IT trends in Japan for 2017
-IT Spending and Key Technology TrendsITR Corporation
www.itr.co.jp
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IT &Business
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Business
Process
Address
Business/IT
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Shintoshin-maruzen Bldg.3F,
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March 1994
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Survey on ICT industry
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14 Analysts of IT and Telecom
Industry.
3 market researchers.
Architecture / IT
Infrastructure
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Firm
Analysis/
Evaluation
IT Service Provider
Planning/
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Development/
Deployment
© 2017, ITR Corporation All rights reserved.
Satoshi Uchiyama
1
Recent survey and consulting projects.
 User company inquiry
 Sales planning
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SMB survey（HW）
Server support program satisfaction survey （HW vendor）
Online storage user survey （System Integrator）
Credit card aggregator IT survey （SI)
System monitoring service survey （SI）
Sales planning for securities industry（HW vendor）
Financial package survey （SI）
System user satisfaction survey （Public Organization）
User survey （BI vendor）
 Group interview
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Cloud user group interview （SI）
EDI tool group interview （EDI vendor）
SOA tool group interview （SI）
NGN appliance group interview （SI）
Tier2 SI partner group interview （SI）
 Competitor analysis
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Business platform service-concept design（SI）
Business Platform service-sales planning （SI）
System operation business planning（SI）
Solution planning for DC business providers（SI）
NW virtualization sales plan （SI）
 Whitepaper and promotion support
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Mid range ERP Whitepaper （ERP vendor）
Manufacturing package Whitepaper （SI）
Cloud ERP Whitepaper （ERP vendor）
Self service BI Whitepaper （BI vendor）
DaaS Whitepaper （SI）
VDI Whitepaper （SI）
Operation automation Whitepaper （Tool vendor）
Owned media contents curation （SI）
Owned media contents editing & writing （BI）
 Sales training
UNIX server survey （HW vendor）
Server support service survey （HW vendor）
West Tokyo district data center survey （SI）
NW virtualization survey （SI）
Talent management solution survey （TMS vendor）
LMS market survey （LMS vendor）
BRMS market survey （SI）
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FinTech training（SI）
IoT training （Telecom）
IT consultant training （SI）
Management training （Securities）
© 2017, ITR Corporation All rights reserved.
2
1. Japanese IT market

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World’s 3rd IT market at steady growth.
Top companies and major IT vendors
Well organized sales channels
Major resellers and distributors
Market prices
IT events and trade shows in Tokyo
World’s 3rd IT market at steady growth.
Private sector IT investment reached 16.6 trillion JPY in 2014.
(Unit=billion JPY)
18,000
16,000
Software
( 8.1 trillion JPY )
16.6
trillion JPY
Computers and peripheral equipment
( 5.3 trillion JPY )
14,000
Communications equipment
( 3.1 trillion JPY )
12,000
10,000
8,000
6,000
4,000
2,000
0
1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Source：MIC “Study on Economic analysis of ICT 2015"
4
Top companies and major IT vendors.
Ranking
Revenue
Company
(Billiom JPY)
Ranking
Revenue
Company
(Billiom JPY)
1
Toyota Motor
28,403
1
Fujitsu*
3,283
2
Honda Motor
14,601
2
NEC*
2,630
3
Japan Post Holdings
14,257
3
Hitachi*
2,109
4
Nissan Motor
12,189
4
NTT Data
1,615
5
Nippon Telegraph&Tel
11,540
5
IBM Japan
902
6
Hitachi
10,034
6
Canon MJ
646
7
Softbank
9,153
7
Otsuka Shokai
609
8
JX Holdings
8,737
8
NRI
421
9
Aeon
8,176
9
Microsoft Japan
403
10
Toyota Tsusho
8,170
10
CTC
391
11
Sony
8,105
11
TIS Intec Group
382
12
Panasonic
7,553
12
HP+Hewlett Packard Japan
364
13
Marubeni
7,300
13
SCSK
324
14
Mitsubishi Corp
6,925
14
Nihon Unisys
278
15
Tokyo Electric Power
6,069
15
Trans Cosmos
224
＊ Revenue of ICT segments.
© 2017, ITR Corporation All rights reserved.
5
Well organized sales channels.
IT Service
for ERP, web
marketing
• Consulting
• SaaS/ASP
• DC//IaaS
• Outsourcing
• Call center
• Help desk
• System
operation,
surveillance
NW Carrier
for MDM,
SaaS
• Fixed
• Mobile
• MVNO
• Cloud/IaaS
Communication
equipment
for security and
appliance
• Router
• Switch
• LAN/WAN
• Wifi
• Web/TV MTG
• Smartphone
• Feature phone
• IP phone
• PBX
Network Integrator
PC vendor
for school, local
government
HW vendor
for
virtualization
• Desktop PC
• Laptop PC
• Thin client
• Tablet
• Phablet
• Server
• Converged
infrastructure
• Storage
• Tape
• Mainframe
• HPC
• Cloud
Application
Vendor
for ISV
• OS
• ERP
• CRM
• SCM
• BI
• DBMS
OA
for ECM,
Medical
• Printer
• Copy
• Scanner
• Fax
• All-in-one
• Security
• Auth/ID
• Data
integration
Distributor
Reseller
System Integrator
Regional sales
User Company
Major resellers and distributors.
IT Service
NW Carrier
Communication
equipment
Cisco Partners
PC vendor
HW vendor
Microsoft
Partners
IBM Partners
Application
Vendor
Oracle
Partners
OA
Electronics
Retailers
HP Partners
SAP Partners
Regional sales
Market prices.
Average system engineer fees in the Japanese market (2016)
Tier3（n=223）
HW
Resell
Independent
User
Unit=1000JPY/month
Tier2（n=198）
Ave
HW
Resell
User
Tier1（n=282）
Independent
HW
Resell
Ave
User
Independent
Total
Ave
Consultant
1,367
0
1,221
1,250
1,362
1,504
1,560
1,477
1,891
1,800
1,952
1,907
1,673
Project
Manager
1,194
1,250
1,006
1,071
1,600
1,467
1,290
1,436
1,475
1,420
1,612
1,501
1,407
Senior SE
1,250
1,078
870
903
1,282
1,135
1,082
1,154
1,263
1,186
1,186
1,231
1,142
Middle SE
810
696
782
771
873
876
899
886
969
912
966
958
889
Entry SE
708
603
645
646
792
683
747
737
777
775
801
784
730
Programmer
645
460
615
607
696
576
683
659
731
691
715
720
667
Help Desk
500
383
520
495
494
475
582
520
590
565
600
588
540
System
Operator
500
390
421
423
460
522
618
536
496
637
609
539
502
Company sizes are based on annual revenue; “Tier3”<5 billion JPY, “Tier2” 5-10 billion JPY, “Tier1” <10 billion JPY
Average SaaS pricing in the Japanese market (2016)
Application
Collaboration
HR
Financial
Source：ITR , 2016
Tools
Pricing
e-mail, schedule, online storage
1user
HR, Payroll
1user 1,000JPY/month
Time and Workforce Management
1user
Financial management, Planning
1user 10,000JPY/month
© 2017, ITR Corporation All rights reserved.
500JPY/month
400JPY/month
8
IT events and trade shows in Tokyo.
 Interop Tokyo
by NANO OPT media
https://www.interop.jp/2017/exhibit
or/info.html
 CEATEC Japan
by CIAJ, JEITA, CSAJ
http://www.ceatec.com/2017/en/
 Japan IT Week
by Reed Exhibitions Japan
http://www.japan-it.jp/en/
 Watson Summit (XCITE)
by IBM Japan
http://ibmevent.jp/watsonsummit20
16/
 ITpro EXPO
by Nikkei BP
http://expo.nikkeibp.co.jp/itpexpo/2
016/english/
 AWS Summit Tokyo
by Amazon Web Service
http://www.awssummit.tokyo
 Developers Summit
by Shoeisha
 Gartner Symposium
by Gartner Japan
 Directions
by IDC Japan
http://event.shoeisha.jp/devsumi/2
0170216/
http://www.gartner.com/events/apa
c/japan-symposium
http://www.idcjapan.co.jp/Seminar/
directions2016/
© 2017, ITR Corporation All rights reserved.
9
2. IT spending

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IT Investment Index（FY2001-FY2017）
IT budget as % of revenue （FY2016, by Industry）
IT budget allocation (FY2016, by industry)
IT budget as % of revenue (FY2016, by organization size)
IT budget allocation (FY2016, by organization size)
IT Investment Index*（FY2001-FY2017）
• The chart shows the secular changes of ”IT investment index” in the last 16 years.
• The index count answers of IT investment forecast like "Increased<20%" = +10 points
"Same" = ±0 point "Decreased >20%" = -20 points. And divide the sum of all the
answers by the respondent number.
• The index is fit for volatile market measurement just like diffusion index.
5
4
3.88
3.61
3.92
3.68
3.53
2.90
3
2.45
2
2.60
2.51
1.95
2.20
2.74
2.93
2.75
2.10
2.10
1.87
1.69
1.44
1.31
1.51
0.83
1.73
1
1.42
1.46
0.04
0.60
0
0.97
0.70
0.43
-1
-0.98
-2
-3
Actual
実績値
-3.80
-4
Forecast
予想値
-5
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
(Forecast)
(n=2,685)
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
11
IT budget as % of revenue （FY2016, by Industry）
• Average IT Budget against corporate revenue accounts for 2.6％.
• Industry based scores are as below.
Total (N=2,408)
Manufacturing (N=620)
2.6%
1.8%
Construction & Housing (N=249)
1.5%
Wholesale & Retail (N=344)
1.5%
Financial Services (N=235)
6.1%
Communications & IT (N=293)
Services (N=475)
Public Sector (N=192)
3.8%
2.3%
2.9%
(n=2,408/NPO sectors excluded)
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
12
IT budget allocation (FY2016, by industry)
0%
25%
全体（N=2685）
Total
(N=2,685)
29.1%
Manufacturing
(N=667)
製造（N=667）
24.9%
Construction & 建設・不動産（N=271）
Housing (N=271)
Communications情報通信（N=381）
& IT (N=381)
12.7%
20.7%
Services
(N=520)
サービス（N=520）
1,000万円未満
41.5%
24.4%
12.3% 5.3%
25.9%
28.3%
8.5%
8.1% 4.4%
21.9%
25.5%
17.3%
26.7%
27.1%
8.6%
18.4%
25.1%
23.8%
22.3%
14.6%
25.5%
22.5%
27.9%
100%
24.8%
22.6%
36.6%
Financial Services
(N=251) 8.0%
金融・保険（N=251）
75%
23.0%
39.9%
Wholesale &卸売・小売（N=374）
Retail (N=374)
Public Sector
(N=221)
公共（N=221）
50%
19.8%
29.0%
11.3%
8.5% 3.5%
12.2%
7.2%
Less than 10 million JPY 10-99 million JPY
100-999 million JPY
1,000万～1億円未満
1億～10億円未満
10億～100億円未満
100億円以上
1-10 billion JPY
More than 10 billion JPY
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
13
IT budget as % of revenue (FY2016, by organization size)
• Organization size based scores are as below.
Total (N=2,408)
全体平均（N=2408）
2.6%
More than 500
billion JPY(N=332)
5,000億円以上（N=332）
100-499 billion JPY (N=297)
1,000億～5,000億円未満（N=297）
50-99 billion JPY (N=242)
500億～1,000億円未満（N=242）
10-49 billion JPY(N=584)
100億～500億円未満（N=584）
1-9 billion JPY (N=752)
10億～100億円未満（N=752）
3.3%
2.0%
2.2%
2.0%
2.4%
Less than 1 10億円未満（N=201）
billion JPY (N=201)
4.7%
(n=2,408/NPO sectors excluded)
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
14
IT budget allocation (FY2016, by organization size)
Total (N=2,685)
More than 500 billion JPY(N=373)
100-499 billion JPY (N=321)
50-99 billion JPY (N=264)
10-49 billion JPY(N=624)
1-9 billion JPY (N=813)
Less than 1 billion JPY (N=290)
Less than 10 million JPY
1-10 billion JPY
10-99 million JPY
More than 10 billion JPY
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
100-999 million JPY
15
3. Key topics





Key topics (FY2016 → FY2017)
Major Technology trends and rate of progression
Share of risk related expenditure against all IT Budget
IT Unit control over organization IT spending
Global IT budget allocation
Key topics (FY2016 → FY2017)
• In addition to “Cyber attack protection”, “Business innovation” and “Work style
innovation” raised the rank.
：Up
：Down
：Same
• No changes in the Top6 topics.
FY2016
FY2017
1
Contribution to Top-line growth
1
Contribution to Top-line growth
2
Operation cost reduction
2
Operation cost reduction
3
Improvement of customer service quality
3
Improvement of customer service quality
4
IT cost reduction
4
IT cost reduction
5
Improvement of system performance and
reliability
5
Improvement of system performance and
reliability
6
Data integration of legacy systems
6
Data integration of legacy systems
7
Protection of confidential data and personal
information
7
Strategic data utilization
8
Strategic data utilization
8
Cyber attack protection
9
Cyber attack protection
9
Protection of confidential data and personal
information
10
BCP & DR
10
Business innovation
11
Business innovation
11
BCP & DR
12
Speed-up of management decision makings
12
Work style innovation
13
Global business support
13
Speed-up of management decision makings
14
Work style innovation
14
Global business support
15
R&D of cutting-edge technologies
15
Support for Internal control and compliance
16
Support for Internal control and compliance
16
R&D of cutting-edge technologies
17
HR development & training of IT staff
17
HR development & training of IT staff
18
Restructuring of IT organization/subsidiary
18
Restructuring of IT organization/subsidiary
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
17
Major Technology trends and rate of progression.
• Top trend was “Integration and restructuring of IT Platform” (7 years in a row).
• “Introduction of My number (national ID) system” lowered the priority from the 3rd to
7th position.
• Cloud related topics stay at high positions.
(Strategic weight)
(Rate of progression)
4.0
Strategic weight
74.6%
3.4
70.0%
65.2%
63.0%
57.4%
3.0
59.0%
3.2
FY2019 Forecast
57.3%
53.4%
53.9%
55.0% 55.9%
51.3%
2.9
2.8
2.8
2.8
34.0%
2.0
22.6%
21.7%
17.9%
80%
FY2016 Actual
2.7
2.7
38.3%
2.7
2.6
24.4%
22.2% 21.1%
16.4% 16.9%
2.6
2.6
60%
54.3%
47.6% 46.9% 47.9%
2.6
2.6
2.5
2.5
46.2% 45.1%
2.4
2.4
41.8% 41.0%
40%
2.3
2.3
24.5%
19.3%
15.3%
1.0
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
11.2% 13.1%
16.9%
12.5% 12.8% 12.6%
20%
9.5%
0%
18
Share of risk related expenditure against all IT Budget.
• All risk related expenditures exceeded FY2015 budget.
• “Information Security” and “Disaster Recovery “ recorded the highest in this
survey.
12.9%
11.5%
13.5%
15.3%
16.4%
Information Security
Disaster recovery
J-Sox / Internal Control
7.3%
7.9%
8.7%
9.6%
10.3%
FY2013
9.2%
8.7%
9.3%
FY2014
FY2015
11.2%
11.3%
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
FY2012
FY2016
19
IT Unit control over organization IT spending.
• IT Unit control over organization IT spending bounced back in FY2016.
• In 2016, IT Unit controls less than 50% of total IT spending.
% of IT unit control
over total IT budget
0%
FY2013 (N=953)
25%
4.6% 9.7%
15.0%
50%
13.3%
75%
21.1%
100%
17.8%
18.5%
2.9%
FY2014 (N=1,095)
12.4%
17.7%
15.8%
21.6%
15.4%
14.2%
3.2%
FY2015 (N=2,429)
14.9%
22.5%
14.3%
19.8%
14.0%
11.3%
14.7%
11.1%
2.7%
FY2016 (N=2,657)
12.5%
0%
Average
21.1%
10%<
17.4%
10-24%
25-49%
20.5%
50-74%
FY2015 (N=2,429)
FY2016 (N=2,657)
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
100%
52.7%
FY2013 (N=953)
FY2014 (N=1,095)
75-99%
47.9%
42.7%
44.6%
20
Global IT budget allocation (Manufacturing/Non-manufacturing).
Manufacturing
FY2012 (N=91)
FY2013 (N=147)
FY2014 (N=254)
FY2015 (N=536)
FY2016 (N=223)
Nonmanufacturing
FY2012 (N=48)
FY2013 (N=64)
FY2014 (N=153)
FY2015 (N=315)
FY2016 (N=459)
Japan
North America
Europe
China
ASEAN
Other Asia
Middle East, Africa
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
Central and South America
21
4. Products and services






Most focused Technology 2017 : by Industry
IT platform and Device
OS and Middleware
Application
Security and IT Service
Top 4 categories
Most focused Technology 2017 : by Industry
Most focused IT product / service areas differ in each industry.
IT platform & Device
OS & Middleware
Application
Security & IT Service
Manufacturing
• IoT / M2M
• AI / Machine learning
• IT Service Management
• BI / Data Analysis
• Vulnerability Scanner
Construction &
Housing
• NW Virtualization / SDN
• Integrated Systems
• Mobile OS（Windows）
• Enterprise
Management
• Miss sending
Prevention
• Server Virtualization
• AI / Machine learning
• SCM
• Network Quarantine
• Private Cloud
• IaaS
• Enterprise Mobile
Management
• ECM
• Network Quarantine
• IoT / M2M
• AI / Machine learning
• Unified Communication
• Mobile Apps for Smart
Device
• Biometric
Authentication
• NW Virtualization / SDN
• Server Virtualization
• Mobile OS（Windows）
• BI / Data Analysis
• Network Quarantine
• LTE / 4G
• Storage Virtualization
• NoSQL
• Mobile Apps for Smart
Device
• File Sharing/File Transfer
• DLP
• IRM
Wholesale &
Retail
Financial
Services
Communicatio
ns & IT
Services
Public Sector
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
23
Most focused Technology 2017 : IT platform and Device
• “IoT” jumps up to the most focused technology in FY2017. “Tablet” and
“Smartphone” keep high growth.
• Cloud related investment (IaaS/ PaaS/SaaS/ DaaS/Private ) are in growth trends.
Investment Index
+8.0
Tablet
Smartphone
6.0
DaaS
BaaS
SaaS
Wearable Device
DBaaS
Remote Access
3D Printer
WAN LTE/4G
Data Center
Wi-Fi
4.0
LAN
2.0
PC
Storage（NAS・SAN）
Storage（Additional Disc / DAS）
VoIP / SIP
Hybrid Cloud
IaaS
PaaS
Server Virtualization
NW Virtualization / SDN
IoT / M2M
Storage Virtualization
Integrated Systems
Private Cloud
MVNO
Hyper-Converged Infrastructure
Client Virtualization / Thin Client
0.0
Midrange Server / Blade Server
-2.0
PC Server
High-End Server / Mainframe
-4.0
4.0%
8.0%
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
12.0%
% of “Budget for FY2017” respondents
24
Most focused Technology 2017 : OS and Middleware
• Sign of revitalization in the middleware market.
• “AI / Machine Learning” is listed in the technology-to-invest position by Japanese
companies.
Investment Index
+8.0
AI / Machine Learning
6.0
4.0
Hadoop / Spark
Application Development Support Tool
SOA
Test Tool
Data Search
Mobile OS（iOS）
Client OS（Windows）
2.0
0.0
RPA
RDBMS
BPM
Server OS (Windows)
Mobile OS（Android）
Application Server
Client OS（non-Windows）
MDM/EMM
BRMS
Runbook & Process Automation
DevOps / CI / CD
IT Service Management
Data Integration
Mobile OS（Windows）
Software Asset Management
Operation Management Tool
API Management Tool
NoSQL
Server OS（Linux）
Server OS（UNIX）
-2.0
Proprietary OS（Mainframe OS）
-4.0
4.0%
8.0%
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
12.0%
% of “Budget for FY2017” respondents
25
Most focused Technology 2017 : Application
• “Marketing Automation” scored the highest investment index in apps category.
• The number of organizations to invest in “BI / Data Analysis” keeps on growing.
Strong needs for analytic platform to analyze miscellaneous data.a
Investment Index
+8.0
6.0
Marketing Automation
EC
SFA/CRM
Groupware/Collaboration
4.0
2.0
0.0
Mobile Apps for Smart Device
BI/Data Analysis
Video/Web conferencing
Sales Management
DMP
Manufacturing
Procurement
File Sharing/File Transfer
Financial
HR/Payroll
Accounting
Chat / IM
Proprietary Application
（In-house）
EIP
Office suite
Enterprise Management
Unified Communication
ECM
ERP
PDM/PLM
WCM
Proprietary Application
（Outsource）
Enterprise Social Network
SCM
Self-Service/Workflow
-2.0
-4.0
4.0%
8.0%
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
12.0%
% of “Budget for FY2017” respondents
26
Most focused Technology 2017 : Security and IT Service
• “Targeted Attack Protection” and “SOC/Managed Security Service” expect
continuous investment in the Japanese market.
• “Vulnerability Scanner ” draws attention of IT security managers.
Investment Index
+8.0
Targeted Attack Protection
6.0
SOC/Managed Security Service
Antivirus
Anti-Spam/
Phishing Protection
Firewall / UTM
4.0
DLP
Digital Forensics
Log Management/SIEM
IDS / IPS
Offshore Outsourcing
Network Quarantine
Vulnerability Scanner
Biometric Authentication
Miss sending
SSO Prevention
BPO
IRM
Digital Signature/Timestamp
ITOutsourcing
2.0
Consulting Service
0.0
-2.0
-4.0
4.0%
8.0%
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
12.0%
% of “Budget for FY2017” respondents
27
Most focused Technology 2016 → 2017 : Top 4 categories
• In FY 2016, adoption of new technologies accelerated in censor and marketing
related products.
Investment Index
+8.0
6.0
AI / Machine Learning
4.0
IoT / M2M
2.0
0.0
Marketing Automation
Application Development Support Tool
-2.0
-4.0
4.0%
8.0%
Source：ITR "IT Budget & Spending Trends 2017" © 2017, ITR Corporation All rights reserved.
12.0%
% of “Budget for FY2017” respondents
28
5. Technologies at a glance







IoT
AI
Marketing Automation
Cloud
Cyber Security
Japanese IT startups- Service platforms
Japanese IT startups- New UI, New UX
IoT – User survey result
State of IoT deployments
0%
2015 Survey
(N=218)
2014 Survey
(N=220)
25%
16%
13%
50%
8%
17%
12%
14%
75%
27%
27%
100%
32%
Areas of IoT deployment
34%
0%
Deployed and will expand
Planned to deploy within 1 year
Have no plans
20%
26%
27%
23%
24%
Sensing
Track and Trace
22%
20%
Payment / POS
22%
21%
13%
14%
Smart Meter
10%
8%
Wearable Device
Telematics
Other
© 2017, ITR Corporation All rights reserved.
60%
41%
39%
Remote Monitoring
Source：ITR “User View: IoT 2015"
40%
Deployed but will not expand
Planned to deploy
Security
7%
8%
2015 Survey (N=218)
2014 Survey (N=220)
3%
8%
30
AI – User survey result
State of AI deployments
2.2%
2.9%
10.9%
0.4%
10.1%
Areas of AI deployment
0%
具体的な取り組みは実施していない
Data analysis
情報収集をしている
R&D
10%
20%
30%
40%
50%
38.6%
43.8%
28.6%
20.3%
有効性に対する調査を実施している
22.9%
Customer support
24.6%
担当者を充てて、調査を実施ている
20.0%
Test/Product design
9.4%
18.8%
特定の課題に対して、有効性に対する具体的な調査を実施している
20.0%
Merchandising
17.4%
実験的なプロジェクトを実施して、有効性を検証している
37.0%
17.1%
Marketing
9.4%
26.4%
補完的ではあるが既に一部の業務に適用している
17.1%
Infrastructure management
16.7%
既に業務に導入し、日々利用している
15.7%
Manufacturing
28.3%
17.8%
15.7%
その他
Quality
Control
（N=276）
30.1%
12.9%
CRM
Have no plans
22.8%
10.0%
WCM
Investigating
23.6%
10.0%
HRM
Estimating effectiveness
11.6%
Enterprise
Management
10.0%
Assigned dedicated staff for testing
14.5%
10.0%
IT Security
Testing for specific problems
18.8%
8.6%
Order
management
Pilot project
15.2%
Testing or deployed
8.6%
GRC
Deployed partly
17.4% Testing or deployed
(N=70)
7.1%
Procurement
Deployed and utilized
12.7%
Total (N=276)
7.1%
SCM
Other
19.2%
4.3%
Miscellaneous
0.4%
Source：ITR “User View: AI 2016"
© 2017, ITR Corporation All rights reserved.
31
Marketing Automation
• B2C market grows at CAGR19.6%. Top3: Shanon, Marketo, Oracle
• B2B market grows at CAGR28.3%. Top3: SFDC, SAS, From Scratch
Japanese Marketing Automation market forecasts.
(Unit=billion JPY)
22
20
18
16
14
14.2
B2C
12.8
12
B2B
11.1
10
9.2
8
6.8
6
4.1
4
2.6
2
1.7
2.6
2014
2015
3.9
4.8
5.5
6.0
6.4
2017
2018
2019
2020
0
Source：ITR “Market View: Marketing Automation 2017"
2016
32
Cloud (IaaS/PaaS/SaaS)
• IaaS/PaaS market grows at CAGR19.2%. Top3:AWS, NTTCom, Fujitsu.
• SaaS market grows at CAGR12.5%. Top3: SFDC, Softbank, Experian.
• DaaS market t grows at CAGR15.9%. Tops3: Fujitsu, NTT Data, NSSOL.
Japanese IaaS & PaaS market forecasts.
(Unit=billion JPY)
Japanese enterprise SaaS market forecasts.
(Unit=billion JPY)
350
120
300
100
23.2
250
19.3
80
16.0
12.7
200
325
150
6.7
287
246
40
205
100
168
135
50
9.7
60
20
111
0
2013
2014
2015
2016
2017
2018
2019
0
4.0
1.5
1.9
8.9
1.8
2.3
9.5
1.9
2.8
10.2
3.7
3.3
10.8
4.8
3.8
11.4
5.7
4.2
11.9
6.5
4.5
12.2
9.9
9.1
3.1
9.2
9.5
3.4
9.7
3.6
10.3
8.0
2.0
7.3
8.2
2.4
8.0
8.6
2.8
8.6
8.8
9.9
10.7
11.5
12.2
13.0
13.7
2013
2014
2015
2016
207
2018
2019
5.0
1.4
6.3
Source：ITR “Market View: Cloud Computing 2016" © 2017, ITR Corporation All rights reserved.
33
Cyber Security
• Cyber Security market grows at CAGR11.4%.
• Sandbox-based Gateway Security（22.7%） and DDoS Protection (22.4%）grows fastest.
Japanese Cyber Security market forecasts.
(Unit=billion JPY)
140
2.4
120
2.1
2.0
1.9
1.8
100
1.3
1.4
80
60
3.9
0.9
1.0
1.9
9.2
40
5.1
2.7
1.1
1.2
2.7
72
9.8
5.5
3.4
6.8
3.9
5.0
20.0
17.8
15.2
13.7
6.7
6.1
5.0
7.0
6.5
6.3
5.7
6.2
27.0
33.2
DDoS Protection
Sandbox-based Gateway Security
6.7
Web Gateway Security
7.4
URL Filtering
7.3
WAF
7.1
IDS / IPS
Firewall / UTM
7.1
20
Vulnerability Scanner
Web Tamper Protection Alert
13.0
12.3
11.5
5.8
4.2
6.9
6.8
6.0
12.5
10.0
10.7
1.6
1.6
2.2
7.5
38.1
42.5
47.0
51.0
55.0
2019
2020
0
2014
2015
2016
Source：ITR “Market View: Cyber Security 2016"
2017
2018
© 2017, ITR Corporation All rights reserved.
34
Japanese IT startups- Service platforms
“Money Forward” is a personal money
account aggregation platform started in
December 2012. It connects bank account,
credit card account and shopping receipt
scan data via API links. Now it has 3.5
million users and OEM the service platform
for various banks.
“airCloset” is a fashion rental platform
started in December 2014. The service
had grown up to 200 brands and 75,000
users in 15 months. Funded 1 billion JPY
from laundry shop FC, warehouse
company and credit card VC in 2016.
“Soracom” is an AWS based IoT platform
started in September 2015. The service
(SIM card and APIs dashboard) has signed
over 2,000 companies and raised 2.4
billion JPY for US (World Innovation Lab,
Infinity Venture Partners) and more for
ASEAN (Mitsui Corp, Pavilion Capital).
© 2017, ITR Corporation All rights reserved.
Money Forward, Inc.
https://moneyforward.com/
AirCloset, Inc.
http://corp.air-closet.com/
SORACOM, Inc.
https://soracom.jp/
35
Japanese IT startups- New UI, New UX
“Live shell” is an online streaming
appliance released in 2012. The mix-up
of consumer electronics(embedded
system) and online service enables
gradual UI and service improvement. The
product of 11 employee company is sold
in 21countries.
“Moverio” is a see through type smart
glasses released in Nov 2011. User can
download apps(entertainment, games,
business etc.) from Apps Market. It can
be used as a drone monitor, video player
and educational tool.
“WHILL Model M” is a personal mobility
released in 2014. Its powerful front omniwheels enables users to drive over steep
inclines, rough terrain and tight turns.
The startup of 40 employees won CES
2017 Innovation Award in “Best
Accessibility Tech” Category.
© 2017, ITR Corporation All rights reserved.
CEREVO, Inc.
https://www.cerevo.com
Seiko Epson, Inc.
www.epson.com/moverio/
WHILL, Inc.
http://whill.us/
36
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