting Group was hired
to build the database. At the current time the database is 75%
completed with the first communications scheduled for early
April. The database should be completed by the end of the
semester.
UNLV Business College Student Eval. Marketing Plan
Business Plan for Downtown Las Vegas
The UNLV AMA was hired to develop and implement a
marketing plan to encourage students in the UNLV Lee
Business School to complete the online student evaluation
forms at the end of the semester. Since this method of
conducting student evaluations was implemented two years
ago, participation has averaged about 30%. The UNLV AMA
developed a marketing campaign that focused on raising
awareness about how influential the course evaluation
surveys were to their Lee Business School experience. Email
and in classroom posters were the primary tools to build
awareness and encourage participation. In two years, we
were able to raise participation rates to 60%. We will
continue to work on this project again this spring.
The Downtown Las Vegas Alliance is a nonprofit, serviceoriented organization of downtown stakeholders comprised
of public, private and not-for-profit entities committed to
creating a vehicle for the advancement and progress of
downtown Las Vegas. The AMA Consulting Group was
commissioned by the Downtown Las Vegas Alliance to
develop a business plan for the revitalization of Downtown
Las Vegas. Tune
KUNV 91.5 HD2 FM Rebel Radio
Survey for Campus Advantage
The UNLV AMA students conducted a survey and
developed a marketing plan for KUNV 91.5 HD2 FM Rebel
Radio. This is the student run public radio station and is
targeted to become part of the UNLV Rebel Community.
Since the station broadcasts on HD2, the plan focused on
non-traditional delivery methods including a smart phone
app and Tune It.
The AMA Consulting Group designed a survey and collected
data for Campus Advantage. Campus Advantage provides
strategic planning, counseling and property management
services with the goal of establishing a higher standard for
student housing facilities.
University Of Nevada, Las Vegas
5
UNLV AMA
PROFESSIONAL DEVELOPMENT ACTIVITIES
Along with the various competitions and UNLV AMA Consulting Group activities, the UNLV AMA strives to provide its
members with a far reaching variety of professional development activities. The activities included co-sponsoring a regional
conference, guest speakers, field trips, and a number of unique interactive events. In this way our members can gain valuable
professional development experiences that will help make the transition from student to marketing professional.
4th Annual Western AMA Regional Conference - CoSponsored with CSULB AMA
Date: October 19, 2012
Attendance: 12 members
UNLV Fall 2012 Marketplace Career Fair
Date: October 9, 2012
Attendance: 20 members
Over 30 employers were in attendance to meeting with
students at the event. Students were able to connect with
employers from a variety of industries and network for future
job opportunities.
The UNLV AMA, along with CSULB held the 4th Annual
Western AMA Regional Conference. UNLV now has
developed a strong bond with CSULB and looks forward to
working with them in the future. The UNLV AMA was
partially responsible for planning the event, marketing the
event to its members, and attending the event. Over 65
students attended the conference from five different schools.
Keynote speakers from IBM and Innovation Protocol were
present to provide students with insight into the marketing
field. AMA members from CSUSB, SDSU, and Cal Poly
were in attendance as well. Students were able to network
with the speakers and other AMA members from different
chapters.
Direct Marketing Association 2012 Conference & Annual
Digital/Interactive Marketing Student Career Forum
Date: October 15, 2012
Attendance: 100 (members & general students)
The DMA 2012 Conference is the global event for real-time
marketers that bring integrated marketing to life. The
conference was hosted in the Mandalay Bay Hotel & Casino
in Las Vegas. AMA members were invited to attend and
participate in the Student Career Forum, as well as enjoy a
one-day pass to the exhibits. In addition, UNLV AMA was
asked to help promote and market the event to other students
at UNLV. This was a once in a lifetime career opportunity
for both undergraduate and graduate students to experience
the “new” marketing first hand to see what is really
happening in our field. This was a great opportunity to
network and learn from the leading marketing professionals
in the interactive marketing areas of internet, social, mobile,
and database marketing.
The Etiquette Luncheon – Co-Hosted with the Lee
Business School
Date: November 16, 2012
Attendance: 20 members
Hosted the UWW Regional Conference via Video Feed
Date: October 26, 2012
Attendance: 10 Members
This event was designed to provide our members with the
opportunity to develop skills that will help them feel more
comfortable in luncheon interviews or during business
dinners. The training was led by acclaimed etiquette expert
Robyn Jay and covered all aspects of excelling at business
dining and networking. Attendees also received a free copy
of her book, The Power of the Business Lunch. The event
was complimentary to UNLV AMA members and Lee
Business School students. All 60 openings for this event
were filled within one day.
The UNLV AMA hosted the video feed of the UWW
Regional Conference. This year’s conference had AMAzing
speakers from regional and national companies including
Apple, AT&T, Harley, and the Green Bay Packers. In
between speakers Professor Jack Schibrowsky discussed
AMASavesLives And several students signed up to be Organ
Donors. A total of 27 students attended the conference.
University Of Nevada, Las Vegas
6
UNLV AMA
Rebel Business Network Luncheon
Date: January 16, 2013
Attendance: 5 members
AMA Las Vegas Margaritaville Mixer with the
Professional Chapter
Date: November 21, 2012
Attendance: 7 members
The UNLV Alumni Association invited AMA members to
attend the third installment of the Rebel Business Network
Luncheon. Students were able to enjoy lunch, network with
notable business leaders, and listen to the keynote speaker,
Simon Keith, the founder of the Simon Keith Foundation.
The Las Vegas AMA chapter hosted the AMA Las Vegas
November Mixer at Margaritaville after the general
meeting. It was an opportunity to meet business professionals
from around the community in a fun environment and
enjoy complimentary hors d'oeuvres. UNLV AMA
members were invited to attend for free.
12th Annual Nevada Business Hall of Fame
Date: February 7, 2013
Attendance: 3 members
UNLV AMA co-hosted the LAGRANT Foundation
Career Development Workshop
Date: November 30, 2012
Attendance: 30 members
A select few of UNLV AMA members were invited to attend
the 12th Annual Nevada Business Hall of Fame Induction
Banquet on behalf of the Lee Business School. Students were
able to network with important business professionals from
around the community and be a part of the induction
ceremony.
The LAGRANT Foundation (TLF) is a nonprofit
organization whose mission is to increase the number of
ethnic minorities in the fields of advertising, marketing and
public relations through scholarships, internships, mentoring
programs and career development workshops for African
American, Native American, Asian Pacific American and
Hispanic/Latino undergraduate and graduate students. The
career development workshop will provide students with
insight into their career and an opportunity to speak with
industry professionals.
MAGIC Convention
Date: February 19, 2013
Attendance: 4 members
Some of the UNLV AMA board members were invited to
experience the MAGIC convention. MAGIC is the
preeminent trade event in the international fashion industry,
hosting global buyers and sellers of men’s, women’s and
children’s apparel, footwear, accessories and sourcing
resources. This provided a unique opportunity for some of
the board members to experience the marketing functions in
fashion. Four UNLV members were selected to attend.
Student – Faculty Mixer at the Wrangler’s Hockey Game
Scheduled for Spring
Not every event was strictly professional. This social event is
designed to provide students with the chance to sell tickets
for the game as part of a fundraiser and to interact with the
UNLV marketing faculty at the game. The hockey game
event is scheduled for Spring 2013.
UNLV AMA Job Shadow Day
Scheduled for March
Students from UNLV AMA had an opportunity to
experience real-world situations during a job shadow event
with Professionals from the Las Vegas AMA chapter. The
students were paired with business professionals in different
areas of marketing in order to work alongside them for the
day. The annual event gives students an opportunity to learn
about the day to day activities of their chosen field and
network with professionals. Students witness firsthand the
work environment, company culture, occupational skills in
practice, and understand firsthand the value of their
education.
Preview Las Vegas 2013
Date: January 24, 2013
Attendance: 15 members
Presented by the Las Vegas Metro Chamber of Commerce,
this annual forecasting and relationship-building event
converges dynamic national speakers, local economic experts
and industry leaders in a conference. Students were able to:
 Network with 2,000 professionals/100 exhibitors
 Gain the vital insight to power your success
 Get the latest key business indicators from experts
University Of Nevada, Las Vegas
7
UNLV AMA
The Speed Mock Interviews – Co-Hosted with the Lee
Business School
Date: March 5, 2013
Scheduled for March
The program is based on the idea of speed dating. Students
rotated around a room engaging with each in five-minute
speed interviews, followed up by a couple minutes of written
critique. The intent was to gain feedback on issues like dress,
resumes, interpersonal communication, etc. The employers
included: Target, Wells Fargo, Hilton, and others. UNLV
students were able to practice their interviewing skills with
real professionals in their chosen field. We believe this is one
of the most valuable opportunities we offer our students in
this competitive job market. All 100 openings for this event
were filled within one week.
UNLV Lee Business School - The Contender Challenge:
Spring Training
Date: April 19, 2013
Scheduled for April
The Lee Business School will be presenting the Contender
Challenge: Spring Training this semester, and UNLV AMA
members are planning to participate in the training. The
different workshops and training will help prepare students
to compete in next fall's main Contender Challenge. A
training session will be held once a month until the final case
competition on April 19, 2013. The training sessions will
focus on oral presentation skills, team work, PowerPoint
presentations, and leadership skills.
35th Annual International Collegiate Conference
Date: March 21-23, 2013
Scheduled for March
Twelve of our members are scheduled to attend the 35th
Annual International Collegiate Conference in New Orleans.
At the conference, our members we will be competing in the
Case Competition, T-Shirt Competition, the SABRE
Business Simulation Competition, and various AMA chapter
awards. In addition, the conference offer students with an
opportunity to network, learn more about careers in
marketing, and improve their professional skills.
OTHER PROFESSIONAL DEVELOPMENT EVENTS
Las Vegas AMA Professional Chapter Luncheons
AMA Professional Chapter Scholarship Competition
The Las Vegas AMA Professional Chapter sponsors two (2)
students per month to attend their monthly professional
luncheon. These luncheons always offer informative
speakers and opportunities to learn about the newest
marketing trends in various topics. These luncheons allow
members to interface with local marketing professionals and
practice our etiquette lessons learned from the Etiquette
Dinner.
The professional chapter of the Las Vegas AMA provided
UNLV AMA students with $2,000 in scholarship money for
the 2012-2013 academic years. A total of four $500
scholarships are offered to UNLV AMA students. Interested
students must apply for the scholarship and provide an essay.
“Be Prepared” Interview Guide
A guide for members was created to better increase their
probability in obtaining a job by perfecting their interviewing
skills. It was made available for members to view online. It
included typical interview questions, company research tips,
post interview behavior guidelines, and professional dress
advice. Over 100 copies were distributed.
Professional Field Trip – Fall 2012
Zappos.com - Students were guided on a tour of the Zappos
Headquarters and introduced to different departments. AMA
members experienced how a values-based organization uses
strong culture to live out every day.
University Of Nevada, Las Vegas
8
UNLV AMA
Professional Field Trip – Spring 2013
Job/Internship Opportunities
R&R Partners – Exclusive tour of an unique marketing firm
that also focuses on advertising and public relations. Home
of the Las Vegas slogan “What happens here, stays here”.
The online Job/Internship board informed members of
current openings in the marketing field. We averaged 10 new
Job/Internship every month.
Reach Out Initiative
Scheduled for March
The UNLV AMA members are tasked to reach out to a
business of our choice in order to establish relationships and
develop a marketing plan that will help promote both the
business and our organization. After meeting with various
“clients” the UNLV AMA board decided to partner with Red
Bull. Red Bull is an active sponsor on campus and has
become known for their effective on-campus marketing and
promotion of student engagement.
Professional Guest Speakers
Based on feedback from our members, we sought to find and
select influential professionals and knowledgeable speakers
that will interest our members and provide them with useful
insight into the marketing industry and further education.


Our chapter will be assisting Red Bull promote their
upcoming event Red Bull Soundclash on campus. They
chose to partner with our organization as their target market
are young adults, and they were impressed with some of the
previous accomplishments. The show features two bands
with different music styles (e.g. Hip Hop vs. Electronic)
facing off on two stages positioned on opposite ends of the
venue with the audience in the middle. In a series of four
rounds, the bands perform various tasks, some rehearsed, and
some improvised, to showcase the array of their musical
abilities. This event takes place on March 12, 2011.






Red Bull was also kind enough to allow us to have
AMASavesLives tables set up at some of their various
promotional events leading up to the Red Bull Soundclash.
We look forward to the additional exposure this will provide
for AMASavesLives
University Of Nevada, Las Vegas
9
Marsha MacEachern, Director of Social Media &
Video at Faiss Foley Warren, Public Relations and
Government Affairs
Kate McCullough, Public Relations Coordinator at
Nevada Donor Network, Inc.
Tyler Vixie, Accounts Executive and Business Sales
Leadership Development Program for AT&T
Roy Nakamura, President of Vegas Fastteks
Michael Kaleikini, Partner/Business Development
Director at Food Enquirer, Inc., Certified Business
Etiquette Trainer at ABETA, and Owner/Consultant at
Business Refinement, LLC.
James Hsu, CEO of Hsuperman, Inc. and Mobilizing
People Marketing
Monty Lapica, Founder and Managing Director of
Thought Division
AMA Alumni Panel – MGM International,
Zappos.com, Venetian Hotel & Casino, Trend Nation,
LLC. and other employers were represented
UNLV AMA
AMA SAVES LIVES
The Collegiate American Marketing Association has made it its missions to be a catalyst for increasing awareness of the need
for organ donation and through social media campaigns, event sponsorship, personal contacts, and other viral
communications to inspire others to become registered organ donors and organ donor advocates.
Our chapter composed a team of dedicated individuals to further develop and support our AMASavesLives campaign.
This plan continues the theme “Can You Save Lives?”
established last year and focuses around campus organization
participation, building awareness on campus, and has
expanded to off-campus, high-traffic areas, including the
Strip and areas around the Strip.
Achieved Goals:
 Participated in all AMA Sponsored AMASavesLives
competitions.
 Increase organ donation video production by 25%
 Place in the Top Ten in at least two of the judging
This year our AMASavesLives campaign began from the
second week in October and will continue until the national
conference the third week of March. We have limited results
to report at this time; however, we will be submitting these
metrics in March for the AMASavesLives competition.
categories in AMASavesLives
 Participate and become a finalist in the AMA Case
Competition which focuses on organ donation
“Can You Save Lives?” Organization Competition
In-Class Sign-Ups
Our AMASavesLives team developed a competition to get
AMA members more actively involved with our efforts to
increase awareness of organ donation. This allowed us to
develop closer connections with other organizations on
campus, as well as recruit new members who were just as
passionate for the cause to help. These videos are then sent to
the UNLV AMASavesLives Team for approval before they
are submitted. The winner of this on-campus competition
will be determined by the participant that has the most
videos. This encourages members and other organizations to
help increase traffic to AMASavesLives.
“Can You Save Lives?” Sign-Up Table Event
This event was shaped to drive awareness and organ donor
sign ups on-campus. This event consists of a table set-up in
Pida Plaza on-campus encouraging students and faculty to
sign up to be organ donors. We would ask trivia questions
about organ donation and if they answered correctly they
would receive a prize. This was one way that we promoted
organ donation and increased awareness and knowledge at
the same time. We will also have been taking these
opportunities to record videos of students supporting AMA
for the AMASavesLives Youtube channel. The prizes of this
competition range from Starbucks gift cards to a free UNLV
AMA membership.
University Of Nevada, Las Vegas
UNLV AMA members have been visiting a variety of COB
classes asking students to sign-up to become an organ donor
via the hard copy sign up form that the State of Nevada uses.
For those individuals that sign up, they will be emailed three
times to encourage them to virally spread the word of the
importance of organ donations.
Video Clips
Ongoing
UNLV AMA members have been and will continue to setup
a number of opportunities for students, faculty and
administrators to make short videos supporting organ
donations. These videos will be uploaded to the
AMASavesLives website. In addition, our members are
looking to persuade local celebrities to participate in these
videos. These videos are for both the highest number of
videos posted competition and the best video award.
10
UNLV AMA
COMMUNITY SERVICE
UNLV has been an integral part of the growth and prosperity of Southern Nevada. For 50 years, the university has helped
improve the business, social, and cultural climate in the area. UNLV AMA has adopted UNLV’s mission to enrich our
environment through community service. We worked to encourage AMA members to volunteer their time and efforts to
assist with activities that will benefit the community and UNLV campus. In addition, our participation in these community
service activities, are chosen to provide the marketing skills of UNLV AMA’s members to non-profit organizations and other
UNLV organizations.
Race for the Cure - Making Strides Against Breast
Cancer of Las Vegas, NV
Date: October 6, 2012
Attendance: 10 members
The UNLV AMA was proud to support the 2012 Making
Strides Against Breast Cancer Walk. We have participated in
this event for several consecutive years. This event was
promoted via email, text, and social media channels. All of
our attendees completed the walk from beginning to end.
Spending that time walking together also served as a social,
because the attendees spent their time talking and getting to
know each other while walking.
HELP of Southern Nevada - Toy Drive
Dates: November 29 - December 10, 2012
Attendance: 10 members
In the spirit of the season, HELP of Southern Nevada
reached out to UNLV AMA to help them with their Toy
Drive this year. From November 29 - December 10, 2012,
AMA members volunteered at the event to help collect toys
for unfortunate families and children around the valley.
St. Baldrick’s: Shaving a way to Conquer Kids’ Cancer
Date: March 2-3, 2013
Scheduled for March
The St. Baldrick's Foundation is a childhood cancer charity
funding the most promising research to help find cures for
kids with cancer. UNLV assisting with planning one of St.
Baldrick’s signature Haircut Event as part of a partnershop
with Kappa Sigmas Bootcamp on March 27th.
University Of Nevada, Las Vegas
United Way of Southern Nevada
Date: November 2, 2012
Attendance: 11 members
The Women’s Leadership Council (WLC) hosted its 5th
Annual “Women’s Suit Drive.” The WLC collected new and
gently-used suits and other business attire to assist women in
need. The drive helps women prepare for career
opportunities and gain confidence to succeed during an
interview and in the workplace. Members helped promote the
event and assisted with the collection and sorting of donated
suits at the suit drive.
UNLV Festival of Communities
Date: April 20, 2013
Scheduled for April
We will be participating in the Festival of Communities for
the third straight year. The Festival of Communities is the
official closing program for UnityFest, a celebration of the
various cultural traditions that make up the UNLV
community and beyond. AMA will participate in the festival
by providing sponsored food and carnival-style games to all
attendees. We will also be showcasing products and
commercials from around the world.
UNLV Cares Food Pantry
All Year Long
The UNLV AMA is involved in a year-long project to collect
food donations and gifts from the UNLV community to assist
students and staff during these tough economic times. The
idea is to provide some mode of support for members of the
UNLV community struggling to afford food through a
discreet system that allows Rebels to help one another.
11
UNLV AMA
Relay for Life
Date: April 5-6, 2013
Scheduled for April
During Spring Semester we will be working alongside
multiple organizations to support the American Cancer
Society Relay for Life. We have formed a team with one of
our executive board members as the team captain. The rest of
the board and other AMA members who choose to
participate will sign up as a team member on the official
online roster. We will be participating in other Relay for Life
based fundraisers as well as the actual event on April 5-6,
2013. Through this event, we aim to support other oncampus charitable efforts hosted by other student
organizations. This Relay For Life event is an event where
the majority of UNLV’s student organizations come together
to support the fight against cancer. This will also give us
more of an on-campus presence.
The Lee School of Business
All Year Long
During these tough economic times for the University and
Business School, the UNLV AMA has stepped up to provide
a variety of services for the Lee Business School. These
activities included: Participating in the Lee Business School
Contender Challenge, co-hosting the Lee Business School
Etiquette Dinner and Speed interviews, and promoting the
Lee business School Student Evaluation Marketing Plan. See
Professional Development for details.
UNLV AMA and the LAGRANT Foundation Co-Host
Career Development Workshop
See Professional Development section for complete details.
AMASavesLives
See Professional Development section for complete details.
FUNDRAISING
Our goal was to raise at least $7000 to finance UNLV AMA’s events and expenses (travel, conference registrations, etc.) and
increase sponsorship funding by at least $1000 from the previous year. To date we have secured a total of $6,925 in funding
with four outstanding proposals yet to be completed. Since our students are very busy, our strategy was to focus on
sponsorships to accomplish this objective. In addition, this provided a professional development activity for our members as
they prepared and presented the sponsorship proposals.
Sponsorships
UNLV CSUN Grant
We have a $6,500 commitment from the Lee Business
School for our support of their initiative “Prepare to
compete” along with our work on the student evaluation
awareness building campaign. This money is to be spent to
cover our travel expenses to New Orleans. We have been
featured at recent LBS events and on their website. In
addition, we have a commitment from the Department of
Marketing Advisory Board. Other sponsors include a $1,500
sponsorship from Enterprise, Inc. and an $100 sponsorship
from Your Auto Service.
We have received a check for $425 from CSUN for the fall
semester, and have a $500 grant proposal pending per
semester ($1000 total) from the student government body by
complying with UNLV Organizational guidelines.
University Of Nevada, Las Vegas
Las Vegas AMA Scholarship
The professional Chapter of the Las Vegas AMA provided
UNLV AMA students with $2,000 in scholarship money for
the 2012-2013 academic year. A total of four $500
scholarships is offered to UNLV AMA students.
12
UNLV AMA
MEMBERSHIP
Goals and Achievements
Our primary focus for this academic year was not only increase the number of members within the organization but also to
diversify our current membership base to expand our network of peers by including students from all different majors as
well as enhance their academic experience through the benefits of the AMA. Another major focus was to increase the
number of entry-level business student members, primarily freshmen and sophomore, to our existing aging membership
base. Our membership goals were to:
 Increase memberships by 50% by the end of Spring 2012
 Recruit entry-level business students members
 Achieve a 90% membership retention rate of pre-graduation students
 Increase the awareness and presence of AMA and the benefits it offers in various business fields
Objectives
One of our objectives for this year was to establish a greater presence and awareness throughout the different colleges
within UNLV to promote the career building benefits and opportunities that UNLV AMA has to offer. We accomplished
this through our ongoing “Brand Yourself” campus marketing campaign as well as through the attendance and holding of
many student engagement events. Through our multi-channel strategy, our activities were:
UNLV Involvement Fair
UNLV AMA board participated in the campus-wide UNLV
Involvement Fair. This fair takes place to give the Student
Organizations an opportunity to highlight the benefits of
their organization and recruit new members. We use this
opportunity to raise awareness about our organization and
promote upcoming events and competitions. Also, we
focused on collecting contact information from interested
students.
General Member Meetings
Based on member behavior and feedback we have scheduled
two general member meetings per month on different days of
the week. In addition, each of our meetings features a guest
speaker who interested our members and provided them with
useful insight into the marketing industry and further
education. See Professional Development section for
complete details.
Classroom Presentations
Each of our board members made presentations in
Marketing, Business, and Journalism and Media Studies
classrooms. A short presentation was given with a short
discussion on what the UNLV AMA is. The students were
informed of what the AMA is, membership benefits,
upcoming events, and the application process. A flyer of
current events as well as our membership application was
distributed to each student. These presentations allowed for
the students to directly associate our organization with a
member of their class, and encourage discussion about our
benefits.
University Of Nevada, Las Vegas
Lee School of Business Involvement Fair
Though similar to the campus-wide UNLV Involvement
Fair, this event focuses on raising awareness to student
organizations related to Business. This event was
particularly successful due to the foot traffic associated with
the location. Students going from one classroom to another
in the Lee Business School building were able to access
booths on their way to class and stop to talk to AMA
members.
“Brand Yourself”
This membership recruitment marketing campaign utilized
heavy promotion with the use of flyers, presentations, social
media, and word of mouth advertising. The campaign
emphasized the exclusive benefits and opportunities offered
by both the collegiate and professional chapter. Through
adopting the “Brand Yourself” slogan, the campaign
created a clear, distinct, and unifying message of the
organization and the advantages it provide to help our
members differentiate themselves.
Membership Communication
Calendar of events is posted at the beginning of each Week
on the Website and bulletin boards. AMA events, news, and
facts are updated on all of our communication channels.
These include our website, Facebook, Twitter, and our
weekly emails from the chapter. Social Media, keeping
them up to date on the latest news as well as reminding
them of upcoming events.
13
UNLV AMA
Member Benefits
Membership Database
Our board strongly believes that the AMA should be
dedicated to provide opportunities that are beneficial, and
directly related to the interests of our members. These
opportunities will be explained in greater detail under the
Programming and Professional Development section of the
Annual Plan.
This database is maintained by our VP’s of Membership,
Finance, and Communication. It includes up-to-date
information for all current members including major, email
address, graduation date, and position within the
organization, preferred communication channel, and
payment status.
Retention Strategies
Membership Results
Currently, UNLV AMA has no freshman students who are
active members. To ensure a higher retention rate, amongst
sophomores and juniors, are offering the advantage of
providing members with paid internships. These
opportunities are not offered to students who have not yet
pain there dues. These internships help our members find
jobs after they graduate from UNLV.
The following chart shows our membership numbers
through the 2012-2013 academic school year:
Available Board member positions also give our members an
incentive to renew their memberships. Interested members
were encouraged to talk to the current position holder about
what exactly they do. Members, who are elected into the
position, will then have the opportunity to shadow the
current position holder for the remainder of the semester and
then have a formal passing of the book at the end of the
Spring 2012 semester.
The excitement of getting involved on the Board and
respective committees has been increasing as the semester
advances. The AMA is making its presence known on
campus and has truly a reputation of having highly educated,
talented and cutting edge students.
Fall 2012
Spring 2013
Total # of Members at
the Beginning of the
Semester
30
46
# of New Members
Recruited
37
8
Total # of Members at
the End of the
Semester
46
54 (currently)
Pending Applications
---
6 (new) and 1
(renewing)
# of Members Grad.
Spring 2013
---
13
Member Demographics
We are diverse in terms of the different majors and ethnic
backgrounds of our members. We place great importance and
value on having a diverse club membership. This diversity
adds to the experience of all students and reflects on the
inclusiveness of our organization.
University Of Nevada, Las Vegas
14
UNLV AMA
INTERNAL/EXTERNAL COMMUNICATION
UNLV AMA's goal is to develop a multichannel IMC approach to communicate with our members, which insures a
consistent message across the various media. Our main objective with Communications was to conduct business through
efficient and effective channels. All messages to members were constant and up-to-date. Communications were especially
critical for members of the executive board and case team, requiring constant interaction and feedback. We were able to
meet these goals through multiple channels of communication. Our goals were to:
 Maintain good internal communication to ensure all board members are current with ongoing activity.
 Through effective management of external communication, attempt to drive more traffic to AMA activities/events.
 Build and maintain good relationships with faculty of other departments on the UNLV campus and use these
networks to foster AMA activities/events.
 Reach a larger number of potential UNLV AMA members and increase the number of current members by 55%.
 Identify the most effective way to communicate with AMA members.
Internal
External
Objective: In order to guarantee that all UNLV AMA
members are fully informed about activities, meetings, and
our successes, the VP of Communications maintains good
communication within the board and membership.
Objective: To increase brand awareness about UNLV
AMA on the UNLV campus and continue to foster our open
communication channels between the Collegiate Chapter
and the external environment including the Professional
Chapter, Faculty, and UNLV campus. Our external
communication was primarily used to relay information
about upcoming events, community activities, volunteering
efforts, networking opportunities, professional development
seminars, member meetings, and available resources.
Drop Box & GoogleDocs
Utilized to organize our documents and simplify distribution
to membership. GoogleDocs allows for multiple members to
edit the document
Email Blasts to all Members
Board Meeting Updates, Calendar Updates, General Member
Meeting Updates, Committee Meeting, and General goings
on with Chapter.
Phone Calls to Members
Members are contacted via telephone when detailed or
personalized information needs to be communicated.
Text Message
The day of events text messages are sent to members as a
reminder of events, meetings and activities.
University Of Nevada, Las Vegas
UNLVAMA.com
Our goal for the website was to effectively communicate
and inform current and prospective members about
meetings, events, resources, and the benefits of joining
AMA. As a result of our efforts, the website is an effective
external communication tool with an average of 254 visits
and 1000 page views per month. The website was an
important tool for our organization in creating awareness
and sharing information.
In addition, we mobile-optimized our UNLVAMA.com to
ensure it is available in the format most relevant for our
members. With the redesign of our website we were able to
create a mobile version of website. We expanded our
Website by adding a Career Center and Career Resources
page. The UNLV AMA utilized Google Analytics to track
website usage, visits and increase value of our site. Social
media icons were added for our newest social outlets. We
also used a homepage poll to determine information about
our membership (i.e. What brand of phone do you use?).
15
UNLV AMA
Ad Campaign
Social Media
We developed an ad campaign as a recruitment tool. The
main theme of the campaign was “Stand out in a Crowd, join
the UNLV AMA”. The campaign was designed to deliver a
simple message that we could repeat in multiple locations
throughout campus. Flyers were placed on bulletin boards in
35 classrooms within the Lee Business School. These flyers
were designed to stay in place the entire semester. This
campaign created a consistent branding image of our chapter.
As the vital role of social media has taken a front seat to
traditional marketing tools, our chapter has been actively
utilizing social media outlets. Our goal was to use Social
Networking in the development of communication and
building of relationships with business professionals,
companies, members, and other students. As a result of our
efforts with social media, we have been able to increase the
effectiveness of our communication strategy and our
visibility in the community. Facebook, LinkedIn, Twitter,
Google+, Pinterest, and Youtube.
Classroom Presentations
Calendars
Our board members went to marketing and business
classrooms throughout the year. The presentations were
conducted with the main purpose being recruitment. We
presented a slide show with information about our group,
current events, and benefits of joining. Members passed out
applications and brochures, as well as answered questions.
The board members update our online calendar in order to
inform all members of upcoming events and activities. The
calendar is open to the public and located on our Website.
We keep track of all professional chapter events, national
events, UNLV activities and collegiate chapter events.
Marketing Recruiting Booths
Bulletin Boards
Our group placed marketing booths outside the Lee Business
School, inside the UNLV Student Union, and on the UNLV
north field walkway. The purpose of this was for recruitment
and branding of the AMA image.
Print Collateral
We designed, developed, and created print materials in order
to promote group activities. Print materials were posted on
bulletin boards and handed out to students throughout
campus. We also created materials to distribute to
professionals at networking events. Some of our print
materials included the following:
 Flyers: events, announcements, information
 Handouts: handed out to students and professionals
 Brochures: placed on marketing and recruitment tables
 Displays Boards: recruitment board and networking
table cards
 Events Signs: placed trough out the buildings, doors,
tables, and podium
University Of Nevada, Las Vegas
Our main bulletin boards are located within the Lee
Business School (BEH building). They are locked glass
enclosed cases that are for the exclusive use of the AMA.
They are viewed by students, faculty and staff on a daily
basis. The bulletin boards are used to keep members
informed of our chapter events/activities. We also use the
boards as recruitment tools. In addition, we have a board
located in the Marketing Department, which is at the center
of all department activity. We update the boards on a
weekly basis. The Lee Business School has over 10
community bullet boards which we use to display flyers of
upcoming events. The student union has 2 bulletin boards in
which flyers can be posted. We use the boards to post jobs,
internships, newsletter, photos, flyers as well as
announcements.
QR Code
We have integrated the use of a QR code into our print and
social networking strategies. We added our group’s logo
into the code and directed the code to our UNLV AMA
website. We placed the code on flyers, bulletin boards and
other communication outlets. The code has been highly
effective in driving traffic and increasing campus visibility.
16
UNLV AMA
CHAPTER OPERATIONS
While our board operations have improved every year, this year we decided to focus in two areas, being more involved with
CSUN, UNLV’s sponsored student organization that certifies on campus clubs and organizations. CSUN not only is a
potential source of funds, it provides a number of officer training sessions to help new officers understand their role in
student organizations. The financial control issue is critical for any student organization, but became more important over the
past couple of years as we accumulated a significant amount of funds. We now have AMA members involved at the officer
level of CSUN, which provides us with the necessary expertise to write and receive grants from this organization.
External
Financial Audit
The President supervised external operations. As chief executive
officer of the chapter, he provided leadership and overall
direction. He acted as liaison between the chapter and faculty
advisor, where he would pursue constructive criticism and
guidance. Working closely with the VP of Membership, and VP
of Communication the President ensured that the members’
needs were met and interests considered. He ensured that AMA
had a strong presence on campus, and that the chapter was
fulfilling its mission. The critical points addressed at board
meetings were summarized and documented by the VP of
Communications. They were then sent out to each member via
email.
Our AMA chapter worked with the Accounting
Department in the Lee Business School to audit our
financial practices. The President and the VP of Finance
met with the GA in the Accounting Department to discuss
our tasks and financial routines. We made a significant
number of changes as a result of the audit, such as
developing a set schedule of when to deposit membership
fees and how to handle the money received from students.
Coordinate
At the beginning of the year, we made certain to hold frequent
officer gatherings. We could implement a better system in the
future to ensure all officers participate in AMA events. The
point system will help keep track of member and officer
involvement. Officer involvement was a bit problematic, for we
have many non-traditional students at UNLV.
University Of Nevada, Las Vegas
17
Internal
The Executive Vice President controlled the internal
operations. She facilitated weekly board meetings where
chapter business was addressed. The meetings encouraged
cohesive and consistent communication amongst board
members. By monitoring the Board, the Vice President
assessed our internal progress throughout the year.
UNLV AMA
Control
At each officer meeting, we reflect on the previous member
meeting and events and discuss feedback in order to ensure a
continuous improvement throughout the year. Again,
improvement can be sought in this area. Perhaps we could
incorporate peer evaluations for each officer administered by the
president elect and faculty advisors. As a result, students will be
recognized for their achievements and informed on ways to
improve. This will ensure the organization as a whole meeting
its objectives.
Transition
Plan
To help facilitate a smooth transition from an AMA member to
an officer position, a notebook from our past officers listing
their responsibilities and obligations is issued to the new officer.
This notebook is a guiding tool to help new officers fulfill
officer expectations in preparation for an overall successful
chapter. This helps new officers know how far in advance to
schedule projects or tasks in an effort to meet deadlines. In
addition, a meeting is held between in-coming and out-going
officers to channel knowledge and advice to the new officers.
This training for new officers is essential for a complete
transition. During our final AMA member meeting, officer
elections are administered. Descriptions of officer
responsibilities are made available to perspective officers. Each
nominee is required to fill out an application as well as to speak
to the Chapter and offer their qualifications in hope of being
elected.
In previous semesters UNLV AMA’s chain of command
began with the leadership of our president followed by
officers. This presented some issues in executing certain
goals and strategies in getting members to truly be part of
the organization. Our soul intention to gauge the
sentiment of our members. Instead of taking the previous
“Top-Down” management approach, we felt it would be
in our member’s best interests to find out what they
wanted from the UNLV AMA. Thus, the UNLV AMA’s
tag-line “Brand Yourself” communication strategies were
the building blocks for our chapter plan. Through our
weekly officer meetings, the ideas of the board were
continually put into action and goals were achieved. In
addition, each week our elected president met with our
faculty advisor to maintain communication and discuss
current opportunities within the UNLV AMA chapter.
University Of Nevada, Las Vegas
18
UNLV AMA
BUDGET
Actual
Amount
Expected Revenue
Membership
Club membership dues ($15/member)
$
615.00
National membership dues ($47/member)
$ 1,927.00
Sponsorships
UNLV Lee Business School Sponsorship for New Orleans Conference
$ 6,523.00
UNLV CSUN Student Government Funding
$ 1,500.00
Consulting Business Sponsorship
$
150.00
AMA Regional Conference Sponsorship
$
250.00
T-shirt Sales
$
100.00
Other Fundraisers (lanyard sales, etc.)
$
50.00
Fundraisers
Total Expected Revenue
$ 11,115.00
Membership
Club membership dues ($15/member)
$
615.00
National membership dues ($47/member)
$ 1,927.00
Sponsorships
UNLV Lee Business School Sponsorship for New Orleans Conference
$ 6,523.00
UNLV CSUN Student Government Funding
$ 1,500.00
Consulting Business Sponsorship
$
150.00
AMA Regional Conference Sponsorship
$
250.00
T-shirt Sales
$
100.00
Other Fundraisers (lanyard sales, etc.)
$
50.00
Fundraisers
Total Expected Revenue
University Of Nevada, Las Vegas
19
$ 11,115.00
UNLV AMA
Actual
Amount
Expected Expenses
Membership
National membership dues
$
1,927.00
Marketing and Promotions
UNLV Involvement Fair
$
75.00
Lee Business School Involvement Fair
$
75.00
Marketing Week Promotion Items
$
150.00
Promotional Flyers
$
100.00
Other Promotional Tools (business cards, brochures)
$
100.00
CSULB Regional Conference Registration
$
250.00
CSULB Regional Conference Travel Expenses
$
300.00
Collegiate Conference Registration for AMA Board Officers
$
390.00
Collegiate Conference Hotel Registration (5 nights)
$
3,448.00
Collegiate Conference SABRE Competition Registration
$
25.00
Club Shirts
$
750.00
Refreshments at General Meetings
$
200.00
Member Mixers/Socials
$
300.00
Etiquette Dinner
$
500.00
Job Shadow Day
$
300.00
DMA Conference (Student Forum) Registration
$
100.00
Business Tour Day
$
100.00
Resume Workshop
$
100.00
Other Workshops
$
200.00
$
9,390.00
Regional and Collegiate Conferences
Operational Expenses
Career Development
Total Expected Expenses
Total Net Gain/Loss: $1,725.00
University Of Nevada, Las Vegas
20
UNLV AMA
University of Nevada, Las Vegas
UNLV AMA Collegiate Chapter Report
2012 - 2013
Chapter Advisor:
John (Jack) Schibrowsky
Chapter Board:
Annie Huynh
Natalie Schibrowsky
Ellen Adamian
Emily Hong
James Willett
Tyanna Pleasant
Jisoo Yoo
Randi Walsh
Jennifer Lee
Erika Szymanowski
Victor Wang
www.unlvama.com
[email protected]
University Of Nevada, Las Vegas
21
UNLV AMA