CASE STUDY
A Toy Making Start-up Touches a New High, With Ramco ERP on Cloud
Company: A Toy Manufacturer
Headquarters: Mumbai, India
Industry: Manufacturing
Products and Services: Plastic Toys
ABOUT THE COMPANY
This Mumbai-based Group, which has five companies under
its aegis, is engaged in manufacturing of plastic toys, board
games, and toy guns that are used during Holi and Diwali
festivals. Headquartered in Kandivali industrial estate,
Mumbai, the Group has various manufacturing and assembling
locations across the city.
Its flagship company mainly focuses on trading and marketing
of toys manufactured by the other four subsidiaries of the
Group, which are mainly the manufacturing and assembling
units. It purchases the final finished goods (toys) from the
other sister concerns. These sister concerns are also located in
Mumbai and follow a mix of 'made-to-order' and 'made-to-stock'
production cycles, and are engaged in procurement of raw
materials and manufacturing activities.
CHALLENGES THAT NEEDED A
QUICK CURE
Though the flagship company had simple business
processes, as the volume of transactions grew, they realized
that they had to become more system-driven.
A system was required to effectively monitor and ensure
product quality, error-free computation of taxes and excise
duty. There was a need to streamline the sub-contracting
process and establish successful by-product tracking
mechanisms.
Another challenge was to manage the fluctuation in demand,
since the sales tended to be high during festive periods and
drop drastically during non-festive times. Apart from this, a
system was required to record and manage different discount
schemes that were announced from time to time to boost the
sales.
The company also needed to effectively find out profitability
across different products. It was looking for a system, which
would automate all its business processes such as Procurement,
Sales and Sub-Contracting across its sister concerns. The
management concluded that it was time to switch to an
automated Enterprise Resource Planning (ERP) set up so that
it could address its requirements related to process integration,
and standardization. However, since the company was a
start-up, it needed an affordable solution that did not require
a large upfront investment.
Once the management decided to move to an automated
ERP, they began exploring the various options available in
the market. They mapped their requirement against the
features offered by different solutions to ensure
process-product fitment. Apart from this, the company
wanted an ERP system that was flexible enough to scale up
along with their business, suit their business operations and
project growth. After careful consideration, they opted for
Ramco ERP on Cloud —a cloud-based ERP system of Ramco
that enabled the company to access business operations,
24/7, over the Internet, from anywhere.
Another advantage of implementing Ramco ERP on Cloud
was that the solution was delivered over a SaaS (Software as a
Service) model, which allowed users to pay depending on
their usage. The significantly shorter implementation time
frame specified by Ramco for going live with the new system
was another factor that made the company zero in on Ramco
ERP on Cloud.
The business modules that the company has deployed
include: Financial Accounting, Inventory Management,
Payable Management, Receivables Management, Purchase
and Subcontracting, Sales and Shipping, CRM/Sales
Opportunities, Discrete Production and Management
Information System.
Ramco ERP on Cloud: A Sea Change
Ramco ERP on Cloud has transformed the way the company
operates. The operations and processes of the company have
been streamlined; procurement processes have been
automated, and delivery of stock to customers is effected on
time due to effective forecasting and planning. The company
is enjoying enhanced control over inventory, as the system
allows effective inventory tracking, including that of inventory sent for trade and promotion shows. Overall, it has
become possible for the management to get an integrated
view of business operations, with reports for product-wise
cost/profit analysis being available at the click of a few
buttons.
This has led to better cost control, access to real-time and
accurate data, better and informed decision making. This
unified view of business has enhanced the operational
productivity of the organization as a whole. The company
management is all praise for Ramco ERP on Cloud, which has
covered all its business operations. Since Ramco ERP on
Cloud is a Web/Cloud based ERP system, the company did not
have to spend any money on setting up any supporting IT
infrastructure to host thes system.
The SaaS model offered easy scalability and flexibility to add
new branches and users as per the dynamic requirements of
the organization. It has also brought down the Total Cost of
Ownership, which has enabled the company to focus on its
new business expansion plans and projects.
The company is also geared for any crisis, as data security,
disaster recovery and system maintenance are part of the
bouquet of features offered. With Ramco ERP on Cloud, the
company has surely taken a big leap towards standardizing its
existing business.
CAN RAMCO DO IT FOR YOU?
Of course it can! To find out more on how Ramco can answer
your need, e-mail to [email protected].
QUICK FACTS
ENGES & OPPORTU
NIT
ALL
CH
IES
• A growing start-up with
limited funds for IT automation
• Lack of standard practices to keep
track of transactions across branches
• No way to measure profitability across
different product lines
• Dire need to streamline the
sub-contracting process
OBJE
CTI
VE
S
BE
NE
FIT
S
IMPLEMENTATIO
N
TS
LIGH
GH
HI
• Better inventory planning
and control
• Availability of product wise
profitability reports
• Improved traceability of financial
transactions • Better management of
statutory taxes • Reduced lead time
in delivery to customers
• Improved data accuracy
To deploy an affordable,
yet comprehensive, solution
to automate all business
processes like
Procurement, Sales and
Sub-Contracting, across
the parent Group's
five companies
Quick go-live; all
branches
were operational with
Ramco ERP on Cloud
within a
few weeks
N?
IO
• Simple, yet comprehensive,
while being scalable and flexible
• No investment on hardware,
training, or additional IT staff
• Access to full-blown, world-class ERP
software at affordable, pay-per-user
model (SaaS offering) from
a proven leader
• Quick go-live and free
automatic upgrades
NT
ME
ON
WHY RAM
CO’
SS
OL
UT
EXIST
ING
EN
VI
R
• Poor tracking of processes
and resources,
across branches
• No system to track fluctuations in
product demands
• Issues with computation of taxes
related to imports
and exports
For more information, you can e-mail us at [email protected] or visit us at www.ramco.com
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