U.S. INFORMATION SOLUTIONS
Insight Score for Retail Banking
KEY BENEFITS
Optimize DDA acquisition with a wider view of customers
Reduce risk with deeper insight
into payment history
Retail banking is undergoing change, from increased regulatory oversight to challenging
economic conditions, making it harder to identify and capture potentially profitable
households. The cornerstone of a profitable household is the transaction (DDA) account and
traditional consumer risk assessment tools are limiting many financial institutions’ success at
the point of sale. They rely heavily on negative information that can be dated and unreliable.
As a result, customers that could present significant revenue opportunity are walking out
your door and customers that may ultimately charge-off are being approved. The DDA risk
assessment is the first and most important step for creating profitable households.
Access new, differentiated data
on 25 million unique consumers
Better understand customers with
full credit files, thin files or no files
Potentially increase account
openings and profitability
The innovative Equifax Insight Score for Retail Banking leverages relevant non-traditional
data to assess DDA risk in the new environment and provides a more comprehensive view
of a consumer’s financial obligations. By combining Equifax proprietary credit sources and
powerful alternative data that no other provider has access to — data that includes payment
history in the utility, pay TV, wireline and wireless communications sectors — Insight Score
for Retail Banking delivers fresh, unique visibility into consumer DDA risk.
Access new, differentiated data on 25 million unique consumers with
little to no credit
Highly customized, targeted and precise, Insight Score for Retail Banking helps you assess
risk on a wider audience of consumers with little to no traditional credit. With the alternative
data leveraged in the score you can:
• Boost new account acquisition rates with an expanded view of payment history
• Strategically expand your business and potentially increase profitability by tapping
into an expansive market of underserved consumers
• Reduce charge-off risk with improved DDA risk decisioning
Expanded Opportunities
Traditional Credit
260M unique consumers
Telco/utility payment
171M unique consumers
114M
consumers
146M
consumers
25M
consumers
One score digs deeper to help you open more accounts
Trusted, proven data for stronger decisions
By integrating the positive and negative data available in our
traditional credit file and proprietary alternative data, Insight Score
for Retail Banking can help you identify and serve more households.
For more than a century, Equifax has empowered businesses with
information, analytics and technology they can trust. We can help
you too. Insight Score for Retail Banking from Equifax — get
a better, more comprehensive view of consumer risk and
opportunity!
CONTACT US TODAY
For more information:
Contact: [email protected]
800-879-1025
www.equifax.com/business
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