MediaRelease 17December2016
Thenumbersarein,Australiaisobsessedwithproperty
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Asinglerealestate.com.auuserviewedmorethan17,000uniquepropertylistingsthis
year,almost50perday1.
6.5millionvisitstopropertylistingsonrealestate.com.auonaverageeveryday2.
110millionhoursspentlookingatpropertyandnewsonrealestate.com.ausofarin20163.
Therealestate.com.auapphasnowreached6milliondownloadsacrossiOSandAndroid4.
TheresultsareinandAustraliansareundeniablypropertyobsessed.Withdemandonoursiteatthe
highestlevelsrecorded,realestate.com.aucannowrevealjusthowdeepourobsessionruns.
Incredibly,asinglerealestate.com.auuserviewedmorethan17,000uniquepropertylistingsina
singleyear,whichisalmost50perday5.
Inanaveragemonth,anaudienceof5.9millionvisitrealestate.com.au6,andsofarin2016,our
usersspent110millionhourslookingatpropertyandnews,orinotherwords,4.5milliondays,
12,500years7,or152lifetimes8inasingleyear.
Sofarrealestate.com.auhasrecordedover6.5millionvisitstopropertylistingsadayonaverage9
thisyear,that’s2.1billionvisitstopropertylistings10andcounting.
Theysaythatapicturetellsa1000words,andit’struethatsearchingforyourpropertyisavisual
experience.Oursiterecorded22billionviewsofpropertyimages11duringtheyear,theequivalent
of45,000everyminute12.Infact,ifyouprintedouteveryviewedphoto,youwouldneedtotravel
aroundtheworld83timesjusttolaythemallout13.
Thewaypeoplearelookingatpropertyisalwayschanging,andin2016therealestate.com.auapp
movedpast6milliondownloadsacrossiOSandAndroid14,a23%increaseyear-on-year15.
In2016,thelargestandmostengagedaudienceofpropertyseekersinAustralia16continuetotrust
realestate.com.auasthehometoconnectthemwithallthingspropertyacrossdesktop,tabletand
mobile.
HenryRuiz,REAGroupChiefDigitalOfficer,commented:“2016wasahugeyearforourusers.It’s
incredibletoseethenumbersgeneratedonrealestate.com.auandleaveslittledoubtthatasa
nation,we’reincrediblyobsessedwithproperty,whetheritbepeopleactivelylookingtobuyor
peoplesearchingforpropertyinspiration.
“Nomatterwheresomeoneisontheirpropertyjourney,Australianstrustedrealestate.com.auto
connectthemwithpropertyacrossdesktop,tabletandmobilethroughouttheyear.Wemadesome
significantchangestoourexperiencesinthepastyear,launchingnewproductsthatareeven
smarterandmorepersonalised,likeourrealestate.com.auapp,whichhasnowbeendownloaded
morethan6milliontimesacrossiOSandAndroid.”
NeridaConisbee,REAGroupChiefEconomist,commented:“Australia’spropertyobsessionpeaked
inOctoberthisyearwheninterestreachedthehighestlevelsrecordedaccordingtotheREAGroup
PropertyDemandIndex,whichcomparesthenumberofpeoplelookingatpropertieson
realestate.com.auwiththenumberofpropertiesforsaleonthesite.
“Althoughtheincreaseintheindexwaspartlyduetoadeclineinsupply,thedrivingforcehasbeen
therapidriseinthenumberofpeoplelookingtobuypropertyinAustralia.
“Andit’snotjustAustraliansthatareobsessedwithproperty.InterestinAustralianpropertyfrom
overseasisalsostrong,withpeoplefromtheUS,UK,Singapore,NewZealandandChinalooking
regularlyonrealestate.com.au.”
-ends-
Formoreinformation:
PhilMahoney,MediaRelationsManager
[email protected]
Mob:+61477477233
Aboutrealestate.com.au:realestate.com.auistheleadingwebsiteinAustraliaforresidentialproperty,witha
totalaverageuniqueaudienceofover5.9million(Source:NielsenDigitalRatings(Monthly),MaytoOctober
2016).realestate.com.auisownedandoperatedbyASXlistedREAGroupLtdABN54068349066.
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REAGroupInternalDataforsingleuser,1Jan.to30Nov.2016.
AdobeAnalytics:timeonsiteonrealestate.com.audesktop,mobilesiteandiOSandAndroidapp(AllPlatforms),1Jan.to30Nov.2016
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AdobeAnalytics:visitstopropertylistingsforAllPlatforms,1Jan.to30Nov.2016
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AppleiTunesstoreandGooglePlaystorecombinedappdownloads,November2016.
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REAGroupInternalDataforsingleuser,1Jan.to30Nov.2016.
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NielsenDigitalRatings(Monthly),MaytoOctober2016.
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AdobeAnalytics:timeonsiteforAllPlatforms,1Jan.to30Nov.2016.
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CalculatedusingAustralianaveragelifeexpectancyof82.10years(WorldBank2012)
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AdobeAnalytics:visitstopropertylistingsonAllPlatforms,1Jan.to30Nov.2016.
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A‘visit’isrecordedeachtimeaconsumerclicksononeofourpropertylistings.
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An‘imageview’isrecordedwhenauserclicksonanimagewithinapropertysearchresultsorpropertylistingpage.
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AdobeAnalytics:propertyimageviewsonAllPlatforms,1Jan.to30Nov.2016.
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Basedonastandard6x4inchphoto.
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AppleiTunesstoreandGooglePlaystorecombinedappdownloads,November2016.
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AppleiTunesstoreandGooglePlaystorecombinedappdownloads,November2016vsNovember2015.
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NielsenDigitalRatings(Monthly),MaytoOctober2016&AdobeAnalytics:timeonsiteforAllPlatforms,1Jan.to30Nov.2016.
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