Press Kit
Table of Contents
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About Pet Supplies Plus
Fact Sheet
Press Releases
Media Highlights
Photos and Videos Folder
Corporate Team
About Pet Supplies Plus
Pet Supplies Plus is focused on making it easier to get better products for your pet. With more than 370
locations in 27 states, the stores have a streamlined design making it easy to navigate a wide assortment
of natural foods, hard goods and pet services. Headquartered in Livonia, MI., Pet Supplies Plus was
named the Pet Business Magazine 2016 Retailer of the Year and was ranked in Entrepreneur magazine’s
Annual Franchise 500® list as the Top Full-Service Pet Supplies Franchise for its exceptional performance
in areas including financial strength, growth rate and system size. For more information visit
www.petsuppliesplus.com.
Brand and Product Key Messages:
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Named Pet Business Magazine 2016 Retailer of the Year
Pet Supplies Plus is a 28-year-old, trusted pet retail franchise with more than 370 stores in 27
states.
PSP was founded in 1988 in Livonia, Michigan – PSP is headquartered in Livonia still.
Pet Supplies Plus prides itself on being a neighborhood pet center with a fun and welcoming
environment, with about half of its 370 national stores locally owned and operated.
PSP has its own line of premium dog food called Redford Naturals, which provides balanced
nutrition with added vitamins and minerals to give dogs the rich flavors of the wild without the
corn, soy or wheat. With natural ingredients and a good source of Omega 3&6, Redford Naturals
helps fuel your dog with the nourishment and care they require.
We’re best known for offering a wide array of natural and organic pet foods and enough treats
and toys to satisfy all the pets in the community.
We also carry a wide variety of pet consumables such as wet and dry food, treats, rawhide,
chews and more.
Our store team members are highly knowledgeable about pets and all of their needs. They can
help recommend the right dog food, suggest the best treatments and offer safety advice for
harsh weather.
PSP re-branded with a new “Minus the Hassle” tagline in July 2016
Growth Key Messages
 PSP has opened more than 60 new stores in 2016 alone and has more than 370 in operation
across 27 states
 PSP recently signed agreements to break into the states of California, Oklahoma, Kansas and
Colorado for the first time.
 PSP acquired California-based Pet Extreme in early 2016; those converted stores (9) opened on
Sept. 24-25 and a 10th is scheduled to open in the coming weeks
 Last year, Pet Supplies Plus announced a reduction of royalty fees from 4 percent to 2 percent
for the first 12 months of a new franchise agreement. Following a franchisee’s first year, the
royalty fee remains at 3 percent for the life of the franchise agreement.
 Pet Supplies Plus is ranked in Entrepreneur magazine’s 35th Annual Franchise 500® list as the Top
Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial
strength and stability, growth rate and system size.
 For more information visit www.petsuppliesplus.com
Media Contact: Mike Garabedian, Fishman Public Relations, 847-945-1300,
[email protected]
For Immediate Release
Pet Retail Franchise Pet Supplies Plus Breaks into New Regions in First Half
of 2016
High Demand for Pet Products and Services Lays Groundwork for Strong Q1, Q2
Growth
LIVONIA, Mich. (July 11, 2016) – The first six months of 2016 have yielded continued growth for Pet
Supplies Plus, following a robust 2015 that featured 26 total franchise deals for 36 units. Since the start
of the New Year, the nation’s largest pet franchise has already inked nearly 20 deals across the country
resulting in 55 new stores – 19 more than the 2015 year-end total. This accelerated growth is also
coupled with the news that Pet Supplies Plus is happy to announce entry into three new states –
California, Colorado and Oklahoma – and is furthering its expansion in the states of New Jersey, Texas,
Missouri, Iowa and Georgia.
For Pet Supplies Plus, the deals in Oklahoma, Colorado and California mark the first signs of growth in
territories in Western United States. The pet store also recently locked in a 10-unit deal in Kansas City,
marking its first presence in the city. In total, Pet Supplies Plus is on target to open approximately 60
new stores by the end of the year.
“Consumers pumped more than $60 billion into the pet industry by the close of 2015, $2 billion more
than 2014. With the spending came a drastic need for an increase in pet products and supplies stores
across the United States,” said David Leonardo, senior vice president for franchising at Pet Supplies Plus.
“The steady growth of the pet industry is credited to cognizant pet owners looking for natural products
for their pets and an increase in the amount of households with pets, which is now roughly 75 percent
of the country. Pet Supplies Plus’ growth is exceeding that of the industry and on track to open 55
locations this year, a record year for the company.”
In late May, Pet Supplies Plus closed deals of 15 stores in Texas and three units in New Jersey – states
where the pet retail store already has a significant presence. In June Pet Supplies Plus also inked a 10unit deal in Kansas City and signed agreements for the new markets of Colorado (Denver), Iowa and
Oklahoma.
To help accelerate the growth and expansion out west, Pet Supplies Plus will be converting several Pet
Extreme stores in California to Pet Supplies Plus establishments after acquiring the California-based 10unit pet retail chain in the fourth quarter of 2015. The growth into new territories indicates an increase
in new business owners and the expansion in active states is a result of current Pet Supplies Plus store
owners saturating several in-state markets.
“The expansion into new markets and growth in existing markets shows the positive influence of Pet
Supplies Plus throughout the country,” Leonardo said. “We are excited to bring the people of California,
Iowa, Georgia, Oklahoma, Missouri, Colorado, New Jersey and Texas quality products and an
educational experience on how to best care for their pets. After acquiring Pet Extreme in California,
we’re also looking forward to rebranding and remodeling the stores to demonstrate the consistent,
dependable Pet Supplies Plus name to our new neighbors.”
Last year, Pet Supplies Plus announced a reduction of royalty fees from 4 percent to 2 percent for the
first 12 months of a new franchise agreement. Following a franchisee’s first year, the royalty fee remains
at 3 percent for the life of the franchise agreement. The reduction opens the franchise opportunity to a
broader range of candidates and helps qualified candidates open stores at a faster rate. Pet Supplies
Plus has also attracted franchisee candidates from different industries, including QSR food brands and
grocers seeking to expand their portfolios into the pet retail space.
About Pet Supplies Plus
With more than 360 locations in 27 states, Pet Supplies Plus has earned the reputation as America’s
Favorite Neighborhood Pet Store by offering a wide array of pet food, pet products, grooming services
and animal expertise in a welcoming environment. With a friendly, pet-centered culture, where store
managers and associates actually know the names of hundreds of their pet customers and their pet
parents, each Pet Supplies Plus store is large enough to house a broad selection of food and equipment,
yet small enough to still feel neighborly. Headquartered in Livonia, Michigan, Pet Supplies Plus earned
its success by understanding the unique bond between humans and their pets, while championing the
conviction that ‘People Don’t Own Pets, Pets Own People.’ Pet Supplies Plus is ranked in Entrepreneur
magazine’s 35th Annual Franchise 500® list as the Top Full-Service Pet Supplies Franchise for its
exceptional performance in areas including financial strength and stability, growth rate and system size.
For more information about Pet Supplies Plus franchising opportunities, visit
www.petsuppliesplus.com/franchise or contact Steve Olson, Director of Franchise Sales, at 734-7936532.
###
Media Contact: Mike Garabedian, Fishman Public Relations, 847-945-1300,
[email protected]
For Immediate Release
Pet Supplies Plus Named National Retailer of the Year by Pet Business
Magazine
Largest pet retail franchise garners prestigious award as company continues national
expansion
LIVONIA, Mich. – America’s favorite neighborhood pet store has made it its mission to create the easiest
shopping experience for neighbors, and its efforts have now been recognized. Pet Supplies Plus, the
largest pet retail franchise in the United States, has been named the 2016 Pet Business Magazine
Retailer of the Year, the publication announced in August.
Spearheading the $62 billion consumer pet market, Pet Supplies Plus is now rapidly spreading through
communities all over the country, including territories west of the Mississippi River, totaling more 370
nationwide.
“We are honored and humbled to receive the Retailer of the Year award from such a prestigious
publication,” Rowland said. “This re-affirms that we are making a positive impact on communities across
the country, which is one of our ultimate goals.”
According to Pet Business Magazine, the local community approach for the privately-owned company,
along with its overall impact and growth within the pet retail landscape, were the top reasons for the
Pet Supplies Plus selection.
Company executives were honored by Pet Business Magazine at a dinner in Las Vegas on the first night
of the annual SuperZoo show in August.
In 2016 alone, Pet Supplies Plus has inked new deals for store locations in three new states, including
California, Colorado and Oklahoma, and has expanded its territories in Texas, New Jersey, Missouri, Iowa
and Georgia. Pet Supplies Plus is on track to open 70 stores by the end of the year, over 30 more than
the year-end total in 2015. Through July, the company has added on 55 new stores – 19 more than the
year-end total for all of 2015.
“We are aiming to break into as many new regions and states as possible to ensure that communities
everywhere has a local, fun, safe and reliable pet store to help people properly take care of their best
friends,” Rowland said.
With roughly 75 percent of American households owning a pet, the national demand continues to grow
for an industry that hasn’t seen a loss in overall spending since 1993.
To assist with the national movement, Pet Supplies Plus is now operating in 27 states. It began as a local
pet retail store in Livonia, Michigan, in 1988.
About Pet Supplies Plus
Pet Supplies Plus is focused on making it easier to get better products for your pet. With more than 370
locations in 27 states, the stores have a streamlined design making it easy to navigate a wide assortment
of natural foods, hard goods and pet services. Headquartered in Livonia, MI., Pet Supplies Plus is ranked
in Entrepreneur magazine’s 35th Annual Franchise 500® list as the Top Full-Service Pet Supplies Franchise
for its exceptional performance in areas including financial strength and stability, growth rate and
system size. For more information about Pet Supplies Plus franchising opportunities, visit
www.petsuppliesplus.com/franchise or contact Steve Olson, Director of Franchise Sales, at 734-7936532.
###
MEDIA CONTACT: Mike Garabedian, Fishman Public Relations, 847-945-1300,
[email protected]
FOR IMMEDIATE RELEASE
America’s Favorite Neighborhood Pet Store Headed to Oklahoma
Pet Supplies Plus Inks Franchise Deal for First Oklahoma Locations
OKLAHOMA CITY – The state of Oklahoma will soon be home to America’s favorite neighborhood pet
store. Pet Supplies Plus, the more than 360-unit retailer celebrated for its varied array of pet goods,
grooming services, animal expertise and more, announced the signing of a franchise agreement with
local entrepreneurs Brian Mott and Shaun Frankfort. The agreement, which allows the business owners
to open up four stores in Oklahoma over the next three years, marks the first Pet Supplies Plus presence
in the state.
The first store is scheduled to open in early 2017. The deal covers the counties of Oklahoma, Canadian
and Cleveland.
Founded in 1988, Pet Supplies Plus shines in the congested retail segment by offering pets and pet
parents a wider array of toys, equipment and Made-in-the-USA pet consumables such as wet and dry
foods, treats, rawhide, chews and more. Pet Supplies Plus also features an extensive selection of natural
foods that do not contain any chemically synthetic additives or ingredients, which will make it easier for
Oklahoma residents to provide their pets with healthy meals.
In addition to offering area pets quality products and knowledgeable insight from a highly-trained staff,
the Oklahoma pet centers will benefit the community by bringing dozens of jobs to town and
approximately $250,000 in local development contracts.
Mott and Frankfort said they chose to open the Pet Supplies Plus stores based on the brand’s admirable
reputation, as well as having seen the local consumer demand increase for quality pet goods and
services. In total, approximately 75 percent of U.S. households own a pet (equating for 93.5 million
homes), and the industry accounted for $60 billion in consumer spending in 2016.
“When we decided to open our business, we wanted to choose a franchise that we could take pride in –
one that makes an impact in the lives of people, their pets and the local community,” said Mott,
franchise partner of the Pet Supplies Plus of Oklahoma. “Pet Supplies Plus truly understands that special
bond between owners and their pets, and that philosophy played a major role in our business decision.”
Although the retail chain was founded nearly 30 years ago, the Oklahoma locations won’t resemble your
father’s Pet Supplies Plus – or even your older brother’s for that matter. The new locations will be built
using the new Pet Supplies Plus prototype, which includes a new store design layout that boasts a fresh
color scheme and emphasizes convenience, functionality and pet interaction.
As the pet care industry continues to grow, Pet Supplies Plus is setting its sights on a strategic franchise
development strategy to grow the brand in underserved markets. Company executives expect to open
more stores in Oklahoma, Georgia, Texas, Iowa and California in the next five years, and to expedite the
process, they are recruiting well-qualified single and multi-unit franchise partners to operate the
locations. The strong general consumer appeal combined with the proven Pet Supplies Plus operating
model, provides a unique investment opportunity for prospective entrepreneurs.
“While we’re poised for major growth, we’re focused on expanding the right way by partnering with
business savvy franchise partners, like Brian and Shaun, who share an enthusiasm for pets and a
dedication to becoming an integral part of the community,” said David Leonardo, Senior Vice President
for Franchising at Pet Supplies Plus.
Founded on the idea that convenient, quality service for busy neighbors was lacking in the pet industry,
retail veterans Jack Berry and Harry Shallop opened the first Pet Supplies Plus store in Redford,
Michigan. Since then, the neighborhood-style pet store has become a household name in 27 states.
About Pet Supplies Plus
With more than 360 locations in 27 states, Pet Supplies Plus has earned the reputation as America’s
Favorite Neighborhood Pet Store by offering a wide array of pet food, pet products, grooming services
and animal expertise in a welcoming environment. With a friendly, pet-centered culture, where store
managers and associates actually know the names of hundreds of their pet customers and their pet
parents, each Pet Supplies Plus is large enough to house a broad selection of food and equipment, yet
small enough to still feel neighborly. The company, headquartered in Livonia, Mich., has earned its
success by understanding the unique bond between humans and their pets. Pet Supplies Plus is ranked
in Entrepreneur magazine’s 35th Annual Franchise 500® list as one of the Top Full-Service Pet Supplies
Franchise for its exceptional performance in areas including financial strength and stability, growth rate,
and system size. For more information about Pet Supplies Plus, please visit
www.petsuppliesplus.com/franchise.
###
August 03, 2016
Livonia-based Pet Supplies Plus leads
in growing industry
By Blake Froling
The pet supply industry is riding high, and
Livonia-based Pet Supplies Plus is
leading the pack.
The retail franchise chain is expanding at a
rapid rate, signing 20 deals across the
country resulting in 55 new stores this
year; that's 19 more than 2015. That brings
its total to 360 stores nationwide, with 57 in
Michigan.
The company employs about 900 employees in Michigan between franchise and
company locations, according to David Leonardo, senior vice president for franchising.
In terms of sales, revenue and number of stores nationwide, Pet Supplies Plus is the
leading pet franchise chain. Competitors Petco Animal Supplies Inc. and PetSmart
Inc. have more than 1,800 company-owned stores and achieve a 17 percent market
share, according to Franchise Direct, but do not offer franchises.
Why is Pet Supplies Plus expanding so quickly? The market is expanding. Total U.S.
pet industry expenditures reached $60.28 billion in 2015 and are projected to rise to
$62.75 billion in 2016, according to the American Pet Products Association.
"With the spending came a drastic need for an increase in pet products and supplies
stores across the United States," Leonardo said in a statement. "The steady growth of
the pet industry is credited to cognizant pet owners looking for natural products for their
pets and an increase in the amount of households with pets … Pet Supplies Plus'
growth is exceeding that of the industry and on track to open 55 locations this year, a
record year for the company."
Average store revenue in 2015 was $2.5 million per store, "with some growth in 2016,"
according to Leonardo.
It helps to have a massive customer base. According to the APPA national pet owners
survey, 65 percent of U.S. households own a pet, which equals about 79.7 million
homes. Even more important is the total number of pets owned, with freshwater fish
leading the way at 95.5 million and cats right behind at 85.8 million. Sorry dog lovers,
canines are in third at 77.8 million.
However, live animal sales make up only a small portion of industry expenditures at 3.5
percent in 2015. Leonardo said live animal sales make up less than 10 percent of Pet
Supplies Plus' revenue. Food is the largest portion of the market at 38 percent, or
$23.05 billion.
Bob Vetere, president and CEO of APPA, said consumers are looking for more allnatural and organic products for their pets, just as they are for themselves. "I always say
just look what happens in human food, wait three months and it'll happen in pet foods,"
Vetere said.
Leonardo has seen the same trend in the industry. "There has been a push to buy more
local and get more fresh higher-quality food for family and pets. This benefits us as we
carry double the assortment of natural foods for pets than Petsmart and Petco and we
are located close to homes," he said.
Another factor in the growth of the pet supply industry is that it never seems to be
dogged by recession.
Since 1994, when the information was first available, the industry has grown every year
by at least $1 billion, according to the APPA. From 2006 to 2011, the industry grew by
32 percent, at a time when other industries were happy to break even.
"I like to call it recession resistant," Vetere said. "2008 was what convinced me.
Everyone was cutting back and pet ownership went up. They cut back … all to make
sure they could take care of their pets."
Leonardo said the company has yet to have a negative year in the brand's history.
"Our biggest years were during times of recession as more people tend to stay home
and nest, which results in pampering your dog and kids but less of the vacationing and
buying of toys," he said.
This kind of almost guaranteed growth may make potential investors feel safer about
the pet industry and more willing to open more stores. Vetere refers to the
"humanization" of pets in society and how people treat their animals like a part of the
family as a main reason why recession doesn't affect the industry much.
"People began to reward their pets in human terms," Vetere said. "Special treat, special
collar, special bed. They feel better having rewarded their pet in meaningful terms."
To help facilitate its growth, Pet Supplies Plus reduced its franchise royalty fees from 4
percent to 2 percent for the first 12 months of operation. Following the first year, the fee
increases to 3 percent for the lifetime of the deal. It costs $500,000-$750,000 for a
franchisee to open a Pet Supplies Plus store.
"We recognize that the first years of a business are the hardest and so we wanted to
make sure that our franchisees don't have the pressure of high royalty rates, especially
as they try and grow the business," Leonardo said. "This reduction in royalty saves a
franchisee about $25,000 a year and by driving more profitability to our franchisees'
bottom line, they (have) more incentive to grow more units."
Pet Supplies Plus is moving into new states, including California, Colorado and
Oklahoma. The chain also acquired California-based Pet Extreme in 2015, which had
10 units in the state, and is turning them into Pet Supplies Plus stores.
In a time when online shopping is crippling big brick-and-mortar stores and retailers are
selling more products on the web, it seems curious that Pet Supplies Plus would be
bucking the trend and expanding its presence. But Leonardo said online represents only
single-digit market share of total pet spending. Why is that?
"They also want a connection with their retailer and we feel that our staff has been able
to create that special bond, given the size of our locations and the intimacy with our
neighborhood," Leonardo said.
But Leonardo also knows how important it is to have an online presence and said Pet
Supplies Plus will be launching its own e-commerce capabilities in 2017.
So will this constant growth ever slow down? Is this just one big bubble waiting to burst?
Vetere said his former boss quit 14 years ago because he was convinced the growth
was done and the industry was bound to plateau or go down. Vetere thought that might
happen once baby boomers started turning 70 years old and stopped replacing pets.
"But all of a sudden, millennials have stepped up like I never thought they would,"
Vetere said. "I think that millennials are going backfill the baby boomers nicely."
Pet Supplies Plus plans 10 area
locations; first will be in Lenexa
BY JOYCE SMITH
[email protected]
The rapidly expanding Pet
Supplies Plus plans 10
locations for Kansas City in the
next four years.
The Livonia, Mich.-based
company has signed a deal
with B&B Pet Products LLC of
Hurst, Texas. B&B plans to
have the first area location
open in December and is final
negotiations for a space in Lenexa. The second location is scheduled to open in
the second quarter of 2017.
Greg McMillan is the owner. His nephew Todd Shae, along with Greg’s son, Clay
McMillan, 25, and daughter, Perry McMillan, 22, will have equity in B&B and will
relocate to Kansas City to oversee the operations.
The American Pet Products Association said pet industry spending was $60.28
billion in 2015, up from $36.3 billion in 2005. It estimates sales to be $62.75
billion this year.
“But we haven’t seen competition keep up with the growth and demand in many
pockets, and Kansas City is one of those pockets,” said Greg McMillan.
The stores, which are typically 8,000-10,000 square feet, offer a wide selection of
pet food, pet products and grooming services. They also sell birds and fish.
Pet Supplies Plus also signed new franchisee agreements for California, Colorado
and Oklahoma. It plans to open 60 new stores this year. It currently has more
than 360 locations in 27 states.
Pet Supplies Plus heads west
JULY 12, 2016 | BY DAN BERTHIAUME
Specialty pet retailer Pet Supplies Plus is entering
three new states as part of an aggressive 2016
expansion plan.
The chain is entering California, Colorado and
Oklahoma, as well as furthering its expansion in the
states of New Jersey, Texas, Missouri, Iowa and
Georgia. In addition, Pet Supplies Plus recently
signed a deal to open 10 new stores in Kansas City,
and is on target to open approximately 60 new
stores by the end of the year.
Growth for the year will include 20 franchise deals for 55 new stores across the country signed in the
first half of 2016. In 2015, Pet Supplies Plus signed 26 total franchise deals for 36 new stores.
To help accelerate Western growth and expansion, the retailer will be converting several Pet
Extreme stores in California to Pet Supplies Plus establishments after acquiring the California-based
10-unit pet retail chain in fourth quarter 2015. Currently, Pet Supplies Plus operates more than 360
stores in 27 states.
“Consumers pumped more than $60 billion into the pet industry by the close of 2015, $2 billion more
than 2014,” said David Leonardo, senior VP for franchising at Pet Supplies Plus. “With the spending
came a drastic need for an increase in pet products and supplies stores across the U.S. The steady
growth of the pet industry is credited to cognizant pet owners looking for natural products for their
pets and an increase in the amount of households with pets, which is now roughly 75% of the
country.”
INTERACTIVE MEDIA – Photos/Video Link
https://www.dropbox.com/sh/l9ttbbj2ik7t4jb/AAB2dV4xJEGkKYx4gDwq45c6a?dl=0
https://www.dropbox.com/sh/cllk8kl159dobys/AABz7DlfoHvxdIfU3mHEa_MTa?dl=0
Christopher Rowland
Chief Executive Officer
CEO Chris Rowland joined Pet Supplies Plus in November 2012 as senior vice president of
operations. Chris is a pet lover like everyone on our Pet Supplies Plus team, and he believes that
the strength of our brand is in the consistent, quality experience that our neighbors have in their
store. Chris is a seasoned pet industry veteran having pawed his way up the corporate ladder at
PetSmart from 1996 to 2011. During the last four years he was president of PetSmart Canada,
vice president of U.S. Operations & pet services, and led the company's launch into Puerto Rico.
While president of PetSmart Canada, Chris and his turnaround team transformed a struggling
regional chain into the largest and most profitable pet specialty retailer in Canada. As vice
president U.S. operations, Chris directed a team responsible for new business innovation and the
development and execution of strategies to maximize sales, profits, safety and the customer
experience in over 1200 stores with $7 billion in sales. In his services role, Chris was
accountable for a $700 million business that included grooming, training, boarding and
adoptions. He was hailed for doubling sales over a three-year period, expanding the PetsHotel
business and reducing expenses 20% by leveraging growth, process improvements and pay-forperformance measures. Chris earned his bachelor's degree from the University of Western
Ontario, in London, Ontario, Canada.
Dominic Buccellato
Executive Vice President and Vice Chairman
Dominic Buccellato has served as PSP's Executive Vice President, Chief Operating Officer and a
Director since September 12, 2010. Mr. Buccellato was the Vice President of Royal Pet, LLC, a
company which owned and operated 64 Stores from 1991 until September 12, 2010, when they
were purchased by PSP Stores, LLC. In July, 2000, Mr. Buccellato was elected Entrepreneur of
the Year for the Cleveland, Ohio area. In May, 2004, Mr. Buccellato was elected Executive Vice
President of PSP-USA and served in that position until September 12, 2010.
Dan Boose
Chief Financial Officer
Dan joined PSP in September 2013; previously Dan worked for The Sports Authority Inc., a 480
store sporting goods retailer with an estimated $3 billion in revenue, headquartered out of
Englewood, CO as their SVP Finance and Accounting. Dan started his career with The Sports
Authority in 2000 and held a variety of progressive assignments leading to his position on the
senior leadership team as the financial executive responsible for all of the company's financial
functions including planning and forecasting, financial reporting, treasury, tax, internal audit,
procurement, risk management, and payroll Prior to his tenure with The Sports Authority, Dan
served as Director, Corporate Finance for Brinker International, public traded multi-concept
restaurant company including Chili's and Maggiano's. He has also held positions with Deloitte
Kraft General Foods and Rent-A-Center. Dan received his Bachelor of Science degree in
accounting from Kansas State University and his M.B.A. from Indiana University.
Derek T. Panfil
Senior Vice President - Merchandising and Marketing
Derek T. Panfil has been our Senior Vice President - Merchandising since September, 2010. He
served as Director of Strategy at PFCB, Inc. in Scottsdale, Arizona between April, 2007 and
September, 2010. He served as the Director of Services and Business Development, DDM of
Cat, and Senior Director of Merchandising Operations at PetSmart in Phoenix, Arizona between
October, 2000 and April, 2007.
Kenneth Miles Tedder, Jr
Senior Vice President, Chief Supply Chain Officer
Miles Tedder began his service at PSP, as Senior Vice President, Chief Supply Chain Officer on
May 1, 2013. Previous to PSP Miles worked for Anna's Linens, a specialty retailer for home
textile and home decor headquartered in Costa Mesa, California as their Senior Vice President,
IT and Supply Chain. Beginning in 2007, Miles developed and led a comprehensive Supply
Chain Transformation strategy that resulted in the transformation of the supply chain at Anna's
Linens to support rapid store growth. This transformation included business process
reengineering, change management activities, and multiple business systems implementations.
Prior to Anna's Linens, Miles served as Vice President of Logistics for Party City Corp.; Vice
President of Logistics for The Sports Authority, Inc.; Director of Distribution for Staples, Inc.;
Regional General Manager for Lowe's Companies and Director of Distribution for Family Dollar
Stores, Inc. Miles received his BS, Business Administration and Management degree from
Limestone College in Gaffney, SC and his MBA from Mercer University, Stetson School of
Business and Economics, in Atlanta, GA.
Heidi Char
Senior Vice President - Human Resources
Heidi Char has been our Senior Vice President - Human Resources since March, 2011.
Previously, Ms. Char served as Human Resources Director for Pepsi Beverages Company in
Wixom, Michigan from August 1997 to February 2011.
Jeff Suttle
Senior Vice President, Inventory Management & Merchandise Services
Jeff Suttle is our Vice President of Strategy, and leads the Merchandising Operations
organization, and has held these positions since September, 2011. Mr. Suttle served as the Vice
President of Pricing for Sears between January, 2008 and September, 2011. He also served as the
Vice President of Merchandising Services for PetSmart between October, 2005 and January,
2008.
Steve Siegel
Director
Steve Siegel has served as a Director of PSP since September 12, 2010. Since 2008, Mr. Siegel is
a Senior Advisor of Irving Place Capital. He focuses on investment opportunities in the
restaurants and retail sectors. Prior to joining Irving Place Capital in 2008, Mr. Siegel was
President, CEO and an owner from 1989 to 2004 of Watermark Donut Company, a large Dunkin'
Donuts franchise system in Boston. Prior to that, he was CEO and Chairman DDUK Ltd., a
Dunkin' Donuts franchise system in London. From 1994 to 2001, Mr. Siegel held executive
leadership positions at Filene's Basement, including COO, CFO, EVP and General Counsel. Mr.
Siegel began his career as an attorney in 1968 and has served in General Counsel, executive
leadership and board-level roles in a wide range of industries. In 2002, he became the first
franchisee to serve as Chairman of the International Franchise Association. Mr. Siegel currently
is a Director of Adventures In Advertising, McAlister's and It's Just Lunch.
David Leonardo
Senior Vice President - Franchising
David joined Pet Supplies Plus in September 2015 as Senior Vice President - Franchising and is
responsible for developing and executing franchising strategy related to sales and development,
franchisee relations and franchise administration. Most recently he was Chief Operating Officer
for La Galere Markets. David has an extensive franchise development background starting in
August 2001 when he was Manager, US Franchising for Burger King. He became a Certified
Franchise Executive in 2006. David also served as Director Franchise Development for the
Arby's Restaurant Group and later Chief Development Officer for Wild Wing Café. In 2014, he
was nominated for FSR magazine's 40 under 40 "rising stars" in the restaurant industry. David
began his business career in finance as an Investment Banking Analyst with J.P. Morgan
Securities in New York City. He earned a Business Management degree from Boston University,
where he was captain of the wrestling team. David is a member of the Massachusetts Wrestling
Hall of Fame.