MEDIA KIT 2014
CHICAGO HAS THE 5TH LARGEST HISPANIC
COMMUNITY IN THE U.S.
2M
72%
+51%
2 in 3
A YOUNG & LUCRATIVE MARKET
$32B
29
Source: Ipsos 2012 U.S. Diversity Markets Report, Nielsen PrimeLocation Web 5.0
4/1/2014
TRIBUNE MEDIA GROUP
Chicagoland is home to more than 2
Million Hispanics. 21% of the total
population
Of Hispanics speak Spanish 50% or more
at home
Growth in Hispanic population from
2000 to 2018
Hispanics were born outside the U.S.
In Hispanic buying power
The average age of Hispanics
(compared to 37 years old for general
Chicago population)
AWARD WINNING NEWSPAPER
2012/2013 AWARDS
Chicago Headline Club/
Peter Lisagor Award
General Excellence, Non-English
Multi-Media Collaboration for “Midwest Chronicles: Diversity Flourishes”
Society of New Design Award
34th Edition
Award of Excellence (Photography/ Single Photo)
Award of Excellence (Information Graphics)
IRE Award by Investigative
Reporters and Editors, Inc
Multiplatform category for its investigative series, Crunch Time
Click link for Hoy 10 Year Anniversary Video: http://youtu.be/BTWw6zMGhco
4/1/2014
TRIBUNE MEDIA GROUP
HOY REACHES CHICAGO HISPANICS
EVERYDAY
Hoy is Chicago’s largest Spanish-language
newspaper, committed to engaging audiences
through a strong community presence.
Its culturally relevant content provides businesses
with an effective and trustworthy way to reach
Chicago’s vibrant Hispanic community.
HOY BENEFITS
• 779,600 copies distributed weekly
• Innovative and flexible advertising solutions
• An expanding media portfolio
• Evolving set of products that adapts to the
changing Hispanic market
4/1/2014
TRIBUNE MEDIA GROUP
GETTING TO KNOW HOY
READERS
HOY READER DEMOGRAPHIC PROFILE
AGE
18-34
37%
36%
GENDER
Male
Median Age
38
27%
Female
50%
Foreign Born
67%
50%
COUNTRY OF ORIGIN
AMONG HISPANICS
5%
50+
35-49
LANGUAGE SPOKEN AT HOME
AMONG HISPANICS
$56K Average
Household Income
47% Married
55% Have children
65% High School
Graduate or Higher
75% Employed
15%
15%
34%
2%
51%
79%
Spanish only
Spanish more than English
Mexican
44% Homeowners
Cuban
Puerto Rican
Other
English more than Spanish/English only
Source: Scarborough Chicago Hispanic Study 2013 R2 Total (Sep 2012 – Aug 2013), Base: Hoy reader defined as Hoy Cume & Fin de
Semana Average Issue
4/1/2014
TRIBUNE MEDIA GROUP
Average amount spent on groceries
(past 7 days)
$152
Average monthly cell phone bill
$79
Have a credit card
72%
Shopped any department store
(past 3 months)
95%
ENTERTAINMENT
SHOPPING
HOY READER CONSUMER BEHAVIOR
Attended a movie theater
(past year)
56%
Visited a restaurant (past 30 days)
93%
Source: Scarborough Chicago Hispanic Study 2013 R2 Total (Sep 2012 – Aug 2013), Base: Hoy reader defined as Hoy Cume & Fin de
Semana Average Issue
4/1/2014
TRIBUNE MEDIA GROUP
PRINT
HOY FOOTPRINT
HOY
Hoy is a free Spanish-language newspaper with an engaging and
energetic format distributed in areas of Chicago with a dense
Hispanic population.
• Largest circulating Spanish-language daily newspaper in
Chicago
• 72,500 copies daily Monday through Thursday and 100,000
copies on Fridays
• 212 ZIP Codes
• Distributed at more than 2,000 single copy racks and retail
locations
4/1/2014
TRIBUNE MEDIA GROUP
HOY FIN DE SEMANA FOOTPRINT
HOY FIN DE SEMANA
Hoy’s free weekend publication provides entertaining and relevant
content focused on what Hispanics are interested in on the weekends,
including: shopping & fashion, celebrity profiles, sports, home
improvement tips and family activities.
• 389,600* copies over the weekend
• 314 ZIP Codes
• Delivered to Hispanic home addresses
• Unduplicated from Sunday Chicago Tribune subscribers and TribLocal
homes
• ROP Zoning available in 4 Zones: City (160,490), North (75,227), West
(82,331), South (71,559)
*FDS increased circulation from 335,000 to 389,607 starting April 5, 2014
4/1/2014
TRIBUNE MEDIA GROUP
EDITORIAL CONTENT OVERVIEW
AL FRENTE / FRONT PAGE
NEWS (Mon-Fri)
BEAT LATINO / MUSIC
(Thu)
BIENES RAICES / REAL
ESTATE (Fri)
BUEN PROVECHO /
GOOD COOKING (Wed)
CLASIFICADOS /
CLASSIFIEDS (Mon-Fri)
DE VIAJE / TRAVEL (Tue)
DE TIENDA /SHOPPING
(Sat/Sun)
DEPORTES /SPORTS (MonFri) & TIEMPO EXTRA (Tue)
EDUCACIÓN /
EDUCATION (Tue)
ENTRETENIMIENTO /
ENTERTAINMENT (Mon-Fri)
LITERATURA / LITERATURE
(Fri)
MANEJALO HOY / AUTO
(Fri)
NEGOCIOS / BUSINESS
(Mon-Fri)
PADRES DE HOY /
PARENTING (Mon,
Sat/Sun)
PASATIEMPOS / PASTIMES
(Mon-Sun)
TE VI EN HOY / Local
event photos (Wed)
TU SALUD / HEALTH (Wed)
VIDA DIGITAL / DIGITAL
(Sat/Sun)
*Not featured Opinion, La Dos, Especial
TRIBUNE MEDIA GROUP
2014 SPECIAL SECTIONS
AUTO SHOW
Reach Hispanic auto
enthusiasts with Hoy’s special
coverage of the 2014 Auto
Show.
Publish Date:
Fri, Feb 7, 2014
4/1/2014
TRIBUNE MEDIA GROUP
PADRES
WORLD CUP
Published quarterly, PADRES
guide offers parents advice on
various topics that impact
Hispanic families throughout
the year.
Reach Hispanic soccer
enthusiasts with Hoy’s special
coverage leading up to and
through the World Cup. Hoy will
feature in-depth coverage,
analysis and player profiles.
Publish Dates:
Fri, Feb 14, 2014
Fri, Apr 25, 2014
Fri, Jul 25, 2014
Fri, Oct 24, 2014
Publish Dates:
Apr – Jul 2014
12
ADDITIONAL
PRODUCT PORTFOLIO
DIGITAL ADVERTISING
4/1/2014
ONLINE
ONLINE VIDEO
E-MAIL MARKETING
MOBILE
Vivelohoy.com is a
website designed to
connect with
discerning and
culturally conscious
Latinos. The site
offers relevant news
and information in
Spanish and English.
Additionally,
Vivelohoy.com is
fully responsive,
accessible via web,
mobile and tablet.
With live-streaming
interviews and
events to feature
videos and shortform documentaries,
Produced by Hoy
multi-media editors,
Vivelohoy is creating
more unique
content for the web
than ever before.
Hoy can manage
your e-mail
marketing
campaign,
delivering a onestop shop for multichannel targeted
marketing. Send a
stand alone e-mail
targeted to Hispanic
households based
on a demographic,
geographic and
behavioral selects.
Hoy has a variety of
mobile solutions to
get the right
message in the palm
of consumer’s hands
within seconds.
Include mobile to
complement a print
and online
campaign to
provide additional
engagement and
increase brand
awareness.
TRIBUNE MEDIA GROUP
14
OUT-OF-HOME & DIRECT MAIL
DIGITAL & STATIC
BULLETINS
(BILLBOARDS)
Promote your
message along
Chicago’s express
ways and surface
streets. Target your
desired
demographic and
geographic group
with 2,000+ static
and digital bulletins
throughout
Chicagoland and
Northwest Indiana.
4/1/2014
TRIBUNE MEDIA GROUP
TAXI TOPS
ELEVATE DIGITAL
DIRECT MAIL
Taxis provide the
best of transit and
billboards; providing
mobility & impact.
When a taxi sits at a
light, it’s a fixed
structure for three
minutes, with
consumers standing
3’ away. Each taxi
generates 9,200
daily impressions.
An innovative and
interactive solution
for both consumers
and advertisers.
Elevate Digital
solutions include key
locations such as
Toyota Park and
Navy Pier.
Successful direct
mail demands the
perfect combination
of well-planned
strategy, a strong
marketing offer, and
flawless execution.
Trib Direct has the
experience &
resources needed to
craft & implement
direct mail programs
that reach Hispanic
households.
15
EVENT SPONSORSHIP
EVENTS
Hoy Events are a great opportunity for businesses
to reach and interact with the Hispanic market
through their marketing efforts. Hoy and its partners
are leading special event organizers with an
expertise in marketing, sponsorship sales and onsite festival management.
Other opportunities that we offer include:
• Product Sampling
• Brand Sponsorships
• Custom Event Production
2014 Hoy Events:
• Printer’s Row (Jun)
• Fiesta Familiar (Sep)
• Celebra Mujer (Nov)
4/1/2014
TRIBUNE MEDIA GROUP
16
BROADCAST ADVERTISING
BROADCAST TELEVISION
Hoy Noticias MundoFOX13 is the official local Spanishlanguage news for MundoFOX in Chicago. Led and
produced by Hoy, Hoy Noticias MundoFOX13 airs
Monday through Friday from 9:00pm-9:30pm.
Benefits:
 Trusted news and information relevant to the lives of
the Hispanic community in Chicago: With the power
of Hoy newspaper’s journalistic excellence, Hoy
Noticias MundoFOX13 brings original content and
selectively-curated stories that highlight issues
affecting Chicago’s Spanish-speaking community.
 Covers a wide variety of topics affecting the lives of
Chicago’s Spanish-speaking community: Topics
including feature story, family, health, education,
immigration, entertainment, life improvement and
much more!
 A unique multiplatform for sponsors: Provides unique
advertising options such as innovative sponsorship
and brand integration.
TRIBUNE MEDIA GROUP
CONTACT US
SALES/ADVERTISING
Michael Roenna
Director of Sales
312.527.8422
[email protected]
MARKETING/EVENTS
Sara Cano
Marketing Director
312.527.8407
[email protected]
Hoy is part of Tribune Media Group. Tribune
Media Group specializes in helping businesses
large and small connect with the target
customers in the Chicagoland market. Our goal
is to maximize results for your business. Our
combination of media, services, and approach
allow us to deliver customize solutions that
matter to you.
ADDENDUM
HOY ADVERTISING OPTIONS
FRONT
Full Page
10”w x 10.5”h
Half Page (V)
4.915”w x 10.5”h
Half Page (H)
10”w x 5.25”h
Quarter Page (V)
2.3725”w x 10.5”h
Hoy Note
3”w x 3”h
Quarter Page (H)
4.915”w x 5.25”h
Eighth Page (V)
2.3725”w x 2.25”h
Eighth Page (H)
4.915”w x 2.625”h
Inside Strip
10”w x 2”h
Front/Back Page Strip
10”w x 1”h
FRONT
Double Truck
21”w x 10.5”h
*Other innovation print ad options available.
4/1/2014
TRIBUNE MEDIA GROUP
BACK
Outside Double Strip
10”w x 1”h (x2)
Adjacent Centerfold Banner Strip
21”w x 2”h
VIVELOHOY.COM ADVERTISING OPTIONS
HOME
PAGE*│SECTION
FRONT
Leaderboard 728x90
STORY PAGE
(ROS)
Leaderboard 728x90
VIDEO │PHOTO
Leaderboard 728x90
Cube
300x250
Cube
300x250
Cube
300x250
Cube
300x250
Cube
300x250
Cube
300x250
Leaderboard 728x90
Leaderboard 728x90
*Bottom leaderboard not available on Home Page
TRIBUNE MEDIA GROUP
MOBILE
Leaderboard 728x90
300x50
ONLINE VIDEO ADVERTISING OPTIONS
PRE-ROLL & DISPLAY AD
PACKAGE
LIVE STREAM INTERVIEW
FEATURE VIDEO
Logo
:30 Sec
Pre-Roll Ad
Leaderboard
Logo
Logo
Video Sponsorship Video: http://youtu.be/lhVBltxZ8K0
4/1/2014
TRIBUNE MEDIA GROUP
22
HOY EVENT SPONSORSHIP OPPORTUNITIES
PRINTERS ROW
LIT FEST
“Hispanic Area” at the Printers
Row Lit Fest. Printers Row Lit Fest
features a weekend of
readings, author conversations,
book signings, a poetry slam,
and a book fair.
Date: Jun 7-8, 2014
Location: Dearborn Street
(Congress to Polk), Chicago, IL
FIESTA FAMILIAR
Fiesta Familiar brings the very
best family entertainment &
interactive pavilions to create
a unique experience that
inspires learning.
Date: Sep 27, 2014
Location: Lincoln Park Zoo,
Chicago, IL
CELEBRA MUJER
A celebration of women and a
place for Latinas to enjoy a
day of fun, engaging and
empowering activities.
Date: Nov 15, 2014
Location: Midwest Conference
Center, Northlake, IL
www.fiestafamiliar.com
*Events are subject to change
4/1/2014
TRIBUNE MEDIA GROUP
23
HOY NOTICIAS MUNDOFOX13 SEGMENTS
FEATURE STORY
Highlights important issues
and stories affecting the
Chicago Hispanic
community
GANA HOY
IMMIGRATION
Game show segment that
engages viewers and
gives them a chance to
win exciting prizes
Discusses the latest on
immigration laws, trends
and reform
HOME IMPROVEMENT
MEXICO HOY
Provides tips on home
care and property
management
Covers the latest news on
economics, politics and
social issues in Mexico
MOTORES
Showcases the latest
trends in the automotive
industry
4/1/2014
TRIBUNE MEDIA GROUP
24