MACH 2016
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Dayeon Park
ADIDAS FUTURECRAFT
Adidas released 'BOOST' made with 3D printer with a slogan 'FUTURE CRAFT' in Ocober 2015.
And with a new technique, they have upgraded a leather named 'SUPER STAR' in 2015.
It's just a prototype, but the most important thing is that
they are trying to make new shoes with a new technique and many people's eyes are on this.
RUNNING TECHNOLOGY
In running shoes, Adidas has leading techniques.
They keep developing essential techniques about lightweightness, ventilation and cushioning.
But if they want to differentiate themselves against other companies,
it's obvious that they should release a product with good-look and new technique.
With this opportunity, I'd like to propose a new concept which commensurates to 'FUTURECRAFT' about running shoes.
ADIDAS MACH 2016
Mach, a measure for the speed of materials running in fluids, is written as M.
Usually, it's used to mark the speed when bullets, airplanes, missiles which run fast in the air.
I'd like to propose a concept of strong, rapid, jet-like running shoes
and also a 'FUTURE CRAFT' combined with techniques and story.
1. Scientific ground A :
Bernoulli’s Principle
Bernoulli's principle states that an increase in the speed of
a fluid occurs simultaneously with a decrease in pressure or
a decrease in the fluid's potential energy.
The principle is named after Daniel Bernoulli who published
it in his book in 1738.
<Bernoulli’s principle and Plane’s wing>
If the air flowing past the top surface of an aircraft wing is
moving faster than the air flowing past the bottom surface,
then Bernoulli's principle implies that the pressure on the
surfaces of the wing will be lower above than below.
This pressure difference results in an upwards lifting force.
2. Scientific ground B :
Whole Body Suits
In 2000, Speedo launched the Fastskin suit series
that mimicked shark skin.
<Shark Skin Closeup>
Their surface contained bumps and ridges that
channeled the water over the swimmer's body
approximately 3% more efficiently than traditional
materials.
Those suits covered most of the body, from neck to
ankles and wrists, and their shape was optimized for
specific swimming strokes, compressing some body
parts while allowing more freedom to the others.
Those suits were approved for the 2000 Olympics,
where they helped win 83% of the medals.
3. Design concept : Riding the air
When we think about running shoes,
we usually think about lightweghtness, cushioning and repellency.
But, MACH 2016 is a little bit different from it.
Inspired by the principle of airplane's wing and swimsuit,
I'd like to focus on something that can help us when we exercise.
Using efficiently a pressure from the air when we run,
I want to propose fast runinng shoes than any others.
Just like riding a wind.
"PUT UP A WING ON YOUR SHOES”
3. Design Concept : Riding Wind
4. Design motive: Wing frame
Basic frame and the line of airplane which makes efficient flight.
I want to adopt it on shoes with athletic concept.
5. Concept Sketch
6. Developed Sketch
7. Final Design : MACH 2016
Design point 1. Lightweight outsole
To make it as light as possible designed an outsole
with thin plastic frame, not with a rubber
Design point 4. The “MACH WING” midsole
Design point 3. Lightweigt upper material
Designed with thin mesh to expel a sweat efficiently
and for lightweightness of the shoes.
Design point 2. Wing frame pattern
Inspired by airplane's basic straight line frame.
Designed with a thin line to make a runner can feel comfortable
when he or she runs, and also to strengthen the ventilation.
Upside of a midsole is designed with a tight curve,
bottom is designed with gradual curve.
When you run, the air moves from a front side of the shoe to back.
When the air goes through "MACH WING", the part of midsole,
you get pushing-up-energy in a moment by a gap between different pressure.
And it makes you run much faster than ever.
8. Prototype :
MACH 2016
1) Key color range
The “MACH WING” which are trying to minimalize the air friction and use the flow through the pressure.
To make a runner feel like he or she is flying in
the air, Used blue line as a key color.
2) Think more
1. Have to make a decision on the size of WING,
thickness and how many WINGs will be needed.
2. Have to discuss and test on what material
can be put in reality.
3. Have to discuss a profile of midsole to make it
as light as possible.
To avoid discomfort when you run, put “MACH WING” only on the outside of the shoes.
Dayeon Park (Dianne)
She was born in 1989, South Korea.
* Education
2008-2013 Hongik University of Art BA Textile and Fashion Design
2012-2013 Hongik University of Art BA Visual Communication Design
* Professional Experience
01/2013-05/2016 Descente Footwear Designer
* Contact
Tel: 82-10-2991-4898
E-mail: [email protected]
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