FOR IMMEDIATE RELEASE
Contact: Charlotte Starck
Phone 425-861-9993 or 425-941-0171
Charlotte.Starck @aegisliving.com
March 7th, 2016
AegisLivingNamesNewBoardManager:RichardTait
Redmond,WA(March7th,2016)AegisLiving,aleaderintheassistedlivingindustryannouncedtodaythat
SeattleentrepreneurandinnovatorRichardTaithasbeenappointedtotheAegisLivingBoardofManagers.Tait
isprobablybestknownastheco-creatorof“Cranium”,oneofthefastest-sellingboardgamesintheworld.But
he’salsoaninnovatorwithrootsdeepinthetechlegacyofthePacificNorthwest.
RichardTaitisdescribedbyGeekWireas“OneoftheSeattlearea’smostaccomplished
entrepreneurs."Hesayshismotherhasearlysignsofdementia.“IseewhatAegisLivingCEO
andFounderDwayneClarkisdoingatAegisLivinginhiseffortstoenergizethebrainand
bringjoyandenrichmenttoyourresidents.ThisresonateswithmygoalswhenIfirstcame
upwith“Cranium.”Hesays,“Isawaverycuriousmindatwork inDwayneandIsawoverlap
betweenwhatIhaddoneandwhatDwaynewasdoingthroughAegisLiving.”Taitadds,“So
whenheaskedmetojointheboardIfeltundeserving,privilegedandhonored.”
Taitstartedhiscareerin1992atMicrosoft.Inthetenyearswiththatsoftwarepioneer,he
wasadrivingforceinseveralwavesofthecompany’stechnologyevolutionincluding,in-clientservicing
computing,CDRompublishingandconsumerwebapplications.AfterleavingMicrosoft,heco-founded
"Cranium"whichgrewtobeoneofthelargestgamecompaniesintheworld.Heandco-founderWhitAlexander
created“Cranium”in1996.Next,RichardwenttoStarbuckstoworkwithCEOHowardSchultztoimplementa
company-wideefforttobringhealthieroptionsintotheirstores.Mostrecently,TaitfoundedBoomBoom
brands,aconsumerproductincubatorthatcofoundedandlaunchedGolazoNaturalSportsFuel,atopselling
beverage.TaitalsofoundedSimple&Crisp,adehydratedfruitcrispchosenbyOprahasoneofher“favorite
things”,andMakerWear,acrowdsourcedapparellinethatlaunchedin200Targetstores.
AegisLivingfounderandCEODwayneClarksays“Richard’snotonly“Ubersmart”buthecomesfromacompany
(Microsoft)withacceleratedgrowth.”Clarksays,“RichardandfellowboardmanagerEddiePoplawski(ownerof
theBellinghamBellsbaseballteam,PresidentofBarclay’sRealtyandManagementCompanyandformer
StanfordUniversityAthleticBoardMember)reallyredefinedthewaytheircompaniesdidbusiness.”Dwayne
says,“AlmosteverythingRichardhastouchedhasturnedtogold.He’salwayslookingatwaystoinnovate.Both
heandEddiehavetheintelligenceandbrainsthatmadetheircompaniesprogressive.”Dwaynesays,“Almost
everyonewehaveatAegisLivingcomestousfromindustriesbesidesassistedliving.It’sthiscollaborative
approachthatmakesusprogressive.
TaitjoinsAegisLivingBoardManagersDwayneClark,JerryMeyerandEddiePoplawskiandBoardObservers,
AdamClarkandAshleyRae.
More
AegisLivingis anationalleader inretirement,assistedlivingandAlzheimer’scareprovidingthefinest inseniorlifestyle
emphasizinghealth,qualityoflife,well-beingandcommunity.AegisLivingisguidedbyasimplephilosophy:Wetreatour
residentsasiftheywereourownfamily.Foundedin1997andheadquarteredinRedmond,WashingtonprivatelyheldAegis
Livingoperates29communitiesinWashington,CaliforniaandNevadawith6indevelopment.Additionalinformationabout
AegisLivinganditsservicesareavailableatwww.AegisLiving.com.FollowusonTwitter@aegislivingandFacebookat
http://www.facebook.com/AegisLiving
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